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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 103 Documents
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Search results for , issue "Volume 5, Nomor 3, Tahun 2016" : 103 Documents clear
ANALISIS PENGARUH KEPUASAN PELANGGAN TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN UNTUK MENINGKATKAN MINAT BELI ULANG (STUDI PADA ONLINE STORE LAZADA.CO.ID) Norhermaya, Yashinta Asteria; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of customer satisfaction perceivedby Lazada.co.id customers to the establishment of trust and customer loyalty to the repurchase intention. The population in this study is Lazada.co.id customer who have made purchase more than 3 times. This study use a Structural Equation Models whit non probability sampling and maximum likehood analysis method by using AMOS 2.2. The result of this study indicate that customer satisfaction has the greatest influence on trust. In addition, the trust and customer loyalty also have a positive influence to the repurchase intention
ANALISIS VARIABEL ANTESEDEN BRAND EQUITY DAN HUBUNGANNYA TERHADAP PURCHASE DECISION Putra, Achmada; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.203 KB)

Abstract

Globalization has encouraged businesses to expand into various countries, TOP 1 Oil as a product of American origin was present to Indonesian automotive industry. However, competition with domestic products have made the motor TOP 1 Oil has percentage decreasing of top brand index (TBI) consecutively in 2012 to 2015. This is supported by the decline in sales of motor TOP 1 Oil especially in Semarang.The purpose of this study is to determine the influence of variables country of origin image, marketing capabilities, and perceived quality towards brand equity, this correlation are expected can increase sales of TOP 1 Oil. Variable country of origin image, marketing capabilities, and perceived quality of is a reference as an independent variable. Brand Equity as an intervening variable and Purchase Decision as the dependent variable.The population used in this research is the consumer of TOP 1 Oil. This research method using a non-probability sampling technique with convenience sampling method. Used as a sample of 150 respondents. Data obtained from the questionnaire which is then processed and analyzed using SEM (Structural Equation Modeling) through AMOS program.The results showed that all three of independent variable has a positive influence on brand equity and brand equity has a positive influence on the purchase decision. From the influence of three independent variables, the country of origin image has the greatest impact on brand equity and then followed with the marketing capabilities and the smallest is the perceived quality.
ANALISIS PEMETAAN BUDAYA ORGANISASI MENGGUNAKAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI) PADA PT. ANGKASA PURA I BANDARA INTERNASIONAL AHMAD YANI SEMARANG Cendana, Muhammad Dinka Syafiq; Djastuti, Indi
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.218 KB)

Abstract

Airports is an important part of the transportation services industry which connecting between the aviation transportation provider with the consumers. PT. Angkasa Pura I  Bandara Internasional Ahmad Yani Semarang as a corporate which manage this access must always improve and adaptive in order to give the best sevices and consumers needs. The tranformation has done from 2010 to   change vision, mission and values of corporate is   an effort to make positive changes. This research aim to mapping current organizational culture and worker expectation for future as input for corporate if the current and expected organizational culture still compatible with corporate’s value so PT. Angkasa Pura I  Bandara Internasional Ahmad Yani Semarang always ready to face the changes and demands of consumers.This  research  use  the  Organizational  Culture  Assessment  Instrument  (OCAI) survey method. The survey was conducted at the level of General Manager as leader, Departement Head, Section Head, dan Staff with quantitative descriptive approach so it can be analyzed and identified current and expected organizational culture profile of PT. Angkasa Pura I  Bandara Internasional Ahmad Yani Semarang.The results obtained in this study was the difference in organizational culture that is felt nowadays by Staff with job level above. The dominant organizational culture is currently perceived by General Manager, Departement Head and Section Head is a hierarchy culture. But the dominant organizational culture is currently perceived by Staff is a clan culture. Then, a similar case founded which there is  difference in organizational culture that is felt today by General Manager with job level below. General Manager expects a hierarchy culture to be the most dominant. But,   Departement Head, Section Head and Staff expects a clan culture. This cultural profile picture can be use as input for corporate to  policy  making  to  create  organizational  culture  that compatible  with the corporate’s vision dan mission.

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