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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 34 Documents
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Search results for , issue "Volume 7, Nomor 2, Tahun 2018" : 34 Documents clear
ANALISIS PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI ULANG YANG DIMEDIASI OLEH KEPUASAN KONSUMEN (Pada Konsumen Samsung Smartphone di Undip) Hudzaifah, Hudzaifah; Idris, Idris
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the current era of globalization Smartphone has become part of the primary needs of society. This matter causes a tight competition among the Smartphone manufacturers across the World, especially in Indonesia. Among those phenomenon, Samsung Smartphone preciselly had been decreased their market share in recent years. This research aims to determine the factors that affect costumer repurchase intention of Samsung Smartphone to win the market and increase market share of the company.In this research the technique used in data retrieval is non probabillity sampling with purposive sampling. Populations and samples in this research are Undip students who have made purchases  of  Samsung  Smartphone  products  that  are  known  or  can  be  found  directly  by researchers. This research using 100 respondents which are the Student across all Faculty in Diponegoro University. The data were collected by using questionnaires. The analysis and interpretation technique that being used is Multiple Regression Analysis, according to the model developed in this research, and operated through SPSS program version 21.The result of the research indicate that Product Quality and Brand Trust have an Positive impact on Customer Satisfaction. Than Product Quality, Brand Trust and Customer Satisfaction have an Positive impact on Customer repurchase intention. Customer satisfaction was the highly influenced variable toward customer repurchase intention.
PENGARUH BUDAYA INOVATIF DAN GAYA KEPEMIMPINAN SUPORTIF TERHADAP KOMITMEN ORGANISASI (Studi Pada Karyawan PT. BPR Guna Daya Boyolali) Pratama, Candra Agil; Rahardjo, Mudji
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

PT. BPR Guna Daya Boyolali is one of the best Rural Banks in Boyolali. The results of this research interview by the chief of staff human resourch management, obtained data related to growth and reduction of the number of employees who resign, will affect the organization commitment of employee organization in PT. BPR Guna Daya Boyolali.This research aims to analyze the influence of innovative culture and supportive style of leadership  towards  organizational  commitment. Study  on  employees at  PT.  BPR  Guna  Daya Boyolali.The number of sample used in this research were 55 respondents. Sample were chosen using probability sampling technique with simple random sampling method. The analytical method used in this research is Multiple Linear Regression Analysis where previouslytested the validity and reliability, then performed classical assumption that includes Normality Test, Multicollinearity Test, and Heteroskedastisitas Test.The result of this research found that innovative culture has a positive and significant impact on organizational commitment. Supportive leadership styles have a positive and significant impact on organizational commitment.
PENGARUH WORK FAMILY CONFLICT DAN AMBIGUITAS PERAN TERHADAP INTENTION TO QUIT DENGAN STRES KERJA SEBAGAI VARIABEL INTERVENING (Studi pada HOTEL GRAND EDGE SEMARANG) Munda, Agres Oktavia; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The objectives of this research are to  define and comprehensively analyze the influence  of  work  family  conflict  and  role  ambiguity  towards  intention  to  quit  by conducting  work  stress  as  the  intervening  variable.  This  research  was  conducted  by passing the questionaires to 50 staffs in Grand Edge Hotel, Semarang.It applied multiple regression as method   analysing the data. In testng the data, validity test, reliability test, classical assumption test, and determinant coefficient test, F test, T test, and Test of Sobel were conducted in order to check the mediation effectAs the result, it showed that work family conflict was positively and significanly influenced  work  stress  and  intention  to  quite,  role  ambiguity  was  positively  and significanly influenced work stress and intention to quite. Work stress   was to mediate relation between work family conflict and role ambiguity towards intention to quit.
PENGARUH SERVICESCAPE TERHADAP KEPUASAN KONSUMEN (Studi pada Penumpang Keberangkatan Domestik di Bandara Ahmad Yani Semarang) Rijae, Zaki Muafa; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Ahmad Yani Airport Semarang is the airport that became one of the entrance to central java through air transportation. However, based on the information obtained there are complaints related to services at Ahmad Yani Airport Semarang such as a narrow parking lot, crowded waiting room and passenger accumulation during peak season This research aims to analyze the influence of servicescape dimensions named ambient conditions, spatial layout and functionality, signs, symbols and artifacts to customer  satisfaction.  Case  study  on  domestic  departures  passengers  at  ahmad  yani airport semarang.The number of sample used in this research were 100 respondents. Sample were chosen using quota sampling technique. The analytical method used in this research is Multiple Linear Regression Analysis where previously tested the validity and reliability, then performed classical assumption that includes Normality Test, Multicollinearity Test, and Heterokedastisitas Test with level of significance 5%.The result of this research found that ambient conditions, spatial layout and functionality  and  signs,  symbols  and  artifacts  positively  significance  influenced  to customer satisfaction.
GOJEK DAN STUDI FENOMENOLOGI SPONSORSHIP DI LIGA INDONESIA Pasaribu, Pilemon; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Recently, the promotion using sponsorship is becoming continuous in Indonesian football. This is evident from the number of sponsors who entered   the league and club sponsor. The promotion using sponsorship should be evaluated whether it has a significant impact on brand awareness of sponsors and then followed by increase the purchasing intention of sponsor’s products. The purpose of this study is to analyze the impact of sponsorship activities by Gojek on brand awareness of sponsor by PSIS supporters and how it affects purchasing  intention of go -ride by supporters.The method used is qualitative method with phenomenology study approach, where the data collection is done by interview, observation, and document ation. This method is chosen to mak e the research in-depth and get accurate results. The sampling technique in this research using purposive and snowballing sampling techniques.The results of this study showed that sponsorship by Gojek has a positive effect on brand awareness  of sponsors. In addition, a high awareness of sponsorship brands increases the purchasing intention toward go -ride by supporters. 
PENGARUH CITRA MEREK, PREFERENSI KONSUMEN, WORD OF MOUTH, KEPERCAYAAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA GO-RIDE (STUDI PADA MAHASISWA UNIVERSITAS DIPONEGORO) Fitria, Fariza Dewi; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Results from the initial findings of the interview found that Diponegoro university students were not satisfied with the services provided by Go-Jek, among others, apps are often error, the location of the remote driver, drivers pay less attention to passenger safety, and it is found that there is a gap between the number of downloaders and the number of Go-Jek transactions. This research was conducted to analyze the effect of brand image, consumer preference, word of mouth, trust and price perception on purchase decision Go- Ride service on Diponegoro University student.Data collection technique conducted in this study is a questionnaire. The sample was   chosen  by  purposive  sampling   technique.  Respondents   in   this   research  are Diponegoro University students who have used Go-Ride service for at least 2 times, with 110 respondents whose distribution includes 11 faculties. The technique used to analyze the influence of independent variables and dependent variable of this research is multiple linear regression analysis.Result of research prove that hypothesis one Brand image have positive effect to Purchase  Decision  accepted.  The  second  hypothesis  of  Consumer  Preference  has  a positive effect on Purchase Decision accepted. The third hypothesis of Word Of Mouth has a positive effects on Purchase Decision accepted. Fourth Hypothesis, Trust has a positive effect on Purchase Decision accepted. The fifth hypothesis, Price Perception has a positive effect on Purchase Decision accepted. Coefficient of determination test results stated that the five independent variables have an influence of 47.9% of Purchase Decision. Go-Ride service providers are advised to build a better brand image, by knowing their consumer preferences  so  that  it  is  expected  to  create  positive  word  of  mouth  and  consumer confidence to improve purchasing decisions.
THE IMPACT OF SERVICE QUALITY, CUSTOMER PERCEIVED VALUE, AND BRAND EXPERIENCE ON LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE (A Study on Lion Air Customers in Java) Praditya, Avianto Dimas; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Customer Loyalty is an asset that must be maintained by the company. If a customer has a high degree of loyalty, then the costumer is more likely to use the service of the company again in the future. Lion Air is one of the largest airlines in Indonesia. However, Lion Air faced many problems such as the lack of punctuality and unsatisfactory of service. This study purpose is to analyze the impact of Service Quality, Customer Perceived Value, and Brand Experience on Loyalty with Customer Satisfaction as intervening.Data collection technique used in this study is non-probability sampling technique using purposive sampling with criteria Lion Air customer in Java Island who have used Lion Air service for at least twice in the past year. The number of sample collected were 168 respondents. To analyze the impact of independent variable on intervening variable and intervening variable to dependent variable, multi linear regression analysis was used.The result of this study showed that Service Quality have positive impact on Customersatisfaction (first hypothesis supported). Second hypothesis which state that Customer Perceived Value have positive impact on Customer Satisfaction is accepted as well. The third hypothesis which state that Brand Experience have positive impact on Customer Satisfaction is accepted. The coefficient of determination test result stated that all three variables have an impact of 88,9% on intervening variable. The fourth hypothesis which state that intervening variable Customer Satisfaction have positive impact on dependent variable Loyalty is accepted. The coefficient determination test result stated that intervening variable have an impact of 85,4% on dependent variable. Lion Airlines are recommended to develop their service, appearance, promotion, and punctuality.
ANALISIS PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA PRODUK NESCAFE DI KOTA SEMARANG Primatika, Roza Azizah; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze Advertising and Sales Promotion on Brand Equity  and  the  impact  on  Purchase  Decision.  The  population  of  the  study  was  all consumers  who  had  ever  done  purchase  transaction  on  Nescafe  product,  where respondents are Semarang people. The samples in this study were 120 respondents. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result show that the Advertising has a positive and significant effect on Brand Equity, Sales Promotion has a positive and significant effect on Brand Equity, Advertising has a positive and significant effect on Purchase Decision, Sales Promotion has a negative impact on Purchase Decision, and Brand Equity has a positive and significant effect on Purchase Decision.
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN JAM TANGAN SWISS ARMY (Studi Kasus pada Konsumen Swiss Army di Adam Watch) Ashar, Muhammad Ravi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This  research  was  motivated  by  the  intense  competition  in  the  Indonesian wristwatch industry with the emergence of various new brands in the market. This is impacting (affect) on sales of Swiss Army watches that far adrift than its competitors. This study aimed to test the effect (influence) of brand equity elements which consist of brand awareness, perceived quality, brand associations and brand loyalty of purchase decision on the Swiss Army watches.The samples in this studi were 100 respondets who buy Swiss Army watches, repair or replace Swiss Army watches battery, and come to the store using  Swiss Army watches. The method used was purposive sampling ato spread questionnaries to the respondents. This study uses a quantitative analysis method, namely validity and reliability, the classic assumption test, linier regression analysis and the tesh the feasibility of the model.The data that have subjected the test of validity, reliability test and classical assumption  test  processed  using  SPSS  (Statistical  Package  for  Social  Science)  for Windows 7.Where the buying decision variable (Y), brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4). Hyothesis testing using t test showed that the three variables of brand awareness, perceived quality, brand associations has a significant positive effect to purchasing decision. Meanwhile, one other independent variables, brand loyalty have positive and not significant effect to purchasing decision. F test reveal that all independent variables are adequate to test dependent variable purchasing decision. Adjusted R Square of 0,425 shows that 42,5 percent of purchasing decision variation can be explained by four independent variables in the regression equation. While the rest 57,5 percent is explaindes by ither variables outside of the four variables used in this study.
MEMPREDIKSI PERUSAHAAN YANG BERPOTENSI MENGALAMI MASALAH KEUANGAN DENGAN MODEL ALTMAN, SPRINGATE, DAN ZMIJEWSKI (Studi pada Perusahaan Ritel yang Terdaftar di BEI Periode Tahun 2012-2016) Nilasari, Devy; Haryanto, Mulyo
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

National retail sales in the period of January-June 2017 experienced a slowdown compared to the same period the previous year (YoY). Nielsen Retail Audit data show that national retail sales in the first half of this year only grew 3.7 percent from 10.2 percent. This study purpose to find out the prediction model of Financial Distress that is most suitable for its application in Retail companies in Indonesia. This study compares three models of financial distress prediction there are the model of  Altman, Springate, and Zmijewski by analyzing the accuracy of each model. The model with the highest accuracy is used to predict Retail companies that will experience financial distress in the future. The research data is taken from the financial statements of Retail companies listed in Indonesia Stock Exchange (IDX) for the period 2012-2016. The samples used in this study as many as 12 companies by using purposive sampling technique. The method of analysis used is logistic regression. The  results  showed  if  the  Altman  and  Zmijewski  models  can  be  used  to  predict financial distress in Retail companies. The most accurate model is the Zmijewski model. At the end of the research model Zmijewski used to predict 12 companies Retail listed on the IDX  period  2016.  The  prediction  results show  that  three  companies are  predicted  to experience financial distress in the future.

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