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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 1, Tahun 2023" : 22 Documents clear
PENGARUH BRAND POSITIONING DAN BIAYA WARALABA (FRANCHISE FEE) TERHADAP PEMBELIAN WARALABA (FRANCHISE PURCHASE) PADA USAHA MINUMAN “SEGARA” (Studi di Kota Semarang dan Kabupaten Kendal) Rendy Ramanda; Yoestini Yoestini
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Competitive advantage in the franchise business can increase the interest of franchisees because it is considered to have a stable market, good reputation, and an established business. The franchisee's decision to purchase a franchise is based on what they value as providing benefits such as profit, and business continuity. This study aims to examine the effect of brand positioning and franchise fees on franchise purchases. This study uses a survey method and is distributed to the franchisee "Segara" with a total of 27 people, and analyzed using multiple linear regression. Based on the results of research, brand positioning partially affects franchise purchases with a comparison of thitung 4.366 > ttabel 2.063 and sig. 0.000 < 0.05 (Alpha), and also the franchise fee (franchise fee) partially affects the purchase of a franchise with a comparison of the value of thitung 2.218 > ttabel 2.063 and sig. 0.036 < 0.05 (Alpha), besides that brand positioning and franchise fees (franchise fees) simultaneously affect the purchase of franchises with a comparison of fhitung 27.656 > ftabel 3.39 and sig. 0.000 < 0.05 (Alpha). The dependent variable can be explained by 69.7% based on the R Square value of 0.697.
PENGARUH KEPEMIMPINAN YANG MELAYANI TERHADAP PERILAKU KERJA INOVATIF DENGAN JOB CRAFTING DAN OTONOMI KERJA SEBAGAI VARIABEL PEMEDIASI (Studi pada Karyawan PT Nelta Multi Gracia) Novanto Yusuf Triatmoko; Ahyar Yuniawan
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to examine the effect of Servant Leadership on Innovative Work Behavior mediated by Job Crafting and Job Autonomy on employees of PT Nelta Multi Gracia. The saturation sampling method was used to determine the number of research samples, namely all employees of PT Nelta Multi Gracia. The analytical technique used is path analysis with the SPSS:25 program to determine the path coefficient and the effect of the independent variable on the dependent variable. The results showed that Servant Leadership had a positive and significant effect on Innovative Work Behavior. Servant Leadership has a positive and significant effect on Job Crafting. Servant Leadership has a positive and significant effect on Job Autonomy. Job Crafting has a positive and significant effect on Innovative Work Behavior. Job Autonomy has a positive and significant effect on Innovative Work Behavior. This study also shows that Job Crafting and Job Autonomy can mediate the effect of Servant Leadership on Innovative Work Behavior.
PENGARUH KINERJA ENVIRONMENTAL, SOCIAL, GOVERNANCE (ESG) TERHADAP KINERJA PERUSAHAAN DENGAN KENDALA KEUANGAN SEBAGAI VARIABEL MODERASI (Studi pada Perusahaan Manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2016-2020) Lola Rizky Bunga Pertiwi; Hersugondo Hersugondo
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The purpose of this study was to know and analyze the effect of environmental, social, governance performance or ESG performance on firm performance with financial constraints as moderating variable (studies of manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020). Firm performance is proxied by Return on Assets and Return on Sales, financial constraints proxied by Altman’s Z-score. This study uses secondary data obtained from the Bloomberg Database and the Company's Annual Report published in the Indonesia Stock Exchange (IDX). The population in this study is a manufacturing companies listed on the Indonesian Stock Exchange in 2016-2020. The sampling technique used is purposive sampling, so that the samples obtained were 23 companies. This study uses qualitative methods, using panel data regression analysis techniques and Random Effect Model (REM) with Eviews 9 program. The result of this study indicates that ESG performance has a positive and insignificant effect on firm performance. Financial constraints are able to moderate the effect of ESG performance on firm performance in positive and significant. Then it can be conclude that the higher value of ESG performance is not able to improve firm performance. And financial constraints can increase the effect of ESG performance on firm performance.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen Wingko Babat Pak Moel di Kota Semarang) Rachma Putri; Bambang Munas Dwiyanto
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Many companies are trying to recover their product sales after the pandemic. Especially these days where the business world is competitive, all companies must be able to innovate in increasing product sales and expanding market share. Digital marketing is one of strategies used by the company to introduce and market the products, also to establish communication with consumers. In addition, word of mouth can also be referred as a medium to spread accurate and reliable information that can build curiosity from other people's recommendations for a product or service. The combination of these two strategies is considered capable of forming a company's brand image if done well, which then has an impact on consumer purchasing decisions in the future. This study aims to analyze the influence of digital marketing and word of mouth on purchase decision through brand image as the mediating variable of Wingko Babat Pak Moel consumers in Semarang, so it can be a review material for Wingko Babat Pak Moel to increase their product sales and expand their market share. The population of this research is the consumers of Wingko Babat Pak Moel in Semarang City who have bought the product within one year. The data obtained through a questionnaire as many as 147 respondents were then analyzed using the AMOS 24.0 program. The results of this study indicate that Digital Marketing and Word of Mouth used as Wingko Babat Pak Moel's marketing strategy have a positive influence on Brand Image and Purchase Decisions. Then, Brand Image also has a positive influence on Purchase Decisions
PENGARUH KEPEMIMPINAN YANG MELAYANI TERHADAP PERILAKU KERJA INOVATIF DENGAN JOB CRAFTING DAN OTONOMI KERJA SEBAGAI VARIABEL PEMEDIASI (Studi pada Karyawan PT Nelta Multi Gracia) Faishal Zuhair Bimo Dewantoro; Amie Kusumawardhani
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACTThis study aims to examine the effect of Servant Leadership on Innovative Work Behaviormediated by Job Crafting and Job Autonomy on employees of PT Nelta Multi Gracia.The saturation sampling method was used to determine the number of research samples, namelyall employees of PT Nelta Multi Gracia. The analytical technique used is path analysis with the SPSS:25program to determine the path coefficient and the effect of the independent variable on the dependentvariable.The results showed that Servant Leadership had a positive and significant effect on InnovativeWork Behavior. Servant Leadership has a positive and significant effect on Job Crafting. ServantLeadership has a positive and significant effect on Job Autonomy. Job Crafting has a positive andsignificant effect on Innovative Work Behavior. Job Autonomy has a positive and significant effect onInnovative Work Behavior. This study also shows that Job Crafting and Job Autonomy can mediate theeffect of Servant Leadership on Innovative Work Behavior
PENGARUH MARKETING 4.0 TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION (Studi Pada Pengguna Smartphone di Semarang) Andy Adrian Prasetya; I Made Bayu Dirgantara; Ardiaz Ajie Aryandika
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study evaluates the role of the Marketing 4.0 component in maximizing customer satisfaction and influencing repurchase intentions with these four components, namely: Brand Identity, Brand Image, Brand Integrity, and Brand Interaction to support a company's marketing. The population in this study were smartphone users in the city of Semarang who knew and had bought a smartphone and knew of the attributes of marketing 4.0. The number of samples used is 100 respondents. The data obtained from the questionnaire data were then analyzed using structural equation modeling or SEM. The results of this study indicate that the marketing dimension 4.0 on smartphones has a positive effect on customer satisfaction. Furthermore, customer satisfaction has a positive effect on repurchase intentions and customer satisfaction is able to provide a significant influence in mediating marketing 4.0 on repurchase intentions
ANALISIS PENGARUH CITRA MEREK, PROMOSI, KEPERCAYAAN KONSUMEN, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI SHOPEE FOOD (KASUS PADA PENGGUNA LAYANAN SHOPEE FOOD YANG BERDOMISILI DI KOTA SEMARANG) Rafif Zharif Primaputra; Budi Sudaryanto
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research is motivated by the condition of competition in the food delivery service application business from time to time which is getting tighter, so companies must create new marketing strategies to maintain and gain a higher market share. This study tries to find out the factors that influence customer purchasing decisions for the food and beverage delivery service application Shopee Food in Semarang City. The purpose of this study was to analyze the effect of each variable, purchase decision (X1), promotion (X2), consumer trust (X3), and service quality (X4) on purchasing decisions (Y). In this study, data were collected using a questionnaire method on 100 respondents using a purposive sampling method to determine respondents' responses to each variable. Then performed an analysis of the data obtained in the form of quantitative analysis and qualitative analysis. Quantitative analysis includes validity and reliability tests, classic assumption tests, hypothesis testing via the F test and t test as well as analysis of the coefficient of determination (R2). The data analysis technique used is multiple linear regression analysis which serves to prove the research hypothesis. The results of the analysis find that the four factors of brand image, promotion, consumer trust, and service quality have a positive and significant influence on purchasing decisions. Testing the hypothesis using the t test shows that the four independent variables studied are proven to significantly influence the dependent variable in purchasing decisions. Then through the F test it can be seen that the variables brand image, promotion, consumer trust, and service quality have a significant effect on purchasing decisions together. Adjusted R square of 0.831 indicates that 82.4 percent of the variation in purchasing decisions can be explained by the four independent variables used in the regression equation. While the remaining 17.6 percent is explained by other variables outside the four variables used in this study
PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP FINANCIAL PERFORMANCE, FINANCIAL STABILITY, DAN FINANCIAL INCLUSION PADA PERUSAHAAN PERBANKAN (Studi pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2016- 2020) Amelia Sabela Cahyaningrum; Harjum Muharam
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect of corporate social responsibility on financial performance, financial stability, and financial inclusion of Indonesian banking companies for the 2016-2020 period. Financial performance is measured using return on assets (ROA), return on equity (ROE), earnings per share (EPS), and net profit margin (NPM). Financial stability is measured using Z-Score, and financial inclusion is measured using the number of bank branches (NOBB) and the number of bank ATMs (NOBA) per 100,000 adult population. The independent variable used in this study is corporate social responsibility (CSR) and is followed by control variables consisting of leverage (LEV), tangibility, company age (AGE), and company size (SIZE). The samples used in this study were collected from 33 banking companies listed on the Indonesia Stock Exchange (IDX) with complete data needed to calculate the variables in the study in the 2016-2020 period. Samples were taken using purposive sampling method. Research data obtained from Bloomberg and the company's annual financial statements. The data was processed using Ordinary Least Square (OLS) regression analysis and Hypothesis Test with the help of the SPSS version 26 and Eviews 10 application programs. The results show that CSR, tangibility and firm size have a significant influence on all three factors. However, high firm age has no impact on the financial stability of banks, while high leverage levels reduce financial inclusion
PENGARUH DIGITALISASI SISTEM PERUSAHAAN TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAU VARIABEL INTERVENING (STUDI PADA PT. BANK NEGARA INDONESIA KANTOR WILAYAH SEMARANG) Mochammad Farrel Shidqi; Ismi Darmastuti; Bimo Suryo Wicaksono
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to determine and analyze how the effect of digitizing the company's system on job satisfaction, in addition, to whether the digitalization of the company's system influences employee performance, to find out whether job satisfaction has an influence on employee performance, and to find out whether job satisfaction mediates positively and significantly the effect digitalization of company systems on employee performance. The measuring instruments used in this study were closed questioner. This study uses a purposive sampling approach technique where this technique is a sampling technique. The result of this study is the digitization of the company's system has a positive and significant effect on job satisfaction. The digitization of the company's system has no direct effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Based on the Sobel test, job satisfaction mediating the digitization of the company's system on employee performance has a positive and significant effect. Digitalization of the company's system has a strong influence on employee performance through job satisfaction. Digitizing the company's system can be said to be good if it can help and facilitate the work of employees.
ANALISIS PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN RISIKO BISNIS PERUSAHAAN TERHADAP KEBIJAKAN DIVIDEN Rivan Dwi Aghnitama; Endang Tri Widyarti
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Volatility of dividend policy in the Primary Consumer Goods sector companies even though their profitability levels tend to be stable, indicates that there are several other factors that influence management in determining the company's dividend policy. This study was conducted to analyze the effect of the independent variables, namely profitability, leverage, liquidity, and firm risk against the dependent variable, namely dividend policy in the IDX Primary Consumer Goods sector companies. Ordinary Least Square (OLS) Method was used to test the hypothesis with the IBM SPSS Statistics 25 program. The results showed that the ratio of return on assets (ROA) which is a proxy of the profitability variable and the Price/Earnings Ratio (PER) which is an inverse proxy of the firm’s business risk variable, has a significant positive effect on dividend policy which is proxied by the dividend payout ratio (DPR). The leverage variable as proxied by the debt-tototal-asset ratio (DAR) has a significant negative effect on the dividend payout ratio (DPR). The liquidity variable which is proxied by the current ratio (CR) has a positive and insignificant effect on the dividend payout ratio (DPR). Thus, it can be concluded that an increase in profitability in a company will have an effect on increasing the company's dividend policy. On the other hand, the increase in leverage and the firm risk will affect the decrease in the company's dividend policy

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