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HUBUNGAN SUBSTITUSI DEBT POLICY, INSIDER OWNERSHIP, DAN DIVIDEND POLICY DALAM MEKANISME PENGAWASAN MASALAH AGENSI DI INDONESIA SUZANE, STEFANIE
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Sebagian besar perusahaan go public di Indonesia masih dimiliki secara mayoritas oleh keluarga pendiri perusahaan dan keluarga pendiri ini terlibat dalam manajerial perusahaan. Kondisi ini memunculkan masalah agensi antara pemegang saham mayoritas, yang juga sebagai manajer perusahaan, dengan pemegang saham minoritas. Ada 3 alternatif cara untuk mengatasi masalah agensi tersebut, yaitu Debt Policy, Dividend Policy dan Insider Ownership. Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan substitusi antara Debt Policy, Dividend Policy dan Insider Ownership dalam mekanisme pengawasan masalah agensi di Indonesia. Sebanyak 27 perusahaan yang go public di Bursa Efek Indonesia (BEI) periode 2007 sampai 2010, dan membagikan dividen serta memiliki insider ownership dipilih sebagai sampel penelitian ini. Menggunakan teknik analisis regresi simultan Two Stage Least Square (TSLS) dengan variabel endogen, yaitu Debt, Dividend, dan Insider Ownership, serta variabel eksogen, yaitu Fixed Asset, Profit, Risk, Growth, Institutional Ownership, Size diketahui bahwa hubungan substitusi hanya terdapat antara Dividend dan Debt. Tetapi hubungan substitusi yang yang terjadi antara Dividend dengan Debt hanya satu arah yaitu Debt dapat menggantikan Dividend sedangkan Dividend tidak dapat menggantikan Debt karena pengaruh Dividend terhadap Debt bersifat negatif tetapi tidak signifikan. Sedangkan antara Insider Ownership dengan Debt dan Dividend tidak terdapat hubungan substitusi.

UPAYA MENARIK KONSUMEN BARU MELALUI DIFERENSIASI TEKNOLOGI ONLINE DALAM BISNIS RITEL DI INDONESIA BRAM SURYAWAN HARSONO, BRAM SURYAWAN HARSONO
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The positive public response to the online store makes an online store as an alternative to expand the retailer sales. For that, more and more retailers are building an online store, and the number of online stores listed on indoshopguide.com until last year reached 139 units divided into12 categories according to the online store of goods sold. Online site is the media liaison between consumers and retailers. The ability of retailers to adopt technology in accordance with ite usability will drive access speed and appearance of the site itself. However,also required the ability to package the technology in the site so that it becomes more attractive to consumers. Retailers must have a differentiation in the application and the application of technology so that it can be an attraction for the consumer to visit the site. Technologies that are applied must be able to add charm and ability to process and transform the site information to visitors so they can attract new customers to visit the site. Keywords : Differentiation,Online Technology, Retailer

PENGARUH PERSEPSI PADA PERUSAHAAN, PERSEPSI PADA WEBSITE DAN KECENDERUNGAN KEPERCAYAAN TERHADAP KEPERCAYAAN AWAL PELANGGAN TOKO ON-LINE DISCTARRA DI SURABAYA MESACH, CHRISTINE
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Development of the internet in the business world eventually gave birth to a new transaction model, known as e-commerce. Images presented on the website offered a wide range of products, product specifications, and price. Customers who are interested in these products can directly order the required or desired products directly as well as transfer the money to make payments. Customers waiting for products shipped by the company in accordance with a predetermined time period. Who presented the company website to shop on-line form (on-line shop). This study aims to determine the effect on the company's perception, the perception on the website, and the trend of customer confidence in the initial trust on-line store in Surabaya Disctarra The population in this study were all on-line store customers Disctarra in Surabaya. The sampling technique in this study is judgment sampling is a type of selection is not random samples of the information obtained by the use of certain considerations which are generally adapted to the purpose or research problem. Analysis techniques using multiple regression analysis. Based on the calculation results obtained that firm size has an influence on the initial belief. The company's reputation had an influence on the initial belief. The ability to make adjustments have any effect on initial trust. Benefits website has an influence on the initial belief. Ease of use of the website has an influence on the initial belief. Security controls have any effect on initial trust. The tendency of the trust has an influence on the initial customer trust on-line store Disctarra in Surabaya.

PERANAN STRATEGI PENETAPAN HARGA UNTUK MENINGKATKAN PENJUALAN RITEL CHANDRA, FENITA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Pricing decisions are increasingly important as current customers tend to look for the value (value) when buying goods or services. In the retail market, there are now two different pricing strategies, namely: (1) low daily pricing (everyday low pricing-EDLP) that emphasizes the continuity of the retail price on the level between regular and sale prices of non sale price discounting retail competitor (not necessarily the cheapest) and (2) the determination of the price high or low (high/low pricing-HLP), where retail prices are sometimes above the EDLP of competitors, using advertising to promote the sale of high-frequency EDLP pricing strategies or pricing strategies HLP, both can be used by retailers to increase their sales. If the retailer aims to decrease price wars, reduced advertising, reduced excess inventory, then retailers must uses the EDLP strategy. Conversely, if the retailer aims to lure a wide market, creating the excitement of shopping cart (with a clearance sale), increasing the volume sales of the product group that is not sold, then selling retailers use HLP strategy..

PENGEMBANGAN CUSTOMER EXPERIENCE MANAGEMENT UNTUK MENCIPTAKAN LOYALITAS PELANGGANDALAM BISNIS RITEL GITA, NYOMAN
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The aim of the paper is to provide understanding development of customer experience management to create customer loyalty in the retail business. Customer loyalty has an important role for retailers to face tight competition. The competition leads retailer to pursue customer loyalty..Customer experience management seeks to establish a good experience for customers while they was shopping. Customer experience management can be used for the retailer in order to create customer loyalty. Customer satisfaction experience is expected to bring as an indicator of customer loyalty. Development of customer experience management to create customer loyalty should be supported by things that can create better customer experience in shopping. Improving the quality of employees to serve customer is important to create customer loyalty through customer experience management. Key words: customer experience management, customer loyalty, retail business

PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIORS DENGAN KEPUASAN KERJA SEBAGAI MEDIATOR PADA EVENT ORGANIZER DI SURABAYA Irawan, Andy
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This study aims to identify the influence of individual characteristics and job characteristics on job satisfaction and job satisfaction influences on organizational citizenship behaviors and job satisfaction in the ability to identify the mediating influence of job characteristics on organizational citizenship behaviors.Design used in this study is causal design. Exogenous variables in this study are individual characteristics and job characteristics whereas endogenous variables are job satisfaction and organizational citizenship behaviors. Sample number of 150 samples, but there are 3 of respondents had outliers so the number of samples for further research are 147 respondents. Data analysis techniques using strucutural equation model. The findings in this study suggests that individual characteristics and job characteristics proved to have a significant effect on job satisfaction. Job satisfaction is a significant effect on organizational citizenship behaviors and job satisfaction shown to mediate the effect of job characteristics on organizational citizenship behaviors.

Pengaruh E-Satisfaciong Terhadap E-Loyalty Dengan Menggunakan Moderator E-Trust Pada Situs Kaskus.Com Di Surabaya Sanjaya, Ricky Immanuel
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Online retailers should be able to increase customer satisfaction (e-satisfacton) so that it could be created an e-loyalty is high. Satisfaction of online services is identified from the alignment of expectations of consumers with the realization of the service consumer. While e-loyalty, frequency of recurring purchases are identified by consumers online. To build e-loyalty, also turned out to be moderated by customer trust (trust) for the online services provided. To that end, the study will provide an in-depth study about influence of e-satisfaction against e-loyalty with moderators on the e-trust FJB Kaskus. In this research is the research on experimental studies or conclusive causal research. Sampling techniques used are non probability sampling. This type of method used is purposive sampling. The sample used was 100 FJB Kaskus consumer. Data collected by using a questionnaire. Analysis technique that is used is a simple linear regression analysis and linear regression analysis with moderators. The results of this analysis demonstrates that e-satisfaction affect e-loyalty, FJB Kaskus consumer. In addition found also that it turns to e-trust consumer FJB Kaskus cannot act as a moderator for the relationship between satisfaction with the purchase of e-e-loyalty.

PENGARUH KUALITAS PRODUK, IKLAN DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR YAMAHA MIO DI SURABAYA SUSANTO, JOKO
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Companies in the marketing activities of products, usually can not escape from competition with similar enterprises. One step that can be set so that the company is able to win the competition is to increase promotions to increase sales on a product. Buying behavior one can say something that is unique, because the preferences and attitudes towards the object of every person is different. In addition consumers are from several segments, so that what people want and need is different. Still there are many factors that influence purchasing decisions. This study aims to influence the quality of product, advertising, and after-sales service of the product purchase decision on Yamaha Mio motorcycle community Surabaya. The population in this study is the owner of Mio Yamaha motorcycle in Surabaya sampling technique in this study are non-probability sampling using purposive sampling method is to choose the respondents selected by the researcher based on the characteristics or properties of the previously known population. Analytical techniques used in this study is the multiple linear regression analysis. Based on the obtained results that affect the quality of the product purchase decisions, promotion decisions influence the purchase, after-sales service affects purchasing decisions, and quality of product, advertising, and after-sales service simultaneously significantly influence purchasing decisions.

PENGARUH PREDICTORS OF ONLINE SEARCH INTENTION TERHADAP INTENTION TO USE INTERNET FOR PURCHASE MELALUI INTENTION TO USE INTERNET FOR INFORMATION SEARCH PADA USER KASKUS DI SURABAYA DWINANDA, GILANG ANDHIKA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The aim of this research is to analyze the effect of utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, purchase experience, against intention to use Internet for information search for online shop at www.kaskus.co.id. In addition researcher also wants to know the influence of intention to use Internet for information search against intention to use the Internet for purchase at online shop on www.kaskus.co.id. Research design of this study is causal research that can explain the causality of independent variable towards dependent variable. Variable in this case is latent exogenous, there are: utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, and purchase experience. Whereas latent endogenous (dependent variable) is: intention to use Internet for information search and intention to use the Internet for purchase. The total number of research samples is a hundred and fifty samples. Analysis technique or methods of this research uses structural equation models with LISREL program. The result shows that utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, and perceived risk of Internet shopping, purchase experience affected toward intention to use Internet for information search at online shop on www.kaskus.co.id. Intention to use Internet for information search affected toward intention to use the Internet for purchase at online shop on www.kaskus.co.id. Intention to use Internet for information search being able to strengthen the influence of independent variable towards purchase intention.

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Journal Mail Official
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Kota surabaya,

Jawa timur

INDONESIA