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INDONESIA
KELOLA
Published by Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Berkala Ilmiah (KELOLA) Program Studi S1 Manajemen diterbitkan oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Sekolah Tinggi Ilmu Ekonomi "AUB" STIE-AUB Surakarta, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa, dan masyarakat pada umumnya, terbit sesuai dengan kebutuhan. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : -
Articles 164 Documents
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THE EFFECT OF PROFITABILITY, ASSET STRUCTURE, AND SALES GROWTH ON CAPITAL STRUCTURE IN INDONESIA STOCK EXCHANGE IN 2014-2017 (In Manufacturing Companies, Industrial Sectors and Consumer Goods in the Pharmaceutical Sector) Yofhi Septian Panglipurningrum; Adelina Dwiyani
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study was to determine the effect of profitability, asset structure and sales growth on the capital structure of manufacturing companies, industrial sectors and consumer goods in the pharmaceutical sector listed on the Indonesia Stock Exchange. The period used in this study is 4 (four) years, starting from 2014-2017. This study uses a quantitative approach. The population in this study is 10 pharmaceutical companies that have been listed on the Indonesia Stock Exchange. The sampling technique used was purposive sampling and obtained a sample of 8 companies. The data analysis technique usedis multiple linear regression. The results showed that partially Profitability (ROA / Return On Assets) had a negative and significant effect on capital structure indicated by a significance value of 0,000. The asset structure variable partially has a negative and significant effect on the capital structure indicated by a significance value of 0.006. And the variable sales growth (Growth) has a negative and not significant effect on the capital structure indicated by a significance value of 0.519. Simultaneously the variable profitability, asset structure, and sales growth have a negative and significant effect on the capital structure indicated by the F value of 0,000. The ability of variableprofitability, asset structure, and sales growth in explaining capital structure is 63.9% as indicated by the adjusted R square amount of 0.639 while the remaining 39.1% is influenced by other factors not included in the research model.
PURCHASING DECISION EFFORTS AT YOEDHA REKLAME KALILARANGAN SURAKARTA REVIEWED FROM THE ASPECT OF MARKETING MIX Septiana Novita Dewi; Sinta Patma Dwijayanti
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study was to empirically analyze the effect of product, price, location, promotion and distribution on purchasing decisions on Yoedha Reklame Kalilarngan. The population in this study is customersat Yoedha Reklame Kalilarangan. The sample of this study was taken as many as 90 samples used as respondents. The analysis method in this study consisted of testing instruments, classic assumption tests, multiple linear regression analysis, t test, F test and ????2  test. Based on the results of the analysis show that the validity and reliability test on all items asked questions proved to be valid and reliable. The classic assumption test results show that this study does not occur multicollinearity, there is no heteroscedasticity, autocorrelation in the regression model and normally distributed. The results of multiple linear regression coefficients show thatthe product variable has a negative effect and the variable price, location, promotion, distribution has a positive effect on purchasing decisions in Yoedha Reklame Kalilarangan. The results of the t test show that the product has a negative and insignificant effect, for prices, promotions and distribution to have a positive and significant effect, while the location has a positive and insignificant effect on purchasing decisions at Yoedha ReklameKalilarangan. The results of the F test indicate that there is a significant influence between product, price, location, promotion and distribution together on purchasing decisions in Yoedha Reklame Kalilarangan.Meanwhile, the results of the ????2  test (coefficient of determination) are known that product variables, price, location, promotion and distribution are able to explain 48.4% of the purchase decision variable, while the remaining 51.6% is explained by other variables such as brand image, brand image, and consumer loyalty.
PENGARUH MOTIVASI, DISIPLIN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT.HARMONI SEJAHTERA ABADI DI KARANGANYAR Pangki Hermanto; Nunuk Herawati
KELOLA Vol 6, No 2 (2019): December
Publisher : STIE AUB Surakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi, disiplin kerja dan komitmen organisasi terhadap kinerja karyawan. Populasi dalam penelitian ini sebanyak 43 karyawan. Sampel penelitian kali ini sebanyak 43 responden sehingga penelitian ini memiliki penelitian sensus. Alat analisis data dengan: uji instrument, uji asumsi klasik ,analisis regresi linier berganda, uji t, uji F, dan uji R2. Hasil analisis regresi menunjukan bahwa  motivasi dan disiplin kerja berpengaruh positif terhadap kinerja karyawan, sedangkan komitmen organisasi berpengaruh negatif terhadap kinerja karyawan, hasil uji t menunjukan bahwa disiplin kerja berpengaruh signifikan terhadap kinerja karyawan sedangkan motivasi dan komitmen organisasi berpengaruh tidak signifikan terhadap kinerja karyawan. Uji F menunjukan secara bersama-sama motivasi, disiplin kerja dan komitmen organisasi berpengaruh signifikan terhadap kinerja karyawan. Uji R2, nilai adjusted R2  sebesar 0.186. Hal ini menunjukan  bahwa motivasi, disiplin kerja dan komitmen organisasi hanya dapat menjelaskan sebesar 18,6 % terhadap kinerja karyawan dan sisanya sebesar 81,4 % dapat dipengaruhi oleh faktor lain seperti kepemimpinan, komunikasi,budaya organisasi.
INCREASE IN PURCHASING SWCISIONS FOR NEXIAN PHONE THROUGH PRICE, PRODUCT QUALITY AND EASE OF USE ONLINE AT THE LAZADA SITE (Case Study Of STIE AUB Surakarta Students) Nuryati Nuryati; Afifka Nur’ Aini
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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Abstract

The purpose of this study was to determine the effect of price, product quality and ease of purchasing decisions on Nexian mobile at the Lazada site (Study on STIE-AUB Surakarta students). This study uses a qualitative approach. The population in this study was 376 people. The sampling technique used is Accidental Sampling. The samples taken in this study were 25% of the total population, so the sample in this study was 100 people. The data analysis technique used is multiple linear regression. The results showed that product quality had a positive and significant effect on the purchasing decisions of the Nexian mobile online at the Lazada site, the price and convenience had a positive and insignificant effect on the purchasing decision for the Nexian mobile online at the Lazada site. Simultaneously the price variable, product quality and convenience together influence the purchasing decision. The ability of price variables, product quality and ease in influencing purchasing decisions as shown in Adjusted R Square is 58.4% while the remaining 41.6% is influenced by other factors not included in research models such as promotion, service quality, brand image, product reviews, and trust.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI BAKSO DAN MIE AYAM PAK KUMIS WONOGIRI Danu Setyo Nugroho; Endang Saryanti
KELOLA Vol 6, No 2 (2019): December
Publisher : STIE AUB Surakarta

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Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan harga terhadap kepuasan konsumen Bakso dan Mie Ayam Pak Kumis Wonogiri. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini tak terhingga sehingga diambil 100 sampel. Teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian ini menunjukan bahwa secara parsial Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen ditunjukan dengan nilai signifikansi  sebesar 0,002. Untuk variabel Kualitas Pelayanan secara parsial berpengaruh positif dengan nilai signifikansi sebesar 0, 000. Kemudian variabel Harga secara parsial berpengaruh psoitif dan signifikan terhadap Kepuasan Konsumen dengan nilai signifikansi sebesar 0,001. Kemampuan variabel Kualitas Produk, Kualitas Pelayanan dan Harga dalam menjelaskan Kepuasan Konsumen sebesar 78% sebagaimana ditunjukan dengan besarnya adjusted R square sebesar 0,0780 sedangkan sisanya 22% dipengaruhi faktor lain yang tidak dimasukan kedalam model penelitian ini.
Strategi Peningkatan Penjualan Kopi Arabica Jenawi Desa Anggrasmanis, Kecamatan Jenawi, Kabupaten Karanganyar, Provinsi Jawa Tengah Parama Satwika Ramadhan; Nani Irma Susanti
KELOLA Vol 6, No 2 (2019): December
Publisher : STIE AUB Surakarta

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Penelitian ini bertujuan untuk menganalisa strategi peningkatan penjualan Kopi Arabica Jenawi di Kabupaten Karanganyar dengan variabel kualitas produk, harga, dan saluran distribusi. Penelitian ini bersifat kuantitatif dengan menggunakan sampel 60 responden. Kuesioner sebagai instrumen untuk  mengumpulkan data. Analisa data menggunakan SWOT yaitu matrik space, matriks EFAS, matriks IFAS dan matriks SWOT. Hasil penelitian menunjukkan bahwa  matrik SWOT, kekuatan, kelemahan, peluang dan ancaman dapat saling mengatasi masalah. Kekuatan dalam peluang dapat mengatasi, meminimaliskan, dan menghindari ancaman serta kelemahan. Analisis kurva matriks space Kopi Arabica Jenawi menunjukkan angka agresif 0,17 dan 0,25 yang menunjukkan bahwa Kopi Arabica Jenawi memiliki peluang untuk meningkatkan penjualan melalui pasar global. Penelitian ini secara akademis dan praktis dapat bermanfaat sebagai referensi bagi peneliti maupun petani dalam meningkatkan strategi penjualan. Untuk itu para petani harus terus meningkatkan kualitas maupun kuantitas, konsisten dalam menetapkan harga, serta membuka saluran distribusi yang luas bagi Kopi Arabica Jenawi.
PENINGKATAN KEPUTUSAN MEMBELI KARTU PRABAYAR INDOSAT DI KECAMATAN MOJOGEDANG MELALUI KUALITAS PRODUK, HARGA DAN PROMOSI Linda Nur Susila; Andreyan Kyky Himawan
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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The purpose of this study is to find out empirically the effect of product quality (X1), price (X2) and promotion (X3) on the decision to buy an Indosat prepaid card in Mojogedang District (Y). In this study data was collected through a questionnaire on 100 respondents of Indosat prepaid card buyers in Mojogedang District by using an accidental sampling technique to determine respondents' responses to each variable. Data analysis includes validity test, reliability test, classic assumption test, multiple linear analysis, t test, F test and test coefficient of determination (R2). The results of multiple linear analysis that product quality, price and promotion have a positive effect on the decision to buy a Indosat prepaid card in Mojogedang District. The results of the t test show that productquality and promotion have a significant effect, while the price has no significant effect on the decision to buy an Indosat prepaid card in Mojogedang District. From the F test, the conclusion is that there is a significant effect on the product and promotion, while the price has an influence but is not significant towards the decision to buy an Indosat prepaid card in Mojogedang District. The adjusted R Square number is 0.715 which means that the variables of product quality, price and promotion can influence the decision variable to buy 71.5%, the remaining 28.5% is influenced by other variables outside of this study. For example: brand image and location.
PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN DAN PERSEPSI KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN GO-PAY PADA MAHASISWA STIE AUB SURAKARTA Diyan Ambarwati
KELOLA Vol 6, No 2 (2019): December
Publisher : STIE AUB Surakarta

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Go-Pay merupakan metode pembayaran transportasi Go-Jek. Riset IDC (2017) menyebutkan Go-Pay menduduki posisi ke 6 layanan fintech dengan pertumbuhan tercepat di Indonesia. Penelitian ini bertujuan untuk menganalisis prinsip manfaat, kemudahan dan  kepercayaan terhadap keputusan penggunaan Go-Pay mahasiswa STIE  AUB Surakarta. Teori Swastha (2002:25), Davis (1989) Moorman (1993) dan Sugiyono (2011) menyatakan bahwa pengambilan keputusan dipengaruhi oleh prinsip manfaat, kemudahan, kepercayaan  pengguna produk serta latar belakang ilmu pengetahuan. Penelitian ini  bersifat kuantitatif dengan sample 100 responden. Instrumen pengumpulan data adalah kuesioner. Data yang diperoleh dianalisis melalui uji regresi linier berganda, uji linieritas, uji t, uji  F, serta uji R2. Uji linieritas dan uji  regresi linier berganda  menunjukkan semua variabel terbebas dari multikolinieritas dan berpengaruh positif. Secara parsial Uji t menunjukkan variabel manfaat dan kepercayaan berpengaruh signifikan, dimana persepsi manfaat menjadi variabel dominan. Sedangkan variabel kemudahan dan ilmu pengetahuan tidak signifikan. Hasil uji F menujukkan secara bersama-sama  semua variabel berpengaruh signifikan. Uji Koefisien Determinasi diperoloeh angka 0,850 atau 85% keputusan penggunaan Go-Pay mahasiswa STIE AUB Surakarta  dipengaruhi oleh variabel penelitian sedangkan sisanya 15% dipengaruhi faktor lain  yang tidak diteliti. Hasil Penelitian ini bermanfaat sebagai rekomendasi dan referensi bagi praktisi manajemen, pelaku bisnis, maupun peneliti yang berhubungan dengan kajian pemasaran khususnya dengan keputusan penggunaan jasa.
PENGARUH DISIPLIN KERJA, KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN SPPBE PT.PANCADARMA PUSPAWIRA KARANGANYAR Vilantina Vilantina; Saptani Rahayu
KELOLA Vol 6, No 2 (2019): December
Publisher : STIE AUB Surakarta

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Abstract

Tujuan  penelitian  ini  adalah:  1)  untuk  mengetahui  pengaruh  Disiplin  Kerja  terhadap  Kinerja  karyawan.  2)  Untuk mengetahui  pengaruh  Kepemimpinan  terhadap  Kinerja  karyawan.  3)  Untuk  mengetahui  pengaruh  Motivasi  terhadap Kinerja  karyawan.  Lokasi  penelitian  yang  digunakan  adalah  SPPBE  PT.  Pancadarma  Puspawira  Jl.  Candi  Unggul, Macanan,  Kebakkramat  57762  No.  Telp  085100081938.  Populasi  yang  diambil  adalah  seluruh  karyawan  SPPBE  PT. Pancadarma Puspawira yang berjumlah 50 karyawan. Dalam penelitian ini tidak digunakan teknik sampling karena sampel yang diteliti adalah keseluruhan dari populasi yang ada atau disebut dengan sensus. Jenis dan sumber data diperoleh dari sumber  data  primer  dan  sumber  data  sekunder.  Data dikumpulkan  dengan  cara  membuat  kuesioner  mengenai  Kinerja karyawan, Disiplin kerja, Kepemimpinan dan Motivasi. Uji Hipotesis dengan menggunakan analisis regresi linier berganda, uji t, uji F, dan koefesien determinasi (R2). Hasil analisis menunjukkan bahwa: Disiplin Kerja mempunyai pengaruh positif dan  signifikan  terhadap  Kinerja  karyawan,  Kepemimpinan  mempunyai  pengaruh  positif  dan  signifikan  terhadap  Kinerja karyawan, Motivasi mempunyai pengaruh positif dan signifikan terhadap Kinerja karyawan, Disiplin kerja, Kepemimpinan dan Motivasi secara bersama-sama mempunyai pengaruh yang signifikan terhadap Kinerja karyawan, koefisien determinasi (R2)  menunjukkan  bahwa  variabel  Disiplin  kerja,  Kepemimpinan  dan  Motivasi,  dapat menerangkan  variabel  Kinerja karyawan  sebesar  82,2%  sedangkan  sisanya  17,8%  dipengaruhi  faktor  lainnya  yang  tidak  termasuk  dalam  penelitian  ini, misalnya Komitmen Organisasi, Budaya Organisasi dan Lingkungan Kerja.
THE EFFECT OF PROMOTION, QUALITY OF PRODUCTS AND PRICES ON ESSE CIGARETTE PURCHASE DECISIONS IN SURAKARTA CITY Endang Saryanti; Claudia Roselita Putri
KELOLA Vol 6, No 1 (2019): July
Publisher : STIE AUB Surakarta

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This study aims to provide empirical evidence that Promotion, Product Quality and Price have a positive effect on Purchasing Decisions on Esse Cigarettes in Surakarta. The data used in this study are primary data. The sample taken for research is 100 consumers from the population. The analytical method used is the Test Instrument Research, Classical Assumption Test, Multiple Linear Regression Analysis with t Test, F Test, Determination Coefficient Test (). The results of Multiple Linear Regression Analysis that if promotion, product quality and constant prices then consumer purchasing decisions against Esse cigarettes still exist, the promotion variable has a positive effect on consumer purchasing decisions if promotion is increased, consumer purchasing decisions will increase, product quality variables have a positive effect on decisions consumer purchases if product quality is improved then consumer purchasing decisions will increase, price variables have a positive effect on consumer purchasing decisions if prices are increased then consumer purchasing decisions will increase. The results of the promotion t test have a positive and significanteffect on purchasing decisions on Esse cigarettes in Surakarta so hypothesis 1 is proven, Product Quality has a positive and significant effect on purchasing decisions on Esse cigarettes in Surakarta so hypothesis 2 is proven, Price has a positive and significant effect on purchasing decisions on Esse cigarettes in Surakarta so hypothesis 3 is proven. The results of the F Test can be concluded together with promotion variables, product quality and price have a significant influence on consumer purchasing decisions on Esse cigarettes in Surakarta. The Determination Coefficient Test results are 0.203 or 20.3%, which means that the variables of consumer purchasing decisions on Esse cigarettes in Surakarta are able to explain promotion variables, product quality and prices by 20.3% while the rest (79.7%) for example brand image, location factor , and the quality of service to consumers.

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