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IQTISHODUNA
Published by Universitas Islam Negeri Maulana Malik Ibrahim Malang
ISSN : 1829524X     EISSN : 26143437     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
IQTISHODUNA Jurnal Ekonomi dan Bisnis Islam merupakan jurnal yang fokus terhadap kajian-kajian yang berkaitan dengan bidang Ekonomi dan Manajemen, yang meliputi beberapa sub bidang, yang diantaranya adalah Ekonomi Islam, Manajemen Bisnis, Manajemen Pemasaran, Manajemen Sumberdaya Manusia, Manajemen Keuangan, dan lain-lain.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "IQTISHODUNA (VOL.16, No.2, 2020)" : 6 Documents clear
Online Store Marketing Strategy and Its Implications on Consumptive Behavior in Fashion Products of IAIN Kediri Students: Islamic Marketing and Islamic Consumption Perspective Fatmawatie, Naning
IQTISHODUNA IQTISHODUNA (VOL.16, No.2, 2020)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.8 KB) | DOI: 10.18860/iq.v16i2.8861

Abstract

The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and  the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The  study  shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles. 
Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang Dewi, Mariana Puspa
IQTISHODUNA IQTISHODUNA (VOL.16, No.2, 2020)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (807.385 KB) | DOI: 10.18860/iq.v16i2.9242

Abstract

The objective of this research is to: (1) Review and analyze the effect of price perception based on customer loyalty of RM. Wong Solo Malang, (2) Review and analyze the effect of service quality to customer loyalty, (3) Review and analyze the effect of price perception through consumer satisfaction, (4) Review and analyze the effect of service quality through consumer satisfaction to customer loyalty, (5) Review and analyze the effect of consumer satisfaction to customer loyalty. This research type is a quantitative study in the form of a causal relationship. The population in this research was 100 consumers in RM. Wong Solo Malang. The technique used in this research is an accidental sampling. The analysis used is path analysis. The results of this research show that : (1) Price perception has a positive and significant effect on customer loyalty of RM. Wong Solo Malang, 2) Service quality has a positive and significant effect on customer loyalty, 3) Price perception has a significant effect on customer loyalty based on consumer satisfaction, 4) Service quality has a significant effect on customer loyalty based on consumer satisfaction, 5) Consumer satisfaction has a significant effect on price perception and quality service to customer satisfaction.
Keputusan Pembelian Dipengaruhi oleh Kesadaran, Kualitas, Asosiasi dan Loyalitas Merek Melalui Kepercayaan Merek Kamera Sony Pada Komunitas Fotografi di Malang Ramadhan, Tri Sugiarti; Farida, Eka
IQTISHODUNA IQTISHODUNA (VOL.16, No.2, 2020)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.777 KB) | DOI: 10.18860/iq.v16i2.8034

Abstract

The purpose of this study was to determine and analyze purchasing decisions that are influenced by brand awareness, quality, association, and loyalty through brand trust. This type of research is a causal relationship with an explanatory character. The population in this research is the photography community DSLR (Digital Single Lens Reflex) camera users in Malang, East Java, totaling 190 respondents. The sampling technique used in this study was purposive sampling technique with a total sample of 66 respondents. The analysis used is path analysis, and the results show that purchasing decisions are influenced by brand awareness, quality, association, and loyalty through brand trust. The results showed that purchasing decisions are influenced by awareness, quality, association, and brand loyalty through brand trust.
Membangun Hubungan Berkelanjutan Sektor UMKM dan Perbankan S, Basir; Prajawati, Maretha Ika
IQTISHODUNA IQTISHODUNA (VOL.16, No.2, 2020)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (691.952 KB) | DOI: 10.18860/iq.v16i2.7876

Abstract

SMEs hope that their relationship with banks will provide them with ease in accessing capital and financing accordingly, with reasonable costs and conditions, where they expect a mutually beneficial and sustainable relationship in the future. The loyalty of SMEs in using banking services, the length of their relationship and reciprocal relationship shows that SMEs benefit from this relationship. One key element in their relationship is mutual trust. The results of the research show that trust affects effective commitment (affective commitment). Social bonding to affective commitment has a positive and significant effect on affective commitment. Affective commitment has a positive impact on behavioral intention. Attractive alternatives in their role of affective commitment and behavioral intention show that the variable attractive of alternative can strengthen the relationship of affective commitment and behavioral intention.
Studi Mediasi Kepuasan Pelanggan Pada Industri Retail: Peran Kualitas Layanan dan Implikasinya terhadap Loyalitas Pelanggan Ramadhan, Mohammad Nur Safri; Asnawi, Nur
IQTISHODUNA IQTISHODUNA (VOL.16, No.2, 2020)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.774 KB) | DOI: 10.18860/iq.v16i2.9929

Abstract

The purpose of this research is to determine the direct effect of retail service quality on customers' loyalty and satisfaction, the effect of customer satisfaction on their loyalty and how much customer satisfaction mediates retail service quality on customers' loyalty on Super Indo Bendungan Sutami customers, Malang. This research method uses comparative research with a quantitative approach. The sample used was 120 respondents with collected data by a questionnaire. The data analysis in this study used the Partial Least Square (PLS) method. The results of this research indicate that there is a direct effect of the retail service quality variable upon customers' loyalty and also on customer satisfaction which has a direct influence on customers of Super Indo Bendungan Sutami. Meanwhile, loyalty and can mediate the effect of retail service quality on customer loyalty.               
Implementasi Variabel Makro: Zakat, Infak Dan Shodaqah (Zis) Pada Pelaku Ekonomi Kreatif Makanan Siap Saji Berbasis Singkong Masyhuri., Masyhuri
IQTISHODUNA IQTISHODUNA (VOL.16, No.2, 2020)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.683 KB) | DOI: 10.18860/iq.v16i2.8985

Abstract

The purpose of this study is the impact of macro variables on zakat, shodaqah and infaq (Zis) on economic growth (aggregate demand; AD). The initial impact is controlled from the macro variables of consumption, investment, saving  and government expenditure. This study is included in the basic research category because the level of technological readiness is 3 (three), namely at the laboratory level.  Analysis tools are carried out using a graphical and mathematical approach. The results showed that Zis has a sectoral impact on economic growth (AD). The consumption, investment, saving, government expenditure and export variables have a positive impact on AD. Likewise Zis role in economic growth is positive. Whereas interest money has a negative impact. Anticipation without using interest money in the economy is done by increasing economic activity through the implementation of 14 sharia transactions. One of them is the application of qardhul-hasan to the creative economy of cassava-based fast food creative, which shows that the acceleration of the value of the currency compared to the future value  can be created at 6.7 % -10% from before. That is why Zis besides having a positive impact on economic growth (AD) also gave birth to blessing as measured through 3 indicators of blessing, namely ni'mah, sa'adah (goodness) and ziyadah (additional).

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