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INDONESIA
Transformasi
Published by Universitas Slamet Riyadi
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Core Subject : Education,
Education
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Articles 371 Documents
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KEGIATAN KOMUNIKASI PEMASARAN ENGLISH FIRST SOLO Nurnawati Hindra H, Mayrizky Ramadhani, Bedjo Sukarno &
Transformasi Vol 1 No 30 (2016): Transformasi
Publisher : Transformasi

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Without realizing there are many changes that occur in this country as fast growingglobalization. As we know, most tools and technologies today are in English. Seeing theseconditions, emerge many of English course in Indonesia and Solo in particular are competing tooffer services that aims to help people improve the competence and ability of their English skill.The purpose of this research is to describe and learn about the Marketing Communication atEnglish First Solo. In accordance with the theory presented by Phillip Kotler and Kevin LaneKeller that marketing communication is a social process in which individuals and groups obtainwhat they need and want by creating, offering, and freely exchanging products of value withother products. Data collection techniques in this research through interviews, observation andliterature data. Data analysis technique used in this research is data reduction, datapresentation, and conclusion. The results showed that marketing communication activitiesconducted by English First Solo is through advertising, personal selling, publicity, and salespromotion.Key word: Marketing Communication
PENGARUH KOMUNIKASI GURU WALI KELAS TERHADAP PRESTASI SISWA SMPN 8 SURAKARTA Nurnawati Hindra H, Farid Hidayat, Bedjo Sukarno &
Transformasi Vol 1 No 30 (2016): Transformasi
Publisher : Transformasi

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Master Class is the teacher that helps Principals to guide students in the discipline embodiesclass, as Manager and motivator to evoke a passion for beprestasi students in the/minat class.Good communication between teacher and student homeroom will have a major impact with thelearning achievements of students ' Research aims to find out whether there is influencecommunication master class student achievement against. Respondents research as many as 40children. Research methods are survey in which this research aims to test the hypothesis.According to Joseph a. Devito, Interpersonal communication is the process of sending andreceiving messages between two people or between a small group of people, with some effectsand some feedback instantly. Homeroom Teachers here as Communicators and students asKomunikan while Learning Achievements is as back feed. To answer these problems aboveauthor utilise the research field (field research). Method of data collection consists ofobservational methods, data processing, norm research, questionnaire, and draw conclusions.As for the formula used in the problem solving is the formula of using the formula ProductMoment. The formula is based on the authors can conclude that the appropriate calculation ofthe data processed by the correlation Coefficient using the formula Moment product. From theresults of the analysis of data obtained by the value of the correlation between influencecommunication teacher homeroom student achievement against 228 8 0,545 of Surakarta.Results analysis to the data consulted with table level correlation, whose value is between 0.600until 0.800.Based on the research of teacher walikelas (X) in the low category heading. Whilebased on student achievement SMP 8 Surakarta (Y) on the category heading. Then it can beknown based on Correlation table that the magnitude of the communication of the homeroomteacher against student achievement SMP 8 Surakarta is 0545. This means that there arepositive influences Influence communication between homeroom teacher against studentachievement SMP 8 Surakarta enough, then the hypothesis is accepted.Key Words: Interpersonal Communication, Master Class, Learning Achievements
HUBUNGAN WORD OF MOUTH TERHADAP KEPUTUSAN PELANGGAN DI PERCETAKAN AMANI OFFSET SURAKARTA Buddy Riyanto, Fachmy Anwari, Siswanta &
Transformasi Vol 1 No 30 (2016): Transformasi
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Type of this research is quantitative. The theory is the theory of Kotler (2000) for themeasurement of the variable declared Word Of Mouth is also a marketing strategy to makecustomers talk (to talk), promoting (to promote), and sell (to sell) to other customers. Thepopulation in this research is all customers Amani Offset Surakarta, as for the withdrawal ofsamples done by non probability sampling aksidental so obtained as many as 100 peoplesampling. Premier data obtained through the dissemination of the questionnaire. As for theresults of this research are: based on Product Moment has a significant positive relationshipbetween the Word Of Mouth of customer Word Of Mouth thus capable of affecting the consumerin using the printing products Amani Offset so the more frequent consumers of Surakarta talkabout positive things about a product, then the increase of customers to have that product. Ifconsumers are increasingly talking about negative things about a product, then decreased tocustomer also have a product.Key words: influence of Word Of Mouth, Customer Communication, marketing.
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SPORT YAMAHA R15 DI DEALER PANGGUNG MOTOR SOLO Siswanta, Ervan Mutaqin, Maya Sekar Wangi &
Transformasi Vol 1 No 30 (2016): Transformasi
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With the opening of global markets, so the employer is required to do improvement of itsperformance in order to fulfill the quality of products or services which is desired by the market(consumers). Consumers is knowing of brand image as the most important part of a product,because the brand image reflects about a product. The research‟saim was to determine theeffect of Brand Image both jointly and partially to Keputusan Pembelian Sepeda Motor YamahaR15 di Dealer pangging Motor Solo. The variables studied were Corporate Image (X1), UserImage (X2) and Product Image (X3) as the independent variable, and KeputusanPembelian (Y)as the dependent variable. The total sample of 100 respondents was taken by AccidentalSampling technique of the population, namely the consumers who use Sepeda Motor SportYamaha R15 Di Dealer Panggung Motor Solo. Statistical analysis method used was multiplelinear regression with data processing tools SPSS version 16. With the constant description of7.902 indicates that when variables Corporate Image, User Image, and Product Imageconstants or 0 then the purchasing decisions of 7.902. To improve Corporate Image by 1 so asto improve the purchasing decision amounted to 0,439. In an ever User Image by 1 so as toimprove the purchasing decision by 0.298. Each additional Product Image by 1 so as to improvethe purchasing decision by 0.385. From the results of the t test variable Corporate Image (X1),User Image (X2), and Product Image (X3) partial effect on purchasing decisions. And theresults of tests F Corporate Image (X1), User Image (X2), and Product Image (X3)simultaneously on purchasing decisions. Thus, the hypothesis can be accepted.Key word: Brand Image, Corporate Image, User Image dan Product Image
PERSEPSI ULAMA TENTANG TAYANGAN MISTIS “(MASIH) DUNIA LAIN” DI STASIUN TELEVISI TRANS7 Siswanta, Agus Sofyan, Dian Esti Nurati &
Transformasi Vol 1 No 30 (2016): Transformasi
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This research aims to figure out the Ulama perception at Assalaam Islamic ModernsBoarding School (PPMI Assalaam) on Trans7‟s mystical program “(Masih) DuniaLain”. The research uses descriptive qualitative method. The data are taken throughobservation, documentation and in-depth interview. An interactive analysis model fromMiles, Huberman and Saldana is used to analyze the data. The result shows that theUlama perceive that mystical television program i.e “(Masih) Dunia Lain” is a lowquality television program. They view that this program can destroy the Islamic creed(aqidah) of Muslim society.Key words: Perception Ulama, mystical program, television
IMPLEMENTASI PERATURAN BUPATI BOYOLALI NOMOR 16 TAHUN 2015 TENTANG PEDOMAN DAN TATA CARA PENGADAAN BARANG DAN JASA DI DESA (Studi Pengadaan Barang dan Jasa di Desa Kebonan Kecamatan Karanggede Kabupaten Boyolali Tahun Anggaran 2015) Sri Riris Sugiyarti, Yassir Jatmika, Suwardi &
Transformasi Vol 1 No 30 (2016): Transformasi
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Procurement of goods / services in the village Kebonan Karanggede Boyolali District of fiscalyear 2015 field development for the village road paving activities already carried out startingfrom the stages of preparation, implementation, monitoring, delivery, reporting andaccountability. Implementation of the decree Boyolali No. 16 of 2015 on Guidelines andProcedures for Procurement of Goods and Services In the village have been implemented, butthere are still some problems, namely: Apratur Village Government Kebonan yet to master orunderstand the contents of the decree Boyolali, as well as the low level of participation of ruralcommunities and the business world of the limited impact of socialization of Boyolali DistrictGovernment.Key Word: : Policy Implementation Procurement of Goods / Services
EFEKTIVITAS PENGGUNAAN SMARTPHONE DALAM AKTIVITAS BELAJAR MAHASISWA ILMU KOMUNIKASI UNIVERSITAS SLAMET RIYADI SURAKARTA Nurnawati Hindra H, Egie Apriani Putri, Dian Esti Nurati &
Transformasi Vol 1 No 30 (2016): Transformasi
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New technologies in the form of communication is often known as smartphones. Communicationtechnologies in the form of a smartphone is a phenomenon of the most unique and interesting inits use. Smartphone that is easy to carry anywhere now no longer know the ages and walks oflife, even called now smartphones have become "technological populist". The phenomenon thatoften happens today is not uncommon people prefer to play or use the smartphone when thelearning process takes place. This study aim to determine the effectiveness of using asmartphone to learn students activity of Communication Studies University of Slamet RiyadiSurakarta. The results showed that the effectiveness of the use of smartphones is perceived bystudents in learning activities. However, the use of smartphones also cause two effects, namelythe positive impact that provides ease in finding the course material with the smartphone. Thenegative effect is that students become lazy learn from relying on the smartphone.Key words: effectiveness of smartphones and learning activities
KEGIATAN KOMUNIKASI PEMASARAN PRODUK DAN JASA “LARISSA SKIN CARE” di SURAKARTA Nurnawati Hindra H, Samirah Handayani, Bedjo Sukarno &
Transformasi Vol 1 No 30 (2016): Transformasi
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This study aims to determine the marketing communication activities conducted by larissa skincare in promoting its products and services in the city of Surakarta. In obtaining the data usinginterviews, observation, documentation, and literature as a complete theory and concepts usedin the study. Method interviews conducted supported by purposive sampling technique, whichthe authors define a resource that consists of General Manager, Marketing Manager, StaffMarketing and Consumers or users of products and services Larissa Skin Care. The resultsshowed that Larissa Skin Care Surakarta implement. In the implementation of the campaigncarried Larissa Skin Care, applying the promotion mix (promotional mix) in the implementationof marketing communications. Among them are the activities of advertising, personal selling,sales promotion, public relations / publicity, word of mouth. Among the activities undertaken,advertising activities are preferred, especially in the use of online media, because the media isconsidered to be more effective and provide a pretty good response and fast enough in anypromotional program created by Larissa Skin Care.Keywords : Marketing Communications . Promotion Larissa Skin Care
PERAN WORLD TRADE ORGANIZATION (WTO) SEBAGAI BASIS KERJA SAMA PERDAGANGAN INDONESIA PADA ASEAN FREE TRADE AREA (AFTA) Halifa Haqqi, Abdullah William Rasyidin, Christy Damayanti &
Transformasi Vol 1 No 30 (2016): Transformasi
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This study, entitled " The World Trade Organization (WTO) Roles As Basis Indonesia TradeCooperation In The ASEAN Free Trade Area (AFTA). Background in international tradeliberalization with presence of free trade in a country, the World Trade Organization (WTO)was born for the world trade. In this casethe WTO roles as an instrument, arena, and actor formultilateral trade, regional, and national levels. This study aims to explain the World TradeOrganization (WTO) roles as basis Indonesia trade cooperation in the ASEAN Free Trade Area(AFTA) using international organizations and regionalisms theory. The research usedqualitative research with primary data sources and secondary data. The primary data usingwords and actions of the informant, while secondary data from scientific books, theses, journals,government reports, magazines, archive important trade-related sheets, and a valid website.Data collection techniques authors select document, archive footage, interviews, andparticipant observation. Data analysis techniques with data reduction, data presentation, andconclusion / verification data. These results indicate that the WTO roles is a basis of makingpolicy multilateral trade, regional AFTA, national and Indonesia that trade policy as basis forIndonesia trade in realizing national interests with reference to approval of the WTO as a legalumbrella trade and strengthen trade cooperation AFTA.Key words: the WTO roles, AFTA, Trade Policy,Basis Indonesia Trade cooperation
SOFT DIPLOMACY KONSULAT JENDERAL REPUBLIK INDONESIA (KJRI) KOTA KINABALU PADA HUBUNGAN PERDAGANGAN INDONESIA – NEGERI SABAH, MALAYSIA Herning Suryo, Anindya Anggun Mahadianti, Christy Damayanti &
Transformasi Vol 1 No 30 (2016): Transformasi
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Consulate General of Republic of Indonesia Kota Kinabalu as a representative of Indonesiaitself in Sabah, Malaysia has a important part in developing cooperation especially at bilateraltrade using soft diplomacy. The reason of using the soft diplomacy is because it gives aneffective result to fulfilled national interest of a country. The purpose of this research is to findout the implementation of Soft Diplomacy in trade relation Indonesia – Sabah, Malaysia. Theproblem of this research is how Soft Diplomacy from Consulate General of Republic ofIndonesia in trade relation between Indonesia – Sabah, Malaysia. The research result concludethat soft diplomacy that used by Consulate General of Republic of Indonesia Kota Kinabaluthrough 3 aspects cultural, foreign policy and social value implemented to fulfilled Indonesianational interest in bilateral cooperation especially in international trade between Sabah andIndonesia is going well but that doesn‟t show the direct result to make its because to makedecision of cooperation between these two sides provide a long term process. Researchersuggestion are Consulate General of Republic of Indonesia be more maximalize each aspect ofsoft diplomacy and adding more various product at promotion to follow Sabah market taste.Key words : Soft Diplomacy, International Trade, Trade Cooperation Indonesia and Sabah

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