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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 22 Documents

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Search results for , issue "Vol 7, No 1 (2018)" : 22 Documents clear

PENGARUH LOKASI, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BERBELANJA DI MATAHARI DEPARTMENT STORE JAVA MALL SEMARANG Dris Dumasi Hamuda; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

This research is motivated by the phenomenon of the rise of a variety of trade center such as department store in Indonesia marks a change in consumer shopping behavior from tradisional market to modern market. Matahari Department Store is one of the largest department store fashion and always visited by most of people in Indonesia. The involvement of location, price, and service quality are very important in shopping decision. The problems in this research was the decline in the percentage of achievement target the sale of the Matahari Department Store Java Mall Semarang. While the purpose of this research is to find how influence of location, price , and service quality to the shopping decision whether partially and simultaneously.This type of research is the explanatory research. Based on Cooper & Emory formula, total sample used in this study is 100 respondents were aged between 17 years up to 60 years and has bought in the Matahari Department Stores Java Mall Semarang in 2016.The result of this study show that the influence exerted by variable location to the shopping decision is 54,6%, variable the price to the shopping decision is 64%, and variable service quality to the shopping decision is 71,4%. In addition, the influence exerted by variable location, price, and service quality to the shopping decision of 74%. From the research found that the biggest influences that affect the shopping decision variable at Matahari Department Store Java Mall Semarang is the variable service quality (X3). From the discussion, we can conclude that location, price, and service quality positively influence to the shopping decision at Matahari Department Store Java Mall Semarang. But there were a number of things for those unsatisfactory in terms of location, the price of, and service quality. For that reason, management of Matahari Department Store Java Mall is expected to be more increase by a factor of strategic’s location, price set ,and service quality for the increasing of shopping decision.

PENGARUH KOHESIVITAS KELOMPOK DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN MELALUI SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING PADA SUTIASA JAMRUD Charisa Qudsi; widiartanto widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Employee performance is a way of business organization to achieve the aim. Employees who is already hard work and give the best performance, will make the company can take the glory. Group cohesiveness and communication have impact to increase employee performance. Except on those, spirit at work become one of factor to achieve the joy of emploee performance. That is why three of those are imporant and need focus to improve employee performance on Sutiasa Jamrud. Type of research used is Explanatory Research. The sample of research is 74 respondents. The sample was taken using the technique of disproportionate stratified random sampling. The results showed that group cohesiveness and communication significantly influence the spirit at work, which is r = 0.635 with the coefficient of determination of 40.3%. Based on F test, get the result of F count 23,980. The results also showed that group cohesiveness, communication, and spirit at work significantly influence employee performance, which is r = 0,624 with coefficient of determination equal to 62,4%. Based on F test, get result of F count 38,667 which is bigger than F table. Based on the results of the analysis of path shows that the morale variable mediates the cohesiveness of the group and the communication of the employee's performance. The spirit of work mediates partially because either directly or using the mediation variable, morale shows significant results. The suggestion that can be given to Sutiasa Jamrud is that the company should be able to support the employee's attitude to be more united with the group, and the company can provide better communication system so that employees can improve morale so that desired employee performance can be achieved.

The Influence of Brand Image, Product Quality and Lifestyle Concerning Automobile Purchasing Decision of Mitsubishi Pajero Sport at PT. Sun Star Motor Semarang Mayriza Rizki Laely; Handoyo D.W.
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

The development of the automotive world at this time feels so rapid that the competition is getting tighter. Companies are getting more and more engaged in various efforts to attract consumers to the products it produces. Specifically this study discusses the purchase of Mitsubishi Pajero Sport PT. Sun Star Motor Semarang during the year 2013-2015 continues to decrease in their sales. If it is not repaired and resolved, it will cause problems for PT. Sun Star Motor Semarang in the future.The purpose of this study is to determine the effect of brand image, product quality and lifestyle to the purchasing decision of Mitsubishi Pajero Sport. This type of research is explanatory research, using questionnaires a a data collection techniques. The population used in this research are consumers or car buyers of Mitsubihsi Pajero Sport PT. Sun Star Motor Semarang, with the number of samples taken is 90 respondents. This sample uses a purposive sampling technique, and uses a measuring scale by Likert. Analytical methods used are validity test, reliability test, classical assumption test, correlation test, determination test, simple linear regression, multiple linear regression, t test, and F test. This research is assisted by a computer program to process data which is SPSS.Based on the results of the research note that partially, brand image, product quality and lifestyle have a strong level of closeness relationship to the purchase decision. This is indicated by the results of multiple correlation coefficient test of 0.782. Significantly, the brand image, product quality and lifestyle variables are shown by the value of F count greater than F table that is 45,089> 3,952.Suggestions that can be given is to maintain a good image by always keeping in touch with consumers and customers. In addition, maintain and enhance the brand image and improve its shortcomings, add more to the interior and exterior facilities and apply more innovation to the products in order to adapt to competitor's products.

PENGARUH KEAMANAN BERTRANSAKSI, KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RISIKO TERHADAP MINAT BELI SECARA ONLINE DI SITUS E-COMMERCE LAZADA (Studi pada Pengguna Situs Lazada.id di Kota Semarang) Yulia Rozana; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Abstract Internet users in Indonesia are growing every year. Along with the development of the internet, the development of online shoping activities also evolved over time shifted some direct transaction activities. Based on the results of calculation analysis using SPSS for windows version 20 can be explained that the results of direct impact test on this research model showed the results of positive and significant influence. All X variables have an influence on variable Y. Based on this, the researcher suggested to add and maximizing innovation in generating features related to transaction security, ease of use, and risk perception in order to maximize consumer buying interest

Pengaruh Kualitas Pelayanan, Nilai Pelanggan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pelanggan Taksi Konvensional (Studi Kasus pada Pelanggan Taksi Kosti Semarang) Rachelia, Elisabeth Diandra; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.342 KB)

The competition taxi companies in Semarang city runs tightly, not onlyconventional taxies but also taxies online. Kosti taxi is one of the taxies affectedthis business competition. Sampling techniques use Purposive Sampling. Methodsof data analysis and testing use mediation analysis of Partial Least Square, namelythe WarpPLS 3.0. The test results direct influence of quality service , customer valueto the customer loyalty through customer satisfaction indicates a significantinfluence. Test results influence indirect of the variables also indicate a significantinfluence . The result of customerâ€™s satisfaction as the pemediasi variable in themodel is partial mediation. Based on indicators that have the lowest value, theresearcher suggests to evaluate taxi driver service quality like to responsecustomer complain, pay attention to the accuracy of argo payments, increase socialcustomers value and improve the application of Kosti Taxi with add features attractcustomers.

PENGARUH PERAN GANDA, FLEKSIBILITAS JAM KERJA DAN GAJI TERHADAP KESEJAHTERAAN PERAWAT PEREMPUAN PADA RUMAH SAKIT PANTI WILASA CITARUM SEMARANG Kurnia Dwi; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Along with the development of the era, Indonesia became one of the countries also affected by globalization, where the Indonesian women workforce increased from year to year. One of them is at Panti Wilasa Citarum Hospital which has a female nurse greater than male nurse. Women working for double roles, and working hours and salary cooperation to fulfill their welfare.The purpose of this research is to know the influence of double role, working hours, and salary to the welfare of female nurses at Panti Wilasa Citarum Semarang Hospital. This type of research is explanatory research, with sampling technique, sample census where all population is made responder. And the sample is 122 resondents. This research technique is quantitative analysis, reliability test, simple and multiple regression test, which is test of determination, significance test (t test and f), classic aesthetic test. The results of this study indicate a strong relationship between multiple roles, work diving work and welfare salary in which the queen is 0.4686. The three independent variables have a positive relationship. This is proved by the result of double role regression 0.441, following working hours 0.355, and salary of 0.633. The value of F arithmetic (34,991)> from F table (2.13).Double roles, flexibility working hours and salaries simultaneously affect welfare positively and significantly. The effect is positive, the better the double role, the flexibility of working hours, and the salary will be better the welfare of female nurses, and vice versa. Based on the results of the study, the author of the Hospital theory to better support the welfare of women by raising salaries, giving sick child special leave and giving pension

PENGARUH PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Objek Wisata Pantai Bondo Jepara) Ardiyanto, Nidienna Singgih; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.979 KB)

The province of Central Java has a good potential to be developed into tourism areas. One of the tourism object that is developing, namely Bondo Beach in Jepara which has unique tourism potential. But the number of visitors from 2014 to 2016 quite fluctuating, as known in 2014 and 2015 there was an increase in the number of visitors but in 2016 there was a decrease in number of visitors. This study aims to determine the influence of Tourism Products, and Electronic Word of Mouth to Visiting Decision in Bondo Beach Attractions. This type of research is explanatory research. The sample used is 100 respondents. The sampling techniques are accidental and purposive sampling.T he respondent is a Visitor Bondo Beach Attractions who have been visiting the Bondo Beach. The technique analysis are validity and reliability test, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, and test of significance (t-test and F) and SPSS. Based on the results of the analysis is known that the variable Tourism Product contributes influence on Visiting Decision by 36%. Variable Electronic Word of Mouth contributes influence to the Visiting Decision of 45.1%. While simultaneously, The Tourism Product and Electronic Word of Mouth contributes to the influence on Visiting Decision by 53%. This means that the better of Tourism Product and Electronic Word of Mouth the higher the Visiting Decision in Bondo Beach Attractions. Based on that, the researcher suggested that the management of Bondo Beach Objects can pay more attention to the existing tourism products, and improve the toilet feasibility facility, signpost directions so as to facilitate visitors and more active in offering facilities in Bondo Beach information to visitors, so as to increase tourist visit at Bondo Beach.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (STUDI KASUS PADA E-CINEMA ENTERTAINMENT PLAZA SEMARANG) Brian Ramaputra; Agus Hermani D.S.
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

E-Plaza Cinema Semarang, as a cinema services company, can be found a low amount of repurchase intention, which causing the capacity of the cinema is often not fulfilled and also causing the ticket sales per year target is not achieved. It is presumably caused by the inadequate quality of its products (film) and its poorly-rated service. This study is tailored to reveal how the quality of its products (film) and service can influence consumers repurchase intention towards E-Plaza Cinema Semarang. Explanatory Research is the research type that is used in this study. The verdict of this study conveys that both of the product quality and service quality variables have positive, solid, and notable influences regarding to consumers repurchase intention. Purposive Sampling is chosen to be used in 100 respondents. This study used questionnaire instrument in Likert Scale to collect data. The data analysis methods that are used in this study are Validity and Reliability Test, Correlation Coefficient (R), Regression Test, Coefficient of Determination (R2), T Test, and F Test. Two variables, which have been assessed concurrently and progressively, reveal that the product quality variable and the service quality variable simultaneously have a significant, positive and solid correlation toward the consumers repurchase intention variable. Therefore, if product quality and service quality are increased then it will also increase consumers repurchase intention, and if product quality and service quality are decreased then the consumers repurchase intention will also decreased and it can be found that service quality has bigger effect than product (film) quality towards consumers repurchase intention. Suggestions that can be given to increase the consumers repurchase intention is to improve product quality and service quality of E-Plaza Semarang which is considered important for the consumers but has a low attention from E-Plaza such as actors/actress popularity, attitudes and abilities of employees, movie image quality, the duration of movie, movie show times, and the safety inside E-Plaza.

PENGARUH EXPERIENTIAL MARKETING & EMOTIONAL BRANDING TERHADAP REPURCHASE MELALUI BRAND TRUST (Studi Kasus pada Konsumen Garuda Indonesia di Kota Semarang) Bonaventura Ega Wicaksono; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

A brand competition requires a company to have a good marketing strategy and an appropriate branding decision that can encourage consumers to repurchase. Experiential marketing and emotional branding are some of the factors that can influence the level of brand trust perception to improve consumer repurchase. Therefore, the company must be able to maximize the strategy of experiential marketing and emotional branding to achieve high level of brand trust perception so that repurchase consumer to service is high. This type of research is explanatory research, with data collection techniques through questionnaires and interviews. Sampling technique using purposive sampling. The sample in this study amounted to 100 respondents in Semarang City. The method used to analyze the primary data in this research is using validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, one way test of significance (t test), and 2-stage regression with SPSS 16.0.The results showed that the partial and simultaneous influence between experiential marketing, emotional branding, and brand trust against repurchase. Based on result of regression analysis 2 stage show that brand trust is variable between to variable repurchase. Based on the results of the research, the researcher suggested that Garuda Indonesia to optimize the experiential marketing and emotional branding strategy by continuously making innovations in terms of service both pre-flight, in-flight and post flight as well as in terms of technology enjoyed by consumers. In addition, the need for consistency in maintaining the quality of services provided in accordance with the needs of consumers so that brand trust will be higher in the minds of consumers and affect the level of repurchase services.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PT. NASMOCO ABADI MOTOR KARANGANYAR (Studi pada pelanggan yang menggunakan jasa bengkel PT. Nasmoco Abadi Motor Karanganyar) Adila Yeni Rosy D.; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

The development of Indonesia’s economic is experiencing tighter competition. The occurance of car sales in Indonesia that up and down, make the entrepreneurs in the automotive has to be more creative and innovative in the face of increasingly tight market competition. This research aims to examine the influence of Customer Relationship Management (CRM) on Customer Loyalty through Customer Satisfaction to PT. Nasmoco Abadi Motor. Population in thus research is customer of PT. Nasmoco Abadi Motor Karanganyar using 100 (one hundred) garage service. Data analysis of researcher use regression test, path analysis and mediation test (sobel test) by using program of SPSS 20. The result show that Customer Relationship Management have significant relation with Customer Loyalty through Customer Satisfaction. Variable Customer Satisfaction in this research is intervening variable to Customer Loyalty. The conclusion of this research proves that with the existence of Customer Satisfaction, then the customer’s perception of Customer Loyalty will increase. Furthermore, to achieve Customer Satisfaction, CRM in PT. Nasmoco Abadi Motor Karanganyar has to be further improved so that later will make the customer become loyal.

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Sari Listyorini

Contact Email
sariadbis96@gmail.com

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Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

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Abstract

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA