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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : https://doi.org/10.35720/jmbpreneur.v5i1
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JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
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Articles 55 Documents
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PURCHASE INTENTION ENHANCEMENT MODEL THROUGH PHYSICAL EVIDENCE AND BRAND POSITIONING: THE MODERATING ROLE OF SOCIAL MEDIA ORIENTATION (CASE STUDY OF FAMOUS RESTAURANTS IN GROBOGAN) Yuni Anggraeni; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 1 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i1.41

Abstract

Background: Competition in the culinary business world is getting tighter due to the increasing number of competitors, especially in the Purwodadi area, so companies are required to improve marketing by keeping up with changing times.Purpose: The aim of this research is to find out how to increase Purchase Intention at the famous restaurants in Grobogan through Physical Evidence and Brand Positioning with the Moderating Role of Social Media Orientation.Method: This study uses a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 130 customers using the accidental sampling method. The data obtained were analyzed using multiple linear regression.Results: The results showed that all hypotheses were accepted. Physical Evidence can Positively and Significantly Increase Purchase Intention, Brand Positioning can Positively and Significantly Increase Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence regarding Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Brand Positioning Regarding Purchase Intention.Conclusion: Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence and Brand Positioning Regarding Purchase Intention in famous restaurant in Grobogan.Suggestion: This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables, especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables
The role of leadership style in increasing work productivity among teachers and staff at SD Negeri 3 Getasrejo, Grobogan Regency Farah Anisa Isnaini; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 1 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i1.42

Abstract

Background & Purpose: In an organization, Human Resources management is a series of organizational activities directed at attracting, developing and retaining an effective workforce. If Human Resource Management uses good concepts, it will also have an influence on the running of an organization. Likewise, if the Human Resources management concept is not good, it will have a negative impact on the organization. According to Ajabar (2020) Human Resource Management is an activity that is attempted to trigger, improve, motivate and maintain good performance in the organization. HR are humans who are employed in an agency as movers, thinkers and planners to achieve organizational goals (Sulistyowati, 2021). Human Resources According to Edison Emron, et al (2020) is management that focuses on maximizing the abilities of its employees or members through various strategic steps in order to improve employee or employee performance towards optimizing organizational goals Education in Indonesia plays a very important role in nation development, especially human resource development. Education always experiences changes, developments and improvements in accordance with developments in all areas of life. Educational productivity in schools can be seen from outstanding educational output and the educational process in the form of an educational atmosphere. Education plays a very important role in increasing national productivity by producing quality human resources (HR). Productivity is important to make an organization or individual more efficient, effective and of high quality.Method: The number of samples in this study was 8 people within 1 month consisting of 5 teachers and 3 staff at SD Negeri 3 Getasrejo, Grobogan Regency.Results: The role of leadership style applied by the principal of SD Negeri 3 Getasrejo starting from wisdom, responsibility, decision making, solving problems and motivation for 8 predetermined sources. In the role of leadership style, there are 2 stages of the role to increase the resulting productivity, namely the first stage through the principal's approach, guiding and communicating effectively, maintaining loyalty, decision making, solving problems, and the type of leadership that must be applied by the principal at this time.Conclusion & Suggestion: Leadership can be identified by approaching superiors and subordinates through wisdom, communicating effectively, maintaining loyalty, being responsible, decision making processes, and providing motivation and there are several factors to increase work productivity, namely there is motivation from superiors to subordinates, responsibility in completing work, enjoying work, and being able to explore the potential of subordinates and there are 3 ideal typical leadership styles
THE EFFECT OF WORK DISCIPLINE, TIME MANAGEMENT SKILLS, AND SELF EFFICACY ON EMPLOYEE PERFORMANCE MITRA SWALAYAN PURWODADI Nanik Kumala Sari; Indah rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 1 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i1.43

Abstract

Background : The development of the retail industry is progressing very rapidly, this progress is supported by several factors, namely the development of science and technology, so that in order to maintain the progress of the retail industry so that it runs competitively, companies need to manage their human resources as well as possible. Purpose: Based on the background and problem formulation that has been explained, the purpose of this study is to describe and analyze the influence of work discipline, describe and analyze time management skills, describe and analyze self efficacy on employee performance at Mitra Swalayan Purwodadi. Method : This research uses quantitative methods. The sample used in this study was 65 respondents with probability sampling techniques which included saturated sampling. Data analysis using Partial Least Square (PLS) Statistical analysis technique version 4.0. Conclusion : It can be concluded that work discipline, time management skills, and self efficacy play a role in improving employee performance. Suggestion : In this study, there is a gap between the research results and the results in the field, this is indicated by the results of the hypothesis test or statistical test, especially on time management skills which state that it has a high test value, but in reality in the field, time management skills are still less stable so that for future research it is necessary to conduct further research using the same model and topic but with different objects.
The Influence of Transparency, Accountability, and Service Quality on the Trust of "Muzakki" (A Case Study at the Lazismu Office in Grobogan Regency) Triana Nur Cahyani; Fariha azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 1 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i1.44

Abstract

Background: Indonesia is referred to as the fourth-largest Muslim-majority country in the world, with 86.19% of its population being Muslim (BPS, 2020). In Islamic terminology, "Muzakki" refers to individuals who pay zakat, while the recipients are called "Mustahiq." In companies, whether for-profit or non-profit, strategies are required to maintain their existence and compete with others. One such strategy involves implementing structured corporate governance practices, including transparency in fund management and accountability. Additionally, service quality is the most important strategy, serving as a benchmark for a company’s future success.Purpose: This study aims to examine and articulate how transparency, accountability, and service quality influence the trust of "Muzakki," considering the context and the identified issues.Method: This study used a quantitative approach by conducting observations and distributing questionnaires to zakat donors, or "Muzakki," in the Grobogan Regency. The "Muzakki" population consisted of 420 individuals, and a purposive sampling technique was employed, resulting in 150 samples. The criteria for participants were being at least 17 years old and solely paying zakat. Data analysis was conducted with the aid of SmartPLS 4 software.Results: The results show that transparency has a significant positive effect on the trust of "Muzakki" in the Lazismu office in Grobogan Regency. Accountability does not have a significant effect on the trust of "Muzakki" in the Lazismu office, while service quality has a significant positive effect on their trust. Conclusion It is recommended that the Lazismu office in Grobogan Regency further improve accountability in fund management to enhance the trust of zakat donors, or "Muzakki," while maintaining and improving transparency in fund management and service quality for better outcomes in the future.Suggestion: For future research, other factors influencing trust can be explored, and intervening variables such as organizational reputation, personal experience of "muzakki", and others can be added.
PRICE, INNOVATION, AND BRAND IMAGE'S EFFECT ON CUSTOMER SATISFACTION AT AGUNG TAILOR PURWODADI SEWING UMKM Fitria Enno Apriliyani; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 1 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i1.45

Abstract

 Background & Purpose: Analyzing how pricing, innovation, and brand image affect customer happiness is the goal of this study. Regarding this issue, UMKM Agung Tailor refers the difference between customer expectations and the reality they experience. Method: Quantitative research methodology is employed. Total sampling is the method used in this study. In this study, there were 97 responders in the sample. The tool used to collect the data is a questionnaire. Results: demonstrates how Sewing UMKM's brand image influences customer satisfaction in a positive and significant way, how innovation influences customer satisfaction in a positive and significant way, and how price influences customer satisfaction in a positive and significant way. Purwodadi Agung Tailor. Conclusion & Suggestion: The variables brand image, innovation, price customer satisfaction, in the UMKM Jahit Agung Tailor Purwodadi, overall product prices have an influence, but digital marketing does not have a real influence. When creating marketing strategies that influence consumer purchasing decisions, selling price and product quality must be considered simultaneously, and digital marketing methods may need to be reevaluated. 
FACTORS INFLUENCING IMPULSIVE BUYING OF SKINCARE PRODUCTS ON MARKETPLACES AMONG YOUNG CUSTOMERS IN GROBOGAN REGENCY Diah Ayu Kharismawati; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 1 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i1.46

Abstract

 Background: The increasing number of marketplace users, especially on platforms such as TikTok and Shopee, has triggered changes in consumer behavior, particularly among young customers. This phenomenon arises not merely due to the convenient accessibility to items, yet is further impacted through the role played through digital content creators and evolving social trends online, which affect both emotional and spiritual aspects of users. In Grobogan Regency, this trend is seen in the growing impulsive buying behavior in skincare product purchases among young customers.   Purpose: The current investigation is conducted to investigate the effect of creator user generated content, product attractiveness, and social media flexing lifestyle on impulsive buying behavior in online skincare product purchases among young customers in Grobogan Regency.   Method: A descriptive approach within a quantitative framework was applied in this study. The sampling method implemented was purposive sampling. involving 96 respondents aged 13–25 years who actively accessed marketplaces, particularly TikTok and Shopee. The data collection process was carried out through a structured questionnaire and subsequently analyzed with SPSS software, utilizing validity and reliability assessments, multiple linear regression analysis, and t-test procedures.   Results: The findings indicated that every hypothesis put forward in this study was supported. Creator user generated content had a positive and significant influence on impulsive buying. Product attractiveness also positively and significantly influenced impulsive buying. Additionally, social media flexing lifestyle positively and significantly affected the tendency of consumers to make impulsive purchases.   Conclusion: Creator user generated content, product attractiveness, and social media flexing lifestyle each positively and significantly impact impulsive buying behavior. of skincare products among young customers in Grobogan Regency.   Suggestion: Future research is recommended to apply open-ended questionnaires or mixed methods to gain deeper insights into the reasons behind respondents' answers. In addition, it is recommended incorporating moderating variables such as emotional attachment or trust to enhance the understanding of how creator user generated content, product attractiveness, and social media flexing lifestyle influence impulsive buying behavior more comprehensively. 
PENINGKATAN EMPLOYEE LOYALTY PADA GENERASI MILENIAL DI KABUPATEN GROBOGAN MELALUI VARIABEL FINANCIAL EXTRINSIC REWARD Adela Eka Ayu Trisiana Adela; Indah Rahayu Indah
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 2 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i2.48

Abstract

Background: Millennial employees, as a productive age group that currently dominates the workforce, exhibit different characteristics and levels of loyalty compared to previous generations. This demographic shift requires organizations to better understand what drives loyalty among millennials to maintain performance and ensure long-term business sustainability.  Purpose: Based on the background and problem formulation, this study aims to describe and analyze the influence of transformational leadership, financial extrinsic reward, and perceived organizational support on employee loyalty among millennial employees in Grobogan Regency. Method: This research uses a quantitative approach. The sample in this study consists of 83 respondents selected through a non-probability sampling method with a purposive sampling technique. Data analysis was conducted using the Partial Least Squares (PLS) statistical technique..  Conclusion: The results indicate that transformational leadership, financial extrinsic reward, and perceived organizational support shows a positive and significant effect on employee loyalty. Suggestion: This study found a gap between the research results and the actual conditions in the field regarding employee loyalty. Therefore, it is suggested that future research be conducted using the same model and topic but with different research objects. In addition, the questionnaire used in this study was still in the form of a closed-ended questionnaire; thus, future research agendas could add open-ended questionnaires to obtain answers with a broader scope.
THE INFLUENCE OF CREATIVE TIKTOK CONTENT AND EXTRINSIC MOTIVATION ON SPIRITUAL INTELLIGENCE(CASE STUDY OF TIKTOK CREATIVE CONTENT VIEWERS IN GROBOGAN REGENCY) Aji Prastiya; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 2 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i2.51

Abstract

Background & Purpose: The increasing consumption of motivational content on social media, particularly Tiktok, has raised questions about its impact on users' spiritual aspects. In Grobogan Regency, many Tiktok users aged 17–25 access motivational content. Some feel motivated to take positive action, while others feel distracted and become passive. This study aims to examine the influence of Tiktok's creative content and extrinsic motivation on spiritual intelligence. Method: This study employed a quantitative approach with a survey method. Purposive sampling was used to select 148 respondents aged 17–25 who actively access motivational content on Tiktok. The questionnaire was analyzed using SPSS with validity and reliability tests, multiple linear regression, t tests, and f tests. Results: The results show that Tiktok's creative content has a positive and significant effect on extrinsic motivation and spiritual intelligence. Extrinsic motivation also has a positive and significant effect on spiritual intelligence. Tiktok's creative content variable has a dominant influence over extrinsic motivation. This demonstrates that positive content on Tiktok can influence users' spiritual spirit and values. Conclusion & Suggestion: This study shows that although Tiktok creative content has an influence on extrinsic motivation and spiritual intelligence, the effect of extrinsic motivation on spiritual intelligence is not significant. The study's limited focus on aspects of extrinsic motivation, such as external encouragement (praise, advice, and environmental influences), is not able to fully describe the relationship. Therefore, further research is recommended to explore more specific types of extrinsic motivation, such as motivation to study or work, to understand their contribution to the development of spiritual intelligence. Furthermore, the use of multiple linear regression analysis is still recommended to re-examine the relationship between variables in a broader context.
Pengaruh Lifestyle, Customer trust, dan Product review terhadap Purchase decision (konsumen Alicia Skincare Clinic Purwodadi) Dea Puspita Rini; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 2 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i2.53

Abstract

The skincare industry in Indonesia is rapidly growing, creating the need to understand consumer behavior in local markets such as Purwodadi. Alicia Skincare Clinic attracts consumers with affordable and tailored products, while purchase decisions are shaped by lifestyle, customer trust, and product reviews. Since previous studies show inconsistent results regarding these factors, this study aims to examine their influence on purchase decisions at Alicia Skincare Clinic Purwodadi to provide useful insights for improving marketing strategies.  This study adopts a quantitative approach with a survey method. Questionnaires were distributed to 70 active consumers of Alicia Skincare Clinic Purwodadi, chosen through a simple random sampling technique. The data obtained were analyzed using multiple linear regression with SPSS version 26 to evaluate the effects of lifestyle, customer trust, and product reviews on purchase decisions.  The findings indicate that lifestyle, customer trust, and product reviews positively and significantly affect purchase decisions, both partially and collectively. Of these variables, lifestyle emerges as the most dominant factor influencing consumer decisions at Alicia Skincare Clinic Purwodadi.   The study concludes that lifestyle, customer trust, and product reviews significantly influence purchase decisions, with lifestyle being the most dominant factor. Businesses, especially Alicia Skincare Clinic, should focus on aligning their products with consumers’ lifestyles, strengthening trust through quality and safety, and encouraging positive reviews to enhance competitiveness. Future research is suggested to explore additional factors influencing consumer behavior for broader insights.
Improving academic achievement through transformational leadership with a mediating role of teacher performance and academic service quality (Case Study Of SMK YATPI Godong Students 2024/2025 Academic Year) Rika Yulia Mustika; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 5 No 2 (2025): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v5i2.54

Abstract

Background: The academic achievement of students at SMK YATPI Godong has declined, influenced by internal factors such as the school environment, the quality of academic services, and learning motivation. Transformational leadership plays a crucial role, through teacher performance and the quality of academic services, in supporting improved student academic achievement. Purpose: This study aims to analyze the influence of transformational leadership on teacher performance and academic service quality, examine the influence of teacher performance and academic service quality on student academic achievement, and investigate the mediating roles of teacher performance and academic service quality in the relationship between transformational leadership and student academic achievement. Method: This quantitative study used a survey method and SEM-PLS analysis, with 83 randomly selected 12th-grade students of SMK YATPI Godong (2024/2025) as the sample. Results: The results show that all hypotheses were accepted: transformational leadership positively affects teacher performance and academic service quality, which in turn positively influence student academic achievement. Both teacher performance and academic service quality also act as significant mediators in this relationship. Conclusion: Transformational leadership can improve students' academic achievement through the mediating role of teacher performance and the quality of academic services. Suggestion: This research is limited to the educational context, so it is recommended that further studies include non-educational sectors and consider additional variables such as motivation and job satisfaction to enrich the understanding of the factors that influence performance and achievement. Keywords: Transformational Leadership, Teacher Performance, Academic Service Quality, Academic Achievement.  

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