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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 2, Tahun 2023" : 22 Documents clear
ANALISIS MERGER YANG TERJADI PADA BADAN USAHA BERBENTUK CV (Studi Kasus pada Perusahaan Distributor CV Semarang Indah dan CV Merauke Indah) Nanda Khairun Nissa; Endang Tri Widyarti
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT CV Semarang Indah and CV Merauke Indah are distributor companies with the same core business activities and owner. Both of the companies plan to be merged and change their business entity to become PT because of inefficient administration for both companies, less focus for selling their product, and not incorporated company. Based on the regulation in Indonesia, it doesn’t have the explanation about merger in CV. In the other hand, the discussion about merger in CV is not found about their characteristic, process, and the aspect that become the feasibility of merger. To analysis the problems, the research was conducted with qualitative methods. The author uses study cases from condition of CV Semarang Indah and CV Merauke Indah by in-depth interview to the top leader and tax consultants for the primary data source. For secondary data source used annual report for both companies during 2019-2021. The results showed the characteristic and process merger in CV is not same with PT. CV doesn’t have the certain regulation therefore the process depends on its problem. The process in CV has few steps. The merger CV will stop transaction purchasing and move to the CV that receive the merger. The feasibility for both companies have already well deserved to be merged based on financial analysis with increasing their market value and also growing their average selling because of CV Semarang Indah and CV Merauke Indah decision to be merged
PENGARUH PRINSIP GAMIFICATION TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Lazada di Kota Semarang) Azra Rafi Nur Asy'ari; I Made Sukresna
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT E-commerce competition in Indonesia has forced e-commerce companies to create new strategies in order to maintain consumer loyalty. Gamification is believed to have a strong influence on being able to attract and engage consumers so that they are loyal to an e-commerce This study aims to determine the influence of gamification principles on customer engagement in brand loyalty. The sample used in this study amounted to 205 respondents and was selected by purposive sampling. The method used in data collection is a questionnaire. The data obtained from the results of the questionnaire were then processed and analyzed using the Structural Equation Model (SEM) technique using the AMOS software tool. The results of this study indicate that the principles of gamification consisting of social interaction, sense of control, goals, rewards, and prompts have a positive and significant impact on customer engagement, progress tracking has a negative impact on customer engagement, and customer engagement has a positive and significant impact on brand loyalty
PENGARUH DESAIN LAMAN, PERCEIVED EASE OF USE DAN E-TRUST TERHADAP E-LOYALTY MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen PT Bhineka Rahsa Nusantara) Laras Dipta Sri Ida Susilowati; I Made Sukresna
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of information quality on page design, perceived ease of use and e-trust on e-loyalty with e-satisfaction as an intervening variable for PT Bhineka Rahsa Nusantara consumers. Rahsa Nusantara has several sales channels, one of which is a website. Initially, the Rahsa Nusantara website was running well, but as time went on, the number of loyal customers and new customers decreased. However, in 2022 this website will experience a comeback which is the problem in this study to review the effect behind the increase in loyal customer returns. The sample in this study was 200 respondents, namely Rahsa Nusantara customers who had made purchases on the website at least 2 times. The sampling technique used was purposive sampling by distributing questionnaires to the intended respondents. In this study a theoretical model was developed by proposing four hypotheses which would be tested using the Structural Equation Modeling (SEM) tool operated through the AMOS 22.0 program. Based on the results of SEM data processing for models that meet the goodness of fit criteria are as follows chi-square 193.701, significance probability 0.171, CMIN/DF 1.101 RMSEA 0.022, TLI 0.994, CFI 0.995 with one marginal value, namely AGFI value 0.893. With the results obtained, the research model is considered feasible to use. The results of this study indicate that e-loyalty can be increased by improving page design, perceived ease of use and e-trust which can influence e-satisfaction as a determinant of e-loyalty success.
PENGEMBANGAN BAWANG GORENG DALAM KEMASAN By DAPOER SAHNAYA (STUDI DENGAN PENDEKATAN RENCANA BISNIS) Yudha Aditya Ramadhana; Idris Idris
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The Business Plan for the Bawang Goreng By Dapoer Sahnaya business was created to analyze the Bawang Goreng By Dapoer Sahnaya business, so that the owner of the Bawang Goreng By Dapoer Sahnaya can find out whether the business is feasible or not feasible to run. Some of the analyzes used include financial aspects, market and marketing aspects, management aspects, HR aspects, operational aspects, environmental, social and cultural aspects and legal aspects. Financial aspect focuses on financial sensitivity analysis which includes Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period and B/C ratio. In running a business Bawang Goreng By Dapoer Sahnaya, it requires funds of Rp 245,735,018 consisting of Rp 199,194,718 own funds and credit capital of Rp 46,450,300. The results of research conducted using normal sensitivity analysis with the results of the Net Present Value (NPV) of Rp 437.212.437, Internal Rate of Return (IRR) of 53%, Payback Period (PBP) for 2 years 7 months and benefit and cost ratio (B/C Ratio) of 1,88. With the calculation of sensitivity analysis, Bawang Goreng By Dapoer Sahnaya business can be said to be feasible to run and can survive the conditions that will exist in the future
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI SOMETHINC DI KOTA TANGERANG SELATAN (STUDI PADA PLATFORM TIKTOK SHOP) Rina Inggrid Anatasya; I Made Bayu Dirgantara; Rista Nurdianasari
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The presence of the Internet in the community has facilitated various aspects and means of people's lives, such as communication facilities, learning facilities, and sources of information using various media. One of them is by using social media. Even during this pandemic, almost everyone, including the people of Indonesia, has made the Internet their primary need. The research aims to analyze what factors can increase Purchase Intention for skincare products Somethinc by TikTok users in South Tangerang City. The research sample consisted of 125 sample determinations, namely nonprobability sampling and purposive sampling where the researchers gave the limitations that would be used as samples were young consumers in South Tangerang City aged 16 to 30 years who had purchased skincare Something. The analysis tool uses the AMOS 22.00 SEM method (Structural Equation Modeling). The results of the study show that there is a significant effect of Electronic Word of Mouth on Brand Image with a p-value of ***, which means that it is close to Zero <0.05 (H1 is accepted). Electronic Word of Mouth on Purchase Intention with a p-value of 0.035 (H2 accepted). There is a significant influence of Brand Image on Purchase Intention with a p-value of 0.007 (H3 accepted). The determination value is known as the effective contribution of Electronic Word of Mouth and Brand Image to Purchase Intention of 0.178 or 17.8%
PENGARUH BOARD DIVERSITY TERHADAP KINERJA PERUSAHAAN DENGAN KEPEMILIKAN INSTITUSIONAL SEBAGAI VARIABEL MODERATING (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2017 – 2021) Sheilla Nur Rahma; Wisnu Mawardi
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to examine the effect of Board diversity projected by gender diversity and age diversity on firm performance with institutional ownership as a moderating variable. The population in this study are manufacturing companies listed on the IDX for the 2017- 2021 period. The total population in this study were 195 manufacturing companies. The sampling technique used was purposive sampling and obtained a sample of 58 companies. The data analysis method used is moderated regression analysis with the SPSS version 22 application. The results of this study indicate that gender diversity has a positive effect on firm performance, age diversity has a negative and significant effect on firm performance, institutional ownership is not able to moderate the effect of gender diversity on firm performance, and institutional ownership able to increase the effect of age diversity on firm performance
ANALISIS PENGARUH KECOCOKAN INDIVIDU-ORGANISASI (PERSON-ORGANIZATION FIT) TERHADAP KEINGINAN UNTUK KELUAR (TURNOVER INTENTION) DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR SEBAGAI VARIABEL INTERVENING (Studi pada karyawan Perum Perhutani Divisi Regional Jawa Barat dan Banten) Alfinia Salma Handayani; Suharnomo Suharnomo
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of person-organization fit on employee turnover behavior with the role of organizational citizenship behavior as a moderating variable This study uses the person-organization fit as an independent variable, turnover intention as the dependent variable, and organizational citizenship behavior as a moderating variable. The population in this study were all active employees of Perum Perhutani Regional Division Jawa Barat and Banten, amounting to 126 people. This study takes the entire population as a sample or is called a census. Data obtained from questionnaires were processed and analyzed using SmartPLS programs. The results of the study show that person-organization fit has a positive effect on employee turnover intention, this can occur due to other factors such as age. The research also shows a positive and significant relationship between the person-organizational fit and organizational citizenship behavior. Other results show that organizational citizenship behavior negatively and significantly affects turnover intention. While the results of the mediating variable, that is organizational citizenship behavior, managed to become a variable that mediates between person-organizational fit and employee turnover intention.
ANALISIS PENGARUH STRATEGI CO-BRANDING, HARGA PRODUK, DAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU LOKAL AEROSTREET DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Tahjuddin Ihsan Ashrori; Suryono Budi Santosa
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The research conducted this time has the aim of analyzing the influence of cobranding strategy, product prices, and social media as promotional media on purchasing decisions for local Aerostreet shoe products with buying interest as an intervening variable. The population used is consumers who buy local Aerostreet shoe products who are domiciled in Jakarta with ages 14-40 years. The sample used amounted to 151 respondents. The data collection method uses a questionnaire with the Structural Equation Modeling (SEM) analysis technique using AMOS 23.0 as an analytical tool. The results showed that co-branding had a positive and significant effect on purchase intention, price had a positive and significant effect on purchase intention, promotion had a positive and significant effect on purchase intention, and purchase intention had a positive and significant effect on purchasing decisions.
THE IMPACT OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) ON RETURN ON ASSETS (ROA) (Cross-Country Evidence of the Energy Sector in 2019-2021) Andika Daffa Elianto; Erman Denny Arfinto; Nana Varian Januardi
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The purpose of this study is to examine how Environmental, Social, and Governance Disclosure affects business profitability. Three factors, including the environmental (ENVDiscI), social (SOCDiscI), and corporate governance (GOVDiscI) Disclosures components, are used to assess ESG disclosure. Meanwhile, Return on Assets serves as a proxy for the company's financial performance (ROA). Financial Leverage (FL) and Asset Turnover (AT) are two additional control variables used in this study. A total of 140 companies consists of energy sector enterprises in Indonesia, Germany, Finland, the United States, Brazil, India, and South Africa made up the sample for this study, which employed purposive sampling and secondary data from Bloomberg Database. Multiple linear regression analysis is used in this study’s analysis, and IBM SPSS Statistics 25 is used to handle the data. The results suggest a significant correlation between a company's disclosure practices and its ROA. Specifically, ENVDiscI and SOCDiscI demonstrated a positive and significant impact on ROA, whereas GOVDiscI negatively influenced ROA. These results suggest that prioritizing environmental and social disclosures can potentially enhance a company's Return on Assets, while an excessive emphasis on governance disclosures may be counterproductive. This study's findings underline the crucial role transparency in environmental and social practices can play in driving a company's profitability, emphasizing the need for more comprehensive ESG disclosures in shaping industry best practices.
ANALISIS PENGARUH KEPERCAYAAN, PERSEPSI RISIKO, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DI LAZADA DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Arin Urnika; Imroatul Khasanah
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT E-commerce has created a phenomenon of shifting consumer shopping behavior from offline to online through e-commerce platforms. Lazada is one of the largest e-commerce platforms that has ever dominated the e-commerce market in Indonesia. However, along with the emergence of many e-commerce, Lazada's market share and the number of consumers visiting the Lazada website have decreased. This indicates that consumers are less willing to make purchasing decisions at Lazada. This study aims to analyze the effect of trust, risk perception and e-service quality on purchasing decisions at Lazada with purchase intention as the intervening variable. The population used is Lazada users in Indonesia. The number of samples used was 130 respondents. The data method used was a questionnaire, which was then processed and analyzed using SEM AMOS 24.0. The results of this study showed that trust has a positive and significant effect on purchase intention. Risk perception has a positive and significant effect on purchase intention. E-service quality has a positive and significant effect on purchase intention. And purchase intention has a positive and significant effect on purchasing decisions.

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