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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Volume 3, Nomor 3, Tahun 2014" : 5 Documents clear
PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI EKUITAS MEREK (STUDI PADA MAHASISWA PENGGUNA SMARTPHONE BLACKBERRY DI UNIVERSITAS DIPONEGORO SEMARANG) Sofa Marwati; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Universitas Diponegoro

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Abstract

This research motivated by communication technology growth that supplier make as a business chance. One of products that competed by supplier now is smartphone. Smartphone be a communication technology that considered can make the user be easier. Specially, this research tell about Blackberry smartphone which is already be a leader smartphone on Top Brand Index (TBI) in Indonesia since 2011 until 2013.. Goal of this research is to know what influence of brand awareness, perceived  quality, brand association to purchase decision through brand equity of Blackberry. The type of this research is explanatory, with data collecting technique by questionnaire and interview. The sampling technique of this research use multi stage sampling and purposive sampling. The amount of sample is 96 people. This research is use qualitative and quantitative analysis technique (validity test, reliability test, correlation coefficient, simple and multiple regeression analysis, the coefficient of determination, a significant test (t and F) and path analysis). The result of this research is all of independent variable which is brand awareness (X1) perceived quality (X2), brand association (X3) simultaneously or partially can influence dependent variable which is brand eqiuty (Y1) and purchase decision variable (Y2). According the result of path analysis, direct influence on brand awareness variable to purchase decision is more than indirect influence, and perceived quality variable and brand association to purchase decision direct influence less than indirect influence.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI DIGITAL 23 SEMARANG Harindra, Lazuardi Okva; Hidayat, Wahyu; Prihartini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Purchase decisions can provide maximum results if the product quality, service quality and price always considered. This research is done on Kedai Digital 23 Semarang. This type of research is explanatory research. Techniques of data collection using interviews, questionnaires and observation. The conclusion from this study is that there is influence between product quality, service quality and price on purchase decisions. Based on the conclusion that the company needs to pay attention to the quality of raw materials and the level of neatness product. Similarly, the performance of the employee so employees can provide the best service for customers by monitoring, provide guidance and conduct regular employee appraisal. As well as to continue to consider the price to be affordable to consumers.
ANALISIS PERBEDAAN TINGKAT HARGA PASAR SAHAM, RETURN SAHAM, DAN VOLUME PERDAGANGAN SAHAM PERUSAHAAN SEBELUM DAN SESUDAH STOCK SPLIT Irwansyah, Muhammad Ajib; Saryadi, Saryadi; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Stock split is a corporate activity that has no economic value. But many companies do a stock split with the goal set back so that the stock price in the range of more liquid and provide a good signal to investors. This study aims to determine whether there are differences in the level of stock market prices, stock returns and trading volume before and after the company's stock split.Based on the results of the study indicate that there is no difference in the price level of the stock market before and after the stock , no difference in stock returns before and after the stock split, but there is a difference in the company's stock trading volume before and after the stock split.
PENGARUH UPAH, PERAN SERIKAT PEKERJA TERHADAP KESEJAHTERAAN PEKERJA MELALUI UNJUK RASA PADA SERIKAT PEKERJA NASIONAL PSP PT SAI APPAREL INDUSTRIES Eldy, Elifaz; Pradhanawati, Ari; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Welfare workers are influenced by several factors, such as good wages and role of trade unions.Workers so do the rallies to fight them welfare. This study aims to identify and explain the effect of wages and the role of trade unions on the welfare of workers. the effect of rallies on welfare. Object of this research PT Sai Apparel Industries which all workers are members of the National Labor Union. This type of research is explanatory research. The technique of collecting data using interviews, questionnaires and observation. The conclusion from this study is that wages and role of trade unions effect on workers welfare. Based on the conclusion that the company needs to increase the amount of compensation in the form of allowances. Unions need to enhance the role to be the center of information for workers. Besides, the government should review the minimum wage policy is based on the necessities of life for single workers.
ANALISIS PERBANDINGAN KINERJA KEUANGAN PT. BRI AGRO, TBK. SEBELUM DAN SESUDAH AKUISISI Istiani, Dian Ayu; Saryadi, Saryadi; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT. BRI Tbk. acquired PT. Bank Agroniaga, Tbk. related to the single presence policy of Bank Indonesia. To still protect public confidence in the PT. BRI Agro, Tbk., the bank must be in good health. The purposes of this study to find out whether there are differences in the financial performance and condition the health of PT. BRI Agro Tbk. before and after the acquisition. This study only using analysis CAEL of CAMEL, because we did not analyze management. The variables are CAR, BDR, ROA, BOPO, CR and LDR. The sample is a monthly financial report of PT. BRI Agro Tbk. published by Bank Indonesia during two years before and two years after the acquisition. The method to test the hypothesis using paired sample t-test. The results showed all the variable t is greater than t table is 2.069 and health level condition t is greater than t table is 2.365. So, there are significant differences between before and after the acquisition. We recommend PT. BRI Agro,Tbk. can maintain CAR, ROA, CR, LDR, decreased BDR and improve ROA.

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