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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : https://doi.org/10.35720/jmbpreneur.v5i1
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JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
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Articles 55 Documents
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ABSTRACTANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISIONPADA PRODUK FASHION WANITA DI SHOPEE(Studi Kasus Mahasiswa Universitas An Nuur Kabupaten Grobogan) Intan Diah Prihastuti; Winarsih Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 2 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i2.56

Abstract

Background & Purpose: Rapid development of the fashion industry in the digital era has driven significant growth in online shopping, particularly through the Shopee platform. Purchasing decisions are influenced by consumer reviews, product attractiveness, and turbo marketing. In practice, consumer reviews often become a key consideration, although previous studies have reported inconsistent findings. To address this issue, the present study aims to examine the effect of consumer reviews, product attractiveness, and turbo marketing on buying decisions for women’s fashion products on Shopee, using a case study of students at An Nuur University, Grobogan Regency. Method: This research employed a quantitative approach with a survey method. The population consisted of female students at An Nuur University who had purchased women’s fashion products on Shopee. A purposive sampling technique was applied with criteria of female consumers who had purchased fashion products on Shopee, resulting in a total of 126 respondents. Data were collected through a structured questionnaire using a Likert scale. The independent variables in this study were Consumer Review (X1), Product Attractiveness (X2), and Turbo Marketing (X3), while the dependent variable was Buying Decision (Y). The collected data were analyzed using SPSS version 24 through validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, and the coefficient of determination (R²). Results: findings reveal that consumer reviews have a positive and significant effect on buying decisions. Product attractiveness, however, shows a negative and significant effect on buying decisions. Furthermore, turbo marketing contributes positively and significantly to buying decisions. Therefore, these three factors are essential elements that shape consumers’ purchase decisions in the online fashion industry. Conclusion : study concludes that purchase decisions on Shopee are more strongly influenced by consumer reviews and service responsiveness than by product attractiveness alone. This highlights the importance of trust, real experiences, and seller responsiveness in shaping consumer buying behavior in the online fashion market. Suggestion : For fashion sellers on e-commerce platforms, it is recommended to encourage genuine and positive consumer reviews, maintain product quality and keep up with fashion trends even though product attractiveness does not always guarantee purchase decisions, and optimize turbo marketing through fast responses and timely delivery to improve customer satisfaction and loyalty. Keywords: Consumer Review, Product Attractiveness, Turbo Marketing, Buying Decision
Pengaruh Work Family Conflict Dan Financial Compensation Terhadap Employee Performance di CV Panji Roster Dengan Social Support Sebagai Variabel Moderasi Elan Suryonoo; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 6 No 01 (2026): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v6i01.58

Abstract

Background: Competent and qualified human resources play a crucial role in supporting organizational success, as their skills, knowledge, and work ethic enable them to adapt to dynamic business changes. Employee performance is a strategic factor determining competitiveness and the achievement of organizational goals, both short-term and long-term. This also applies to CV Panji Roster, whose success is highly dependent on the optimal performance of its employees. Purpose: The purpose of this study is to describe and analyze the influence of financial compensation, work-family conflict, and employee performance, as well as the role of social support as a moderating variable on CV Panji Roster employees. Method: This study employed quantitative methods. The sample used in this study was 65 respondents, using probability sampling and total sampling techniques. Data analysis used Smart Partial Least Squares (PLS) version 3.0. Conclusion: It can be concluded that financial compensation can help reduce the pressure that triggers work-family conflict and can improve employee performance, while work-family conflict can reduce employee performance, and social support plays a role in moderating or weakening the influence of work-family conflict on employee performance. Suggestion: This study removed three indicators that did not meet the criteria: one indicator for social support, one indicator for work-family conflict, and one indicator for financial compensation. These indicators can be replaced with ones that better align with the company's criteria. Furthermore, this study also noted the potential for other variables, such as work motivation, rewards, work environment, and organizational culture, to drive improved employee performance. Therefore, it is recommended that these be considered in future research as supporting factors in addressing workplace conflict.   Keywords: Work-Family Conflict, Financial Compensation, Social Support, Employee Performance.
PENGARUH FASILITAS KERJA, KEPUASAN KERJA, DAN REWARD EKSTRINSIK TERHADAP KINERJA PEGAWAI (Studi Kasus Pada P.O. Haryanto Kudus) Akbar Saiku Maulana; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 6 No 01 (2026): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v6i01.59

Abstract

Background & Purpose: This study emphasizes that employee performance is a crucialelement for organizational success, particularly in the transportation sector, which presentsunique work challenges. At P.O. Haryanto Kudus, employee performance is influenced bywork facilities, job satisfaction, and extrinsic rewards. Given the limited simultaneous studyof these three factors in the transportation industry, this study was conducted to analyzetheir influence and provide practical recommendations for improving human resourcequality.Method: This study uses a quantitative method with a positivistic approach to analyze theinfluence of work facilities, job satisfaction, and extrinsic rewards on employeeperformance at P.O. Haryanto Kudus. Primary data were collected through a Likert-basedquestionnaire distributed to 67 respondents, who were determined using a simple randomsampling technique from a population of 200 employees. Data analysis was carried outusing Partial Least Square (PLS).Results: The results of the study indicate that providing work facilities plays a significantrole in improving employee performance at P.O. Haryanto Kudus Branch. Adequatefacilities, particularly work tools and equipment, have been shown to boost employeeproductivity, work ethic, and effectiveness in carrying out their duties. This finding alignswith previous research that emphasized the importance of facilities as a strategic factor insupporting employee morale and performance. Therefore, company management needs toconsistently identify and fulfill work facility needs as an effort to optimize employeeperformance and achieve organizational goals.Conclusion & Suggestion: This study concludes that work facilities and job satisfactionhave a significant positive effect on employee performance at P.O. Haryanto Kudus, whileextrinsic rewards have no significant effect. This demonstrates the importance of providingadequate facilities and increasing job satisfaction as key strategies in boosting productivity,while the reward system needs to be evaluated to be more performance-based.Theoretically, these findings support the Work Environment Theory, the Two-FactorTheory, and the Reinforcement Theory, but further research is needed in other sectors withbroader variables
PENGARUH KETERSEDIAAN PRODUK, KUALITAS LAYANAN, DAN KESESUAIAN HARGA TERHADAP KEPUASAN PELANGGAN TOKO PERLENGKAPAN SEKOLAH "FUNKY SOCK" DI KABUPATEN GROBOGAN Ana Munadhilah; sri martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 6 No 01 (2026): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v6i01.60

Abstract

Background & Purpose: Competition in the retail business of school supplies has become increasingly intense, requiring store managers to maintain product availability, provide high-quality services, and set prices that align with customer expectations. The “Funky Sock” Store in Grobogan has encountered challenges such as limited stock and delays in restocking, which have led to customer dissatisfaction and a potential decline in loyalty. Previous studies on product availability, service quality, and price suitability have produced inconsistent findings, creating a research gap. Therefore, this study seeks to examine the influence of product availability, service quality, and price suitability on customer satisfaction at the “Funky Sock” Store. Method: This study employed a quantitative method. The research population consisted of customers of the Funky Sock Store in Grobogan. A simple random sampling technique was used to select 90 respondents who met the established research criteria. Data were collected using a structured questionnaire with a 5-point Likert scale. The independent variables included product availability (X1), service quality (X2), and price suitability (X3), while the dependent variable was customer satisfaction (Y). Each variable was measured using several indicators adapted from previous studies, and the collected data were analyzed using SPSS version 24. Results: The findings reveal that product availability has a positive and significant impact on customer satisfaction. Service quality also demonstrates a positive and significant effect on customer satisfaction. Furthermore, price suitability contributes positively and significantly to customer satisfaction. Therefore, these three factors are essential elements that shape customer satisfaction levels in the retail industry. Conclusion & Suggestion : This study concludes that maintaining sufficient product stock, enhancing service quality, and applying fair pricing are crucial strategies for improving customer satisfaction. In the case of the “Funky Sock” Store, these three aspects were found to significantly influence customer satisfaction and serve as key factors in sustaining business performance amid intense retail competition. Based on the findings, it is recommended that the “Funky Sock” Store maintain consistent product availability to avoid customer dissatisfaction, while also improving service quality through friendly and responsive interactions. Moreover, pricing should remain aligned with customer purchasing power to foster loyalty. By implementing these strategies, the store is expected to strengthen its competitiveness and continuously enhance customer satisfaction.   Keywords: Product Availability, Service Quality, Price Suitability, Customer Satisfaction
Pengaruh Viral Marketring, Kekuatan Logo, Keputusan Pembelian Terhadap Keputusan Pembelian ( Studi KasusPada Outlet Mixue Di Ayani Kota Purwodadi ) Siti Nurhidayah; winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 6 No 01 (2026): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v6i01.61

Abstract

Background & Purpose: The rapid expansion of Mixue is driven by a blend of effective digital marketing strategies, including viral marketing, brand logo strength, and product quality on social media. This raises questions about which factor most dominantly influences consumer purchasing decisions. Therefore, this study aims to comprehensively examine the impact of these three factors on consumer purchase decisions for Mixue products. A case study will be conducted in Purwodadi, which represents Mixue's success in penetrating small-town markets, and is expected to provide strategic insights for the F&B industry. Method: This study adopts a quantitative approach to analyze the influence of viral marketing (X1), logo strength (X2), and product quality (X3) on purchasing decisions (Y) among Mixue consumers in Purwodadi. The target population includes all Mixue ice cream buyers on Jl. A. Yani, with a sample of 112 respondents selected through simple random sampling. Primary data was collected using an online questionnaire, while secondary data was sourced from literature reviews. Data analysis will be performed using SPSS 24, including tests for validity and reliability, classical assumptions (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, coefficient of determination  test, and partial t-test, to comprehensively examine the research hypotheses. Results: Based on the research findings, it was discovered that viral marketing, logo strength, and product quality all have a positive and significant influence on consumer purchasing decisions. This indicates that a viral marketing strategy, a strong and memorable logo, and superior product quality collectively act as the primary drivers for consumers to make a purchase. These three factors don't stand alone; instead, they are mutually supportive and play a crucial role in shaping consumer behavior in the marketplace. Conclusion: This study concludes that viral marketing, logo strength, and product quality are crucial strategies for boosting consumer purchasing decisions. In the case of the Mixue outlet, all three of these aspects were found to significantly drive consumer interest and trust, ultimately influencing their decision to buy. Suggestion: Based on these findings, it is recommended that Mixue outlets maintain consistent product quality to build customer trust and loyalty. In addition, viral marketing strategies must be enhanced through creative content and collaboration with influencers to maintain consumer interest. Finally, the power of the logo and mascot “Snow King” needs to be continuously optimized in every promotional medium for the brand to make it easier for the brand to be more recognizable. By implementing this strategy, Mixue is expected to strengthen its position in the market and continue to increase purchasing decisions from consumers. Keywords: Viral Marketing, Logo Strength, Product Quality, Purchasing Decisions.

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