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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 2, No 3 (2013)" : 12 Documents clear
KONSISTENSI PENGUKURAN VALUE AT RISK JANGKA PENDEK DAN JANGKA PANJANG PADA SAHAM PERBANKAN PAPAN ATAS DALAM INDEX LQ45 PERIODE 1 AGUSTUS 2007 – 1 AGUSTUS 2012 HARYANTI, TUTIK
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.498 KB)

Abstract

Investment always has a risk, Value at Risk (VAR) is the concept standard for measuring market risk. VAR measures the worst expected maximum loss over a specific time interval at a given confidence level. A VAR calculation has three components must be considered: a time period, a confidence level and volatility. Time and confidence level affects the computation, now the question, are consistent historical simulation method for calculating the risk of shortterm and long-term? This paper research monthly VAR Indonesian exchange stock for observe consistency, 1 and 2 represent the short-term 3-year representing the medium and long term representing 5 years at confidence level 95% and 90%. And as the sample is banking stock index LQ 45 is Bank Central Asia Tbk, Bank Negara Indonesia (Persero), Bank Rakyat Indonesia (Persero), Bank Danamon Indonesia Tbk, and Bank Mandiri (Persero) Tbk. The result of this research is the single asset. Short, medium and long term VAR consistent at confident level 95% but not VAR 90 % does not fit at short and long term. This means confident levels affect the consistency VAR simulation histories calculation method.
PENGARUH DIFERENSIASI PRODUK, MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PASTA GIGI PEPSODENT DI SURABAYA Tupen, Imelda Kewa
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.036 KB)

Abstract

Variable product differentiation, brand, price and promotion give a greatly influence on purchasing decisions of consumers. This research aims (1) To determine the effect of product differentiation on consumer purchasing decisions of pepsodent toothpaste products in Surabaya (2) To determine the effect of brand on consumer purchasing decisions of pepsodent toothpaste products in Surabaya (3) To determine the effect of price on consumer purchasing decisions of pepsodent toothpaste products in Surabaya (4) To determine the effect of promotions on consumer purchasing decisions of pepsodent toothpaste products in Surabaya. This research was conducted on people in Surabaya who become the consumer of pepsodent toothpaste products, determination of sample is 125 respondents. This research used Regresi Linier Berganda Analysis Results showed a positive effect of product differentiation on consumer purchasing decisions, brand give a positive influence to the purchasing decisions of consumers, prices have a positive effect on consumer purchasing decisions, and promotion give positive influence to the consumers' purchasing decisions. In the company, the owners of the company are expected to be able to implement product differentiation, brand, price and promotion on every product manufactured because, with so will affect consumers in making purchasing decisions and use the company's products, and can increase the profitability of the company.

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