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<![CDATA[PENGARUH KUALITAS JASA DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH Studi pada nasabah pengguna mobile banking PT. Bank Rakyat Indonesia Cabang Semarang Pandanaran ]]>
<![CDATA[Diona Agela Astari Putri]]>;
<![CDATA[Wahyu Hidayat]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16621
<![CDATA[Customer satisfaction is determined by the quality of service and trust in the service. Desired by customers, so that quality assurance becomes the key quality for a company and customer trust becomes important in improving transaction service in Bank. Bank BRI is one of the banks that utilize banking facilities contained in the mobile phone to provide one convenience to customers and is a distinctive feature. BRI named their banking services products under the name of BRI mobile banking.This study aims to determine the effect of service quality and trust on customer satisfaction BRI mobile banking Branch Office Semarang Pandanaran Sampling technique using purposive sampling method. The sample in this study amounted to 100 respondents who are users of BRI mobile banking.This study concluded that quality product, service quality and promotion influential positive and significantly to visitor satisfaction. This study concluded that the quality of tourism products, quality of service and promotion of visitor satisfaction, either partially or simultaneously. service quality variables have the greatest influence of other variables. The results obtained by analyzing primary data using validity, reliability test, cross tabulation, correlation coefficient, simple regression analysis, coefficient of determination, significance test (t test) in both directions.As for suggestions that can be given that the security of mobile banking services should be improved so as to reduce the level of login failure and reduce crime in cyberspace.]]>
<![CDATA[Pengaruh Kualitas Produk, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Honda (Studi Kasus Pada Dealer Pusat CV. Prima Jaya Abadi Raden Patah Semarang) ]]>
<![CDATA[Taruna Mustaqim Alfattih]]>;
<![CDATA[Agus Hermani]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16730
<![CDATA[Hight of consumer puschashing desicion is a hope that is always wanted by every industry so the product which is marketed can be sold out that operasional activity from the industry keep on state smoothly. The brand awareness, brand asosiation, and product quality is one of factors that can affect the high-low level of purchasing desicion at the purchasing of Minute Maid Pulpy. As the hight of brand awareness at Minute Maid Pulpy from consumer, the strength of brand asosiation from consumer towards Minute Maid Pulpy, and the hight of product quality awarding from Minute Maid Pulpy for consumer, so it will rise the purchasing decision level of Minute Maid Pulpy’s consumer.The research type used explanatory, amount of sample is 100 respondents who is taken on 3 urban villages at Banyumanik. Data collection used questionnaire with likert measurement scale. Data analysis method used validity and reability test, correlation coefficient (R), simple linear regression, multiple linear regression, coefficicient of determination (R2), F test, and t test. The result of this research concluded that brand awareness, brand asosiation, and brand quality have a strong effect that positive and significant to purchasing decision, whether partially nor simultaneosly. Brand awareness, brand association and product quality bring a strong effect to purchasing decision that is proved with the amount of its correlation coefficient (R) is 0.784.]]>
<![CDATA[Pengaruh Minat, Opini dan Aktivitas Konsumen Terhadap Keputusan Pembelian di Shabu Auce Resto Semarang ]]>
<![CDATA[Fahrina Zahra]]>;
<![CDATA[Saryadi Saryadi]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16793
<![CDATA[This research is motivated by the decreasing number of visitors in 2014 until 2016. The objective of this study was to determine the effect of lifestyle aspect, consist of interests, opinions, and activities on consumers purchase decision at Shabu Auce Restaurant Semarang. This study was an explanatory research using questionnaire to collect data. Purposive sampling technique were used to get samples. A total of 100 respondents who visited Shabu Auce Restaurant Semarang were collected. This study used quantitative analysis technique using validity test, reliability test, coefficient of correlation, simple and multiple regression analysis, coefficient of determination, significance test (T test), and the F test ( multiple regression). The result of simple regression test showed that all of the lifestyle aspect, consists of interests, opinions, and activities, had a positive significant influence toward the purchase decision. Increasing perception of interests, opinions, and activities will increase consumers purchase decision as well. The result of F test in multiple linear regression showed that interests, opinions, and activities simultaneously influence the purchase decision. The most dominant variable was activities which had the largest standardized regression coefficient.]]>
<![CDATA[PENGARUH KEPEMIMPINAN DAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARYAWAN (Studi Pada Karyawan Bagian Produksi PT. Cahaya Kharisma Plasindo Cabang Grogol, Sukoharjo) ]]>
<![CDATA[Sinta Listiarini Putri]]>;
<![CDATA[Apriatni Endang Prihatini]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16713
<![CDATA[Employee performance is influenced by many factors including leadership and interpersonal communication. PT. Cahaya Kharisma Plasindo Grogol Branch Office, Sukoharjo on its production activities have production targets so it requires capable production leaders and interpersonal communication that is well established to improve the performance of production employees. The problem in this research is the decrease of employee performance of production by an increase in the number of defective product during last 4 years.The study aims to determine the effect of leadership and interpersonal communication on employee performance an production sector PT. Cahaya Kharisma Plasindo Grogol Branch Office, Sukoharjo. This type of research is explanatory. Data collection through a questionnaire, interview and literature study. Sample of this research is all employees of production department PT. Cahaya Kharisma Plasindo Grogol Branch Office, Sukoharjo which amounts to 96 people. Measurement scale using Likert Scale. data analysis using validity and reability, simple and multiple regression analysis, the coefficient of determination and correlation, significance test (t test and F test) with the help of SPSS software version 16.0.The result from data analysis concluded that leadership has a significant influence on employee performance. interpersonal communication has a significant influence on employee performance. Leadership and interpersonal communication are equally has a significant influence on employee performance.Based on the results, suggested in a attempt to improve employee performance of part production, production manager should get attention to the practice of leadership by giving command clearly and slowly about what the employee must do and briefing how to use the machine correctly. Interpersonal communication production manager with his employees needs to be noticed by empathizing with his employees and be positive by paying attention to what the employees say.]]>
<![CDATA[PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA PENJUALAN PADAUKM BATIK DI KOTA SEMARANG ]]>
<![CDATA[Marskal Riski Hermawan]]>;
<![CDATA[Hari Susanta Nugraha]]>;
<![CDATA[Widiartanto Widiartanto]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16764
<![CDATA[Although Micro, Small, and Medium Enterprises (MSME) are one of the most important parts of Indonesia’s economy, their development faces many challenges. Low capacity of human resources and their knowledge in the field of technology or management are few examples of their challenges. Currently, the knowledge is the main asset in entrepreneurship.The objective of the study is to understand the influence between Intellectual Capital and the performance of MSME in the field of Batik in Semarang, Indonesia. The study uses explanatory research with a sample of 30 entrepreneurs in the field of batik in Semarang. The sampling technique used is purposive Sampling.In this study, Intellectual Capital is classified into three categories; Human Capital, Structural Capital and Custumer Capital. Those categories and the performance of MSME are scored based on the questionnaires distributed to the entrepreneurs. The influence between each category of Intellectual Capital and the performance of MSME, and their individual contribution are also quantified. To the performance of MSME, the Human capital has influence (2,771) and contribution (21,5%), the Structural capital has influence (2,518) and contribution (16,8 %), and the Customer Capital has influence (2,381) and low contribution (16,8%). The degree of freedom of those three categories when tested simultaneously is 2,97. This value shows a positive correlation between those three categories and the performance of batik MSME in Semarang.The conclusion of the study is that there is a positive correlation between Intellectual Capital and the performance of batik MSME in Semarang. The entrepreneurs in the field of batik need to strengthen the motivation of their batik craftsmen to follow training courses so that they can compete against the other batik craftsmen outside Semarang. The quality of the craftsmen can be improved by giving them information about training courses and motivation so they gradually increase their knowledge and skills in batik production.]]>
<![CDATA[PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE), DEBT TO EQUITY RATIO (DER), EARNING PER SHARE (EPS), DAN PRICE EARNING RATIO (PER) TERHADAP RETURN SAHAM ]]>
<![CDATA[Ade Reza Bakhtiar]]>;
<![CDATA[Saryadi Saryadi]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16652
<![CDATA[One of the investor’s aims in investing on emiten is to get a return. To get a stock’s return, the loss risks cannot be denied, and it is affected by the stock’s price fluctuation that is cannot be determined. However, as the stocks exchange is rapidly developed, it does not mean that the risk limit cannot be decreased. The technical and fundamental analysis have become a solution for the investor to predict the stocks’ price. Specifically, this research discusses about the fundamental analysis by appraising the companies’ performance which is depicted on the companies’ financial report with ratio as a tool to analyze the financial report. By using the financial ratio, it can be seen and it can be an image for the investors about the good and bad images of the companies’ condition, so that it would be a basis for the investors for choosing the companies that have a higher return level than the loss risks. The aim of this research are too understand the influences of Return On Assets (ROA), Return On Equity (ROE), Debt to Equity Ratio (DER), Earning Per Share (EPS), and Price Earning Ratio (PER) toward Stock’s Return. The population in this research is the companies that are listed on the sub-sectored stocks in property and real estate during the period of 2012-2016. There are 22 companies that are matched with the following criteria as the research’s sample. The quantitative analysis use the classic assumptions’ test, coefficient correlation determination coefficient, simple regression, double regression, and significances test (uji t and F). The result from this research shows that Return on Assets (ROA) affects the stock’s return. Return on Equity (RO) affects the stock’s return. Debt to Equity Ratio (DER) is not affected the stock’s return. Earning Per Share (EPS) affects the stock’s return. Price Earning Ration (PER) affects the stock’s return. The dependent variable simultaneously influence the stock’s return. As a suggestion, there will be better if a company make a decision to efficient the budget in order to improve the profits, identify and group the assets that either have a potential or not which are used to support the companies’ operational procedure and to optimize the modal’s using.]]>
<![CDATA[PENGARUH KERAGAMAN MENU, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Konsumen Restoran D’Cost Seafood Semarang) ]]>
<![CDATA[Savira Bintang Camelia]]>;
<![CDATA[Sri Suryoko]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16735
<![CDATA[The increasing number of alternative choice of restaurants in the city of Semarang cause competition getting tougher.As a result, many businesses that compete in the business of restaurants.D'cost seafood restaurant is one of the options in the city of Semarang. The number of restaurants that serves a similar menu variety at low prices caused the number of visitors D'Cost experience fluctuations from year 2014-2016. This is demonstrated by a decrease in the number of visitors by 2014 to 2015 of 0.2% and by 2015 to 2016 experienced increases of 2%.The purpose of this research is to know the influence of the diversity of the menu, the price and brand image against consumer purchasing decisions D'Cost Seafood. This research type is explanatory research. Sampling techniques using a purposive Sampling method.As for the number of samples taken as many as 100 respondents. Data were analyzed through the test validity, reliability test, correlation coefficient, crosstab, determination of the coefficient of linear regression, simple, multiple linear regression, t-test, F-test, and with the help of the program SPSS.Based on the results of the descriptive analysis, showed the results of research that the diversity of the menu are on various categories of 59.0 percent. Variable rates are at a sufficient category, amounting to 48.0 percent. Brand image is variable in quality, category of 74.0 percent and the variable purchase decisions are high on the category, for 57.0 percent. Multiple correlation coefficient calculation based on yield value of 0.695 which means to have a strong correlation. Based on the calculation of the coefficient of determination indicates that the variable is the diversity of the menu, prices, and brand image contributed to the influence of 48.3 per cent against a purchasing decision.Suggestion in this research areproviding new menu variations according to the wishes of consumers. Improve the quality of the product and provide cheap package price promotions are also very necessary. In addition, the necessity of observing the tagline of which belonged to the "Mutu Bintang Lima Harga Kaki Lima" because according to the perceptions of the respondents, the tagline does not correspond to reality.]]>
<![CDATA[PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK ISUZU PANTHER PADA PT. ASTRA ISUZU SEMARANG ]]>
<![CDATA[Ardhi Wahyu Saputra]]>;
<![CDATA[Dina Lestari]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16635
<![CDATA[Tranport equipment is badly needed in this era of fast-paced as it is, particularly cars. Competition in the automotive world is so tight. Therefore, businesses are required to be able to increase sales in order to survive in the business worlds. Specifically, this research was discuss about automobile buying of Isuzu Panther brand at PT Astra Isuzu Semarang during 2012-2015 keep have sale descending. If that case wasn’t improve and solve, probably will presense problem for PT. Astra Isuzu Semarang next.Aim of this research was to found brand image and product quality concerning automobile buying decision of Isuzu Panther Semarang. This research type was explanatory, with data collection technique by questionaire. The population in this research is consemers who use and bought Isuzu Panther automobile on PT Astra Isuzu Semarang with the number of samples taken was 72 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the determination, simple linear regression, multiple liniear regression, t-test, and F-test using SPSS program version 16.Based on the results of the research, revealed that the partially, brand image and product quality has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable brand image and product quality has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is keeping a good image with a way keep it always communicate with consumers and customers. Besides continuing and improving product quality as well as improving its shortcomings, adding interior and exterior facilities and applying innovation to its products so as not to have the impression of monotonous and outdated]]>
<![CDATA[Pengaruh Kepemimpinan Dan Kompetensi Terhadap Loyalitas Karyawan Patra Jasa Convention Hotel ]]>
<![CDATA[Zulham Dwi Pratikto]]>;
<![CDATA[Hari Susanta Nugraha]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16810
<![CDATA[This research is motivated by the increasingly strict business world, this particular situation will surely create a competitive environment that will also demand every company to increase their performances by focusing on employees’ loyalty. One of the services that can be affected by current developmentishotel businesses. Hotel services become veryimportant because of the growth of potentially Indonesian tourism, therefore we need a service of a place to stay for tourist and that is called hotel. However, in the period of 2011-2016 there is fluctuation in the turnover of Patra Jasa Semarang Convention Hotel’s employees. If this is not addressed then it is feared that the hotel employees of Patra Jasa Convention Hotel can not meet the targets from company and making them increasingly lagging from other hotel services.The purpose of this study was to determine the effect of leadership and competency on Patra Jasa Semarang Convention Hotel. That method of this research is explanatory, with data collection through questionnaires and interviews. The sampling technique used saturated technique sampling withthe respondents of 100 people whom are employees of Patra Jasa Semarang Convention Hotel. The analysis technique used was quantitative. Quantitative analysis using validity, reliability, cross tabulation, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) and that being tested use SPSS for Windows 16.0 version.All independent variables,leadership (X1) and competency (X2) together (simultaneously) or individually (partial) affect independent variable of employees’ loyalty (Y). Advice that can be given to Patra Jasa Semarang Convention Hotel is that they need to give explanation, supervision, and monitoring of employees’ work thus they will always get motivated while working. Moreover, the company needs to give advance training to its employees and guidance given by the manager is also important, considering the standard of the company that changes according to market conditions at that time. Also the need for continued research by the company or outside the company regarding other variables that can provide additional contributions to improve employees’ loyalty.]]>
<![CDATA[PENGARUH BRAND IMAGE DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO MEREK PANTENE (Studi pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) ]]>
<![CDATA[Fairuz Amalia]]>;
<![CDATA[Sudharto Prawoto Hadi]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.16726
<![CDATA[Shampoo is one of the treatment products that has functioned as hair treatment and has become a daily necessity for everyone. Pantene always place at top of the survey published by SWA Magazine in 2013-2015. However the percentage of brand value and brand share showed declined. This is indicated by the declined in brand value, from 2013 to 2014 is decreased by 0.6% and 2014 to 2015 decreased by 14.7%, as well brand share also declined at 2.4% from 2013 to 2014 and 2014 to 2015 decreased by 0.6%,This research is aiming at revealing the influence of brand image and celebrity endorser on Pantene brand purchasing decision of the students of Faculty of Social and Political Sciences, Diponegoro University. The type of research is explanatory research and the number of sample taken is 100 students purchasing and using Pantene shampoo. The sampling technique are accidental sampling and purposive sampling. The data collection techniques are questionnaire and observation. The data analysis technique is a correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test and f test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0.The result of this study are positive correlation between brand image and celebrity endorser to purchasing decision partially and simultaneously. Based on the results of the regression analysis, it is known that the variable brand image and celebrity endorser influence on purchasing decision with a coefficient of 0,480 and 0,289. Therefore it can be advised that Pantene has to strongly strengthen their brand image and carefully reevaluate their celebrity endorser in Pantene advertisement.]]>
