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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 47 Documents
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Search results for , issue "Volume 1, Nomor 4, Tahun 2012" : 47 Documents clear
ANALISIS FAKTOR PEMBENTUK KEPUTUSAN PEMBELIAN PADA PONSEL NOKIA (Studi Kasus Pada Mahasiswa Fakultas Ekonomika dan Bisnis Undip Semarang) Aryo Widagdo, Abisatyo; Toto Rahardjo, Susilo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Developments in technology and communications are getting ahead. Many mobile phone manufacturers compete to capture the consumer market with various features and completeness are given. Nokia is one of several mobile vendors who are currently competing in the face of many competitors. Judging from the sales from year to year, Nokia has decreased. Then do the research on college students because students often keep abreast of current technology, so that they do not want to miss the time to buy a cell phone in accordance with the present technological developments.This study aims to determine what are the factors that shape decisions on the purchase of this Nokia mobile phone. The data used in this study is the primary data obtained from 100 respondents from the Faculty of Economics and Business, University of Diponegoro Semarang. The data obtained were processed by using a reliability test, test validity, and factor analysis test. In the test there is the concept of factor analysis statistics relating to Bartlett's test of sphericy, Communality, eigenvalue, Factor Loading, Factor matrix, and the Kaiser-Meyer-Olkin After testing, the results obtained from the 26 indicators are indicators of the grouping formed by 7 factors. Form factor in Nokia's purchase decision was the features and specifications include, word of mouth, product durability, application programs, mobility, uniqueness of products, and supporting devices.
PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada Rumah Sakit Panti Wilasa “Citarum” Kota Semarang) Al Rizal, M. Hanif; Ratnawati, Intan
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Receiving proper healthcare is a primary need in society. Qualified healthcare can’t be apart from the optimal work performance of all parties in the healthcare industry, to this matter is from its employees. A good work performance can emerge if the employees applied the main values that organization used as its philosophies and guidance in order to run its activities, called organizational culture. The optimal work performance also can be yielded from the employees who like their job and comfortable with it, where they can obtain their job satisfaction according as they expected. The aim of this research is to analyze the effect of organizational culture and job satisfaction to the employee performance in Panti Wilasa “Citarum” Semarang Hospital. Sample applied in this research is 100 employees. The data collected by using questionnaires which the sampling technique is simple random sampling. Analytical method used in this research is multiple linear regression analysis, using SPSS program. The result shows that organizational culture positively influence on employee performance, and job satisfaction positively influence on employee performance. Empirical finding indicated that to increase employee performance, the management should pay more attention to organizational culture factors and job satisfaction factors, because those factors proved influence on employee performance.
ANALISIS METODE SERVQUAL PADA JASA PENGIRIMAN BARANG EKSPRES “YAKIN ESOK SAMPAI” (STUDI KASUS PADA PT JNE SEMARANG) Rachman, Mohammad; Andriyani, Andriyani
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on data obtained from ASPERINDO that e-commerce business has significantly growing, it may boost the number of express shipments increased from year to year,  logicly it cause good impact to JNE as well yet the fact is JNE still status quo in national scale of market share table, JNE only had 7,9% share  whereas Tiki the competitor had 70,7% share on market share. The data provided ASPERINDO there would be rise a question ”why JNE and Tiki had huge gap on market share?” although JNE and Tiki  established on the same year back than. Because JNE is service corporate than the study will used service approach method that is SERVQUAL (it’s stand for service quality) method. This study is aimed to analyse the level of importance and performance of JNE Regional Semarang’s service. Variables used in this study are service quality which consists of reliability, responsiveness, assurance, emphaty, and tangibles with the level of customer satisfaction. These variables are used to measure the Importance and Consumer Assessment of quality of services rendered the company. The research data collected data from 100 respondents of JNE customers are selected by incidental sampling through a questionnaire consisting of closed questions and opened questions. Customer Satisfaction Index is used to analyse the level of overall customer satisfaction. Meanwhile, to identify performance improvement priorities, Importance Performance Analysis method was used which consists of two components, specifically: the gap analysis (gap) and quadrant analysis. Results showed that overall customer is quite satisfied of performance of JNE express shipping service with customer satisfaction index. The application of quadrant analysis showed that indicators of dimension of reliability which should be evaluated for immediately repaired their performance, because the performance has been given not as expected by JNE customers.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PERBANKAN (Studi Pada Bank Umum yang Listed di Bursa Efek Indonesia Tahun 2007-2010) Arimi, Millatina; Kholiq Mahfud, Mohammad
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Bank is one of the financial institution which have activities to raise funds from public in the form of savings and distribute them to the public in from of credit or other form. The purpose of the banking business is gain profit. Ability of the banks in gain profit is measured by return on assets (ROA). The purpose of this research is to examine influence of Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), Net Interest Margin (NIM), Loan to Deposit Ratio (LDR), and BOPO through Return On Asset (ROA) of public banking listed at Indonesian Stok Exchange during 2007-2010. Research using purposive sampling method for taking samples. Data obtained on the basis of publication Annual Bank, obtained 20 samples of General Bank. Samples used in this research are public banking listed at Indonesian Stock Exchange on period 2007-2010. Analysis technique used is multiple linear regression analysis. The results of this research found that Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR) hasn’t significant positive effect to Return On Asset (ROA), Non Performing Loan (NPL) hasn’t significant negative effect to Return Asset (ROA), Net Interest Margin (NIM) has significant positive effect to Return On Asset (ROA), and BOPO has significant negative effect to Return On Asset (ROA).
STUDI TENTANG MINAT BELI E-TOLL CARD di KOTA SEMARANG Agung Purnama, Cahaya; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

E-toll card is a new innovative product of electronic money.This study was conducted to investigate the itention of toll users to buy e-toll card. how much consumers to buy the product e-toll card. This study aimed to analyze the effect of promoting attractiveness, perceived ease of use, perceived usefulness, and price on buying intention of e-toll card in the city of Semarang as the dependent variable. In this study, observer take 150 respondents that were taken by using a purposive sampling technique. Analysis using SPSS 16.0, including, reliability test, validity test, classic assumptions test, multiple regression analysis, hypothesis testing via the F and T test, and analysis of the coefficient of determination (R²). Percieve Usefulness showed the greatest regression coefficient. Percieve Usefulness is the most important factor influencing the Buying Interest of consumers who buy e-toll card product. The second important factor is the Percieve of Ease of Use than Price and The Attractiveness Effect of Promotion as the third and  factors that influence the Consumers Buying Interest. The coefficient of determination (adjusted R2) of 0,816 or 81,6 percent of the coefficient of determination means the model is good enough. The fourth independent variable in this study could explain 81,6 percent of the purchase decision variables. While the rest of 18.4 percent is explained by variables other than the four variables used in this study.
ANALISIS PENGARUH DAYA TARIK IKLAN, KUALITAS PESAN IKLAN, FREKUENSI PENAYANGAN IKLAN TERHADAP EFEKTIVITAS IKLAN TELEVISI MIE SEDAP (Survei Pemirsa Iklan Mie Sedap Pada Mahasiswa Kost di sekitar Kampus Undip, Tembalang) Sufa, Faela; Munas, Bambang
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Competition for the fast food industry, as well as competition PT Wingsfood in doing product marketing Mie Sedap through television advertising media by its competitors. In the present study will analyze the influence of advertising appeal, the quality of the message, and often an ad on the effectiveness of television advertising. Student population is used around campus UNDIP Kost in Tembalang, Semarang. With the criteria viewers use television advertising Mie Sedap boarding students in the sample place at Banjarsari and Sumurboto, Tembalang of 100 respondents, with random sampling method. The results showed that the advertising appeal, the quality of the message, and frequency of ads have a positive and significant impact on the effectiveness of advertising, either partially or simultaneously. With the acquisition of the largest coefficient of 0.383 for the effect of quality on the effectiveness of advertising messages. So a better quality of messages would increase the effectiveness of advertising. Thus PT Wingsfood must consider three factors are variable, especially in the variable quality of the message to produce an effective advertisement in accordance with the cost of which has been issued.
ANALISIS IKLAN DAN ENDORSER TERHADAP PEMBENTUKAN BRAND AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK KECAP MANIS ABC Raih Nur Fatmayanti, Susy; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABC products was an old brand that had a good quality. ABC always improve their quality products trought the age and had an international standardized. This purpose of this research is to analyze the impact of the advertising and endorser towards brand awareness and their effects towards decision buying on ABC soy sauce, where  independents variables of this research is Advertising (X1), Endorser  (X2), and Brand Awareness (X3) become intervening variable that give impact towards Buying Decision (Y) as a dependent variable. The population of this research is soy sauce customer. Sample that used in this research are 100 respondents. Technique sampling method that used in this research is purposive sampling. While its survey method used questionnaires. Then analyzed method that used in this research includes validity test, reliability test, multiple regressions, and classical assumption test. Hypothesis test that used includes F test, t-test, and Determination Coefficients Analysis (R²). According to this research results, regression formula: Y1 = 0,45 X1 +  0,8 X2 and = 0,661 + 0,140.  According to statistic data analysis, indicators in this research showed that all data were valid and reliable. As an individual, variable that have the biggest impact is Brand Awareness. And followed by its independent variable, Advertising, and Endorsers. Hypothesis testing used t-test showed that the advertising significantly influences its dependent variable  (Brand Awareness), but Endorser has no significant impact towards Brand Awareness. When this research used multiple regression analysis, Brand Awareness significantly impact Buying Decision.
PENGARUH RENDAHNYA TINGKAT KEPUASAN KONSUMEN, HARGA, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PERPINDAHAN MEREK PONSEL SONY ERICSSON KE PONSEL CHINA (Studi Pada Siswa Siswi SMA IBU KARTINI Kota Semarang) Akbar Wibawanto, Rindiet; Soesanto, Harry
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the development of business area, recently has peeped out a symptom, where companies supplied many variances of product at the same industry. The competitiveness of products between producers might lead to customer’s brand switching. One of the way to maintain the current customers is by improving the customer’s satisfaction. At this time there are many cheaper products but having competitive design and facilities. Promotion through advertisement or other media by using celebrity endorser can also become fascination point to influence the customers in brand switching, through image, their appearance, words, etc. The purpose of this study to analyze the effect of low levels of customer satisfaction, pricing, and celebrity endorser of the brand switching decisionsThe method of data collection used a questionnaire with the sampling technique used purposive sampling technique. The method of analysis used in this study were multiple linear regression analysis, using SPSS program. The analysis showed low levels of consumer satisfaction has a positive effect on brand switching decision. The price of making a positive influence on brand switching. Celebrity endorser positive effect on brand switching. These results indicate that the company should be able to create products consumers desire compliance, lower prices than competitors, and the selection of right brand ambassador because of the low levels of customer satisfaction, pricing and celebrity endorser brand shown to affect migration decisions.
URGENSI MEMPELAJARI EKONOMI ISLAM ( Studi Motivasi Belajar Ekonomi Islam Pada Anggota Kelompok Studi Ekonomi Islam Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semarang ) Saleh, Ismail; Rahardja, Edy
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The economic system of capitalism, socialism, or a combination of the two has proved a failure in creating the world's wealthy. The international community now has found another economic system as a solution that Islamic economic system. Perfection Islamic economic system both in terms of theory and practice has been increasingly recognized by the people of Moslem but also non-Islamic people. Therefore, it is crucial to study Islamic economics intensively because someone can know if it is important or not already know. The importance of studying Islamic economics should be well known by members KSEI FEB UNDIP so they must have a great motivation in studying Islamic economics. But from the initial observation shows that most members KSEI FEB UNDIP are less motivated to study intensively Islamic economics. The purpose of this study was to determine the effect of intrinsic factors and extrinsic motivation of Islamic economics KSEI member of FEB UNDIP. This study uses qualitative data collection conducted by the method of triangulation. The informants of this study is the HEI's senior who is a tutor of a weekly small discussion. The results of this study states that learning is intrinsically motivating factors consist of factors ideals, abilities, and conditions of each KSEI’s member both phisical and psychological (perceptions, interests, attitudes, intelligence). Psychological factor that comes from religious motives is a major influential factor in the intrinsic motivation to learn. While learning to extrinsic factors consist of social environmental factors (inside and outside KSEI), non-social environment (natural and instrumental) as well as the teachers in the learning effort. Mandate as an HEI’s senior and as a board of KSEI has been a major factor influencing extrinsic in motivation adding to the study of Islamic economic.
EFISIENSI TEKNIS DAN EFISIENSI PROFITABILITAS PERBANKAN SEBELUM DAN SETELAH KRISIS EKONOMI 2008 DENGAN MENGGUNAKAN METODE NON PARAMETRIK DATA ENVELOPMENT ANALYSIS (Studi pada Perbankan yang Terdaftar di BEI tahun 2006-2010) Elvira, Finta; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Economic crisis in 2008 affected the entire world, including Indonesia. This crisis indirectly led to the decrease of profit and non-profit income and income before tax which are output variables of efficiency of the bank. The crisis also affected the availability of funds to the community, which in the end affects the cost of capital as the input variable of profitability efficiency. This study measures the technical and profitability efficiency of the banks which are listed on Indonesia Stock Exchange (IDX) over 2006-2010 before and after the 2008 economic crisis. This study used DEA (Data Envelopment Analysis) methods and ANOVA test. The results of hypothesis test with ANOVA test showed no difference in technical efficiency and profitability efficiency before and after the 2008 economic crisis. The result can give some suggestion to company or bank management regarding risk anticipation while crisis, Bank Indonesia regarding evaluation and application of policy on Bank industry, bank depositors, and inestors or shareholders of bank regarding information about bank performance while crisis.

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