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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

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Articles 28 Documents

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Search results for , issue "Vol 6, No 4 (2017)" : 28 Documents clear

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA RUMAH MAKAN WAJAN MAS KUDUS) Denny Aditya Rachman; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

The development and competition of the culinary services business is increasing rapidly. They compete in providing the best service to retain their customers. This research was conducted on Rumah Makan (RM) Wajan Mas Kudus. From sales data of RM Wajan Mas Kudus it can be found that there are fluctuations of sales and amount of RM Wajan Mas Kudus consumer’s complaints related service quality and food delicacy. As a company that engaged in service sector, RM Wajan Mas Kudus must provide good service to its customers, good service is equal with price according to what is given by RM Wajan Mas Kudus.This study aims to determine the effect of service quality (X1) and price (X2) on consumer purchasing decisions (Y) on RM Wajan Mas Kudus. Type of research that used is explanatory research with data collection methods using interviews and data collection tools using questionnaires with a sample of 100 respondents RM Wajan Mas Kudus customers using the Purposive Sampling method. The analysis technique used are validity test, reliability test, simple linear regression, multiple linear regression, t test, and F test with SPSS 16.From the result of research indicate that service quality have strong influence to purchasing decision equal to 61,4%, while price influence strong enough to decision of purchase equal to 34,3%. It shows that service quality variable to purchase decision variable has higher influence than price variable.Researcher suggests to improve purchase decision is to improve the service quality of RM Wajan Mas Kudus which is considered important by the service user but still get less attention from the company, such as the willingness of employees in serving the needs of the consumers, provide a clear menu list, the willingness of employees in serving each complaint, friendliness and courtesy of employees to consumers, as well as recognizing consumers as customers.

KONSUMEN RAMAH LINGKUNGAN:PERILAKU KONSUMSI HIJAU CIVITAS ACADEMICA UNIVERSITAS DIPONEGORO Maria Ursula Mai Cruz; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Rapid economy growth encourages natural resources consumption and exploitation causing environmental degradation excessively. Environmental degradation is driven by consumption habits of private household leads to the environmental deterioration such global warming, ozone depletion, and even threats to human’s health. Expanding more sustainable consumption and production doesn’t only depend on environmental technologies innovation and social changes, but also changes of consumption patterns and behavior of consumers. The aim of this study is showing the influence factors of green consumption behaviors. Besides, it describes consumption behaviors done by consumers hence it becomes market segmentation. As an effort to respond on the research problems and goals, the research used a study case method and data collection from in-depth interviews, observation, and documentation of the civitas academica of Universitas Diponegoro Semarang. The findings showed formal education is the most influenced demographic factor. Lifestyle, values, and benefits of the green product are the most influenced psychographic factors of the consumer. The environmental attitude is affected by environmental awareness, promotion of the firms, media, word of mouth communication, and also reference group. The green consumption behaviors involved efficiency of energy using, reducing plastics, and purchasing green products. The findings suggested business institution to make green product innovation and to increase consumer environmental knowledge by using education, media, advertisement, WOM communication, and reference group.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna Honda Beat Series di Astra Honda Motor Gajahmada Semarang) Yoannes Tito; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

products with various advantages. One of the automotive products that often discussed is hondabeat series. To face up fierce business competition honda beat series needs to influenceconsumers to choose and buy products honda beat series. Many factors affect consumers inmaking purchases, including Product Quality and Promotion. This study aims to determine thequality of products and promotion for product purchase decision of honda beat series partiallyand simultaneously. This type of research is explanatory research.The questionnaire primary data is used and distributed to Semarang people who decided to buyand use honda beat series at astra honda motor gajahmada semarang dealer, counted as many as100 people. In the analysis used validity and reliability, correlation coefficient, coefficient ofdetermination, simple and multiple regression analysis, and significance test (t test and F test)using SPSS 22.The result of this study showed that the contribution given by product's quality (X1) towardbuying decision (Y) is 9.6%. The contribution given by promotion (X2) toward buying decision(Y) is 23.9%. The contribution given by product's quality (X1) and promotion (X2) towardbuying decision (Y) is 24.1%. From the two variables that affect buying decision, promotion isthe most significant variable that affects the customer's decision to buy Honda Beat Series.

PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNAAN (Studi pada Penumpang Bis PO. Nusantara Kelas Eksekutif SemarangJakarta) Indra Sulistyowardhana; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

The increasing of people’s mobility encourages the high demand for transportation services. The competition between modes of transportation specially land transportation is very keen. One of transportations that became the choice of Indonesian people to do their activities is a bus. The number of PO. Nusantara’s passengers has decreased since 2014 – 2016. In 2014 to 2015 the number of passenger decreased by 5.01% and in 2015 to 2016 decreased by 6.34%. This study is aimed to identify the effect of brand image and service quality to decision of using P.O Nusantara executive class by route of Semarang-Jakarta. The type of research is explanatory research. The sample used is 100 respondents. The sampling techniques is purposive and accidental sampling. The technique analysis are crosstab, simple linear regression, multiple linear regression, t test and F test with the SPSS program. The result showed that there is a positive influence between brand image and service quality toward usage decision. Based on the results of simple regression analysis, it is known that brand image has influence on usage decision with coefficient of 0,229, while service quality influence usage decision of 0.100. This research recommends PO. Nusantara to strengthen its brand image by renewing the bus design so that consumers are able to clearly distinguish bus of PO. Nusantara with competitor bus. Improvements of service quality are also required, especially the timeliness of departure and arrival time, and also the cleanliness and cosiness of the departure lounge.

PENGARUH BUDAYA ORGANISASI, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN HOTEL PATRA JASA SEMARANG Tiara Jovita Sirait; Apriatni EP
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is motivated by the increasing of competition among the competitors of hospitality service company. There are several complaints from Hotel Patra Jasa Semarang employees regarding organizational culture, work environment and compensation. These problems affect employee performance which can be seen from the decline of performance appraisal results in 2013 and 2014 of Hotel Patra Jasa Semarang as much as 5 departments.The purpose of this research is to determine the effect of organizational culture, work environment and compensation to employee performance. The type of this research is an explanatory research, the sample collecting technique is purposive sampling technique and 110 samples as respondents with data collection technique using questionnaires and interviews. This research used simple linear regression, multiple linear regression, correlation analysis, t and f test, which is supported by SPSS 16.0The result of statistical research shows that organizational culture variable, work environment and compensation have positive influence to the employee performance of Hotel Patra Jasa Semarang. The employee perceptions of organizational culture variables are very good, work environment variables are quite adequate and the compensation variable is very good, then the employee performance variable is quite good.Based on the result of the research, the researcher suggested Hotel Patra Jasa Semarang to always maintain the organizational culture, improve and maintain the quality of work facilities that was available, develop and maintain the compensation system in Hotel Patra Jasa Semarang.

Pengaruh Dukungan Organisasi dan Komunikasi Interpersonal terhadap Komitmen Afektif melalui Kepuasan Kerja sebagai Variabel Intervening pada Karyawan bagian Pengemasan PT. Sido Muncul Semarang, Tbk Hilda Atika Kusumawardhani; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

The success of the organization in achieving the objectives that have been determined is determined by the success of the employees in carrying out its duties. These employees are ultimately the executor of activities within the organization and have an important role in efforts to achieve the goals of the organization. It is unfortunate when in reality the utilization of employees as human resources has not been optimal.The purpose of this research is to know the effect of organizational support and interpersonal communication to affective commitment through job satisfaction as intervening variable. Type of research used in this research is a type of research eksplanatory research. This research is aimed to find out the magnitude of relationship and influence between research variables. In this study the population is the employee of packaging PT. Sido Muncul Semarang. So it can be concluded that the sample to be taken at least 80 people with the reasons of time limitations, for that number of research samples to be researched as many as 100 people because it already meets the minimum sample amount of 80 people. In this research the sampling technique used is non probability sampling. This sampling technique is a sampling technique in a particular consideration to determine which population members will be selected as samples and data collected through questionnaires.The analysis used in this research is inferential analysis (test of validity and reliability test), coefficient of determination, cross table analysis, simple linear regression analysis, multiple linear regression analysis, t test, f test, and path analysis. The results of this research instrument testing using computer programming tool SPSS (Statistical Program for Social Science) For Windows version 19.The conclusion in this research is organizational support has an affect on to Job Satisfaction at packaging department employees PT. Sido Muncul Semarang. Interpersonal Communication affects Job Satisfaction at packaging department employees PT. Sido Muncul Semarang. Organizational Support has an affect on to Affective Commitment at packaging department employees PT. Sido Muncul Semarang. Interpersonal Communication affect on to Affective Commitment at packaging department employees PT. Sido Muncul Semarang. Job Satisfaction affect on to Affective Commitment at packaging department employees PT. Sido Mucul Semarang.Suggestions can be submitted for PT. Sido Muncul Semarang is to be more appreciate its employees especially on the packaging by giving rewards and punishment. Employees in achieving job targets should be maintained and improved performance and job satisfaction in order to arise the spirit and motivation of employees to be able to build the company better.

PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS DAN ASOSIASI MEREK TERHADAP LOYALITAS MEREK MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA IM3 (STUDI PADA MAHASISWA S1 UNIVERSITAS DIPONEGORO SEMARANG) Diah Tri Utami; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is motivated by the development of the world of technology,especially mobile phones that result in intense competition among companies. IM3 alwaysstrive to provide the best service to consumers through the services they have. So IM3managed to become the top brand for the category of Top of Mind simcard in 2014 to 2016.In addition, the total IM3 users in each year also increased.The aims of research is to determine the effect of brand awareness, perceivedquality, and brand association towards the brand loyalty of IM3 user, in partially orsimultaneously through customer satisfaction as an intervening variable. The population ofthis research is all undergaduate students in Diponegoro University who use IM3. Samplingis done gradually with Multistage Sampling method. Samples obtained on this research were96 respondents. The data for this research were obtained from questionnaires, literaturestudies, and interview to respondents. Analytical methods used validity test, reliability test,simple linear regression analysis and multiple linear regression analysis, coefficient ofdetermination, significance test (t test) and (f test) and path analysis with SPSS tool.The results of this research showed that the variable of brand awareness (X1),perceived quality (X2), brand association (X3), and customer satisfaction (Z) have a strongeffect on brand loyalty (Y). It can be seen from the coefficient of multiple correlation that isequal to 0,769, and F table test equal to 33,023 bigger than F table. The result of pathanalysis concerning on the influence variable of brand awareness (X1), perceived quality(X2), and brand association (X3) toward the brand loyalty (Y) of IM3 users through customersatisfaction (Z) as intervening variable is evident. The effect of brand awareness (X1),perceived quality (X2), brand association (X3) toward brand loyalty (Y) of IM3 users will behigher if through customer satisfaction (Z).Based on the results of the research, the researcher suggested that the company willimprove the provision of information about the brand, ranging from service, productdiversity, and quality improvement in order to create IM3 user brand loyalty, making IM3 anincreasingly superior brand.

Reaksi Pasar Modal Indonesia Terhadap Kebijakan Tax Amnesty Indonesia pada Saham LQ45 Tahun 2016-2017 Ramaditya Dwi Nanda; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Events or domestic foreign policies can influence investors' decisions in the capital market. The existence of these events certainly contain an information that can be interpreted by investors to conduct transactions on the capital market. The tax amnesty policy of Indonesia is assumed to have information content capable of responding to capital market actors. The reaction of capital market actors can be measured by the abnormal return and increased trading volume of activity. So it is necessary to do research on the reaction of the capital market to the tax amnesty policy of Indonesia on LQ45 stock index. The population in this study were 45 companies included in LQ45 during the study period taken by purposive sampling technique. This study uses the method of event study analysis with 11-day period of research on t-5 to t + 5 t0 as event date in all tax amnesty policy periods during that period, period I (July 1, 2016-30 September 2016), period II (October 1, 2016 -31 December 2016) and the third period (January 1, 2017- March 31, 2017). Technique of research analysis using test wilcoxon signed rank test. The result of the research is that there is no difference of average abnormal return and trading volume activity obtained by investor at the time before and after the announcement period I tax amnesty. Period II indicates that there is no difference in average abnormal return but trading volume activity shows negative and significant difference before and after the announcement of II tax amnesty period. In the third period of tax amnesty policy shows that there is a difference in average abnormal return is positive but trading volume activity does not show significant difference at the time before and after the announcement period III tax amnesty. The results explained that the tax amnesty information was not responded by investors in the first period of tax amnesty policy. Period II tax amnesty policy indicates a negative difference due to the hardbrexit issue affecting Asian exchanges including Indonesia. Investors tend to be waiting for the success of tax amnesty which in the third period there is a reaction indicating a positive abnormal return. Based on the repatriated funds collected, investors are more interested in investing in the banking sector than the LQ45 index sector. As a suggestion, there will be better if investors analyze issues such as tax amnesty issues that are assumed to be a positive issue. Because not all information circulating in line with the reality that exist in the market, this is done so that investors get the maximum return or free from risk.

PENGARUH Brand Ambassador dan Citra Merk terhadap Keputusan Pembelian Sepeda Motor Suzuki Type Nex Gigih Wahyu Utomo; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is motivated by business competition in the current era of globalization more dynamic and complex, the existence of this competition not only raises opportunities but also poses a challenge. The challenges faced by competing companies are always trying to find the best way to seize and maintain market share. The company must be able to determine the right marketing strategy so that its business can survive and win the competition, so that the purpose of the company can be achieved. The first hypothesis that there is an influence between brand ambassador and customer purchase decisions has been proven. This is proven through research with the results of calculating the value of t arithmetic of 11.113 which is greater than t table 1.6772 which indicates that brand ambassador has a significant relationship to the purchase decision. So the one hypothesis that reads "there is influence between brand ambassador (X1) to purchase decision (Y)" accepted. The second hypothesis which states that there is an influence between the brand image of customer purchasing decisions has been proven. This is proven through research with the result of calculating the value of t arithmetic of 9.467 is greater than t table 1.6772 which indicates that brand image has a significant and significant influence on customer purchasing decisions. So the second hypothesis that reads "there is influence between brand image (X2) to customer purchasing decision (Y)" accepted. The results of this study in accordance with the results of research Hamid (2008) which states that the brand image has an effect on and significant to the purchase decision. T he third hypothesis states that there is a brand ambassador influence, and brand image of customer purchasing decisions is evident. This is proven through research with the result of calculating the value of F arithmetic equal to 83,430 which is bigger than f table 4.04 which indicate that brand ambassador, brand image, and trust to company have influence and signifikan to customer purchasing decision. So the second hypothesis that reads "there is influence between brand ambassador (X1), and brand image (X2) on customer purchasing decision (Y)" accepted

PENGARUH MOTIVASI TERHADAP KINERJA TENAGA PEMASARAN (STUDI KASUS PADA AGEN ASURANSI PT. AXA FINANCIAL CABANG SEMARANG) Ardhian Sasmita; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is about the Influence of Work Motivation on Marketing Performance (Case Study at Insurance Agent PT AXA Semarang). This research is done because there are employee performance problems that are suspected caused by less work motivation, in the form of intrinsic motivation and extrinsic motivation from employees of PT. AXA Semarang. This is based on the non-fulfillment of targets set by the company. The purpose of this study was to determine the effect of intrinsic motivation and extrinsic motivation on employee performance either partially or simultaneously. With the holding of this research it can be taken policy about intrinsic motivation problems, extrinsic motivation and employee performance so that company objectives can be achieved optimally. The type of research used is explanatory research or explanatory research. Population in this research is employees of PT. AXA Semarang as many as 156 people. Sample calculation technique using slovin so that the number of samples to 113 respondents. The technique of determining the sample using Proportional Random Sampling. Data collection method using questionnaires while data analysis techniques used are validity, reliability, test t test, F test, coefficient of determination and regression analysis. Calculations in this study using SPSS for windows. The result of the calculation shows that: (1) intrinsic work motivation have positive and significant effect to employee performance of PT. AXA thus increasing intrinsic work motivation will improve performance and decrease intrinsic work motivation will decrease performance, (2) extrinsic work motivation have positive and significant effect to employee performance of PT. AXA, thereby increasing extrinsic work motivation will improve performance and decrease of extrinsic work motivation will decrease performance, (3) intrinsic work motivation and extrinsic work motivation together have positive and significant influence to employee performance of PT. AXA, thus increasing intrinsic and extrinsic work motivation will improve performance and decrease intrinsic and extrinsic work motivation will degrade performance. Suggestions that can be given are (1) should the company pay attention to the problem of intrinsic work motivation by giving awards, promotion, and development for employees of PT. AXA regularly and continuously, (2) company should pay attention to extrinsic work motivation problem by improving supervision, working conditions, salary, relationship with peers, and security, (3) For other researchers, if you want to do research about performance then use variable Other than the variables contained in this study are intrinsic work motivation and extrinsic work motivation to predict performance. Other variables used to predict performance include leadership, compensation, facilities. Thus research on this performance will be more perfect.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

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Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

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Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA