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IQTISHODUNA
Published by Universitas Islam Negeri Maulana Malik Ibrahim Malang
ISSN : 1829524X     EISSN : 26143437     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
IQTISHODUNA Jurnal Ekonomi dan Bisnis Islam merupakan jurnal yang fokus terhadap kajian-kajian yang berkaitan dengan bidang Ekonomi dan Manajemen, yang meliputi beberapa sub bidang, yang diantaranya adalah Ekonomi Islam, Manajemen Bisnis, Manajemen Pemasaran, Manajemen Sumberdaya Manusia, Manajemen Keuangan, dan lain-lain.
Arjuna Subject : -
Articles 332 Documents
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The Role of Social Media in Improving the Marketing Performance of SMEs Hartiani, Hartiani; Zainuddin, Muhammad; Rahadi, Irwan
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 2, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i2.33098

Abstract

Small and Medium Enterprises (SMEs) in Lombok, West Nusa Tenggara, are vital to the region’s economy but continue to underutilize social media as a strategic marketing tool. This study investigates the impact of social media usage on marketing performance among SMEs, with a specific focus on the mediating role of marketing capabilities. Adopting a quantitative cross-sectional design, the research surveyed 179 food and beverage processing SMEs selected via stratified random sampling. Data were collected using a structured 5-point Likert questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. Findings reveal that social media usage significantly enhances marketing capabilities. Marketing capabilities significantly improve marketing performance. Social media has a direct positive effect on marketing performance. Marketing capabilities significantly mediate the relationship between social media and marketing performance. These results emphasize that marketing performance benefits more from capability development than from direct media usage. Social media serves as a strategic driver of SME marketing performance, particularly when coupled with strong marketing capabilities. Policymakers and SME practitioners are encouraged to prioritize digital training programs that strengthen strategic marketing competencies.
Mengurai Riset tentang Inisiatif Zakat Indonesia Najiba, Sumayyah; Handoko, Luqman Hakim; Baehaqi, Ahmad
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 2, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i2.32431

Abstract

This study aims to analyze the bibliometric research on the Indonesian Zakat Initiative (IZI) indexed in Google Scholar. The research method used is bibliometric analysis and a Systematic Literature Review (SLR) with the PRISMA-P approach. Data was obtained through Publish or Perish (PoP) using the keywords "Indonesian Zakat Initiative" and "LAZ IZI." The analysis was conducted using VOSviewer software to identify research trends based on available publications in the database.The results show that there are 81 articles on IZI that have developed from 2018 to 2024. The highest case distribution is in Java Island (54%, 42 articles). The most productive author is ES Bahri (3 articles), while the most productive institution is UIN Sumatera Utara (10 articles). The most productive journal is Jurnal Ekonomi Syariah Teori dan Terapan, with five relevant publications. One of the most influential collaborative articles is titled Web-Based Information System for Managing Zakat, Infak, and Sedekah Beneficiaries, with 175 citations. Research trends were analyzed through network visualization, overlay visualization, and density visualization to reveal research patterns. The co-occurrence analysis identified 32 future research topics, such as IZI zakat program effectiveness and financial transparency. Meanwhile, the SLR analysis identified five main topics, one of which is related to factors influencing zakat fund acceptance by mustahik and its impact on their welfare.

Page 34 of 34 | Total Record : 332

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