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Jurnal Komunikasi
Published by Universitas Islam Indonesia
ISSN : 1907848x     EISSN : 25487647     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article that uses critical theories/perspectives and encourages the spirit of empowerment would be more preferred.
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Articles 9 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009" : 9 Documents clear
Pengaruh Program Corporate Social Responsibility (CSR) dan Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Telkom Kandatel Yogyakarta Nita Megayanti; Abdul Rohman
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Recently, consumers are more and more aware about the products that they use. Customer has also started to take more concern on the company background. This tendency has led companies to be more aware on building a positive image toward their customer. Companies are using social responsibility program to show their respect to their society and stakeholders. According to message design theory, CSR is a tool to build a positive image, which is expected to increase loyalty and to attract new customer in order to use the company products and services. This research is quantitative using Pearson's product moment and regression analysis. A significant positive correlation between CSR and customer loyalty, are shown by a correlation coefficient rxy=o.394 and a coefficient of determination 15.6%. There is also a significant positive correlation between corporate image and customer loyalty, shown by rxy=o.431 and a coefficient of determination 18.6%. Both CSR and corporate image will also positively correlated to customer loyalty, shown by a determination coefficient (adjusted R square) of 0.248, which suggest that CSR and corporate image would affect customer loyalty by 24.8%.
Corporate Social Responsibility (CSR): the Communication Challenge Dyah Pitaloka
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Corporate Social Responsibility has now face a new challenge. Skepticism and untruthful reactionfrom public and stakeholders rise as a form of response toward the practice of Corporate Social Responsibility. Latest research in England found that UK's biggest corporation facing the same condition as the public level of trust declining and skepticism towards corporate efforts rising up (Hawkins, 2005). This negative perception and skepticism toward the CSR messages communicate by the corporate has a matter of fact become challenge for the future development of the practice of CSR. Moreover, the response given by the media, pressuring groups and other significant groups in the community cannot be considered as a friendly and supportive action. It takes more than just a 30 second spots of TV commercial to build public trust and support. Detail information gained from an open dialogue with various stakeholders will give a better picture of how people think, hope, expect from corporation and its action.
Mengkritisi Program Tanggungjawab Sosial Perusahaan (CSR) di Perusahaan Migas Sumbagsel Mr Masduki
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Corporate Social Responsibility (CSR) as a form of corporate self-regulation integrated into a business model is still subject to much debate and criticism. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms. In case of mining industry, corporate would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. In South Sumatera and Jambi Province, CSR which was implemented through various community development programs is still face many problems such us limitation of fund, skilled staff and conflict resolution based approach. Still there is a need to transform the concept of CSR from corporate charity or corporate philanthropy to corporate citizenship.
Public Relations (PR) dan Corporate Social Responsibility (CSR): Memperkuat Fungsi dan Posisi dalam Manajemen Strategis Abdul Rohman
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Profession and field of Public Relations (PR) in Indonesia are still on communication technician level. PR has not been put on strategic management function. PR roles in Corporate Social Responsibility (CSR) activities are still often be positioned within communication division. PR still does its traditional function as a media agent. PR shall be involved within every stage of CSR program, either research, planning, communicating, or evaluating stage.
Kontradiksi Bumi Papua: Tinjauan Kritis Program CSR PT. Freeport Indonesia di Papua Fatma Dian Pratiwi
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

PT Freeport Indonesia (PTFI) has been operating in Papua since 1967 until finished its join operating agreement in 2041. During those years (until 2005) PTFI claimed that it has been giving so much for the community of Papua with its CSR. But, the fact is there is unfairness between what has taken and given. There is still contradictive between the condition of PTFI on the one side and the Papuan on the other side. They still suffer for hunger, low quality of life and education. This paper tends to portray those unfairness and contradiction.
Corporate Social Responsibility (CSR) sebagai Aktualisasi Zakat, Infaq dan Shadaqah (ZIS) Marfuah Sri Sanityastuti
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Corporate Social Responsibility (CSR) in Indonesia has been stated in constitution (UUD1945), some acts, and special regulations. Those are indicated that the implementation of CSR as a responsibility to local community is important Nevertheless, its implementation is still various. Black category is for company does not have CSR program, red category is for company holding CSR program within pressure, blue category is for company seeing CSR as investment, and green category is for company has noticed that CSR is its business heart As many as CSR arrangements, it is shown government intention to actualize Zakat, Infaq, and Shadaqah (ZIS) as a Moslem giving obligation to powerless other Moslem. To encourage company in implementing CSR appropriately, government shall control and sentence punishment to any company who does not implement it
Mencari Solusi Kritis di Tengah Krisis Puji Hariyanti
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

What an organization does and says in a crisis situation can permanently influence the organization's image. Crisis communication plans can be supplementary to or part of the crisis management plan. Many believe that a crisis communication plan is key to survival of an organization-knowing what to say, when, and to whom. Crisis communication team plays a critical role because the public has a great desire for knowledge in crisis situations.
Communicating Corporate Social Responsibility Nia Sarinastiti
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Menjalankan dan mengkomunikasikan mengenai upaya perusahaan dalam menjalankan Corporate Social Responsibility (CSR, Tanggung Jawab Sosial Perusahaan) sangat beragam. Namun, seringkali komunikasi lebih mengutamakan pada pandangan perusahaan bukan mengutamakan pada pandangan stakeholder atau partisipasi mereka dalam program CSR tersebut.Tulisan ini berusaha mengangkat bagaimana sebaiknya mengkomunikasi program CSR secara layak (dan bertanggung jawab) untuk dikembangkan oleh perusahaan sebagai bagian dari aktivitas public relations/corporate communication mereka. Dalam tulisan ini akan membahas upaya yang dilakukan oleh Accenture - konsultan manajemen dan teknologi - dalam mengkomunikasikan aktivitas CSR mereka.
Praktik Public Relations (PR) di Indonesia (Masa Lalu, Masa Kini, dan Masa Datang) Widodo Muktiyo
Jurnal Komunikasi Vol. 3 No. 2 (2009): Volume 3, Nomor 2, April 2009
Publisher : Program Studi Ilmu Komunikasi

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Abstract

This article tries tracing the development of Public Relations (PR) that has been emerging since the beginning of twentieth century in Uncle Sam country with Ivy Lee and Bemays as its main figures. At the nearly same time, Indonesia practiced many communication activities that could be categorized within PR terms such as building public opinion to enhance the importance of independence as a great value that must be fighter either nationally or internationally. PR practices in Indonesia are full of political nuances. Meanwhile, PR studies in US came up caused by economic recessions. Both different historical backgrounds have been bringing different implications in PR development until now days. PR practice in both independence and new order era was colorized by freedom and egalitarianism. Nevertheless, the fall of old order and the rise of new order or, then, the fall of new order and the rise of reformation order are not always on the same tracks. Its discontinuity is not favorable for democratic society atmosphere. Reformation order that is colorized by information and technology development increase PR practices in Indonesia, both quantitatively and qualitatively. Yet, the practice of PR in Indonesia is still dominated by political stakes and tent to less of business approach.

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