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Manajemen Sumber Daya Manusia
Published by Universitas Slamet Riyadi
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Core Subject : Science,
Decision Sciences, Operations Research & Management
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Articles 15 Documents
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Search results for , issue "Vol. 14 No. 2 (2020)" : 15 Documents clear
Pengaruh Budaya Kerja Terhadap Linerja Karyawan Dengan Komitmen Karyawan Sebagai Variabel Mediasi Pada Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Ponorogo NUGROHO, SOPAN
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 14 No. 2 (2020)
Publisher : Universitas Slamet Riyadi

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Abstract

Penelitian ini bertujuan untuk menentukan dan menganalisis signifikansi pengaruh semangat kerja, insentif, dan sistem birokrasi secara simultan terhadap Kinerja Pegawai Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Ponorogo. Populasi penelitian ini adalah seluruh pegawai Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Ponorogo.Penelitian ini bersifat deskriptif kuntitatif yang menggunakan data primer, yang diperoleh dari responden secara langsung dengan menggunakan kuesioner kepada Pegawai di Dinas Pemberdayaan Masyarakat Dan Desa Kabupaten Ponorogo. Populasi dan jumlah sampel adalah sebanyak 30 orang. Teknik pengumpulan data menggunakan melalui uji validitas dan reliabilitas. Teknik analisis melalui analisis regresi berganda, uji t, uji F dan R2.Hasil analisis diperoleh: (1) Semangat kerja tidak tidak signifikan terhadap Kinerja pada pegawai Dinas Pemberdayaan dan Masyarakat Desa Kabupaten Ponorogo. (2) Insentif berpengaruh positif dan signifikan terhadap Kinerja pada pegawai Dinas Pemberdayaan dan Masyarakat Desa Kabupaten Ponorogo. (3) Sistem birokrasi berpengaruh positif dan signifikan terhadap Kinerja pada pegawai Dinas Pemberdayaan dan Masyarakat Desa Kabupaten Ponorogo. Kesimpulan dari penelitian ini adalah ada pengaruh yang signifikan antara insentif dan sistem birokrasi terhadap kinerja pegawai Dinas Pemberdayaan dan Masyarakat Desa Kabupaten Ponorogo.
THE ROLE OF CUSTOMER SATISFACTION IN MODERATING INFLUENCE PRODUCT, PRICE AND PROMOTION TO PURCHASE DECISION LUXURY HOME IN MADIUN CITY (Case Study Customer of PT. Hanie Kurnian Jaya) kurniawan, ihda
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 14 No. 2 (2020)
Publisher : Universitas Slamet Riyadi

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Abstract

PT. Hanie Kurnia Jaya is a Properties Developer that is located in Madiun City, East of Java. The problem of the research are the impact of product’s quality, price, promotion and customer satisfaction to the purchase decision and how customer satisfaction can moderate the quality of the product, price and promotion to purchase decision. The purpose of this research to give PT. Hanie Kurnia Jaya recommendation to increase their revenue and to become a reference for there other researchers. The method of this research are questionnaires that are given to customers of PT. Hanie Kurnia Jaya. The technique of data analisys of the research is multiple linear regression analisys , T-test, F-test, coefficient determination and absolute deviation. The result os this research shows that the product quality does not affect significantly on purchase decision of the customers, the price affects significantly on purchase decision of the customers, promotion affect significantly on purchase decision of the customers, customers satisfaction affect significantly on puechase decision of the customers, customers satisfaction does not moderate the affect of product quality on puechase decision of the customers and cutomers satisfaction moderate the affect of promotion on purchase decision of the customers in PT. Hanie Kurnia Jaya.
ANALISIS PENGARUH BRAND AWARENESS, ATRIBUT PRODUK, DAN IKLAN TERHADAP MINAT BELI PRODUK KOSMETIK ORIFLAME DI KOTA SURAKARTA Widiastuti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 14 No. 2 (2020)
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Abstract

The objectives of this study were to determine: (1) the influence of Brand Awareness on the purchase intention of Oriflame cosmetic products in Surakarta, (2) the effect of product attributes on the buying interest in Oriflamecosmetic products in Surakarta, (3) the effect of advertising on the buying interest in cosmetic products. Oriflame Surakarta, and (4) the influence of brand awareness, product attributes, and advertisements on buying interest in Oriflamecosmetic products in Surakarta. While the hypotheses in this study are: (1) Brand Awareness variable has a significant effect on buying interest in Oriflame cosmetic products in Surakarta City (2) Product attribute variables have a significant effect on buying interest in Oriflame cosmetic products in Surakarta (3) Advertising variables have a significant effect on interest. buy Oriflame cosmetic products in Surakarta City (4) Variables Brand Awareness, Product Attributes, and Advertising simultaneously have a significant effect on buying interest in Oriflame cosmetic products in Surakarta. The research was conducted in the city of Surakarta. Based on the calculation results, the number of samples used was around 96.04 respondents or rounded to 97 respondents, using accidental random sampling technique. The data collection technique used was a questionnaire method, documentation and literature study. The data analysis techniques in this study were the Instrument Test, Multiple Linear Regression Analysis, t test, F test and the coefficient of determination. From the Multiple Linear Regression Results, the Multiple Linear Regression Equation is obtained as follows: Y = -7.452 + 0.835 X1 + 0.587X2 + 0.310 X3 + e. Based on the research results, it can be concluded that: (1) Brand Awareness has a significant positive effect on buying interest in Oriflame cosmetic products in Surakarta. (2) Product attributes have a significant positive effect on buying interest in Oriflame cosmetic products in Surakarta. (3) Advertising has a significant positive effect on buying interest in Oriflame cosmetic products in Surakarta. (4) Brand Awareness, Product Attributes, and advertisement simultaneously have a significant positive effect on buying interest in Oriflame cosmetic products in Surakarta.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN MOTIVASI BERWIRAUSAHA TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SURAKARTA Slamet, Giarti; Fitrianto, Yasin
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 14 No. 2 (2020)
Publisher : Universitas Slamet Riyadi

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This study aims to analyze and explain the factors influencing entrepreneurial knowledge and entrepreneurial motivation that affect entrepreneurial interest in students of management at the Faculty of Economics, Surakarta University. This research approach is a quantitative approach, because this research is presented with numbers. The sample in this study was students of Management, Faculty of Economics, University of Surakarta, totaling 65 people. The model of analysis in this study using multiple linear regression analysis with the help of SPSS VERSION 17.0, 2015. The results of the statistical analysis of this study were the Multiple Linear Regression Test Y = 4.010 + 0.510 X1 + 0.174 X2. Based on the T test of Entrepreneurial Knowledge (X1) obtained a coefficient of 1.67 (4.323> 1.67) and a significant level of 0.000 is less than 0.05 (0.000 Ftable (23.962> 3.15) with a coefficient of 1.67 (3.707> 1.67) and a significant level of 0.000 is less than 0.05 (0.000
ANALISIS DIMENSI KUALITAS PELAYANAN DAN KEPUASAN PENGGUNA JASA GOJEK (Studi Kasus pada Mahasiswa Universitas Surakarta) Trisnowati, Juni; Pujiani, Dewi; Susma, Devi
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 14 No. 2 (2020)
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to analyze the influence of service quality dimensions consisting of credibility, responsiveness, courtesy and security on Gojek service user satisfaction. This is motivated by the tendency of changing consumer behavior in using transportation services from conventional to online. And this requires companies to provide quality service in accordance with changes in consumer behavior. The population in this study were students of the University of Surakarta who used Gojek services. The population size in this study cannot be known with certainty. The sampling technique used was purposive sampling method, with a total sample size of 100. The data analysis techniques used included the coefficient of determination (R2), multiple linear regression, F test and t test. The results showed R2 of 0.529, this means that 52.90% of Gojek service user satisfaction is explained by the dimensions of service quality consisting of credibility, responsiveness, courtesy, and security, while the remaining 47.10% is explained by other variables. The results of multiple regression analysis obtained the equation Y = 0.305X1 + 0.224 X2 + 0.123 X3 +0.239 X4. The results of the F test show that the value of F count ˃ F table (28.821 ˃ 2.467) and significance

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