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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 57 Documents

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Search results for , issue "Vol 6, No 3 (2017)" : 57 Documents clear

Faktor-Faktor Yang Mengembangkan Kreasi Produk pada Ina Priyono The Muslim Wear Devvy Listiyani Putri; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

This research was to identify and describe the factors to develop of product creation in Ina Priyono The Muslim Wear. This research is a qualitative descriptive study by collecting data through interview and document study. Informants were collected is owner, supplier, consumen, and some employees. In this study, researcher used the factor creative person, creative task, organizational context, environment and product innovation. The results obtained is creative person in Ina Priyono The Muslim Wear still not optimal. It is known through research that show the factor to develop the product creation that is an motivation has been good, but to talent and competence still weak.. The advices given by the researcher is about to improve competence by providing specific training on a legular basis. Creative task still not optimal too, seen from work and enterpreunership are bad, although the leadership is done well. The advices given is company need to develop job description more clearly and need to take into account market orientation. Organizational context still not optimal. This is known from the bad performance of the company. The advices given by the researcher is about to repaired corporate structure, because this affects the company’s performance in producing innovation products. Environment not optimal, seen from companies are less sensitive in response to competition. The advices given is company need to respond positively of competition, as competition has an effect. Product innovation still not optimal., it is known from less of waste utilization. The advices given by the researcer is about to professional handling within waste utilization.

PENGARUH BRAND AWARENESS DAN CELEBRITY ENDORSER TERHADAP REPURCHASE SEPEDA MOTOR YAMAHA MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN DEALER YAMAHA MATARAM SAKTI SETIABUDI, SEMARANG) Muhammad Ashar Fais; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The research was motivated by the use of motorcycle transportation in Indonesia is currently experiencing significant growth until Indonesia became a target potential for the company’s branded motorcycles around the world. Yamaha is one of the popular motorcycles brand in Indonesia because the quality has been recognized by the majority of the people of Indonesia. However, in the period 2013 to 2015 the bulk sales of Yamaha brand motorcycle in Indonesia, especially the Yamaha Mataram Sakti Setiabudi Semarang, experienced a decline in sales. Evaluation can be done probably with more enhanced back consumer brand awareness factor to the Yamaha brand motorcycles and with the use of the celebrity services who are well known by the public and are also able to provide information about the product in detail so expect costumers will be more satisfied and interested to re-purchase.The purpose of this research is to know the influence between brand awareness and celebrity endorser towards repurchase through customer satisfaction. This research type is explanatory research, data collection through questionnaires and interviews. The amount of samples in this research were 100 respondents by using purposive sampling technique. This research uses qualitative and quantitative analysis techniques. Quantitative analysis uses validity test, reliability test, crosstabs analysis, correlation coefficient, regression analysis of the two stages, the coefficient of the determination and test of significance (t-test and F-test).The results of this research approved that brand awareness (X1) and celebrity endorser (X2) affects customer satisfaction (Y1) and customer satisfaction (Y1) affect the repurchase (Y2). Based on the results of a two-stages regression, the customer satisfaction (Y1) variable’s has the most dominant influence.Based on the research results, the researcher suggest that the company has to provide a wide range of innovations in increasing brand awareness the customers to the Yamaha motorcycles brand, developing back the marketing advertising concepts on the use of the celebrity service and increasing the quality product of the Yamaha motorcycles to suit the customers expectations so that customers will be satisfied and have the desire to repurchase the Yamaha motorcycles.

Pengaruh Disiplin Kerja dan Pemberian Insentif Terhadap Kinerja Karyawan PT. Nusantara Card Semesta ( studi kasus karyawan divisi sales dan marketing Jakarta) Tri Handoko; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The company is part of the Organization, an organization must be able to deceive its employees. The company's activity on the pemberdayaaan leading to the objectives of the company through the development of its human resources is good and will bring progress for the company, therefore, efforts to improve the performance of employees is a challenge the company's most serious because of the success to achieve the goal and the survival of the company depends on the quality of the performance of its employees. This study examines the performance of employees at PT. Nusantara Card Semesta sales and marketing division of Jakarta which are obtained from the respondents, to do with the discipline of work and granting of incentives.The purpose of this research is to know how the discipline of work and granting of incentives on performance of employees of PT. Nusantara Card Semesta Division salesand marketing. This research type is explanatory research. The technique of sampling using a method using saturated. As for the number of samples taken as many as 40 of the respondents i.e. all employees.Based on the results of the descriptive analysis, showed the results of research that the discipline of working in a high category of 65.0%. Variable grant of incentives on the category quite well, as big as a variable and 40.0% performance in the categories high, amounting to 60.0%, Multiple correlation coefficient calculation based on yield value 0.729 which means have a strong correlation. Based on the calculation of the coefficient of determination indicates that the variable is the discipline of work and granting incentives contributed to the influence of 53.2% against the performance of employees.Suggestions in this study was to give the award to employees in the form of praise,salary increases, job promotion, or granting allowances to employees who have been doing work with full discipline. the company is expected to provide an adequate incentive because the granting of incentives can lead to high motivation for employees for Moreover, necessary supervision against employees so that employees can work in a good and up.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN HARGA TIKET TERHADAP KEPUTUSAN PENGGUNAAN JASA PO RAMAYANA MAGELANG Gesti Nopelia Anjarsari; Handoyo Djoko Waluyo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The increased needs of the community road transport services will trigger the growth of transportation business in the form of Company Otobus. The increasing mobility forcing consumers choosing alternative Otobus from various companies. Every companies must win the competition to attract consumer to use its services. This research focus to result that show usage of the decision in PO Ramayana Magelang obtained from responden.The purpose of this research is to know the influence of service quality, brand image and price of tickets against the decision of the use of PO Ramayana. This research type is explanatory research. Sampling techniques using non-probability sampling with accidental sampling and purposive sampling. As for the total sampleas many as 100 respondents. This program assisted by SPSS 21.0.Based on the descriptive analysis, indicating the variable quality of service are on a good categorization of 54%. Brand iage variable are at good categorization by 48%. Varible price of tickets are at very good categorization of 66% and use of decision are at high categorization of 71%. Multiple corelation coeficient based on obtained values of the corelation that indicates 0,620 is strong correlation. Based on determination of coefficient indicates that the variable service quality, brand image and price of tickets contributed amounted to 38,4% against of the use decision variable.

PENGARUH INOVASI PRODUK DAN NETWORK CAPITAL TERHADAP KINERJA PEMASARAN IKM BATIK PESINDON KOTA PEKALONGAN Rahma Imaniar Setiasri; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Marketing performance is a benchmark to know the extent to which the company develops and progresses. To achieve that goal, the Owner of Small and Medium Industry Batik needs to pay attention to the things - things that can affect marketing performance. Moreover, the number of small and medium-sized batik industry in the city of Pekalongan which is a competitor in the batik industry, must demand always innovate and expand the business network. This is what keeps the business going. This study aims to determine the effect of product innovation variables and network capital on marketing performance of IKM Batik Batik Pesindon Pekalongan City. Type of research used is eksplanatory research. The sample used 34 respondents who are the owner of IKM Batik. The sampling technique used is census sampling. Methods of data analysis using correlation test, simple linear regression test, multiple linear regression test, t test and f test with the help of program SPPS (Statistical Product and Service Solutions) version 20.0. The results of the analysis concluded that product innovation and network capital have a positive effect on the marketing performance proven through simple linear regression testing that yield regression value of 0.311 and 0.461. The advice given to the company is to strengthen product innovation and evaluate.

PENGUKURAN KINERJA PERUSAHAAN DENGAN METODE BALANCED SCORECARD PADA BMT SYARIAH AR RAHMAH KABUPATEN SUKOHARJO Muhammad Hiksa Reisfansyah; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The business sector that is being highlighted by its development is Micro, Small and Medium Enterprises (UMKM). It is a cooperative institution as a micro finance institution that actively participates in the effort to enhance the quality of community life, one of which is implemented by helping UMKM from capital or financing side. Sharia Financial Services Cooperative (KJKS) or the term commonly called Baitul Maal wa Tamwil (BMT) is a cooperative whose business activities are engaged in financing, investment, and savings in accordance with the pattern of profit sharing (syariah) based on the principle of kinship.This type of research is case study with data collection method by designating key informant from BMT. The Object in this study BMT Syariah Ar Rahmah by measuring its performance with balanced scorecard method consisting of 4 perspectives namely, financial perspective, customer perspective, internal business perspective and learning and growth perspective.Based on the results of the research shows that the customer perspective has the lowest score compared to 3 other perspectives. This shows the gap between the realization with the target that has been declared. Based on this study concluded that the performance of BMT with balanced scorecard get score 123.86 including having a healthy performance because it exceeds the upper limit of score classification.However, there is a gap in the perspective of customer perspective scores with other perspectives with a score of only 6.61 which includes a very not healthy, researchers recommend BMT to pay attention to more factors member that is collecting a lot of members each year and retain existing members

Budaya Kewirausahaan pada UMKM Kerupuk Karak (Studi Kasus pada UMKM Kerupuk Karak Dusun Gempol, Desa Tawangsari, Kecamatan Teras, Kabupaten Boyolali) Yuliana Rohmawati; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Small and medium enterprises grow in the community, and require special attention in order to maintain sustainability. The number small and medium enterprises in Indonesia is currently only of 1.56 percent from 4 percent the ideal number according to the World Bank. To meet the Word Bank standard, the entrepreneurial culture needs to develop.This research was conducted in Gempol, Tawangsari, Teras, Boyolali Regency. This research aims to identify the aspects that influence the culture of entrepreneurship in small and medium enterprise as well as the enterprise competitiveness. The data collection techniques are in-depth interviews, observation participation with UMKM owner, employees and staff of the Office of Cooperatives and Small Medium Enterprise Boyolali Regency. Data was analysed with description, interpretation and explanation. The results of the analysis are compared with theories from Bygrave (1994:5) in Alma (2011:57) concept of 10 D and Sukhemi and Maisaroh (2011:27) in the development of a culture of entrepreneurship are; the ability of residentsin looking at opportunities, the availability of the facilities, talent and creativity of citizens is high, the ability of citizens to learn and try out very strong, and there is a consciousness and a willingness for cooperation or collaboration. Of these stages found 1) ability to see opportunities, with 3 supporting indicators; 2) facilities and the environment, with 2 supporting indicators; 3) talent and creativity, with 3 supporting indicators; 4) study skills and tries, with 3 supporting indicators; 5) awareness and willingness to cooperate. The conclusion are the most supportive factor is product innovation. The recommendations follow: 1) it is required for UMKM owner to looking at opportunities that exist so that it can be utilized to enhance the competitiveness of businessmen; 2) it is required additional training facilities to match the needs of businessmen and required the addition of a number of quotas for training. In addition it is required to provide training that is relevant to the specific form of UMKM.

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA