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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 24 Documents
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Search results for , issue "Vol 13, No 1 (2024)" : 24 Documents clear
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI PADA KONSUMEN DAK NALGAE TEMBALANG KOTA SEMARANG) Febryanti, Atifa Alif; Hadi, Sudharto Prawata; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40011

Abstract

The intense competition caused several companies to experience fluctuating sales. The decline in customer loyalty is reflected in fluctuating sales and the number of visitors which has tended to decrease over the last two months. Problems that arise: Does product quality affect customer loyalty? Does service quality affect customer loyalty? Does product quality and service quality affect customer loyalty? Quantitative research with the type of explanatory research, which is research conducted in order to find out the reasons behind something happening and what influences it to happen. The population in this study were Dak Nalgae Tembalang visitors who had bought Dak Nalgae Tembalang products and the samples taken by the researchers were 100 respondents. The research data analysis method used SPSS version 28.0. The results showed that product quality had a positive and significant effect on customer loyalty. Each service quality variable has a positive and significant effect on customer loyalty. Then, the variables of product quality and service quality have a positive and significant effect on customer loyalty. The suggestion from this research is that companies need to pay attention to several supporting facilities to support product quality and service quality so that consumers remain loyal to the company.Keywords: product quality, service quality, customer loyaltyKetatnya persaingan menyebabkan beberapa perusahaan mengalami penjualan yang fluktuatif. Dengan menurunnya loyalitas pelanggan tercermin dari penjualan yang fluktuatif dan jumlah pengunjung yang cenderung menurun selama dua bulan terakhir. Masalah yang muncul: Apakah kualitas produk berpengaruh terhadap loyalitas pelanggan? Apakah kualitas pelayanan berpengaruh terhadap loyalitas pelanggan? Apakah kualitas produk dan kualitas pelayanan berpengaruh terhadap loyalitas pelanggan? Penelitian kuantitatif dengan tipe explanatory research, yang mana penelitian yang dilakukan agar dapat mengetahui alasan dibalik terjadinya sesuatu hal dan apa yang mempengaruhi terjadinya hal tersebut. Populasi dalam penelitian ini adalah pengunjung Dak Nalgae Tembalang yang pernah membeli produk Dak Nalgae Tembalang dan sampel yang diambil peneliti sebanyak 100 responden dengan metode analisis data penelitian ini menggunakan SPSS versi 28.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Variabel kualitas pelayanan masing-masing berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Lalu, variabel kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Adapun saran dari penelitian ini adalah perusahaan perlu memperhatikan beberapa fasilitas pendukung untuk menunjang kualitas produk dan kualitas pelayanan agar konsumen tetap loyal terhadap perusahaan tersebut.kata kunci: kualitas produk, kualitas pelayanan, loyalitas pelanggan 
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP BRAND SWITCHING MELALUI KETIDAKPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (STUDI PADA BRAND SWITCHING LAPTOP MEREK ASUS KE MEREK LAIN DI KOTA SEMARANG) Istiq Meidea, Zhurna Auliya; Dewi, Reni Shinta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40567

Abstract

The development of technology makes more and more diverse products to support human needs, one of which is the type of laptop. In 2020 laptop users increased to 1.77 billion units, in 2021 ASUS laptops became the brand that topped the Top Brand Index and controlled the Indonesian laptop market share of 43.59%. However, in 2022 it was shifted by other brands, this was also supported by complaints on Twitter and the results of a pre-survey of 30 respondents regarding several aspects such as battery and product performance. After respondents used the ASUS brand laptop, 36.67% of respondents moved to the Lenovo brand laptop. The purpose of this study was to determine the effect of product quality and price perception on brand switching through consumer dissatisfaction as an intervening variable. The sample size was 100 respondents who were taken using non-probability sampling techniques. The research method is purposive sampling and open ended. This type of research is explanatory research. Data analysis in this study using SmartPLS 3.0 for Windows. The results showed that product quality and price perceptions have a positive and significant effect on brand switching through consumer dissatisfaction. This research supports the theory of consumer behavior in the evaluation process. The limitation of this research is that the data collection only contains respondents who meet the criteria. Suggestions for further research can be carried out in other regions to get diverse results and can add other variables such as customer experience.Keywords: product quality;price perception; brand switching; consumer dissatisfaction Adanya perkembangan teknologi menjadikan semakin banyak produk yang beragam untuk menunjang kebutuhan manusia, salah satunya jenis laptop. Pada tahun 2020 pengguna laptop meningkat hingga 1,77 miliar unit, pada tahun 2021 laptop ASUS menjadi merek yang menduduki peringkat teratas Top Brand Index dan menguasai pangsa pasar laptop Indonesia sebesar 43,59%. Namun pada tahun 2022 tergeser merek lain, hal ini juga didukung keluhan di Twitter dan hasil pra-survey terhadap 30 responden mengenai beberapa aspek seperti baterai dan kinerja produknya. Setelah responden menggunakan laptop merek ASUS, 36,67% responden berpindah ke laptop merek Lenovo. Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap brand switching melalui ketidakpuasan konsumen sebagai variabel intervening. Jumlah sampel sebanyak 100 responden yang diambil dengan menggunakan teknik non-probability sampling. Metode penelitian purposive sampling dan open ended. Jenis penelitian ini explanatory research. Analisis data dalam penelitian ini menggunakan SmartPLS 3.0 for Windows. Hasil penelitian menunjukkan kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap brand switching melalui ketidakpuasan konsumen. Penelitian ini mendukung teori perilaku konsumen dalam proses evaluasi. Keterbatasan penelitian ini yaitu dalam pengumpulan data hanya berisi responden yang memenuhi kriteria. Saran untuk penelitian selanjutnya dapat dilakukan di wilayah lain untuk mendapat hasil beragam dan dapat menambahkan variabel lain seperti customer experience.Kata Kunci: kualitas produk; persepsi harga; brand switching; ketidakpuasan konsumen.
THE INFLUENCE OF BRAND AMBASSADOR TOWARDS PURCHASE DECISION THROUGH BRAND IMAGE AS THE MEDIATOR AT WHITELAB Aisyah, Hanun; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40202

Abstract

The product of cosmetics and skincare sector is currently growing well in Indonesia. A growing number of people aware of how important it is to keep healthy skin, particularly women. Skincare manufacturers are competing to develop and supply products that may satisfy the demands of potential customers due to the increasing needs of the skincare market. One of Whitelab's marketing strategies is to increase product sales by utilizing brand ambassadors to attract consumer purchasing decisions. Whitelab collaborated with Sehun as a brand ambassador to release an exclusive collaboration package. But, Whitelab's position is still at the bottom of competitors who also use brand ambassadors as a promotion tool. Then, this research aims to know the influence of brand ambassador towards the customers purchase decision through brand image as the mediator at Whitelab, tested based on variables but explained through the influence of each dimension/indicator on each variable. The total sample in this research is 100 respondents with the sampling techniques is non-probability sampling which is purposive sampling. The data collection techniques are through questionnaire, literature review, and interview.  The type of this research is explanatory research that processed used SmartPLS 3.2.9 software with the result indirect effects brand ambassador influences positive significantly on the customers purchase decision through brand image as the partial mediation. Recommendation for Whitelab company is expected to pay more attention to the brand ambassadors used, companies need to select local brand ambassadors.Keywords: Brand Ambassador, Brand Image, Purchase Decision
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PRODUKSI DIVISI SNACK PT DUA KELINCI PATI) Ariyanti, Kartika Khrisna; Dewi, Reni Shinta; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40106

Abstract

PT Dua Kelinci is a manufacturing company in Indonesia in the food industry in the form of snacks. The problem faced is fluctuations in employee performance decline in 2018 - 2021. Until 2021 employee performance has decreased significantly. Organizational culture, work environment and job satisfaction are variables that can affect employee performance. This study aims to determine the effect of organizational culture and work environment on employee performance through job satisfaction at PT Dua Kelinci. This type of research uses Explanatory Research with a sample size of 55 production employees who have more than 1 year of service using the census technique. The data analysis technique uses a Partial Least Square-based Structural Equation Model (SEM PLS) using the SmartPLS 4 for windows application. Based on the results of data processing analysis with SmartPLS, it explains that organizational culture and work environment have a positive and significant direct influence on job satisfaction and employee performance. Organizational culture and work environment have a positive and significant indirect effect on employee performance through job satisfaction. The job satisfaction variable in this study acts as a partial mediator. The recommendation suggested for PT Dua Kelinci is to increase employee tenacity by modeling more active work and improving the quality of the work environment so that it can support employees to produce better performance.Keywords : Organizational Culture, Work Environment, Job Satisfaction, Employee Performance PT Dua Kelinci adalah perusahaan manufaktur di Indonesia di bidang industri makanan berupa makanan ringan. Permasalahan yang dihadapi adalah fluktuasi penurunan kinerja karyawan pada tahun 2018 – 2021. Hingga tahun 2021 kinerja karyawan mengalami penurunan yang signifikan. Budaya Organisasi, lingkungan kerja dan kepuasan kerja menjadi variabel yang dapat mempengaruhi kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja terhadap kinerja karyawan melalui kepuasan kerja pada PT Dua Kelinci. Tipe penelitian ini menggunakan Explanatory Research dengan jumlah sampel adalah 55 karyawan produksi yang telah memiliki masa kerja lebih dari 1 tahun menggunakan teknik sensus. Teknik analisis data menggunakan Structural Equation Model berbasis Partial Least Square (SEM PLS) menggunakan aplikasi SmartPLS 4 for windows. Berdasarkan hasil analisis olah data dengan SmartPLS menjelaskan budaya organisasi dan lingkungan kerja memiliki pengaruh langsung positif dan signifikan terhadap kepuasan kerja dan kinerja karyawan. Budaya organisasi dan lingkungan kerja berpengaruh positif dan signifikan secara tidak langsung terhadap kinerja karyawan melalui kepuasan kerja. Variabel kepuasan kerja dalam penelitian ini berperan sebagai pemediasi parsial. Rekomendasi yang disarankan untuk PT Dua Kelinci adalah meningkatkan keuletan karyawan dengan cara mencontohkan kerja yang lebih giat dan memperbaiki kualitas lingkungan kerja sehingga dapat mendukung karyawan menghasilkan kinerja yang lebih baik.Kata kunci : Budaya Organisasi, Lingkungan Kerja, Kepuasan Kerja, Kinerja Karyawan 

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