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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 22 Documents
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Search results for , issue "Volume 13, Nomor 2, Tahun 2024" : 22 Documents clear
STUDI MENGENAI PERAN KEPERCAYAAN DALAM MEMEDIASI MOTIVASI SOSIAL DAN SOCIAL MEDIA INFLUENCER TERHADAP MINAT BELI (Produk Skincare Somethinc di Semarang) Tri Sumaryati, Amelia Rahmadani; Indriani, Farida
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This research aims to explore how trust plays a mediating role in the relationship between social motivation and social media influencers regarding purchase intention for the skincare brand “Somethinc”. Trust represents consumer’s tendency to rely on a particular brand in expressing either explicit or implicit commitment. The study employed a survey method using a Google Form questionnaire distributed to the residents of Semarang City who are familiar with the Somethinc skincare brand and are planning to purchase Somethinc skincare products. The collected data were analyzed using the SPSS software analysis technique. Additionally, the sobel test was conducted to examine the relationship between the mediation variables in this research. The research results indicate that social motivation and social media influencers have a direct impact on purchase intention. However, trust does not significantly influence purchase intention. Furthermore, social motivation and social media influencers influence trust. The findings also reveal that trust cannot mediate the relationship between social motivation and social media influencers on purchase intention. This evident in the case study of the Somethinc skincare brand in the Semarang City area.
LITERATURE REVIEW ON ORGANIZATIONAL PERFORMANCE AND SUSTAINABILITY OF EDUCATIONAL NGOS FOR OBTAINING FUNDING Siregar, Shafa Azahra; Perdhana, Mirwan Surya
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The primary goal of this research is to investigate and analyze the key factors that influence the performance and sustainability of non-governmental organizations (NGOs), with a specific focus on how funding may affect NGO performance and sustainability. The educational NGOs chosen for this case are Gerakan Mengajar Desa Indonesia and Mataharikecil Indonesia. This type of research uses a multi case study to provide a descriptive explanation regarding the associated challenges. The data obtained and collected was from in-depth interview and secondary data. The findings of this thesis highlight the critical elements required to improve organizational performance and ensure the sustainability of non-governmental organizations (NGOs). The study emphasizes the importance of project initialization, project results, organizational performance, and fundraising in achieving sustainability and enhancing organizational performances of non-governmental organizations. Furthermore, the study confirms that NGOs' sustainability requires a diverse range of funding and revenue streams, emphasizing the importance of financial resilience in navigating the dynamic landscape of non-profit efforts.
Pengaruh Kepuasan Kompensasi terhadap Kinerja Karyawan dengan Disiplin Kerja sebagai Variabel Mediasi (Studi pada Karyawan PT Pura Unit Engineering) Maulina, Salisa Nur; Djastuti, Indi
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze and determine the effect of compensation satisfaction on employee performance through work discipline as an intervening variable at PT Pura Barutama Unit Engineering. The number of samples used in this study is 89 respondents which are permanent employees. Data was collected through the distribution of questionnaires and the hypothesis in this study were tested using the SEM-PLS (Structural Equation Modelling-Partial Least Square). The statistical test shows the results that compensation satisfaction variable have a significant positive effect on employee performance. In addition, it is also proven by this study that work discipline variable can mediate the relation between compensation satisfaction on employee performance.
JUDUL ARTIKEL PENGARUH PROMOSI HARGA DAN SOCIAL MEDIA RECOMMENDATION KEPADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK DENGAN E-WOM NEGATIF: PERAN TIME PRESSURE SEBAGAI VARIABEL MODERASI (Studi Kasus pada Pelanggan E-Commerce di Wilayah Jawa Tengah) Gusti Arrasyid, Pramudya Saelando; Yoestini, Yoestini
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In this modern era, commonly known as the digital age, information can easily and rapidly be disseminated through internet technology. The advancement of the internet has made everything more convenient, such as shopping. In this era, with just a mobile device and internet connection, we can shop anywhere and anytime we want. This convenience is made possible by the emergence of online buying and selling platforms, commonly referred to as E-commerce. However, with the convenience comes potential negative effects. Consumers now have an easier way to assess the quality of products or services through feedback and reviews available on E-commerce platforms. Prospective buyers can access these reviews, which can impact sellers with negative reviews struggling to sell their products. Sellers must employ marketing strategies to mitigate the impact of negative reviews, so that potential buyers can trust them and the products they offer. This research aims to assist sellers in understanding and analyzing the influence of marketing strategies, specifically price promotion, time pressure, and social media recommendations. With these three variables, the researcher investigates whether they can influence purchase decisions for products with negative electronic word-of-mouth (EWOM). The sample selection technique used is nonprobability sampling with purposive sampling as the method. The study utilizes 100 respondents who are residents of Central Java and customers of one of the E-commerce platforms in Indonesia. Data is collected through online questionnaires using Google Form. The research proposes three hypotheses, which are analyzed and tested using the Structural Equation Model (SEM) technique with Partial Least Squares (PLS) version 3. The results of testing the three proposed hypotheses indicate that all three hypotheses are supported. Specifically, price promotion has a positive and significant influence on purchase decisions. Time pressure has a positive and significant moderating effect on the relationship between price promotion and purchase decisions. Lastly, social media recommendations have a positive and significant impact on purchase decisions
ANALISIS PENGARUH ENVIRONMENTAL, SOCIAL, AND GOVERNANCE DISCLOSURE SCORE TERHADAP RETURN ON ASSET PERUSAHAAN DENGAN LEVERAGE DAN ASSET TURNOVER SEBAGAI VARIABEL KONTROL (Studi Pada Perusahaan Publik Non-Keuangan di Negara ASEAN Periode 2016 – 2022) Farhati, Firda Maulidya; Sampurno, R. Djoko; Almadana, Aulia Vidya
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to examine the effect of Environmental Social and Governance Disclosure Score (ESG_Disc), Environmental Disclosure Score (ENV_Disc), Social Disclosure Score (SOC_Disc), and Governance Disclosure Score (GOV_Disc) on the company's financial performance proxied by Return On Asset (ROA). This study also adds Leverage (Fin_Lev) and Asset Turnover (AST_TO) as control variables. The population used in this study is nonfinancial public companies in ASEAN countries for 7 periods, from 2016 - 2022. The number of samples used was 153 companies taken by purposive sampling method. The analysis method used is panel data regression which is added to the Robust Standard Error procedure to overcome the heteroscedasticity problem in the Fixed Effect Model (FEM). The results showed that ESG_Disc and ENV_Disc had a significant negative effect on ROA. SOC_Disc was found to have a significant positive effect on ROA. GOV_Disc has a positive effect on ROA, but is not supported by statistical significance. In addition, Leverage (Fin_Lev) has no consistent effect on ROA. Asset Turnover (AST_TO) has a significant positive effect on ROA.
PENGARUH PEMASARAN MEDIA SOSIAL, KEINOVATIFAN, DAN PERSONALISASI TERHADAP EKUITAS MEREK DENGAN KETERLIBATAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Mie Sedaap) Gunawan, Vanessa Cahyani; Sukresna, I Made
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The FMCG products, particularly in food industry is one of the competitive fields. With Indonesia's continued growth, resilience and opportunities, many brands are competing in this sector. One of them is the brand Mie Sedaap. Based on a number of data, Mie Sedaap has never been the first choice for Indonesians in the instant noodle category. In addition, based on brief interviews with 10 Mie Sedaap customers, it was found that the loss of competition for Mie Sedaap occurred due to the lack of brand equity of Mie Sedaap compared to competitors, namely Indomie. The brief interview also revealed a number of factors that influence brand equity, namely social media marketing, innovativeness, personalization, and customer engagement. This study aims to investigate the factors that influence brand equity. With the quantitative research method, a sample of 105 questionnaire respondents with criteria had consumed Mie Sedaap and people aged 17-55 years who had seen Mie Sedaap social media campaigns or marketing. This data is then analyzed with SEM-PLS with SmartPLS application version 4. The results showed a positive and significant relationship between innovativeness and personalization with customer engagement, but social media marketing had an insignificant relationship with customer engagement. Where, personalization with flexibility indicators has the most powerful role in influencing customer engagement. Furthermore, customer engagement has a positive and significant influence on brand equity.
Exploring the Nexus of Company Size, Debt Levels, Liquidity, and Profitability: Implications for Firm Value in the Indonesian Manufacturing Sector Okadasa, J’Hazkel Victora; Chabachib, Mochammad
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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This study investigates the relationship between company size, debt levels, liquidity, profitability, and the value of companies in the Indonesian manufacturing sector. Using regression analysis on data from 95 manufacturing firms listed on the Indonesia Stock Exchange from 2018 to 2022, the research explores how these variables interact. Total assets, Debt-to-Equity Ratio (DER), and Cash Ratio are considered as independent variables, while Return on Investment (ROI) serves as the mediating variable, and Priceto-Book Value (PBV) as the measure of company value. The findings reveal that company size does not significantly impact company value, while debt levels and profitability positively influence it. However, liquidity, although negatively related, does not significantly affect company value. Furthermore, the study shows that company size, debt levels, and liquidity indirectly influence company value through profitability. These insights contribute to understanding the dynamics of the Indonesian manufacturing sector, providing stakeholders with valuable information for formulating effective policies and strategies in a rapidly changing business environment
PENGARUH KONFLIK PEKERJAAN-KELUARGA TERHADAP NIATAN KELUAR DAN KINERJA KARYAWAN MELALUI KETERIKATAN KERJA SEBAGAI VARIABEL MEDIASI (Studi pada Pegawai ASN Soerojo Hospital Magelang) Nurrahmawati, Choirisa; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT There have been several demographic changes that society has experienced in recent years with the entry of women into the labor market. As a result, there is a possibility of a mismatch between work and family. In this case, it is not only women who have families, but men too. The population in this study were ASN Employees at Soerojo Hospital Magelang. The sampling technique in this research uses the Proportionate Stratified Random Sampling technique. The analysis technique used is path analysis with the SPSS 26 program to determine the path coefficient and the influence of the independent variable on the dependent variable through the mediating variable. This research aims to analyze the impact of Work-Family Conflict on Turnover Intention and Individual Performance which is mediated by Work Engagement in Soerojo Hospital. The research results show that the higher the Work-Family Conflict, the higher the Turnover Intention, conversely, the higher the Work-Family Conflict, the lower the Individual Performance. Work Engagement is able to mediate the impact of Work-Family Conflict on Turnover Intention and decreasing Individual Performance. Soerojo Hospital can carry out more in-depth evaluations of employees through surveys and counseling related to problems faced by employees such as work-family conflict. This can help employees to resolve their problems, understand what is needed, and also understand what happens to employees as a result of work-family conflict to prevent increased turnover intentions and decreased individual performance.
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOUR, PSYCHOLOGICAL CAPITAL DAN WORK ENGAGEMENT TERHADAP TURNOVER INTENTION (Studi pada Karyawan PT Bank Mandiri KCP Pandanaran) Adi, Hanif Prasetya; Suharnomo, Suharnomo
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In the current era, many companies are paying close attention to employee turnover rates, as high turnover can have detrimental effects on a company. Maintaining employee retention is a vital strategy that can significantly impact a company's quality. In addition to striving for employee retention, companies must also pay attention to the workload they face. This study employed a quantitative method with a cross-sectional study design. The population and sample in this research comprised 70 employees of PT Bank Mandiri KCP Pandanaran, selected using saturation sampling technique. Data collection was conducted through a census method utilizing a questionnaire as the data collection tool. This research aims to analyze the impact of are Organizational Citizenship Behaviour, Psychological Capital, and Work Engagement on Turnover Intention in PT Bank Mandiri KCP Pandanaran. The research results show that higher Organizational Citizenship Behaviour will result in lower Turnover Intention. Psychological Capital also has an influence in reducing Turnover Intention. Work Engagement does not have an impact on the level of Turnover Intention. PT Bank Mandiri KCP Pandanaran can Maintaining good relationships with employees is a crucial step in creating a sense of ownership and loyalty towards the company. This can be achieved by recognizing employee contributions, strengthening relationships, fostering a positive work environment, and providing additional support such as improving workplace facilities and enhancing security. When employees feel valued and fully supported, they are more likely to provide more positive and responsive feedback. As a result, employees will feel more comfortable in their roles and will not consider leaving the company
ANALISIS ENDORSE ATTRACTIVENESS DAN CONTENT AESTHETIC QUALITY TERHADAP BRAND LOYALTY DAN BRAND LOVE DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING (Survey Pada Pengguna Skincare Avoskin di Kota Semarang) Devismara, Aura Bunga; Lumban Batu, Kardison; Aryandika, Ardiaz Ajie
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The growing development of local skincare brands makes competition increasingly competitive. One of the marketing trends in 2023 is using influencer marketing. In the beauty industry, influencer services are often used. Apart from this trend, research inconsistencies were found between the attractiveness of endorsements and brand loyalty carried out in previous research. Therefore, on the basis of trends and images between the attraction of support and brand loyalty. This research aims to analyze the influence of the aesthetic quality of content and endorser attractiveness on brand love and brand loyalty, by considering the role of customer involvement as an intervening variable. The concept of the research framework model developed between support attractiveness, aesthetic quality of content, affection preferences, cognitive processing, brand loyalty and brand love comes from research that has been conducted. The theory used in this research is selfconformity theory. This research used a purposive sampling technique with a sample size of 220 respondents. The method used in this research is SEM (Structural Equation Modeling) using the AMOS 24 program. The findings in this research succeeded in proving that cognitive processes can strengthen the relationship between the attractiveness of endorsements and the aesthetic quality of content on brand loyalty by having a significant positive influence. Endorsement attractiveness has a positive and significant effect on cognitive processing variables and affection preferences. Affection preferences were unable to have a significant and positive effect on the brand love variable. However, there is a non-significant rejection of the hypothesis: the aesthetic quality of other content has a positive and insignificant effect on the variables cognitive processing and affection preferences, cognitive processing has a positive and insignificant effect on the variables brand loyalty and brand love, affection preferences has a negative and insignificant effect on brand loyalty variable.

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