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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 6, Tahun 2023" : 22 Documents clear
ANALISIS PENGARUH DUKUNGAN SELEBRITI TERHADAP PEMBELIAN ULANG MELALUI SIKAP TERHADAP MEREK DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi Pada Erigo Apparel) Damara Putra, Muhammad Sadam; Idris, Idris
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The phenomenon that has happened to Erigo is that Erigo's sales are still relatively low even though it has been established for 13 years. Intense competition in the fashion industry forces Erigo to think how to increase his sales. One of the ways that Erigo used to increase his sales was by using celebrity endorsements. This study aims to analyze the effect of celebrity endorsement on repurchase intention through brand attitude and brand trust. The population in this study are all Erigo consumers. The sampling technique in this study was using purposive sampling. The samples taken were 125 Erigo consumer respondents who had purchased 2 times in the last two years. The data collection method in this study used a questionnaire. The data analysis method uses structural equation modeling with AMOS software. The results of this study indicate that celebrity endorsement has a positive and significant effect on repurchase intention, celebrity endorsement has a positive and significant effect on brand attitudes, and also celebrity endorsement has positive and significant effect on brand trust. Brand attitude has no effect on repurchase intention, and brand trust has a positive and significant effect on repurchase intention
APLIKASI MODEL S-O-R PADA ANALISIS PENGARUH E-WOM MELALUI SOCIAL MEDIA INFLUENCER, CELEBRITY ENDORSEMENT, DAN CUSTOMER REVIEW TERHADAP MINAT BELI DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus pada konsumen produk Erigo melalui S-commerce TikTok Shop) Mukti, Khansania Adinda; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Technological developments impacted society to have new trends such as shopping for fashion products through the s-commerce platform, TikTok Shop. With this online shopping trend and the limitations felt by consumers because they cannot assess products directly and physically, E-WOM (Electronic Word-Of-Mouth) has become the main source of information for potential customers. That’s why E-WOM could be considered to hold such a prime effect on an online consumer’s perception, such as the perception of the brand image in a customer’s point of view. Also with the existing intense competition among the local fashion brand market, many companies are striving to utilize E-WOM as a marketing efforts in s-commerce to influence customer behavior, especially purchase intention. The intention to buy products remains a matter of debate because consumers' purchase intentions often change according to consumer behavior. As the ultimate goal of marketing is to help companies generate sales, the use of E-WOM in s-commerce should be considered by companies to form a brand image which can result in influencing consumers to foster buying interest. The purpose of this study is to determine and compare the influence of E-WOM in the form of Social Media Influencers, Celebrity Endorsements, and Customer Reviews on purchase intention and brand image as intervening variables to analyze its relationship with the S-O-R (Stimulus-Organism-Response) model theory on the case of Erigo through the TikTok Shop s-commerce. This research begins by applying a framework or research model that is S-O-R (Stimulus-Organism-Response). Furthermore, data was obtained from 135 respondents by distributing questionnaires via social media. Respondents are TikTok users in Indonesia who have known Erigo before. The data obtained was analyzed quantitatively and structurally using the Structural Equation Modeling (SEM) method using the Analysis Moment of Structural (AMOS) version 23 program. This study found that the three E-WOM communicants in the form of Social Media Influencers, Celebrity Endorsements, and Customer Reviews have a significant positive influence on Brand Image, as well as Brand Image has a significant positive influence on Purchase Intentions. Not only that, but the three E-WOM communicants (Social Media Influencers, Celebrity Endorsements, Customer Reviews) have also proven to have a direct influence on Purchase Intentions. It is hoped that the Managerial Implications of this research can be used as a suggestion for determining Erigo's marketing communication strategy through TikTok s-commerce
ANALISIS PENGARUH CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN CAPITAL STRUCTURE SEBAGAI VARIABEL MODERASI DAN FIRM SIZE, FIRM AGE, SALES GROWTH, SERTA PBV SEBAGAI VARIABEL KONTROL (Studi pada Perusahaan Non-finansial yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2022) Ghofur, Azizul Mukminun; Hersugondo, Hersugondo
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The need for information to assess companies is very important for various parties in making decisions that related to the companies. Because of that, corporate governance has become one of indicators that provide information about quality of the governance of corporations that could be considerations for making decisions. The purpose of this research is to analysis the impact of corporate governance to firm financial performance that indicated by return on assets (ROA) then capital structure that indicated by debt to assets ratio (DAR. This research including population of non-financial companies that listed on Indonesia Stocks Exchange in 2018 – 2022. Purposive sampling is used as sampling technique for getting 71 non-financial companies that provide annual report in Indonesia Stocks Exchange website and provide Governance Disclosure Score at Bloomberg Terminal. Analysis method that used in processing data is panel data regression and moderated regression analysis (MRA) with E-views 12 as supported program. Result of this research shows that corporate governance positive and significantly influence firm financial performance measured by ROA also capital structure that measured by DAR could moderated the influence corporate governance to firm financial performance
Analisis Pengaruh Experiental Marketing terhadap Loyalitas Pelanggan Melalui Brand Image dan Customer Satisfaction (Studi pada Pelanggan 9 Typical Cafe Semarang) Wasistho, Andhika Satya; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

BSTRACT The coffee shop industry that provides food and beverages in the city of Semarang is increasingly in demand. The development of the times and the increasing needs of the community in the city of Semarang, has an impact on the coffee shop business sector where business actors compete to create a more modern and more comfortable place design without removing the cafe concept such as a place to relax and enjoy coffee. It is important for coffee shop business owners, especially 9Typical, to be able to maintain customer loyalty by providing experiential marketing, brand image, and superior customer satisfaction to survive in the midst of business competition. This study uses regular consumers of 9Typical Cafe Semarang, then sampling is done using purposive sampling and has several criteria. The sample in this study amounted to 150 respondents aged more than 17 years and had visited and purchased at 9Typical at least 2 (two) times in the last 3 (three) months. The data collected was analyzed using the Structural Equation Model (SEM) method and processed with AMOS software. The results of this study indicate that experiental marketing has a significant positive effect on brand image, experiental marketing has a significant positive effect on customer satisfaction, experiental marketing has a significant positive effect on customer loyalty, brand image has a significant positive effect on customer loyalty, and customer satisfaction has a significant positive effect on customer loyalty
PENGARUH TRANSFORMATIONAL LEADERSHIP TERHADAP WORK ENGAGEMENT DENGAN MEANING IN WORK SEBAGAI VARIABEL INTERVENING (Studi Pada ASN Kantor Pelayanan Kekayaan Negara dan Lelang Semarang) Sari, Adellia Anggita; Andriyani, Andriyani
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Human resources have an important role in achieving company goals, development and empowerment aims to make employees have good performance. Good employee performance determines success, whereas poor employee performance determines failure in achieving company goals. One of the efforts to improve employee performance is to foster employee work engagement. Work engagement is an important issue to be researched. This study aims to analyze the influence of transformational leadership on work engagement which is mediated by meaning in work at one of the government agencies in Semarang, namely the Semarang State Property and Auction Service Office (KPKNL). This study used primary data distributed through questionnaires to civil servants at the Semarang State Property and Auction Services Office as research samples, and secondary data obtained from articles, journals, theses, books, and other relevant sources. The number of samples used in this study were 44 respondents using census techniques. The data analysis technique uses the SmartPLS 3.0 application to test the hypotheses and the influence between these variables. This questionnaire was developed by researchers using a 5 Likert scale. The results in this study indicate that transformational leadership has a positive influence on work engagement. This study also shows that there is an influence of meaning in work as a mediating variable between transformational leadership and work engagement.
THE EFFECTIVENESS OF SALESERA PRIVATE LTD. EMAIL MARKETING TO THE GROWTH OF CUSTOMER NUMBERS Pradipta Kusumah, Kelana Ezra; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT SalesEra Private Ltd. is a startup that provides services in outsourcing, staffing, digital marketing, business development, IT support, and research reports. They are experts in competitive markets, accelerating expansion, and enhancing brand value. This research will provide SalesEra Private Ltd. with a solution to increase the effectiveness of email marketing and acquire more customers via email marketing as a marketing channel. Marketing is a social system enabling individuals and organizations to achieve their needs and wants by producing, distributing, and exchanging valuable goods and services. Email marketing is a targeted, personalized communication channel that entails sending marketing communications or information to a group of individuals via email and is one of the most effective means of communicating directly with consumers. Customization, information relevance, deliverability of emails, list quality, targeting, segmentation, customization, engagement, sender reliability, customization, relevance, interaction, and timing have been identified using research as crucial factors for the success of email marketing campaigns
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI (Studi Empiris Pada Perusahaan Manufaktur Yang Terdaftar di BEI Periode Tahun 2017-2021) Riski, Ina Alfira; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to determine the effect of corporate social responsibility on firm value with profitability as a moderating variable. Disclosure of corporate social responsibility is measured through three dimensions, namely environmental disclosure (Environmental disclosure score), social disclosure (social disclosure score) and governance disclosure (government disclosure score) then firm value is measured by price book value ratio (PBV). While profitability is proxied through Return on Assets (ROA). The sample used in this study is a manufacturing company listed on the Indonesia Stock Exchange in the 2017-2021 with purposive sampling nonprobability using secondary data obtained from Bloomberg. Data analysis in this study used the Partial Least Square (PLS) approach with the Structural Equation Modeling (SEM) using SMART-PLS 4 software. The results of this study indicate that the Social Disclosure (Social Disclosure Score) influences firm value positively and significantly. Meanwhile, the variables Environmental Disclosure (Environmental disclosure score) and Governance (government disclosure score) have a negative and significant effect on firm value. Profitability is not able to strengthen the influence between the variables of Environmental Disclosure (Environmental disclosure score), Social Disclosure (Social disclosure score) on firm value but is able to moderate the influence of Governance (Governance disclosure score) on firm value
MAXIMIZING THE EFFECTIVENESS OF SOCIAL MEDIA FOR EVENT MARKETING (Study Case: XYZ Business Fair) Prameshti, Delifaysa Dyah; Cahyaningratri, Cahyaningratri
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The XYZ Business Fair is an event organized by X’s to bridge between the Netherlands and Ghana in the Business, Agriculture, Healthcare, Real Estate, and Renewable Energy sectors. Since 2018, the XYZ Business Fair has used social media to market and promote its event. The purpose of this research is to thoroughly analyze potential strategies that the XYZ business fair may employ to optimize the efficacy of social media in enhancing brand recognition and expanding the reach and engagement of prospective or past participants. This study provides an overview of the backdrop, theoretical framework, participant characteristics, and the utilization of social media for event marketing. The research findings are recommended, providing valuable insights for future events. The research findings indicate that social media platforms have established protocols for optimizing their usage, hence maximizing their effectiveness and efficiency. The organizers of the XYZ Business Fair should carefully consider the strategic approach they wish to use for utilizing social media. Additionally, numerous methods exist for effectively managing and sustaining a social media presence.
ANALISIS PENGARUH KONFLIK PEKERJAAN-KELUARGA DAN STRES KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN AFEKTIF SEBAGAI VARIABEL INTERVENING (Studi pada Karyawan Perempuan PT Sai Apparel Industries) Nur Rahman, Ali Ilmi; Lataruva, Eisha
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze and determine the effect of work-family conflict and Job Stress on employee performance through affective commitment as an intervening variable at PT. Sai Apparel Industries. This study uses work-family conflict and job stress as independent variables, employee performance as the dependent variable, and affective commitment as the intervening variable. The data used in this study are primary data in the form of distributing questionnaires to 90 employee respondents in all departments at PT Sai Apparel Industries. Data was collected through distributing questionnaires to samples selected through non-probability sampling techniques with the Convenience Sampling method. The measurement in the questionnaire uses a Likert Scale. The five hypotheses in this study were tested using quantitative methods and data analysis techniques using path analysis and to test the effect of intervening variables using specific indirect effect tests. The statistical method used is Partial Least Square (PLS). This research data processing uses SmartPLS software version 3.2.9. From the results show that the Work Family Conflict variable has a negative and significant effect on employee performance and a significant negative effect on affective commitment. Job stress has a negative and significant effect on employee performance, and has a significant negative effect on affective commitment. In addition, from the results of intervening tests on specific indirect effects affective commitment variables can mediate the relationship between work-family conflict and job stress on employee performance.
PENGARUH KEPEMIMPINAN ETIS DAN EFIKASI DIRI TERHADAP KREATIVITAS KARYAWAN DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR SEBAGAI VARIABEL MEDIASI (Studi pada karyawan PLN UPT PERSERO Duri Kosambi) Rianasta, Dzaki Raikhan; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of ethical leadership and self-efficacy on employee creativity through organizational member behavior as a mediating variable. The object of this research is PLN UPT PERSERO Duri Kosambi in West Jakarta. The population used in this study is PLN UPT PERSERO Duri Kosambi employees. The number of samples used was 82 respondents using a stratified proportional random sampling technique where the samples were obtained from various employees with different positions. The analytical tool used to test the hypothesis is Multiple Linear Regression with SPSS 20 software. The results of the study show that ethical leadership and self-efficacy through OCB have a positive and significant effect on employee creativity. Self-efficacy has a negative and insignificant effect on employee creativity. Then ethical leadership through OCB has a positive and not significant effect on employee creativity at PLN UPT PERSERO Duri Kosambi employees.

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