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Contact Name
Rina Susanti
Contact Email
jeku@unisri.ac.id
Phone
+6285226755432
Journal Mail Official
jeku@unisri.ac.id
Editorial Address
Fakultas Ekonomi, Universitas Slamet Riyadi Sumpah Pemuda Street, No.18, Kadipiro, Banjarsari, Kota Surakarta, Jawa Tengah 57136 - Phone 0271-853839
Location
Kota surakarta,
Jawa tengah
INDONESIA
Jurnal Ekonomi dan Kewirausahaan
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Articles 12 Documents
Search results for , issue "Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan" : 12 Documents clear
PENGARUH PEMASARAN RELASIONAL DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI Sumarno Dwi Saputra, Fitriana Puspitasari, Marjam Desma Rahadhini &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of relationship marketing,customer value and customer satisfaction to customer loyalty and analyze the effect ofrelationship marketing and customer value on customer loyalty with satisfaction as amoderating variable. This study is a survey. The type of data used quantitative andqualitative data. The data source used primary data sources and secondary data. Thestudy population is consumer Warung Pecel Solo. The research sample of 100 peoplewith purposive sampling technique. The technique of collecting data used interviews,questionnaires and observations. Data were analyzed used multiple linear regressionand test of absolute difference. The results showed that relationship marketing has asignificant effect on customer loyalty. Value customers has a significant effect oncustomer loyalty. Satisfaction has a significant effect on customer loyalty. Satisfactiondoes not moderate the effect of relationship marketing on customer loyalty. Satisfactiondoes not moderate the influence of customer value on customer loyaltyKeywords: relationship marketing, customer value, satisfaction, loyalty
ANALISIS EFEK MODERASI TINGKAT PELAYANAN PADA PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN MEMBELI (Survei pada Konsumen Luwes Group Surakarta) Widajanti, Erni
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research aimed to analyze the effect of the product and the price of thepurchase decision with the level of service as a moderating variable (Survey onconsumer Luwes group Surakata). The population in this study is that consumersLuwes Group Surakarta. While the sample is taken as many as 50 people withpurposive random sampling method.The results of the research indicate thatregression test showed that the variable regression dominant influence on consumerdecision in buying products in Luwes Group is the price. T test results showed that:1. There was a significant effect of the product on the consumer's decision to buyLuwes Group Surakarta, so hypothesis 1 proved to be true. 2. There is a significantinfluence on the price of consumer buying decisions on consumer Luwes GroupSurakarta, so hypothesis 2 unsubstantiated. 3. There is no significant effect of thelevel of service to the consumer buying decision on Luwes Group Surakarta., Thethird hypothesis is not proven true. This absolute difference I in test results showthat: the level of service does not moderate influence on the decision to buy theproduct on Luwes group Surakarta. So the hypothesis 4 is not proven true. The testresults showed that the difference in absolute II: the level of service moderate theeffect of price on purchase decisions on Luwes group Surakarta, so the hypothesis 5proven true.Keywords: product, price, service level, the decision to buy.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Sutarno, Ali Syarifudin, Retno Susanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyze the significance of the influence ofservice quality, price, consumer satisfaction to the customer loyalty as well as theinfluence of service quality to the purchase customer loyalty with satisfaction as aintervening variable. The population is all consumers who visit and buy at WarungMakan Bu Yati Solo. 100 respondents are selected as sample, using purposive sampling.This research uses survey method, the type data collection with interview, questionnaireand observation. Data analysis used test instruments, classic assumption test, pathanalysis, t test, F test, the coefficient of determination. The result is there servive qualityhave signifcants effect to the cunsumers satisfaction, service quality have significantseffect to the customer loyalty, consumers satisfaction have significance to the customerloyalty, consumers satisfaction mediates the relationship of service quality to thecustomers loyalty. Adjusted R2 on multiple linear regression analysis is 33,4% and theresult of path analysis with sobel test is 0,036 with the value of t 1,98.Keywords: service quality, consumer satisfaction, customer loyalty
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI Sutarno, Indah Wahyuni, Lamidi &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyze the effect of compensation, workenvironment and motivation on employee performance, also to analyze the effect ofcompensation and work environment on employee performance with work motivationare moderated variable. This research is included in the scope of human resourcemanagement. The population are employees at PT Waskita Karya (Persero) Tbk totaling78 people so that the whole is used as a sample with total sampling technique. Methodsof data collection used questionnaires and observations. Data analysis techniques usedmultiple linear regression and absolute difference test. The results showed thatcompensation has a significant effect on employee performance. Work environment hasan effect on employee performance. Work motivation has an effect on employeeperformance. Motivation moderates the effect of compensation on employeeperformance and motivation does not moderate the influence of the work environment onperformance of employee.Keywords: teamwork, loyalty, leadership, performance
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI Sumarno Dwi Saputra, Wisnu Budhi Prasetya, Alwi Suddin &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

In this globalization era culinary sector of business grow with very quickly andprovide an effort to compete in every products or services marketing activity. Everymarketing activity has a very important role in business activity, remember theorientation of marketing activity is to providing value to the consumer. Every business ineach business category is required to have sensitivity to any changes thatoccur.Nowadays, eating and drinking in the restaurant has become a habit of Indonesianpeople, especially for the youth generation who wanting to be exist and avowed in hissocial circle, not eating and drinking only, but the restaurant also become a destinationfor their activities, such as watching football together, meeting up with their friends orcolleagues or just to hanging out. Grow and increase of business in this culinary sectormake the business are challenged to be more competitive in this dynamic competitionand will lead every business owner to observe the competition in their business circle. Toface the competition, every companies are required to optimize their human resources toincrease competitiveness, optimize effectiveness and develop their marketing strategiesconstantly and continuously. This should be done by the doer as an effort to gain acompetition to against their competitors. By improving the 1) quality service so that 2)customer satisfaction is met so as to create 3) customer loyalty.Keywords: service quality, quality loyalty, customer satisfactionPENDAHULUANSemakin marak dengan banyaknya restoranbaru yang berdiri dan tersebar di wilayahsolo, namun tidak semua restoran di Solobanyak dikunjungi oleh konsumen, karena hanyarestoran tertentu yang terlihat ramai pengunjung.Kualitas pelayanan yang dilakukanoleh restoran harus dijaga untuk dapat bertahandalam persaingan yang ketat. Hal tersebutmutlak dilakukan oleh pemilik usaha yang sedangdikelola. Jika sebuah usaha akan bertahanhidup, maka haruslah memikirkan cara efektifagar dapat bersaing. Salah satu cara adalahdengan meningkatkan kualitas pelayanan.Kualitas pelayanan memiliki hubunganyang erat dengan kepuasan pelanggan. "Kualitassebagai keseluruhan ciri dan karakteristikproduk atau jasa yang mendukung kemampuanuntuk memuaskan kebutuhan" (Kotler,2003: 57).
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHUTTLECOCK MEREK YUNDA DENGAN CITRA MEREK SEBAGAI VARIABEL MODERATING Sumaryanto, Nanda Kristanto, Erni Widajanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

In the current era of globalization, every craftsman or a small entrepreneur has tobe able to compete with big businesses improve consumer purchasing decisions, as wellas craftsmen shuttlecock in Pringgolayan Tipes Surakarta, in an effort to increase thepurchasing decisions of consumers by improving product quality, create word of mouthand maintaining brand image. The purpose of this study was to analyze the significanceof the influence of product quality, word of mouth and brand image of the brandpurchase decision Shuttlecock Shuttlecock Yunda on Consumers in the Craftsman HomeIndustry in Pringgolayan Tipes Surakarta. Analyzing the moderating effects of brandimage on the influence of product quality and word of mouth to the purchasing decisionat the Consumer Shuttlecock in Craftsmen Home Industry in Pringgolayan TipesSurakarta. This study uses survey method, the type of data used quantitative andqualitative data, the data source used primary data and secondary data. Population andsample in this study are all consumers Shuttlecock in Craftsmen Home Industry inPringgolayan Tipes Surakarta, the number of samples used in this study were 100respondents to the sampling technique uses accidental sampling. Data collectionmethods are used: questionnaires and documentation. Data analysis technique used totest the validity, reliability test, classic assumption test and multiple linear regressionanalysis, t-test, F, coefficient determination and test the absolute difference. Inconclusion that: no significant effect the quality of products on purchase decisionsshuttlecock brand Yunda, there was a significant effect of word of mouth on purchasedecisions shuttlecock brand Yunda, no significant effect of brand image on purchasedecisions shuttlecock brand Yunda, brand image moderating influence the variablequality of the products on purchase decisions shuttlecock Yunda brand, brand imagedoes not moderate the effect of variable word of mouth on purchase decisions Yundabrand shuttlecock.Keywords: product quality, word of mouth, brand image, purchasing decisions
PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen PT Sinar Mas Cabang Surakarta) Erni Widajanti, Susi Widiyanti, Untung Sriwidodo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

PT Sinar Mas is a provider of financing vehicle loans. Problem faced bycompanies today is the declining number of customers, due to the high competitionamong companies financing in Surakarta. The purpose of research is to analyze thesignificance of the impact of service quality on customer confidence. Analyze thesignificance of the influence of service quality and customers' trust in the word of mouthcustomers. Analyze customer confidence mediate service quality to the word of mouth.This study uses survey method, the type of data used quantitative and qualitative data,the data source used primary data and secondary data. The population in this study allcustomers of PT Sinar Mas Surakarta Branch-month period October 2016 to December2016. The number of samples in this study as many as 100 people, the samplingtechnique uses accidental sampling. Data collection methods used were questionnaires.Data analysis technique used to test the validity, reliability test, classic assumption test,and path analysis. In conclusion, there was a significant effect of service quality oncustomer confidence. There was a significant influence on the quality of service word ofmouth. There was a significant influence customers' confidence in the word of mouth.Trust mediates the effect of service quality on word of mouth.Keywords: service quality, customer trust, word of mouth.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMEDIASI (Survei pada Nasabah Tabungan Tamades pada PD BKK Karanganyar Cabang Kebakkramat) Mulyono, Rohwiyati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research aims to analyses the role of customer satisfaction as mediatingvariable of the effect service quality on customer loyalty. This study using sample of100 customers who have savings bank account of Tamades product owned PD BKKin Karanganyar of the Kebakkramat Branchs. To test hypothesis using path analysis.The result shows that (1) service quality has significance effect on customer loyalty,so the hypothesis 1 accepted; (2) service quality has significance effect on customersatisfaction, so the hypothesis 2 accepted; (3) customer satisfaction has significanceeffect on customer loyalty, so the hypothesis 3 accepted; (4) effect of service qualityon customer loyalty mediated customer satisfaction, so the hypothesis 4 accepted.Keywords: service quality, customer satisfaction, customer loyalty
PENGARUH KOMITMEN ORGANISASI DAN LINGKUNGAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI Edi Wibowo, Diah Fitri Nugrahaningtyas, Suprayitno &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

PT Bank Tabungan Negara (Persero) Tbk Branch Solo shows that the behaviorOCB employee was still low, it can be seen from the behavior of employees who are nothelping colleagues who have difficulty in a situation that is being faced by both the taskswithin the organization as well as personal problems of others. The purpose of this studyare: Analyzing the significance of the organization's commitment and workingenvironments on job satisfaction. Analyze the significance of organizationalcommitment, work environment and job satisfaction on organizational citizenshipbehavior. Analyze the significance of the organization's commitment and workenvironment to organizational citizenship behavior is mediated by job satisfaction. Thisstudy uses survey method, the type of data used quantitative and qualitative data, thedata source used primary data and secondary data. The study population was allemployees of PT Bank Tabungan Negara (Persero) Tbk Branch Solo as much as 199employees, the number of samples used by 53 respondents, the sampling technique usingproportional cluster random sampling. Method Data collection: questionnaires anddocumentation. Data analysis technique used to test the validity, reliability test, classicassumption test, and path analysis. In conclusion that: There was a significant effect oforganizational commitment and working environments on job satisfaction. There was asignificant effect of organizational commitment, work environment and job satisfactionon organizational citizenship behavior. There was a significant effect of organizationalcommitment and work environment to organizational citizenship behavior is mediated byjob satisfaction.Keywords: organizational commitment, work environment, job satisfaction,organizational citizenship behavior
ANALISIS PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA Marjam Desma Rahadhini, Ronny Hardiansyah Wicaksana, Alwi Suddin &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 3 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to: 1) Analyze the effect of work environment onemployee performance. 2) Analyze the effect of work motivation on employeeperformance. 3) Analyze the effect of compensation on employee performance and 4)Analyze the independent variables that dominant effect on employee performance. Thistype of research is a survey on employees CV Panca Putra in Karanganyar. This type ofdata uses qualitative data and quantitative data. Data sources use primary data sourcesand secondary data. The population of the research is the employee of CV productiondepartment. Panca Putra in Karanganyar totaling 534 employees. The sample is 80employees with proportional cluster random sampling technique. Data collectiontechniques used questionnaire and literature study. Data analysis techniques usedmultiple linear regression. The results showed that the work environment has asignificant effect on employee performance. Motivation has a significant effect onemployee performance. Compensation has a significant effect on employee performance.Compensation is dominant variable the effect of employee performance.Keywords: work environment, motivation, compensation, employee performance

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