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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 37 Documents
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Search results for , issue "Vol 7, No 4 (2018)" : 37 Documents clear
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN PADA BAGIAN GENERAL REPAIR PT. NASMOCO KALIGAWE M. Boing Norta Ellyandi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.018 KB) | DOI: 10.14710/jiab.2018.22045

Abstract

It has become a company goal to make consumers feel satisfied so they can win the competition. In order to fulfill customer satisfaction, the company must be able to improve the quality of service and build a good corporate image in the eyes of customers. This research was conducted because of the expected target in the general repair of PT. Nasmoco Kaligawe during the 2015 to 2017 period has not been achieved and has fluctuated, so it is necessary to know how the influence of service quality and company image on customer satisfaction. This study aims to determine the effect of service quality and corporate image on customer satisfaction using the services of General Repair PT. Nasmoco Kaligawe. This research method is explanatory with data collection techniques through questionnaires and interviews. The population in this study is all consumers who use services in the general repair section of PT. Nasmoco Kaligawe when the research was conducted. The sample taken as many as 100 respondents with the sampling technique used was purposive sampling. Analysis of the data used in this study using the SPSS 18.0 program, where previously tested the validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test) first. The results of this study indicate that the quality of service and corporate image partially and simultaneously affect consumer satisfaction using the services of General Repair PT. Nasmoco Kaligawe. The results of this study indicate that the strength of the relationship between service quality and company image to customer satisfaction is strong (r value 0.628). Both independent variables proved to have a positive and significant influence on customer satisfaction. Evidenced by the results of the calculation of the positive regression coefficient of 0.106 for service quality and 0.451 for corporate image. The calculated F value is 31.605 which is greater than F table (3.0892). Based on the results of the study, researchers suggested that PT. Nasmoco Kaligawe can improve the quality of services provided, especially regarding the length of time to work on repairing or servicing cars and queuing for service advisors. As for the company's image, PT. Nasmoco Kaligawe needs to increase awareness with the surrounding environment by realizing corporate social responsibility.
PENGARUH ATMOSPHERE TOKO DAN KEBIJAKAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI GIANT TLOGOSARI SEMARANG Perkasa, Aditya; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.143 KB)

Abstract

In retail business competition, retailers are required to provide a fun shopping experience to consumers. This is due to changes in consumer lifestyles that make shopping activities not only as the fulfillment of economic needs, but evolved into prestige and shopping experience. Strategy that can be used by retailers that pay attention to store atmosphere and price policy. This study aims to determine the effect of store atmosphere and price policy on purchasing decisions at Giant Hypermarket Tlogosari. Type of research used is exsplanatory research. Sampling technique using non-probability sampling. Respondents in this study amounted to 96 respondents. Data collection using questionnaires and using Label scale. Data processing such as validity test, reliability, simple regression, multiple regression, cross tabulation (crosstab), T test, and F test using SPSS version 22.0 software. The results showed that all independent variables in this study have a positive and significant influence on the dependent variable. Positive and significant results are also obtained when the two independent variables are associated with the dependent variable simultaneously
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN KAFE MOM MILK SEMARANG Mohammad Rafi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.11 KB) | DOI: 10.14710/jiab.2018.21928

Abstract

The goals of this research are to determine the effect of product quality, service quality and price on purchasing decisions at the consumer cafe Mom Milk Semarang. Type of research using explanatory research with data collection methods by interviews and data collection tools using questionnaires with a sample of 100 respondents consumers Mom Milk Semarang using methods of purposive sampling and Accidental Sampling. The analysis technique used validity test, reliability test, cross tabulation test, simple linear regression, multiple linear regression, t test, and F test with SPSS 25.0. From result of research indicate that product quality influence to purchase decision equal to 31,5%, service quality influence to purchasing decision equal to 33,9% and price influence to purchase decision equal to 42,7%, while simultan product quality, service quality and price effect on purchasing decision equal to 47,5%. It means the better the quality of the product, service quality and price then the higher purchase decision at the cafe Mom Milk Semarang. Price variable to purchase decision variable has bigger effect than product quality and service quality. Based on the results of the study, the researcher suggested that Mom Milk Cafe performs improvements and controls on the manufacture of food or beverages in order to obtain consistent accuracy and evaluate employees, increase employees at certain times to maximize service to consumers, and add facilities that are incomplete in order to consumer convenience.
PENGARUH MOTIVASI KERJA, PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PADA PT. WERSUT SEGUNI INDONESIA ROWOSARI, KENDAL Efrat Parlinggoman; widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.777 KB) | DOI: 10.14710/jiab.2018.21888

Abstract

Human resource management currently views an employee who is in the company as a company asset. Although employees are seen as corporate assets, employees can not be obtained easily as other company assets in the form of goods. This is because it also requires a match between the qualifications that the company wants with qualifications possessed by job applicants. This match is required by the company, so that employees who work can help the company achieve its vision and mission. Vision and mission of a company, will mendaptkan with employee performance. Motivation work and career development have an influence on employee performance on employees of PT. Wersut Seguni Indonesia. This type of research is explanatory research, with sampling technique probability sampling is simple random sampling to 45 employees of PT. Wersut Seguni Indonesia. Measurement scale using Likert scale. In the analysis used factor analysis with the help of SPSS 20. Based on the results of the analysis, work motivation and career development variables have an influence on the performance of employees of PT. Wersut Seguni Indonesia. Career development variable has the biggest influence that is 11,40%, while work motivation variable have influence equal to 11,10%. The conclusion of this study indicates that the motivation of work and career development can affect the performance of employees of PT. Wersut Seguni Indonesia. The advice given is to increase the attention given to employees to be given training to improve soft skills and also rewarding employees who have good performance for the company.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP PENETRASI PASAR INDUSTRI KECIL MENENGAH KLASTER BATIK DI KOTA SEMARANG Findri Mustika Sari; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.397 KB) | DOI: 10.14710/jiab.2018.21762

Abstract

The problem faced by IKM batik in Semarang City is the weakness of penetration ability of Batik Semarangan style in Semarang City. This can be seen from the low market share in Semarang City, even showing a declining trend from 2012 to 2016. The perceived factor is able to influence the penetration of IKM Batik Semarang market, among others are product quality and brand image. This study was conducted to determine the effect of product quality and brand image on market penetration of Small and Medium Industry (IKM) Batik in Semarang City. In this study using sampling technique sampling census so that can be taken 74 craftsmen Klaster Batik members in the city of Semarang. The data analysis used is regression. The results showed that product quality (X1) has a positive and significant influence on market penetration (Y), brand image (X2) has a positive and significant influence on market penetration (Y). The results also show that there is a positive and significant influence between product quality and brand image together to market penetration.
PENGARUH PENATAAN ULANG DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI PASAR BUNGA KALISARI SEMARANG Kristiga Wituhu; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.2 KB) | DOI: 10.14710/jiab.2018.22031

Abstract

Every business requires any organization influential marketing strategy essential to achieve success. Marketing strategies have a role in improving purchasing decisions through the variables that affect itself, including the rearrangement and also the price. Based on the problems in this research, that is the decrease in purchase decisions at the flower market kalisari Semarang caused by consumer inconvenience when shopping at the flower market the kalisari slums and untidy. The purpose of this study is to determine the influence of re-arrangement and the price . The type of this research is explanatory research, with 100 respondents in a kalisari flower market as the population. The technique of sampling using a purposive sampling. Using questionnaires as data collecting technique. The data analysis conducted quantitatively with SPSS. This research concluded that the rearrangement and price have positive effect on purchasing decisions. Rearrangement of variables has bigger effect that price variable. Based on the research result, the researchers suggested to traders to be able to think creatively to solve problems occurred with new kiosk-shaped shelter with adding a canopy to keep the flower fresh, and the seller are are also advised to a ornamental flower seller in flower market Kalisari Semarang to always talk the truth every time the ornamental flower price increase, so there is no misperception.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK SARIAYU MARTHA TILAAR DI KONTER MARTHA TILAAR PASAR SWALAYAN ADA SEMARANG Siti Rachma; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.316 KB) | DOI: 10.14710/jiab.2018.21935

Abstract

Sariayu Martha Tilaar is the first cosmetic product brand manufactured by PT. Martina Berto Tbk. which is based on natural ingredients or spices of Indonesia's wealth and has once dominated the cosmetics industry market in Indonesia.However, in the midst of a very tight cosmetic product competition this cause Sariayu Martha Tilaar cosmetic products no longer dominate the cosmetics market in Indonesia. Sariayu cosmetics affordable price is not comparable with the quality of Sariayu products in the skin of the consumer face, causing consumers to buy only a little cosmetics, and with a nominal or total value of small shopping and seldom buy cosmetics Sariayu. The objective of this research is to analyze the influence of price and product quality to buying decision making of cosmetic product Sariayu Martha Tilaar in Martha Tilaar Counter, Ada Supermarket. This type of research is an explanatory research with a sample of 100 respondents Sariayu Martha Tilaar’s consumer.The sampling technique used is accidental sampling and purposive sampling with the criteria of respondents aged over 15 years, the respondent is female, and has been using Sariayu cosmetics at least 1 month of usage. Data collection using questionnaires with Likert measurement scale. Data analysis method used is validity test, reliability test, correlation coefficient (R), simple linear regression analysis, multiple linear regression analysis, coefficient of determination (R2), t test and F test using SPSS for Windows program. The results of this study conclude that Sariayu's price has a low (weak) influence on the purchase of Sariayu Martha Tilaar both partially and simultaneously. Meanwhile, the quality of Sariayu cosmetic products has no results from the purchase decision of Sariayu Martha Tilaar, either partially or simultaneously. Two variables have been tested in stages or together showing that the price variable (0.127) and product quality (-0.066) simultaneously have a relationship at a low level and very low on the variable purchase decision. The amount of the contribution from the price variable is greater than the contribution of the product quality variable, the coefficient of determination (R2) for the variable price of 12.4% and the product quality of only 2%. To improve purchasing decisions in relation to prices, the advice of researchers is that discounting should be done for consumers who pay in cash as well as often held and give product bonuses with attractive items, while the quality of the product is recommended. to be more durable, multiply products that are waterproof and improve product packaging to be more robust.

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