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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 30 Documents
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Search results for , issue "Volume 6, Nomor 1, Tahun 2017" : 30 Documents clear
ANALISIS PENGARUH MOMENTUM, TRADING VOLUME DAN SIZE TERHADAP DISPOSITION EFFECT DAN RETURN APLIKASI CROSS SECTIONAL REGRESSION (Studi pada Indeks Saham Kompas 100 Tahun 2012-2015) Maharani, Ema; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Momentum and disposition effect in modern stock markets are distractions against the Efficient Market Hypothesis. The effect might be elaborated by disposition effect model in which momentum is explored through behavioral bias. The aim of this research was to analyze the propensity of previously winning-stock to perform better than losing-stock as a strategy of momentum attributable to disposition effect. The study case incorporated Stock Index of Kompas 100 in Indonesia Stock Exchange during the period of 2012–2015 by employing cross sectional regression.Weekly stock data from 79 companies were taken as sample--comprising of volume and outstanding share. The variables consist of momentum in the sort-term, medium-term, and long term; consecutively taken from past-return week-1, past-return week 5 to 52, past return week 52 to 156. Additionally, to examine the size, trading volume variables were used consisting of average trading volume in the sort-term, medium-term, and long term; consecutively taken from week 1 to 4, 5 to 52, and 53 to 156.Capital gains overhang were used as a proxy of disposition effect. The results revealed that momentum exists on Indonesia Stock Exchange; furthermore, capital gains overhang is sufficient to be a proxy of disposition effect. In other words, disposition effect is driven by momentum. Up to the point od this study, Indeks Stock Kompas 100 has experienced a capital losses; implicating an inclination to remain perform satisfactorily ahead.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI DI KOTA SEMARANG Septyawan, Bagus Yudo; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by motorcycle sales, which more and more, that there is in the city of Semarang with many popping latest motorcycle that declined in 2015. Suzuki Motorcycle Sales decreased in 2015. In addition Motorcycles Suzuki has competitors like brand Yamaha, Honda, and Kawasaki. The purpose of this study was to determine the effect of price perception, Quality Products and Quality Service to Purchase Decision Suzuki Motorcycles in Semarang City.In this study were collected through a questionnaire distributed in the city of Semarang obtained by the method of non-probability samples and purposive sampling. Analysis of data obtained both qualitatively and quantitatively. Mechanical test data used in this study include testing instrument (Validity, reliability test, test heterokedastisitas), regression analysis, Test Goodness of fit, coefficient of determination (R2), Feasibility Model (Test F), Test of Effect Causality (t test). Data - data that has met the validity, reliability, and classical assumption processed with SPSS for Windows 20, resulting in a regression equation as follows:Y = 0.240 X1 + 0.589 X2 + 0.376 X3Where hypothesis testing using t test shows that the third independent variable is the price (X1), product quality (X2), and quality of service (X3) significant positive effect on the purchase decision (Y).
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DESAIN PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN COLD STORAGE (Studi pada konsumen PT. USAHA MUDA PUTRA JAYA) Guntoro, Hermawan; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research reliable by the decreasing sales of cold storage at PT. USAHA MUDA PUTRA JAYA for several months. Then some factors that influence the purchase decision are need based on that public. This research is intended to know the perception effect of price, service quality, product design, and brand image on purchase decisions of cold storage at PT. USAHA MUDA PUTRA JAYA and determine what variable which has the greatest influence on purchase decisions of cold storage at PT. USAHA MUDA PUTRA JAYA.The research data were collected from 100 consumers of PT. USAHA MUDA PUTRA JAYA. The used sampling technique choose in this reseach is purposive sample technique. Then the analysis  in  this  research  is  multiple  linear  regression  analysis.  The  validity,  reliability  and classical assumption had been usually tested before. After multiple linear regression analysis has been  done,  hypothesis  and  the  coefficient  of  determination  test  was  done. The  results  of  the research is the following regression equation: Y = 0.162 X1 + 0.155 X2 + 0.512 X3+ 0.172 X4.The  results  of  multiple  linear  regression  analysis  showed variables of  price,  service quality, product design, and brand image perception have positive influence on purchase decisions. The variable which has the bigest impact is the products design, followed by brand image and price perception, while smallest effect is on the service quality. The analysis result by using Uji T showed that perceptions of price, service quality, product design and brand image individually has significant influence on purchasing decisions. This equation model has F value of 369.929 with a significance  level  of  0.000.  The  results  of  analysis  by  using  the  coefficient  of  determination indicated that about 93.7% of the purchase decision can be explained by the perception of price, service quality, product design and brand image, while 6.3% is explained by other variables that are not used in this research.
ANALISIS PENGARUH DER CR DAN TATO TERHADAP PBV DENGAN ROA SEBAGAI VARIABEL INTERVENING (Studi pada Perusahaan Properti dan Real Estate yang Terdaftar pada BEI Tahun 2011 – 2014) Misran, Medy; Chabachib, Mochamad
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The aim of this research is to identify and analyze the determinant of Price to Book Value  (PBV)  in  Property  and  Real  Estate  Firm  which is  listed  on  Indonesia  Stock Exchange (IDX) period of 2011-2014. Price to Book Value (PBV) is dependent variabel in this research. There are three independent variables that used, which are Debt to Equity Ratio, Current Ratio, Total Asset Turnover, and an intervening variabel which is Return on Asset.The population used in the study is all companies engaged in Property and Real Estate Firm which is listed on Indonesia Stock Exchange (IDX) period of 2011-2014. Therefore  total  population  obtained  is  35  companies.  Sampling  in  this  study  using purposive sampling which resulted in a sample into 26 companies of Property and Real Estate sectors. Data analysis method used multiple linear regression analysis and using classical assumption test with path analysis using SPSS program.The result of this research show that Current Ratio (CR) has negative influance not significant  to  Price  to  Book  Value  (PBV),  Debt  to  Equity  Ratio  (DER),  Total  Asset Turnover (TATO), and Return on Asset (ROA) have positive influance significant to Price to Book Value (PBV). Return on Asset (ROA) can mediate influance beetwen variable independent Debt to Equity Ratio (DER) andTotal Asset Turnover (TATO) to Price to Book Value (PBV). But Return on Asset (ROA) can not mediate influance beetwen Current Ratio (CR) to Price to Book Value (PBV).
PENGARUH PENDIDIKAN DAN PELATIHAN, PENGEMBANGAN KARIR DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus pada PT. Bina Busana Internusa Semarang) Sinurat, Bistok Surya Rahara; Rahardjo, Mudji
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Employees are the human resources that are needed in achieving companies goals. Therefore, companies need to pay attention to the good performance of employees. Problems that occur in this study is the declining performance of employees at PT. Bina Busana Internusa Semarang. This study aims to investigate the influence of education and training, career development and job satisfaction on employees performance at PT. Bina Busana Internusa Semarang.This study uses data collection using a questionnaire with random sampling method. The sample used in this study were permanent employees of PT. Bina Busana Internusa Semarang with the number of respondents was 83. This study uses data analysis methods include reliability test, validity test, classic assumption test, multiple linear regression analysis, F test and t test and also the coefficient of determination test.The results showed that the variables of education and training, career development and job satisfaction have a positive influence on employee performance. The independent variables impact of 75% on the performance of employees at PT. Bina Busana Internusa Semarang.
ANALISIS PENGARUH PERSEPSI HARGA, PROMOSI, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC (Studi Pada Yamaha Mataram Sakti Semarang) Pahlevi, Anzaruddin Septian; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The background of the research is the increasing number of matic motorcycle in Indonesia with the own unique features and characteristic. This phenomeon is related to incresing  demand  of  practical  vehicle  that  can  cater’s  needs  of  high  mobility.  This research aims to analyze price perception (X1), promotion (X2), product design (X3), and product qualit (X4) upon purchasing decision (Y) of matic motorcycle in Yamaha Mataram Sakti Semarang.Population used in this research is consumer bought used mtorcycle in Yamaha Mataram  Sakti  Motor  Semarang.  Total  sample  used  is 100  respondents.  Sampling tehcnique used on this research is purposive sampling. Data used is gathered questionaire, analysis used in this research is multiple regression.The result is, Y = 0,202X1  + 0,212X2  + 0,245X3 + 0,368X4. Independent variable which  is  very  influential  concerning  to dependent  variable is  quality  product  (0,368) followed by product design variable (0,245), promotion (0,212),   and the last is price perception   variable (0,202). The result prove that all of independent variables (price perception, promotion, product design, product quality) have positive influence toward dependent variables that is purchasing decision.
ANALISIS PENGARUH BRAND IMAGE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE DECISION BROWSER MOZILLA FIREFOX DENGAN BRAND ATTITUDE SEBAGAI VARIABEL INTERVENING Pramanawati, Felyna; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  problems  that  occur  are  a  decrease  in  the  number  of  users  of  Mozilla  Firefox.  It  is characterized by the number of users of other web browsers are increased each month followed by a decline in the number of users of Mozilla Firefox, this indicates that there is a decrease in the user's decision to use back Mozilla Firefox. This study aimed to analyze the influence of brand image and perceived usefulness to the brand attitude and repurchase the decision Mozilla Firefox. The population used in this study are all users of Mozilla Firefox browser in Semarang. The sampling technique used was purposive sampling. Criteria samples taken is the Mozilla Firefox browser in Semarang who have used more than one month as many as 385 users Mozilla Firefox browser in Semarang. Methods of data collection in this study using questionnaires and interviews. Methods of data analysis using path analysis. Based on this research, brand image and perceived usefulness has a positive influence on brand attitude, brand image and brand attitude has a positive effect on repurchase decision, while perceived usefulness repurchase does not affect the decision. Based on the results Sobel Test note that mediates the effect of brand attitude and brand image perceived usefulness of the repurchase decision.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KINERJA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN (ABANKIRENK Semarang) Sudaryanto, Chandra Widi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This  research  is  based  upon  the  appearance  of  competition  between  creative industry companies to win the market through accentuating quality that is given by every company within. The purpose of this research is to figure out the influence of product’s quality, quality of service, and company performance against customer satisfaction ( Abankirenk Semarang ).The result of research variable regarding product’s quality, quality of service, company performance against customer satisfaction (Y). The value of adjusted R square is 0,559. So that it can be concluded that the ability of all independent variables to explain the variation on dependant variable is 55,9% influential to Y variable. While the rest of 44,1% influential on other factor that is not explained in the regression model that is obtained.
ANALISIS KUALITAS PELAYANAN DAN HARGA PRODUK YANG BERPENGARUH TERHADAP KEPUASAN UNTUK MENGURANGI PERPINDAHAN MEREK PENGGUNA XL AXIATA PADA MAHASISWA UNIVERSITAS DIPONEGORO Pransisya, Megie; Sudaryanto, Budi
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of communication technology, especially mobile phones makes the competition of cellular service providers (mobile operators) becomes increasingly competitive. This condition makes the service users have many options and sometimes they decide to switch their brand to the other operators because of some reasons. XL Axiata, is one of the most popular cellular operators in Indonesia that had experienced the impact of brand switching. XL Axiata lost the number of its users from 59.6 million users in 2014 to 42.1 million users in 2015. The phenomenon of brand switching then shifts XL Axiata’s position to the fourth place. This achievement is worse than the previous one when they reached to the second position and become one of the most dominant market controls.This study uses four variables; quality of service, price, satisfaction, and brand switching. Testing the hypothesis in this study is supported by the data in which there were 107 respondents using analytical techniques Structural Equation Modeling (SEM) through AMOS 22.This study produces 5 processes to reduce brand switching performed by XL Axiata users. However, the most influential process to the reduce brand switching is to improve the quality of service in order to increase the satisfaction of the customers. Increasing satisfaction will further reduce the phenomenon of brand switching by XL Axiata users.
ANALISIS PENGARUH CITRA MEREK, NILAI PELANGGAN, DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PELANGGAN TUPPERWARE DI MAGELANG Oceani, Oceani; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In mid 2015 the waste management in Magelang is already included in the emergency garbage so it is recommended to reduce the use of plastics by using a container that is not directly in the exhaust. However, Tupperware experiencing fluctuating sales results and a decline in sales in a row in 2014 and 2015. The decline in sales can occur because of a lack of customer interest to repurchase the Tupperware brand products. This research aims to find the effect of brand image, customer perceived value and customer satisfaction to the repurchase intentions. It is also to find the effect of customer satisfaction in mediating the repurchase intentions. The research was conducted on consumers who have made purchases of Tupperware products at least twice in the last three months in the territory of Magelang. The model was tested based on the questionnaire data on 100 respondents were analyzed using multiple regression analysis, path analysis, and sobel test. The results showed that both independent variables (brand image and customer perceived value) positive effect on the variable's customers satisfaction and also on variable repurchase intentions. Similarly, the variable customer satisfaction as an intervening variable also has a positive effect on the variable repurchase intentions. Customer Perceived value is the variable that has the most influence on the repurchase intentions.

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