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<![CDATA[PERAN SEGMENTASI BAGI BUSINESS TO BUSINESS UNTUK MENCAPAI KEUNGGULAN BERSAING ]]>
<![CDATA[VALENTINA S, LANI]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[This paper aims to discuss the role of segmentation for business to business to achieve competitive advantage. Segmentation has a role to determine the business to business strategy in order to achieve a competitive advantage with the ability to determine the appropriate target market with the resources the business to business. Segmentation makes business to business can focus on a particular consumer group that brings the ability to create effectiveness in order to achieve cost leadership. Business to business is also able to create a better differentiation because it is more focused on particular groups. Changes in the environment, create business to business should be an evaluation of the segmentation is performed. This is due to changes in the environment allows a shift in the characteristics that ultimately led to a shift in the segment grouping.]]>
<![CDATA[PENGARUH PRODUCT QUALITY, SERVICE QUALITY DAN ATMOPHARE TERHADAP EMOTION DAN BEHAVIORAL INTENTION DI HERO SUPERMARKET ]]>
<![CDATA[REZA C, FRANSISCUS BISMOADI]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
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<![CDATA[Development of the retail company is currently growing so that companies compete to provide services and retail formats are also needed at this time to seek new customers and seeing the emotions of the consumer. One of these is the HERO supermarket which is a global retail presence throughout the world. The purpose of this study was to determine the effect of Product Quality, Atmosphere and Service Quality through Positive Emotion and Negative Emotion on Behavioral Intention on supermarket HERO. Techniques used in the sampling in this study were non-probability sampling. Meanwhile, the analytical techniques used are using Structural Equation Modeling (SEM) with Analysis of Moment Structure program. Respondents were drawn from all consumers HERO supermarket.The results showed that there is influence of Product Quality, Atmosphere and Service Quality of the Positive Emotion, Negative Emotion and Behavioral Intention.]]>
<![CDATA[ANTESEDEN LOYALITAS KONSUMEN PADA PELANGGAN MATAHARI DEPARTMENT STORE SURABAYA ]]>
<![CDATA[ROSTANTI, EVA]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
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<![CDATA[Seiring dengan perkembangan jaman, pada saat ini bisnis ritel tidak lagi di kelola secara tradisional melainkan dengan cara modern. Persaingan yang ketat di bisnis ritel tidak terlepas dari semakin menjamurnya pusat-pusat perbelanjaan seperti Department Store. Dengan banyaknya Department Store yang menjual berbagai macam produk yang sama, peritel harus mampu mempunyai daya saing untuk dapat meningkatkan loyalitas pelanggan. Banyaknya faktor-faktor dan tahapan-tahapan yang membentuk loyalitas konsumen menjadikan anteseden merupakan salah satu hal yang layak untuk diteliti. Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel-variabel anteseden terhadap loyalitas konsumen pada pelanggan Department Store. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada para responden. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 orang responden dengan teknik pengambilan sampel yaitu purposive sampling, dengan menggunakan teknik analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa variabel-variabel anteseden loyalitas konsumen seperti kepuasan konsumen, kepercayaan konsumen, komitmen psikologis, membership, persepsi nilai, kualitas produk, persepsi keadilan, switching cost dan reputasi perusahaan mempengaruhi loyalitas seorang konsumen dalam berbelanja di Department Store.]]>
<![CDATA[PENGARUH PERSEPSI KEGUNAAN, E-SERVICE QUALITY, DAN E-LOYALTY PROGRAM TERHADAP MINAT MENGGUNAKAN ULANG WEBSITE GRAMEDIA ONLINE ]]>
<![CDATA[WELLIAM, TRIBOWO]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[Perceived usefulness is a level which a person believes that users of a particular system will to improve the person's work. The perception of e-service quality is assessment of the consumer regarding the extent to which a website to facilitate the efficient and effective expenditures in terms of purchase, and shipping. E-loyalty program is the process of making the consumer has feel liked, enriched, smart by their companies and it takes to build relationships and the intensity of the relationship between consumers with online retailers. This research aims to research more about the influence of perceived usefulness, e-service quality, and e-loyalty programs of interest to use the website Gramedia online. In this research is used in the study of conclusive causal research. The techniques to take sampling used isnon-probability sampling. This type of method used is the purposive sampling. The sample used was 150 consumer websites Gramedia online. The Data were collectedby questionnaire. The data were analysed using multiple linear regression analysis. The analysis’ result shew that the perceived usefulness, e-service quality, and e-loyalty program had significant in using the website Gramedia online. In this study, it was found that the perceived usefulness cannot be a moderator for the relationship between e-service quality, and e-loyalty towards interest using the website Gramedia online.]]>
<![CDATA[PENGARUH SHOPPING LIFESTYLE,FASHIONINVOLVEMENT,PRE-DECISION STAGE,POST-DECISION STAGE DAN INSTORE ENVIRONMENT TERHADAP IMPULSE BUYING DI STROBERI STORE ]]>
<![CDATA[VC, Ivan]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[The purpose of this research is to identify the impact of shopping lifestyle, fashion involvement, shopping pre-decision stage, post-decision stage, and instore shopping environment towards impulse buying konsumen at Strawberry Store. The Strawberry Store is the choosen object cause the retailer innovative at fashion which offering to the consumer. The type of this research is causal. The independent variables are: shopping lifestyle, fashion involvement, shopping pre-decision stage, post-decision stage, and instore shopping environment, the dependent variable is impulse buying. The number of samples are 200 samples. Data technique analysis is multiple regression. The result of this research showing that shopping lifestyle, fashion involvement, shopping pre-decision stage, post-decision stage, and instore shopping environment have influenced towards impulse buying at Strawberry Store. The impact all of this variables are 78%.]]>
<![CDATA[ANALISIS PENGARUH WEBSITEDESIGN, RELIABILITY, CUSTOMER SERVICE, DAN TRUST TERHADAP ONLINE SHOPPING PADA TOKO GRAMEDIA ONLINE ]]>
<![CDATA[KHO, JAN]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[The purpose of this study is to examine the effect of independent variable which are website design, reliability, customer service, and trust against dependent variable online shopping on online shop gramedia. This gramedia store is one the biggest store in Indonesia and one of them is located in Surabaya. Its provide a variety of education books, magazine etc. analytical techniques used in this study were multiple liniear regression analysis. The result showed that website design, reliability, customer service, and trust have a positive influence on online shopping that happens on online store gramedia.]]>
<![CDATA[MEMBANGUN DIFERENSIASI PADA RITEL TRADISIONAL ]]>
<![CDATA[MELISA, .]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
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<![CDATA[The quantity of modern market is increased and ready to replace traditional market. The minus point of traditional market make the market to be forgot by the customer. The added point of modern market, like opening hours, pleasure, and location that make customer like it. Differentiation strategy at traditional market caused internet is visited by consumers. One of the differentiation strategy at traditional market is supply the handmade products which give the high value for consumer. The promotion support can build positive image about the traditional market so the consumer have positive image about the traditional market.]]>
<![CDATA[MENINGKATKAN PERILAKU POSITIF DALAM BELANJA MELALUI PHYSICAL DESIGN PADA PUSAT PERBELANJAAN ]]>
<![CDATA[RAMSEY, RIONA]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[The number of shopping centers and a growing number of them competing to be visited by consumers. These products are sold in many shopping centers have much in common so that other necessary measures so that consumers are interested in visiting. One way to do this is to design a mall or shopping center with a good design. When visiting a mall there is the desire of consumers for so refreshing beauty of the physical design of shopping centers could provide a boost for consumers to visit.]]>
<![CDATA[PERANAN AKUN RESMI DALAM MEMBENTUK STRATEGI TOTAL RELATIONSHIP MARKETING INDUSTRI RITEL DI INDONESIA ]]>
<![CDATA[SIANDY, SURYA]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[Total Relationship Marketing is a marketing based on relationships, network, and interactions. The goal is to integrate the relationship patterns in relationship marketing as a whole and to complete it. Total Relationship Marketing also lead to a mutually long term beneficial relationship between consumers and third parties, in which the corporate values were founded between stakeholders. The implementation of Total Relationship Marketing in information technology made by using the official account which provided in social networking site membership services. The success of social network site in developing web-based community provides benefits for retailers to develop a more specific approach in building relationships with customers. This was in line with the core values in Total Relationship Marketing. Based on the observations of the author, it is known that most retailers in Indonesia has utilized the official account with different intensity level and ways. Promotional activities, information given, and respond to customer complaints are activities that most often done by retailers in managing their official account. Social networking sites that most widely used wasFacebook and Twitter.]]>
<![CDATA[PENGARUH BRAND AFFECT DAN BRAND QUALITY TERHADAP CONSUMER’S BRAND EXTENSION ATTITUDE MELALUI BRAND LOYALTY PELANGGAN REEBOK DI SURABAYA ]]>
<![CDATA[SETIONO, SHERLY ELISABETH]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[The purpose of this study was to test the brand affect and brand quality on consumer's brand extension on brand loyalty through customer reebok in surabaya. This study the analysis of SEM analysis (Structural Equation Modeling) to analyze the brand affect and brand quality to the consumer's brand extension attitude through brand loyalty while sampling in this study using purposive sampling method, so that the samples used in this study of 150 respondents. The results Brand Affect influence on Brand Loyalty in accordance with the research Jahangir, et al (2009), Brand Quality effect on Brand Loyalty consistent with Anwar dan Gulzar (2011), Brand Loyalty effect on the Consumer's Brand Extension Attiude consistent with Jahangir, et al ., (2009), Brand Loyalty as an intervening variable in the influence of Brand Affect on Consumers' Brand Extension Attitude consistent with Anwar dan Gulzar (2011), Brand Loyalty as an intervening variable in the influence of Brand Quality on Consumer's Brand Extension Attitude does not support research Anwar dan Gulzar (2011), Brand Loyalty as an intervening variable in the influence of Quality Brand and Brand Affect on Consumers' Brand Extension Attitude consistent with Anwar dan Gulzar (2011).]]>
