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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 2, No 4 (2013)" : 12 Documents clear
PENGARUH STORE IMAGE, VALUE CONSCIOUSNESS, PRICE IMAGE DAN ATTITUDE TOWARD PRIVATE BRAND PADA CONSUMER PURCHASE INTENTION di ALFAMART SURABAYA TIMUR Setiawan, Adi
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This study aimed to determine the effect of store image, value consciousness, price image, attitude toward private brand for consumer purchase intention Alfamart in East Surabaya. The research was conducted by distributing the questionnaires as the primary data directly on site. The samples in this research were 100 people, which then analyzed using linear regression to determine the effect between the variable through the SPSS 13 program. The results of this study showed that the store image, value consciousness, price and image, attitude toward private brand in Alfamart that offered in East Surabaya are able to have a positive influence on purchase intention of consumers who shops in Alfamart of East Surabaya.
PENGARUH BRAND TRUST, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN KLINIK KECANTIKAN NATASHA SKIN CARE DI KOTA SURABAYA Saldy, Zhaskia
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

In today’s world, the competition amongbeauty clinics is becoming more intense. As a result, the need and the desire of the consumers must be considered by companies. This objective of this study is toinvestigate the effect ofbrand truston brand loyaltyinbeauty clinic NatashaSkinCareinSurabaya. In specific, the study also determine the influence of perceived value on brand loyalty and the influence of customer satisfaction on brand loyalty for the clinic’s customer.This study examines 150 respondents, who are the clinic’s customer. The type of analysis being used in this study is multiplelinear regressionanalysis. The results indicated thatbrand trust affects brandloyalty in a positive manner,perceived value has a positive effect on brand loyalty and customer satisfaction also has a positive effect on brand loyalty.To sum up, by knowing the effect of brandtrust, perceived value, customer satisfaction and brand loyalty, it can help companies to improve the profitability of customerswhichultimately establih the customer loyalty.
PENGARUH PERSEPSI NILAI PELANGGAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN HYPERMART PAKUWON TRADE CENTER DI SURABAYA Widjojo, Paulus Ongko
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Number of retail business will increase the competition for free, so that with the level of competition that is free of these retailers are currently required to create an advantage which in the end creates an attitude of loyalty from consumers against retail business. One of the retail business in Surabaya is Hypermart PTC. Consumer loyalty can be increased by the presence of a high value customer perception and satisfaction increased. The purpose of this study was to examine the influence of perceptions of the value of a customer and consumer satisfaction to the consumer loyalty Hypermart PTC in Surabaya. Sampling-taking techniques used are non probability sampling. The sample used was 150 people consumer Hypermart PTC in Surabaya. Analytical techniques used was multiple linear regression analysis with the help of the program SPSS. The results of this analysis indicate that the perception of the value of a customer and consumer satisfaction influence positive and significantly to consumer loyalty Hypermart PTC in Surabaya.
Pengaruh Lingkungan Pemasaran Terhadap Kinerja Pemasaran Melalui Strategi Pemasaran Pada Usaha Jasa Laundry Di Surabaya Sucitro, Robby
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Laundry business development at this time is very fast. The owner laundry services founded their business in a variety of areas, both residential as well as around it. Good assortment of customers in the high and low levels. The benefits of this laundry services not only the owner but also useful laundry services to consumers. More precisely the mother-housewife who became lighter in housework. The purpose of this study was to determine the effect of the marketing environment on marketing performance through marketing strategies on laundry services business in Surabaya. The Techniques used in the sampling in this study was purposive sampling, Meanwhile, the analytical techniques used in this research is the method of Structural Equation Modeling (SEM) with LISREL 8.70 program. Respondents are drawn from an owner laundry services in Surabaya.
PENGARUH RELATIONSHIP QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT. POS INDONESIA DI SURABAYA Natalia, Indahwati Christian
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This study aimed to analyze the effect of relationship quality on customer loyalty through customer satisfaction at PT. Pos Indonesia in Surabaya. This study also aims to analyze the effect of relationship quality on customer loyalty and analyze customer satisfaction mediates the relationship to relationship quality on customer loyalty at PT. Pos Indonesia in Surabaya. The sampling technique used in this study is the purposive sampling technique. Determination of the respondents in this study were those who had used the services of PT. Pos Indonesia to the characteristics of 17- 60 years old who live in the city of Surabaya. Data analysis techniques used in this study is structural equation model (SEM).Results of this study indicate that there is positive between relationship quality on customer satisfaction and customer loyalty. Customer satisfaction has a positive effect on customer loyalty. And the results of this study also indicate relationship quality has a positive effect on customer loyalty through customer satisfaction.
ANALISIS EFEKTIVITAS PROGRAM MEMBERSHIP CARD DALAM MENCIPTAKAN LOYALITAS AFEKTIF KONSUMEN MATAHARI DEPARTMENT STORE DI SURABAYA Maatita, Glenn Russell
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The main objective of this study was to identify affective consumer loyalty can be built through the loyalty program. Implementation of loyalty programs are widely applied to companies engaged in retail business such as Matahari Department Store with membership card ownership called the "Matahari Club Card (MCC)". Variables in this study consists of independent variables and the dependent variable. The independent variable is the loyalty program membership card ownership, while the dependent variable in this study is composed of affective loyalty of consumer attitudes, consumer satisfaction, consumer trust, and consumer commitment. The quantitative analysis in this study using analysis of variance (ANOVA), validity testing, and reliability testing. The findings in this study is the ownership of a membership card have significant effect on consumer affective loyalty that consumer attitudes, consumer satisfaction, consumer trust, and consumer commitment. Another finding is the difference in affective loyalty between consumers owners and non-owner of membership card, which the Owner of MCC Beauty and MCC Premium have higher affective loyalty higher than Non-Owner of MCC, while there is not much different between Owner of MCC Regular and Non-Owner of MCC. It can be interpreted that the MCC Beauty and MCC Premium is a Matahari Department Store’s program that is effective in creating consumers affective loyalty.
ANALYSIS DIFFERENT PERCEPTIONS BETWEEN HARDCORE LOYAL CONSUMER AND BRAND SWITCHERS CONSUMER TOWARDS BRAND LOYALTY ELEMENTS AT BRAND PRODUCT ZARA IN SURABAYA Ciputra, Christopher Elton Lucky
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The phenomenon that emerged now is average purchasing power and changing lifestyles community that tend to lead to the era modernization and brand minded habitual, especially in big cities such as Surabaya. This research to discuss about different perceptions between hardcore loyal consumer and brand switchers consumer towards brand loyalty elements at ZARA’s fashion product. The population in this research is that people who have ever bought and know about ZARA’s fashion product in Surabaya. Technical withdrawal samples in this research is non-probability sampling, and analysis techniques used to process the data is diskriminant analysis. Based on the results obtained calculations that there are huge differences perception between the two types of consumer towards brand loyalty elements such as brand name, product quality, price, style, store environment, promotion, and service quality.
INFLUENCE OFSERVICEQUALITY, PRODUCT QUALITY THROUGHCUSTOMERSATISFACTION OFCUSTOMERLOYALTY IN JAMOO RESTAURANT SURABAYA WIJAYA, IRWAN
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
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Abstract

The purposed of this studyis to examine the effect of service quality, product quality through customer satisfaction to customer loyalty in Jamoo restaurant in Surabaya. In this study two independent variables assessed to measure customer satisfaction and loyalty as the dependent variable. This study uses SEM analysis to analyze service quality, product quality through customer satisfaction to customer loyalty. While the sampling technique in this study using purposive sampling method, so that the sample used in this study were 150 respondents. The conclusion of this study is that ssignificant effect on service quality and customer satisfaction, while product quality have no significant effect on customer satisfaction, customer satisfaction have significant effect on customer loyalty. Service quality through customer satisfaction can affect customer loyalty. Product quality through customer satisfaction can affect customer loyalty.
PENGARUH ELEMEN - ELEMEN STORE CHARACTERISTIC TERHADAP POSITIF EMOTION DI SOGO DEPARTEMENT STORE SURABAYA YUDHITYA, MARIA AYU
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Today many retail businesses that have sprung up in the world business today. This makes a very fierce competition in the world retail. Retail businesses are emerging as a result of lifestyle demands society began to change. Like the case in the retail industry national where the number of retail developments in Indonesia continue to grow in rapidly as supermarkets, hypermarkets, minimarkets, and other retail continue to emerge. Environment to control or be controlled consumer then responded by consumers is the result of the formation of the characteristic shop consisting of product assortment, and the value of merchandise, salesperson's service, after sale service, facilities and atmosphere. With the relationship between the elements in the store characteristics that affect the emotional shopping then researchers took experiments in SOGO Department Store Surabaya. And of the results of research on the spread at 100 consumers who had shopped at SOGO Department Store Surabaya, and discussion are used in accordance with the hypothesis that the purpose was, it can be seen that the product assortment variable positive effect on emotion, because of the variety product will cause feelings of pleasure and relief for consumers, once goals with salesperson service, facilities, and the atmosphere is an important component that can lead to positive emotion on consumer, so attractive to consumers spending.
PENGARUH SHOP ENVIRONMENT, STAFF, INTEGRATED MARKETING COMMUNICATIONS, DAN HEDONIC VALUE TERHADAP IMPULSIVE BUYING PADA KONSUMEN CARREFOUR DI SURABAYA Laksono, Veronica Lavinia
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 4 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This Study analyzes the various factors that influence consumers in Impulsive Buying at Carrefour Surabaya. The purpose of this study was to determine the effect of variables Shop Environment, Staff, Integrated Marketing Communications and Hedonic Value on Impulsive Buying at Carrefour Customer in Surabaya. The Sampling technique used was Purposive Sampling, the technique of determining sample by choosing sample where the population according to the researchers desire. The criteria used are live in Surabaya, aged 17 years and never made a purchase at Carrefour Surabaya. The method used in this study is the method of multiple regression analysis with SPSS 17. The research concludes that there is a significant positive effect on any relationship between variables Shop Environment, Staff, Integrated Marketing Communications and Hedonic Value to variable Impulsive Buying. The conclusion of the studyis that consumers make purchase simpulsively driven by several factors namely Shop Environment, Staff, Integrated Marketing Communications by retailers and Hedonic Value attitude that is within each of them.

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