Ekuitas: Jurnal Pendidikan Ekonomi
Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economics education. The journal is aimed at publishing and disseminating the results of researches and studies on economics education conducted by researchers, teachers, and practitioners of economic education.
Articles
503 Documents
<![CDATA[Analisis Faktor-Faktor yang Mempengaruhi Terjadi Kredit Macet pada Koperasi Unit Desa di Kabupaten Buleleng ]]>
<![CDATA[Saputra Komang Widiana]]>;
<![CDATA[I Wayan Suwendra]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v14i1.116241
<![CDATA[This study aims to determine the factors that affect non-performing loans in Village Unit Cooperatives in Buleleng Regency for the 2021-2024 period: (1) Debtor Business Management, (2) Worsening Operational Conditions, (3) Debtor's Good Faith, (4) Force Majeure. The population in this study were customers of the Village Unit Cooperatives in Buleleng Regency who experienced non-performing loans totaling 1,836 customers with a sample of 328 respondents. Sampling in this study was determined by the slovin formula and the Stratified Random Sampling method technique. Data were collected through questionnaires and analyzed using factor analysis with the help of Statistical Package For The Social Sciences version 23 software. The results indicate that the factors influencing non-performing loans in the Village Unit Cooperatives in Buleleng Regency include debtor business management, worsening operational conditions, debtor's good faith, and force majeure. These factors are proven to be able to form a valid and reliable construct in explaining non-performing loans. Of the 4 existing factors, the most dominant in influencing non-performing loans is debtor business management.]]>
<![CDATA[Pengaruh Media Sosial dan Fear Of Missing Out (FOMO) terhadap Keputusan Pembelian Produk Fashion pada Kalangan Generasi Z di Kota Singaraja ]]>
<![CDATA[Ketut Anggarawati]]>;
<![CDATA[I Wayan Suwendra]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v14i1.116957
<![CDATA[This study aims to determine the influence of social media on Fashion product purchasing decisions, to determine the influence of Fear Of Missing Out (FOMO) on Fashion product purchasing decisions, and to determine the simultaneous influence of social media and Fear Of Missing Out (FOMO) on Fashion product purchasing decisions among Generation Z in Singaraja City. The sampling technique used in this study was purposive sampling, with a total sample of 120 Generation Z respondents in Singaraja City. This study employed a quantitative method with data collection techniques conducted through questionnaires and analyzed using multiple linear regression. The data were processed using SPSS version 25, which showed that (1) social media partially had a positive and significant effect on Fashion product purchasing decisions, (2) Fear Of Missing Out (FOMO) partially had a positive and significant effect on Fashion product purchasing decisions, and (3) simultaneously, the variables of social media and Fear Of Missing Out (FOMO) had a positive and significant effect on Fashion product purchasing decisions among Generation Z in Singaraja City.]]>
<![CDATA[Pengaruh Bakat dan Dukungan Keluarga terhadap Motivasi Belajar Mahasiswa Penerima KIP-K Universitas Pendidikan Ganesha ]]>
<![CDATA[I Gede Agus Setiawan]]>;
<![CDATA[I Putu Arya Dharmayasa]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v14i1.118738
<![CDATA[This study aims to determine (1) the influence of talent on the learning motivation of KIP-K recipient students at Universitas Pendidikan Ganesha, (2) the influence of family support on the learning motivation of KIP-K recipient students at Universitas Pendidikan Ganesha, and (3) the simultaneous influence of talent and family support on the learning motivation of KIP-K recipient students at Universitas Pendidikan Ganesha. The research sample consisted of 355 students selected using stratified random sampling. Data collection was conducted through the distribution of questionnaires. The data were analyzed using multiple linear regression analysis assisted by statistical data processing software. The results showed that: (1) Talent partially has a positive and significant influence on the learning motivation of KIP-K recipient students, as indicated by a t-value of 18.944 and a significance value of 0.000; (2) Family support partially has a positive and significant influence on the learning motivation of KIP-K recipient students, as indicated by a t-value of 17.591 and a significance value of 0.000; (3) Simultaneously, the variables of talent and family support have a significant influence on students' learning motivation with a significance value of 0.000. The coefficient of determination (R2) value of 0.756 indicates that the combined contribution of talent and family support variables is 75.6% toward the variation in learning motivation among KIP-K recipient students at Universitas Pendidikan Ganesha.]]>
<![CDATA[Pengaruh Harga dan Saluran Distribusi Terhadap Volume Penjualan Usaha Kerajinan Kayu di Kecamatan Ubud ]]>
<![CDATA[Dewa Ayu Agung Saras Winda Sri Wahyuni]]>;
<![CDATA[Kadek Rai Suwena]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v14i1.118853
<![CDATA[This study aims to examine the influence of price and distribution channels on sales volume among woodcraft entrepreneurs in Ubud District. The research design used is quantitative causal. The sample used in this study was 83 respondents of woodcraft entrepreneurs in Ubud District using proportional random sampling technique. The instrument used in this study was a questionnaire and tested with multiple linear regression analysis. The results of this study indicate (1) Price has a positive and significant effect on sales volume. (2) Distribution channels have a positive and significant effect on sales volume. (3) Price and distribution channels simultaneously have a positive and significant effect on sales volume, with a contribution of 79.2% while 20.8% is influenced by other factors.]]>
<![CDATA[Pengaruh Literasi Keuangan, Teman Sebaya, dan Gaya Hidup Terhadap Perilaku Konsumtif Mahasiswa Rantau di Kota Singaraja ]]>
<![CDATA[Ni Kadek Rarasawitri]]>;
<![CDATA[I Nyoman Sujana]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v14i1.112827
<![CDATA[The phenomenon of consumptive behavior can be found among out-of-town students because they live far from their parents, thus requiring them to manage their finances independently. This study aims to examine the influence of financial literacy, peers, and lifestyle on the consumptive behavior of out-of-town students in Singaraja City. This research uses a quantitative approach with a causal research type. The population of this study is out-of-town students in Singaraja City with a sample size of 85 people. Data were collected through distributing questionnaires via Google Form, the data analysis technique used was multiple linear regression analysis using IBM SPSS statistics version 26. The results of the study show (1) there is a positive and significant influence of financial literacy on the consumptive behavior of out-of-town students partially. (2) there is a positive and significant influence of peers on the consumptive behavior of out-of-town students partially. (3) there is a positive and significant influence of lifestyle on the consumptive behavior of out-of-town students partially. (4) there is a positive and significant influence of financial literacy, peers, and lifestyle on the consumptive behavior of out-of-town students simultaneously.]]>
<![CDATA[Pengaruh Promosi dan Online Customer Review terhadap Minat Beli Konsumen Pada Lazada ]]>
<![CDATA[Ni Luh Putu Vivi Aryantini]]>;
<![CDATA[I Wayan Suwendra]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v14i1.118501
<![CDATA[This study aims to determine the effect of promotion and online customer reviews on consumer purchasing interest on Lazada. The study uses a quantitative approach with a causal design. Research data were obtained through the distribution of questionnaires to 140 respondents who are residents of Buleleng Regency and have made purchases through Lazada. The sampling technique used was non-probability sampling with a purposive sampling method. The results show that (1) promotion affects consumer purchase intention, (2) online customer reviews affect consumer purchase intention, (3) promotion and online customer reviews affect consumer purchase intention on Lazada. The coefficient of determination value shows that the promotion and online customer review variables are able to explain the influence on consumer purchase intention, while the remaining portion is influenced by other factors outside the study. Based on the results, sellers and the Lazada platform are advised to improve more attractive promotional strategies and continuously boost consumer trust and purchasing interest.]]>
<![CDATA[Pengaruh Motivasi dan Dukungan Sosial terhadap Hasil Belajar Mata Pelajaran IPS pada Peserta Didik Kelas VIII di SMP Negeri 2 Sawan ]]>
<![CDATA[Mesry Angelia Butarbutar]]>;
<![CDATA[I Putu Arya Dharmayasa]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v13i1.86032
<![CDATA[This study aims to determine the effect of motivation and social support on learning outcomes of social studies subjects in class VIII students at SMP Negeri 2 Sawan. This type of research is causal quantitative. The sampling technique used a Likert scale instrument, the sempel in this study were VIII grade students of SMP Negeri 2 Sawan with a total sempel of 299 students. Data obtained from interviews, questionnaires, and documentation regarding learning motivation and social support as well as from document data on social studies learning outcomes of VIII grade students of SMP Negeri 2 Sawan. Data collection methods used are the results of interviews, questionnaires or questionnaires in the form of scale scores, and documentation. Based on the results of data analysis concluded that: (1) learning motivation of students in the good and very good category as much as 47.057 (2) social support of students in the good and very good category as much as 0.312% (3) Together and separately learning motivation and social support affect learning outcomes. So it can be concluded that the motivation variable (X1) has an influence on learning outcomes (Y). The positive T value indicates that the Motivation variable (X) has a significant positive effect on learning outcomes (Y), so the hypothesis in the study is accepted.]]>
<![CDATA[Pengaruh Kemudahan Penggunaan dan Kegunaan Terhadap Keputusan Penggunaan E-wallet di Kalangan Mahasiswa Fakultas Ekonomi Undiksha ]]>
<![CDATA[Ketut Putri Hema Malini]]>;
<![CDATA[M. Rudi Irwansyah]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v13i1.95929
<![CDATA[This study aims to determine (1) the effect of ease of use, (2) usability, (3) and the decision to use E-wallet. The population in this study, namely students of the Faculty of Economics, Ganesha University of Education class of 2024, totaling 756 people. The sampling technique in this study used the proportional random sampling technique with a sample size of 161 people. The data collection method used a questionnaire and was analyzed using multiple linear regression analysis. Hypothesis testing used the t-test and F-test which were processed with the help of SPSS (Statistical Package for the Social Sciences) version 25. The results of the study showed that (1) ease of use had a negative and significant effect on the decision to use E-wallet, (2) usability had a positive and significant effect on the decision to use E-wallet, and (3) ease of use and usability had a positive and significant effect on the decision to use E-wallet. This study provides practical implications for E-wallet application developers to improve service usability but with attention to interface simplicity. The unique findings regarding the negative effect of ease of use indicate the need for a balance between advanced features and ease of operation. For financial institutions and governments, the results of this study can be a reference in formulating digital financial inclusion policies among the younger generation, especially students.]]>
<![CDATA[Apakah yang Mempengaruhi Minat Menggunakan QRIS pada Masyarakat Gen-Z? ]]>
<![CDATA[Kadek Rizpa Dwi Anggayasa]]>;
<![CDATA[M. Rudi Irwansyah]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v13i1.95952
<![CDATA[This study aims to determine the factors that influence the interest in using QRIS as a digital payment system among Gen-Z individuals in Buleleng Regency, as well as to determine the most dominant factor. The research employs a quantitative approach using factor analysis. Data were collected through questionnaires distributed to 150 Gen-Z respondents residing in Buleleng Regency who had used QRIS at least twice. The results of the analysis reveal that from four main indicators: trust, perceived ease of use, security, and perceived usefulness, one primary factor was formed, referred to as the perception of system reliability. This factor has an eigenvalue of 3.067 and explains 76.675 percent of the variance, indicating a significant contribution to the interest in using QRIS, thus making it the most dominant factor. These findings suggest that Gen-Z evaluates digital payment services holistically based on the reliability of the technology and is more inclined to use systems that are perceived as trustworthy, efficient, secure, and beneficial.]]>
<![CDATA[Pengaruh Digital Marketing dan Inovasi Produk Terhadap Kinerja Pemasaran pada UMKM di Kabupaten Buleleng ]]>
<![CDATA[Kadek Dwi Lestari]]>;
<![CDATA[I Nyoman Sujana]]>
<![CDATA[ Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ekuitas.v13i1.97669
<![CDATA[innovation on the marketing performance of MSMEs in Buleleng Regency, both partially and simultaneously. This research employs a quantitative approach with a causal research design. The population consists of all MSMEs in Buleleng Regency, totalling 204 units based on data from the Department of Trade, Industry, Cooperatives, and MSMEs of Buleleng Regency. The sample comprises 47 MSMEs selected using purposive sampling. The type of data used is quantitative, sourced from both primary and secondary data. Data collection methods include questionnaires, and documentation. The analytical technique used is multiple linear regression, with hypothesis testing carried out using the t-test for partial effects and the F-test for simultaneous effects. The results show that: 1) digital marketing has an influence on marketing performance among MSMEs in Buleleng Regency; 2) product innovation affects the marketing performance of MSMEs in Buleleng Regency; and 3) digital marketing and product innovation jointly influence marketing performance.]]>
