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Hanifah
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hanifah.nurdin@ar-raniry.ac.id
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sadida@ar-raniry.ac.id
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Islamic Communication and Media Studies
Published by Universitas Islam Negeri Ar-Raniry Banda Aceh
ISSN : 28288149     EISSN : -     DOI : -
Core Subject :
Focus Sadida Islamic Communications and Media Studies aims to publish and disseminate scientific works in the field of communication science, with an emphasis on Islamic communication studies. This journal is expected to contribute to the development of communication science thru empirical research, theoretical studies, and critical analyzes relevant to contemporary communication issues. Scope Scope of SADIDA Journal includes, but is not limited to, the following fields: • Islamic Communication • Intercultural Communication • Political Communication • Mass Communication and Mass Media • Digital Communication and New Media • Psychological Communication • Business Communication • Organizational Communication • Gender Communication • Development Communication • Islamic Health Communication
Arjuna Subject : -
Articles 67 Documents
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Srategi Humas Dalam Membangun Citra Positif Rumah Sakit Jiwa (Prof. Hb. Saanin Padang) Di Pandangan Masyarakat Minang Fatimah Azzahra; Fatmawati
Sadida Islamic Communications and Media Studies Vol. 1 No. 1 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Mental hospitals are synonymous with a negative image in the eyes of society. No exception in the view of the Minangkabau community, West Sumatra in viewing the RSJ (Psychiatric Hospital) Prof. HB. Saanin Padang. The type of research used is the type of field research. The data is carried out by interview surveys and taking sources from various articles on several websites. And as for the case that was raised, it is a case that has actually happened a long time ago and is still happening and there is only one case, namely the case of changing the mindset of the Minangkabau community in responding to Prof. RSJ. HB. Saanin Padang. Minang people still have a negative view of the RSJ which they think is a place for crazy people, a dirty and scary place, then over time this thought is embedded in people's minds so that if they listen to the word mental hospital, they will immediately feel afraid and anxious.
Penggunaan Internet Marketing Dalam Bentuk Brand Association Pada Penelitian Langkok Kuliner Pasaman Barat Nadifa Rahma Putri
Sadida Islamic Communications and Media Studies Vol. 1 No. 1 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research is entitled "the use of internet marketing in the form of a brand association in West Pasaman culinary langkok research" to find out how to use internet marketing in marketing the culinary langkok business and to know the importance of brand association in a business. This research is a descriptive study with a qualitative approach and data collection by collecting data from informants by interviewing and visiting places and reading articles about culinary arts. This study discusses internet marketing, what is a brand association, marketing using culinary langkok internet marketing.
Efektivitas Komunikasi Interpersonal dalam Meningkatkan Loyalitas Pengunjung Warung Kopi di Banda Aceh (Studi Kasus pada Donya Kupie) Candra Adi Kurnia
Sadida Islamic Communications and Media Studies Vol. 1 No. 2 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This study aims to analyse the effectiveness of interpersonal communication in increasing the loyalty of coffee shop visitors in Banda Aceh. Using a descriptive qualitative approach, this study explores the experiences and perspectives of coffee shop visitors and staff regarding interpersonal communication that occurs in their interactions. The results of the study indicate that effective interpersonal communication, which includes friendly greetings, personal attention, and non-verbal communication such as smiling and eye contact, has a significant influence on customer satisfaction. Coffee shop owners and management play an important role in creating an environment that supports positive interpersonal communication. These findings provide practical implications that coffee shops in Banda Aceh, by prioritizing good interpersonal communication, can improve customer experience and strengthen their loyalty, which ultimately contributes to business sustainability.
Strategi Humas Dalam Mengembalikan Citra Positif Radio Baiturrahman Di Kalangan Pendengar Dara Julana; Hafidhatul Maula Ali
Sadida Islamic Communications and Media Studies Vol. 1 No. 2 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Baiturrahman Radio among Listeners" was conducted to find out what strategies were carried out by public relations at Baiturrahman Radio to restore a positive image among the public. This study uses a research method in the form of a descriptive method using field research techniques. Data collection techniques using observation, interviews and documentation. This study also uses a descriptive correlation method using a quantitative approach, namely describing the Public Relations Strategy in Restoring a Positive Image of Baiturrahman Radio among Listeners. This research approach is used to test the applied hypothesis. This research uses Situational Theory of The Publics. The situational theory of the publics or commonly abbreviated as STP is a useful theory for identifying the public, so that it can create more specific public categories based on the communication behavior of individuals and the effects of communication received by the individual. The results showed that the strategy carried out by Baiturrahman Radio's publicist was to re-schedule the Dakwatul Islam program so that the message conveyed was not maximal and no longer fragmented due to the call to prayer schedule which changes every day.
Program Kerja Humas PT. SBA Pada Masa Pandemi Covid-19 Romi Saputra; Salman Alfarisi
Sadida Islamic Communications and Media Studies Vol. 1 No. 2 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

PT. SBA lhoknga is a company that produces cement located in Lhoknga, Aceh Besar. A company should have public relations or public relations in running a company. This is because companies cannot be separated from society. Public trust is very influential for the company because it will have an impact on the sales of the company's products. These programs are expected to grow and increase public trust. Public relations members are required to think more creatively in carrying out their duties, even more so during this pandemic
Upaya RSUD Dr. Fauziah Bireuen Meyakinkan Masyarakat Tentang Vaksinasi Covid-1 Nadia Zahara Putri; Dhiya Aula Fillah
Sadida Islamic Communications and Media Studies Vol. 1 No. 2 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This study entitled "The efforts of the RSUD dr. Fauziah Bireuen to convince the public to be willing to be vaccinated against COVID-19". One of the efforts of dr. Fauziah Bireuen Hospital to fight Covid-19 is to hold vaccinations for all people in Bireuen district. However, these efforts have encountered problems with the many negative opinions from the public regarding the Covid-19 vaccination. Some people still refuse vaccines, due to doubts about the safety and short and long-term side effects of the vaccine itself. This research is a descriptive research with quantitative and qualitative approaches. The data collection technique uses a survey from Google forms related to the receipt of covid-19 vaccination in a number of people in Bireuen district and interviews against one of the health workers from the RSUD dr. Fauziah Bireuen is Ns. Ismaidah,S.Kep. The purpose of the research or writing of this article is to find out the efforts of RSUD dr. Fauziah Bireuen to convince the public to be willing to be vaccinated against COVID-19. The results showed, There are 45 respondents from the people of Bireuen Regency who are willing to vaccinate against COVID-19 and 5 respondents who are not willing to vaccinate against COVID-19. Therefore, various strategies, methods, and periodic socialization are also carried out so that the public can understand well the importance of vaccination and also the effectiveness of the covid-19 vaccine, so that they can provide information and increase public confidence in the covid-19 vaccine.
Strategi Komunikasi Humas J&T Express Bener Meriah Fandi Gusti Mulyawan; Zulkifli Abdurrahman Usman
Sadida Islamic Communications and Media Studies Vol. 1 No. 2 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This article examines the public relations strategy of J&T Express in maintaining customer loyalty. This article uses a qualitative methodology with a descriptive analysis method. The data was obtained by means of field observations and interviews with informants, the findings of this article are that J&T Express seems to be implementing exclusive strategies so that some customers are loyal for a long time. Public Relations J&T Express applies both internal and external strategies. The internal communication strategy includes a push strategy, in which the company's internal parties use a SWOT analysis to identify the industry's position with competitors. The external strategy includes a pull strategy, where J&T takes advantage of the COD feature that can attract consumers to minimize fraud by online shops
Peran Penting Public Relations Di Era Digital Arini Ulfa Satira; Rossa Hidriani
Sadida Islamic Communications and Media Studies Vol. 1 No. 2 (2021): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This article discusses the important role of Public Relations in the Digital Age. The method of analysis of this article is a literature study with a descriptive qualitative analysis approach. Digital Public Relations can be referred to as Cyber Public Relations which is used in company reputation management. The practice of Digital Public Relations is part of public relations activities adapted from the use of information and communication technology for companies. PR plays an important role in providing healthy and positive information to the public in the midst of the polemic of the development of communication technology. Therefore, PR must provide information that takes into account pluralism and cultural sensitivity in the community.
Urgensi Ilmu Komunikasi Islam Dalam Menghadapi Dampak Kemajuan Revolusi Industri 4.0 Syukri Syamaun
Sadida Islamic Communications and Media Studies Vol. 2 No. 1 (2022): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Artikel ini merupakan hasil kajian kepustakaan terhadap peran penting komunikasi Islam menghadapi dampak kemajuan revolusi industri 4.0. Data primer dan sekunder diperoleh dari buku-buku dan artikel jurnal yang ditulis para pakar dalam bidangnya yang selanjutnya dibahas secara seksama terkait fokus yang telah ditetapkan sebelumnya. Hasil penelitian menunjukkan bahwa peradaban yang muncul dari revolusi industri 4.0 telah menggiring manusia pada tataran hidup serba cepat dan beresiko tinggi. Manusia seperti kehilangan identitas kemanusiaan dan spiritualitasnya ketika berhadapan dengan tempo kerja teknologi era ini. Sebagai suatu disiplin ilmu yang sangat terkait dengan fenomena ini, komunikasi Islam menjadi alternatif penting dalam rangka menyelamatkan manusia dari proses dehumanisasi dan despiritualisasi.
Analisis Semiotika Body Shaming Dalam Film Imperfect: Karir, Cinta, Dan Timbangan Perspektif Islam Julidar; Baharuddin AR; Fairus
Sadida Islamic Communications and Media Studies Vol. 2 No. 1 (2022): Sadida: Islamic Communication and Media Studies
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Film Imperfect: Karir, Cinta, dan Timbangan adalah sebuah bentuk kritik atas isu body shaming yang ada di Indonesia. Film ini bertujuan untuk menyadarkan masyarakat supaya lebih mencintai diri sendiri dan menghargai fisik sesama dengan tidak menghakimi perbedaan fisik orang lain. Body shaming sering menjadi sebuah lelucon dalam pergaulan bahkan di lingkungan keluarga, pertemanan, pekerjaan bahkan sosial media menjadi salah satu alat penyebar kebencian berupa tindakan body shaming. Tujuan penelitian ini adalah: untuk mengetahui makna denotasi dan konotasi terhadap body shaming pada film Imperfect dan untuk mengetahui analisis semiotika perspektif Islam terhadap body shaming dalam film Imperfect. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika milik Roland Barthes yang dilihat dari denotasi dan konotasi. Teori semiotika milik Barthes digunakan untuk memahami body shaming yang terdapat pada film Imperfect. Hasil penelitian menunjukkan adanya body shaming pada film Imperfect yang dilakukan secara verbal dan nonverbal. Bentuk body shaming verbal, dalam film Imperfect ditandai dengan penghinaan ukuran tubuh, menghina warna kulit, dan memberi saran berpakain pada orang lain. Body shaming secara nonverbal ditandai dengan tindakan seperti: (tatapan sinis, menertawakan, ekspresi terkejut karena perubahan fisik seseorang, dan berbisik-bisik). Jika dikaitkan dengan perspektif Islam, body shaming yang dilakukan secara verbal dan nonverbal merupakan sebuah perilaku yang sangat tercela.

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