Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism
Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism is a peer-reviewed, open-access academic journal dedicated to the dissemination of high-quality scholarly research in the fields of management, entrepreneurship, business innovation, and tourism studies. The journal aims to serve as an international forum for researchers, academics, professionals, and policymakers to publish original research that contributes to theoretical development and practical advancement in business and tourism-related disciplines. The journal publishes original research articles, conceptual papers, empirical studies, and interdisciplinary research that demonstrate academic rigor, originality, and relevance to contemporary issues in management, entrepreneurial development, and tourism industries. Mercatura Lumina welcomes diverse methodological approaches and interdisciplinary perspectives that foster innovation, critical inquiry, and knowledge exchange across sectors. Published four times a year (February, May, August, and November), Mercatura Lumina adopts a full open-access and no-fee publication policy, ensuring that neither authors nor readers face financial barriers in accessing or disseminating scholarly work. All stages of the publication process, including submission, peer review, editorial handling, and final publication, are conducted free of charge. Mercatura Lumina is committed to upholding the highest standards of academic integrity, ethical publishing practices, and rigorous peer review. By promoting academic inclusivity and global participation, the journal seeks to strengthen the role of management, entrepreneurship, and tourism research in supporting sustainable economic growth, organizational resilience, innovation, and socio-cultural development at local, national, and international levels.
Articles
31 Documents
<![CDATA[Analysis of Opportunities and Threats in the Buffalo Meat Import Trade: A Case Study of Trade Between Indonesia And India ]]>
<![CDATA[Intan Apprinella]]>;
<![CDATA[Daspar Daspar]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/za9v3s24
<![CDATA[This study examines the opportunities and threats associated with buffalo meat import trade between Indonesia and India during the period 2020 to 2025. The research employs an empirical quantitative approach using descriptive analysis based on secondary data obtained from official statistical publications, government reports, market records, and trade related documents. The analysis focuses on import growth, supply availability, market expansion potential, import dependency, domestic livestock competitiveness, and strategic trade risks. The findings indicate that buffalo meat imports have contributed to strengthening national meat supply capacity and improving market accessibility through the utilization of India's comparative advantage in buffalo production. However, increasing reliance on a dominant supplier has generated concerns regarding market concentration, food security vulnerability, and reduced competitiveness of domestic livestock producers. The study also identifies significant external risks related to animal disease outbreaks, biosecurity challenges, logistics disruptions, export restrictions, and sustainability transitions within the global livestock industry. The results suggest that while buffalo meat imports offer economic and supply related benefits, long term resilience requires balanced trade governance, supplier diversification, strengthened sanitary controls, and sustained investment in domestic livestock development to ensure food security and agricultural sustainability.]]>
<![CDATA[The Relevance of The Principles of Muamalah in Addressing Contemporary Disruptions in International Trade ]]>
<![CDATA[Rayhan Nur Fikri]]>;
<![CDATA[Muhammad Alif Shafwan]]>;
<![CDATA[Darriel Fadhilah]]>;
<![CDATA[Muhammad Emir Fathan Alhafiz]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/ccgn0n69
<![CDATA[This study examines the relevance of muamalah principles in addressing contemporary disruptions in international trade through a non empirical qualitative approach based on conceptual and theoretical analysis. The research employs an extensive literature review of scholarly publications in Islamic economics, international trade, business ethics, and digital commerce. Data were analyzed using qualitative content analysis and thematic interpretation involving concept extraction, comparative evaluation, thematic categorization, and theoretical synthesis. The findings indicate that contemporary trade disruptions have generated significant governance challenges related to market inequality, contractual legitimacy, accountability, technological transformation, and sustainability. The study demonstrates that the principles of muamalah possess substantial explanatory and normative relevance for responding to these challenges through ethical governance mechanisms rooted in justice, consensual transactions, responsibility, and truthfulness. The analysis further reveals that muamalah can evolve beyond a transactional doctrine into a comprehensive framework capable of guiding digital trade governance, institutional adaptation, technological oversight, and sustainable commercial development. The proposed framework integrates ethical values with emerging global trade realities and contributes to the development of a more resilient, transparent, and sustainable international trading system. These findings reinforce the continuing significance of Islamic commercial ethics within the evolving architecture of global economic governance.]]>
<![CDATA[A Legal Analysis of The Practice of Review Manipulation (Fake Reviews) on Marketplaces as A Form of Unfair Business Competition in Indonesia ]]>
<![CDATA[Raihan Muhammad Maliki]]>;
<![CDATA[Muhammad Fahmi Ramdhani]]>;
<![CDATA[Syifa Walidatunnisa]]>;
<![CDATA[Muhammad Habib Al badawy]]>;
<![CDATA[Najda Inayah Nurfadiah]]>;
<![CDATA[Muhammad Alhikam Badruttamam]]>;
<![CDATA[Arzhety Ityana Kamalia Mukhlis]]>;
<![CDATA[Nandang Najmudin]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/jkdfzb74
<![CDATA[This study examines the legal status of review manipulation practices in digital marketplaces and evaluates their qualification as a form of unfair business competition within the Indonesian legal framework. Employing a non empirical legal research design with a normative juridical approach, the study analyzes statutory regulations, legal doctrines, and conceptual principles related to competition law, consumer protection, electronic transactions, and criminal law. The findings indicate that fake reviews constitute a deceptive mechanism that distorts market transparency and creates artificial competitive advantages that are inconsistent with the principles of fair competition. Although Indonesian Competition Law does not explicitly regulate fake reviews, systematic and teleological interpretation demonstrates that such practices contradict the objectives of maintaining equal market opportunities and protecting competitive neutrality. The analysis further reveals significant regulatory fragmentation among consumer protection, electronic transaction, and criminal law regimes, resulting in enforcement difficulties and legal uncertainty. Comparative examination of foreign regulatory developments suggests the importance of strengthening marketplace accountability, establishing mandatory review verification systems, improving digital evidence standards, and expanding institutional oversight. Legal reform is therefore necessary to ensure effective governance of digital marketplaces and preserve competitive integrity in Indonesia’s evolving digital economy.]]>
<![CDATA[Challenges Facing the BAZNAS Kendal Regency Microfinance Program in Building the Community’s Economy ]]>
<![CDATA[Ahmad Solekhan]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/pygj2d26
<![CDATA[The BAZNAS Micro Finance Program is a form of productive zakat implementation aimed at empowering mustahik through the provision of business capital, mentoring, and entrepreneurial development, with the expectation of serving as an effective Islamic economic empowerment instrument in reducing poverty, increasing community income, and strengthening economic independence. This study aims to analyze the implementation of the BAZNAS Micro Finance Program in Kendal Regency, identify the challenges encountered, and examine its role in strengthening the community economy. A qualitative method with a descriptive approach was employed, with data collected through interviews, observations, and documentation involving program managers, field facilitators, and beneficiaries, and analyzed using an interactive model of data condensation, data display, and conclusion drawing, supported by source and method triangulation to ensure data validity. The findings reveal that the program is implemented through beneficiary selection, productive capital distribution, business mentoring, and monitoring of mustahik business development, contributing positively to income improvement and business strengthening, although it is constrained by limited funding, insufficient mentoring capacity, suboptimal monitoring systems, underdeveloped evaluation frameworks, low financial literacy, limited managerial capacity, and dynamic market conditions.]]>
<![CDATA[The Effect of Brand Image, Product Quality, and Product Design on Consumer Decisions When Choosing L'oréal Products in Malang ]]>
<![CDATA[Ardi Sila Artha]]>;
<![CDATA[Rafika Cahya Maharani]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/ngdmba95
<![CDATA[This study investigates the structural pathways through which brand image, product quality, and product design shape consumer purchasing decisions within the competitive cosmetics industry in Malang, Indonesia. Utilizing an empirical quantitative approach with an explanatory survey research design, primary data were gathered via structured digital questionnaires from a purposive sample of 100 qualified L'Oréal consumers. Data analysis was executed using Variance Based Structural Equation Modeling via Partial Least Squares to evaluate both measurement parameters and structural linkages. The outer model evaluation substantiated robust psychometric properties, satisfying all convergent validity, discriminant validity, and internal consistency reliability thresholds. The inner model assessment revealed that the hypothesized framework explains 72.4% of the variance in consumer choices. The empirical findings demonstrate that product design emerges as the primary visual driver of consumer selection, followed sequentially by product quality as a functional justification and brand image as a risk mitigation anchor. These outcomes indicate that modern cosmetic selection is heavily guided by experiential aesthetic traits and immediate sensory gratification, which significantly condense traditional multi attribute evaluation steps.]]>
<![CDATA[The Utilization of Microsoft Excel in Accounting to Improve the Accuracy of Financial Reporting in the Digital Era ]]>
<![CDATA[Nailah Airin Nur Fadillah]]>;
<![CDATA[Masyhuri Masyhuri]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/rw4kgy03
<![CDATA[Financial reporting is a fundamental component of business management because it provides information regarding an entity's financial position, performance, and cash flows. However, many Micro, Small, and Medium Enterprises (MSMEs) in Indonesia continue to encounter challenges in preparing accurate financial statements that comply with applicable accounting standards. This study aims to examine the utilization of Microsoft Excel in accounting practices to improve the accuracy of financial reporting in the digital era. The study employed a systematic literature review by analyzing relevant scholarly publications concerning digital accounting, Microsoft Excel, financial reporting, and MSMEs. The findings indicate that Microsoft Excel enhances the accounting process by reducing manual recording errors, supporting systematic bookkeeping, and facilitating the preparation of more accurate and reliable financial statements. Spreadsheet features, including automated formulas, data validation, lookup functions, and Pivot Tables, contribute to improving data processing efficiency, reporting consistency, and compliance with Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). The study concludes that Microsoft Excel represents an affordable and practical digital accounting solution that supports financial reporting quality while facilitating the gradual digital transformation of MSMEs that have not yet adopted specialized accounting software.]]>
<![CDATA[Evaluation of Human Resource Planning Effectiveness in Reducing Fraud and Enhancing Employee Professionalism at Cireng Borojol MSMEs ]]>
<![CDATA[Laraswati Laraswati]]>;
<![CDATA[Aghnia Syahrunnisa]]>;
<![CDATA[TB. Hamim Riski]]>;
<![CDATA[Resya Dwi Marselinna]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/103zt314
<![CDATA[Workforce planning plays an essential role in supporting effective human resource management, particularly in Micro, Small, and Medium Enterprises (MSMEs) experiencing business growth. This study aims to evaluate the effectiveness of human resource planning in reducing fraud and enhancing employee professionalism at Cireng Borojol MSMEs. A descriptive qualitative method was employed through direct interviews with the business owner. The findings show that Cireng Borojol, established in 2021, has developed from a simple food business into an MSME utilizing resellers, social media, and online marketplaces for marketing expansion. The company currently employs approximately 40 workers distributed across several operational divisions. Key challenges include employee unprofessional behavior, job placement mismatches, work fatigue, and financial reporting inconsistencies that may indicate potential fraud risks. To address these issues, the company applies periodic performance evaluations, prioritizes employee comfort, and implements a reward system based on performance achievement. The results indicate that human resource planning supported by evaluation and reward mechanisms contributes to improving employee professionalism and reducing potential fraud in operational activities. ]]>
<![CDATA[A Comparative Analysis of The Performance of Sharia-Based Stocks Versus Conventional Stocks in Manufacturing Companies Listed on The Indonesian Stock Exchange ]]>
<![CDATA[Oktya Tri Banowati]]>;
<![CDATA[Arifuddin Arifuddin]]>;
<![CDATA[Wa Ode Aswati]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/xam5vg50
<![CDATA[This study investigates the performance variance between Sharia compliant and conventional equities within the Indonesian manufacturing sector from 2021 to 2025. Utilizing a quantitative comparative design and purposive sampling, a balanced matrix comprising eight Islamic stocks from the Jakarta Islamic Index and four traditional stocks from the LQ45 index was established, yielding sixty firm year data points. Financial performance was decomposed into historical closing returns and asset volatility risks, which were then evaluated through robust parametric diagnostic procedures and Independent Sample t-Tests. The empirical findings demonstrate that both asset classes exhibit statistical parity, with significance values consistently falling well above the standard alpha threshold. This structural convergence implies that the financial screening criteria governing ethical portfolios do not impose a diversification penalty or reduce capital appreciation efficiency. Instead, aggregate macroeconomic forces, monetary policy adjustments, and sectoral industrial demand exert a unifying influence that shapes corporate valuations across listing categories, reinforcing the practical integration of modern portfolio theory within Islamic wealth management frameworks.]]>
<![CDATA[Optimizing the Expansion and Engineering of X-XP Express’s Logistics Facilities in West Java to Handle Surge in Shipping Volume During the “Twin Dates” and “Pay Day Sale” Periods ]]>
<![CDATA[Elfa Firdy Gunawan]]>;
<![CDATA[Nur Aisyah]]>;
<![CDATA[Harkaffi Wilmar]]>;
<![CDATA[Estu Hafiz Pamungkas]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/8432yn73
<![CDATA[The rapid growth of e-commerce has intensified operational challenges for logistics providers, particularly during double-date promotional campaigns and Pay Day Sale periods that generate substantial surges in shipment volume within a limited timeframe. This study investigates the operational performance of X-XP Express logistics facilities in West Java and evaluates strategies for optimizing facility capacity and workforce allocation under peak-demand conditions. An empirical quantitative case-study approach was employed using operational records, shipment-volume data, facility-capacity information, and manpower allocation data collected from Distribution Center operations in the Bandung–Cimahi region. The analytical framework integrates a Multi Channel–Single Phase (M/M/s) queueing model, logistics-network simulation using AnyLogistix, and discrete-event simulation using AnyLogic. The results indicate that the initial system operated at a utilization level of 0.94, with an average queue length of 10.95 packages and a waiting time of 26.28 seconds. Capacity expansion and manpower adjustments reduced utilization to 0.77, decreased queue length to 0.40 packages, and shortened waiting time to 0.24 seconds. Network simulation further demonstrated that a three-Distribution-Center configuration achieved full demand coverage within the modeled service radius. The study highlights the effectiveness of simulation-based logistics engineering in improving operational resilience, service performance, and capacity management during periods of extraordinary demand.]]>
<![CDATA[Implementation of A Community Service Program to Enhance the Capacity of Durian SMES ]]>
<![CDATA[Falah Fadhlurahman]]>
<![CDATA[ Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 2 (2026): : May: Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism ]]>
Publisher : <![CDATA[CV SCRIPTA INTELEKTUAL MANDIRI ]]>
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DOI: 10.65310/9jc9mf60
<![CDATA[This study examines the empirical implementation of a participatory community service program designed to elevate the organizational, financial, digital, and product innovation capacities of a grassroot durian enterprise in Ponorogo, East Java. Operating within a highly volatile seasonal market, the micro business historically suffered from structural operational obscurity, unstructured financial mixing, restricted localized communication networks, and high dependency on raw crop lifecycles. Through systematic intervention methodologies, the project introduced formalized management hierarchies, institutionalized digital transactional gateways via Quick Response Code Indonesian Standard frameworks, optimized multi channel digital marketing, and established value added product diversification lines including vacuum sealed pancakes and extended shelf life ice cream. The qualitative empirical evaluation reveals that the simultaneous integration of internal accounting controls and structured external market responsiveness successfully insulated the enterprise from environmental resource shocks and localized supply disruptions. Ultimately, this strategic capacity enhancement transforms vulnerable informal fruit vendors into highly resilient market participants, offering a robust model for sustainable regional agri food entrepreneurship and community driven economic development within modern digital ecosystems.]]>
