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CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Published by Universitas Surabaya
ISSN : 23038203     EISSN : -     DOI : -
Core Subject : Education,
Education
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya merupakan kumpulan artikel yang ditulis oleh mahasiswa Universitas Surabaya. ISSN 2302-8203
Arjuna Subject : -
Articles 359 Documents
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Search results for , issue "Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)" : 359 Documents clear
RESPON KONSUMEN TERHADAP IKLAN EMAIL DARI BIRO TUR DAN PERJALANAN DI INDONESIA Jonathan Kurniawan Halim; Christina R. Honantha; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to determine and analyze consumer response to email advertising from online agent Tour and Travel in Indonesia.This type of research is causal research with quantitative approach. This study using purposive sampling approach with an assessment of the researchers who can be made respondents in accordance with the characteristics of the population. Thecharacteristics of the population is consumer who buy and used online agent Tour and Travel 2 times in the last 1 year, live in Indonesia, minimum of level education is bachelor.Respondents in t his study amounted to 125 people. The analysis in this study using a model of SEM (Structural Equation Modeling) through SPSS software version 22.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model.The result of this study indicate that with the intention of consumers to buy, build relationship, and trust with good service then consumers will read, open, take advantage of email advertising from Tours and Travel in Indonesia and even consumers want to get email ads in the future.
PENGARUH USABILITY, CUSTOMER SATISFACTION, CUSTOMER SERVICE DAN TRUST TERHADAP LOYALTY PENGGUNA MOBILE BANKING DI SURABAYA Victoria Detra Johannes; Indarini Indarini; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to analyze the effect of Usability, Customer Satisfaction, Customer Service and Trust towards Loyalty of Mobile Banking user in Surabaya. The data that used in this researach are primary data that obtained from questionnaires. Respondent in this study are 200 respondents who live in Surabaya that are using mobile banking facility from BCA, BNI or Bank Mandiri for the past 6 months. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique that used is non-probability sampling with purposive sampling type.The result of this research shows that there is a positive effect between usability, customer satisfaction, customer service and trust towards loyalty.
PENGARUH PERCEIVED SCARCITY DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PEMBELI GAME OF LIMITED-AMOUNT VERSION DI SURABAYA Antonio Hercento; Christina R. Honantha; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract – Game is a rapidly developing industry in the worldwide, including Indonesia. But the high piracy rate in Indonesia itself is harming the profit of the domestic gaming companies, and to prevent further damages, game of limited- amount version is one of the solutions. Therefore, this study aims to explore the impact of perceived scarcity and perceived value toward buyers’ purchase intention of game of limited-amount version. The results of this study is to provide insights and recommendations for the decision making of gaming companies in Indonesia. This study uses quantitative approach and the data collection is done by surveying, where 200 questionnaire is distributed to respondents whose domiciled in Surabaya and bought game of limited-amount version at least once in the past 6 months. The findings in this study shows that perceived scarcity, in an indirect way, does affect perceived value. Then perceived value has a direct impact toward buyers’ purchase intention of game of limited-amount version in Surabaya.
STUDI DESKRIPTIF PERBEDAAN MOTIVASI BERWISATA KE SEOUL, KOREA Natasha Naftali; Erna Andajani; Siti Rahayu
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study airms to identify motivation Indonesian tourist to Seoul, South Korea use the theory push and pull motivation as a framework conceptual anf know the difference motivation go to Seoul, South Korea on the basis of gender, age, education, and income. This processing was done in use spss 22 for windows. Technique the sample use is non probability sampling the sample of the used in this research was 200 respondents. Data processed use mean, standart deviation, the independent sample t-tes and one way anova. This statement said 3 push dimensions which are (1) novelty and knowledge seeking (2) egoenhancement (3) rest and relaxation, and 3 pull dimension (1) environment and safety (2) cultural and historical attraction (3) tourism facilities. That is devided into 36 statement that has beeb done the adjustment of a previous studies of the six demensions push and pull seoul, South Korea dimensions rest and relaxation described the best of the total an average of 4,36 and standart deviation 0,730.
EVALUASI STRATEGI BAURAN PROMOSI (PROMOTION MIX)PRODUK AIR MINUM DALAM KEMASAN PADA PERUSAHAAN PT ATLANTIC BIRURAYA Melliyana Melliyana; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This internship report activity is conducted to know and evaluate the implementation of Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya in Surabaya. In conducting promotional activities, the company using variety of promotional strategiesto attract customers with company’s product. This internship report activity was conducted for 316 hours and the participant performed the role asa marketing team that helps the process of digital marketing and personal selling. With concept of Marketing Mix Strategy and Sales Management, the participant can evaluate Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya. During the internship, found some obstacles in the process of promotion mix strategy. Therefore, PT Atlantic Biruraya, especially marketing team still needs to make improvements to promote the company better and attract customers and potential customers.
PENGARUH CORPORATE GOVERNANCE TERHADAP STOCK RETURN SYNCHRONI CITY PERUSAHAAN SEBAGAI BENTUK TRANSPARANSI DI MASA YANG AKAN DATANG PADA SEKTOR CONSUMER GOODS DI BURSA EFEK ASEAN PERIODE 2011-2015 CHRISTHA MEIRIN D.S.; Werner Ria Murhadi; Bertha Silvia Sutejo
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The objective of this research is to examine the effect of board size, board independence, audit quality, institutional ownership, market to book ratio, standard deviation of stock return and standar deviation of return on asset as the independent variable to stock return synchroniciry as a measure of corporate transparency as the dependent variable on the consumer goods sector that listed on the ASEAN (Indonesia, Malaysia, Thailand and Singapore) Stock Exchange 2011-2015 period. This research uses quantitative perspective with linier regression and Partial Adjustment Model in a panel data for all of the research’s observation that used in this research. The number of observation in this research are 385 observations, consist of 77 firms (25 firms from Indonesia, 17 firms from Malaysia,21 firms from Thailand, 14 firms from Singapore) that enlisted for 2011-2015 period. The result shows that board size and board independences have negative significant effect to stock return synchronicity. Then, institutional ownership, market to book ratio and standard deviation of stock return have positive significant effect to stock return synchronicity. Meanwhile, audit quality and standard deviation of return on asset have no effect to stock return synchronicity.
ANALISIS PENGARUH CORPORATE SOCIAL RESPONSIBILITY, LEVERAGE DAN SIZE TERHADAP FIRM VALUE DAN RETURN ON ASSETS PADA PERUSAHAAN NON KEUANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2016 Maria Lavenia; Werner Ria Murhadi; Arif Herlambang
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This research aims to identify factors that affect the financial performance of a company measured through the approach of market based (firm value) and accounting based (return on assets) such as corporate social responsibility, leverage, and firm size of companies’ listed in the Indonesian Stock Exchange using stakeholders’ theory approaches. This research uses quantitative approach and multiple linear regression method to analyze the data. The target populations of this study are all non-financial companies registered in Indonesia Stock Exchange in 2012-2016 which are equal to 885 year observations. The independent variables used in this study are corporate social responsibility, leverage, and firm size. The study result showed that leverage has a positive significant and firm size has a negative significant impact on firm value. On the other hand, corporate social responsibility has no impact on firm value. Meanwhile, corporate social responsibility, firm size and leverage have negative and significant impact on return on assets.
[RETRACTED] PENGARUH EXPERIENTIAL VALUE DAN PLACE FOOD IMAGE YOGYAKARTA TERHADAP BEHAVIORAL INTENTIONS WISATAWAN DOMESTIK Nita Lintang Sekarrini; Siti Rahayu; Erna Andajani
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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[THIS ARTICLE HAS BEEN RETRACTED] Following a rigorous, carefully concerns and considered review of the article published in CALYPTRA to article entitled "PENGARUH EXPERIENTIAL VALUE DAN PLACE FOOD IMAGE YOGYAKARTA TERHADAP BEHAVIORAL INTENTIONS WISATAWAN DOMESTIK" Vol.7 No 2, pp.2465-2473, March 2019 The document and its content has been removed from CALYPTRA, and reasonable effort should be made to remove all references to this article.
PENGARUH BRAND CREDIBILITY MASKAPAI PENERBANGAN TERHADAP PURCHASE INTENTION KONSUMEN DI SURABAYA Slamet Riyadi; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to understand and analyze the influence of airlines brand credibility toward consumer purchase intention in Surabaya. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique thatused is non-probability sampling with purposive sampling type. 150 respondents who qualify the specified characteristics of the population were the total of sample used in this research which distributed by offline quetionaire. The result of this research that there was a positive influence between brand credibility on decision convenience, a positive influence between decision convenience on purchase intention, a positive influence between brand credibility on affective commitment, a positive influence between affective commitment on purchase intention and a positive influence between brand credibility on purchase intention.
ANALISIS FAKTOR PEMBENTUK P-TRANSQUAL PADA LAYANAN TAKSI ONLINE DI SURABAYA Ika Mutia Lestari; Erna Andajani; Siti Rahayu
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Online taxi are one of the most favorites because online taxi is easily the most convenient way to ride than other transportation and this is extremly important to maintain passangers satisfaction and to improve for a better service quality. Service quality can be calculated using P-Transqual with 4 dimensions: comfort dimension, tangible dimension, personnel dimension, and reliability dimension. This research aims to determine and analyze 4 dimensions as P-TRANSQUAL’s dimension, especially on online taxi services in Surabaya. This research uses quantive approach by using Confirmatory Factor Analysis (CFA) method trough IBM SPSS. The data used in this study is the primary data obtained from distribution of quetionnaires. The samples of this study were selected using non-probability sampling technique, the target population characteristics are those who have been used online taxi at least once around last six month, with minimum of age is 16. The number of samples used were 200 samples. The results of this study indicate that 4 dimension are the dimension of P-TRANSQUAL on the online taxi service in surabaya.

Page 17 of 36 | Total Record : 359

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