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INDONESIA
JURNAL MANAJEMEN AGRIBISNIS
Published by Universitas Udayana
ISSN : 23550759     EISSN : 26847728     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen Agribisnis (JMA) merupakan jurnal ilmiah, memiliki konsentrasi fokus pada Pengelolaan Pertanian Agribisnis dan Kawasan Pertanian yang Berkelanjutan serta mengacu pada terminologi “Sustainable Development Goals.” Sustainable Development Goals sangat dibutuhkan dalam manajemen agribisnis sebagai sarana untuk membentuk perencanaan agribisnis yang terstruktur dan terorganisasi dengan baik. Melalui konsentrasi fokus tersebut, dapat dipahami bahwa perencanaan sangat vital dalam bisnis pertanian mengingat sifatnya yang penuh ketidakpastian dan rentan risiko kerugian, sehingga memerlukan analisis dan sintesis ilmu multidisiplin untuk menjelaskan fakta empiris dimensi sosial, ekonomi, manajemen, dan kelembagaan dalam suatu perusahaan atau kawasan pertanian.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol. 2 - No. 1 - Mei 2014" : 7 Documents clear
Analisis Perilaku Konsumen terhadap Keputusan Pembelian Sayur Organik CV Golden Leaf Farm Bali I M. Pasek Suardika; I GAA. Ambarawati; I P. Sukaatmadja
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Abstract

One of the trendy and healthy lifestyle that developed in the community at this time is to go back to nature by consuming organic vegetable products. There are several factors that influence consumer purchasing decisions a product. These factors are the marketing mix consists of product, price, promotion and location as well as psychological consisting of motivation, perception, learning, and the manner in which both factors are external and internal elements. Based on the above explanation, this study aimed to analyze the influence of the marketing  and psychological factors   in organic vegetable purchasing decisions. The research was conducted in CV Golden Leaf Farm Bali as a basic research study place located in the Gobleg village , Banjar district, Buleleng regency, Bali province and at the Supermarket to capture respondents surveyed. The sampling method used was purposive sampling. Number of samples taken by 200 respondents who have ever purchased a minimum of 5 times. Techniques of data collection by means of documentation and interviews. And techniques of data analysis with the help of the program is Visual PLS Version 1.04b1. From these results it can be concluded that in terms of the internal aspects of the psychological factors that consists of motivation, learning, and influence positive attitudes and highly significant organic vegetable purchasing decisions CV Golden Leaf Farm Bali , but the perception, promotion and location does not significantly affect the buying decision of organic vegetables CV Golden Leaf Farm Bali . Considering the promotion of a positive effect it is recommended to CV Golden Leaf Farm Bali to be more active promotion through print media, electronic media, and other media to create a brand image to customers and prospective customers, so the price is not to be sensitive. Similarly, the location, given the location of the positive effect it is recommended to CV Golden Leaf Farm Bali to pay more attention to the existence of the location.
Pengaruh Primatani Terhadap Peningkatan Pendapatan Petani Perkebunan di Kecamatan Busungbiu NN. Arya; K. Budi Susrusa; M. Narka Tenaya
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Abstract

In 2006 up to 2009, Assessment Institue for Agriculture Technology (AIAT)  of Bali,  conducted Primatani assessment in Busungbiu district.  There are several technologies introduced in the study, namely: (1) improvement of cultivation technology of coffee, cocoa, and goats, (2) processing of coffee and cocoa  waste into animal feed, (3) processing of goat manure into organic fertilizer, and  (4 ) processing of integration farming products. In this regard, the research aims to analyze the influence of Primatani to: (1)  farmers income, (2) the extention of farmers' income, (3) contribution of the integration farming income to totally farm household income, (4) employment; ( 5) farmers' income distribution, and (6) the factors that influence farming integration income. The research was conducted in the Sepang and Pucaksari  villages in July to September 2013. Respondents are farmers who implemented farming integration of Robusta coffee plants and goats. They are determined by disproportional random sampling. Respondents were divided into two groups, namely: the  Primatani cooperators  and not Primatani cooperators group. Number of samples are determined by Slovin theory. The data is collected by surveys.   The data was analyzed by independent samples t-test, Lorenz curve, Gini coefficient, and Structural Quation Modeling of Partial Least Square method. The result of analysis showed, (1) the integration farming income in the Primatani cooperators group higher than not Primatani cooperators group; (2) sources of income in the Primatani cooperators group more than not  Primatani cooperators group; (3) contribution of  integration farming income to total income of household  farmers in both sample groups are relatively equal, (4) sum of employ in the Primatani cooperators group higher than not  Primatani cooperators group; (5) equitable distribution of income, and (6) factor of coffee plantation and goats farming influence on integration farming income.
Dampak Pengembangan Agribisnis pada Subak terhadap Pendapatan Rumah Tangga Petani (Kasus di Subak Guama, Kecamatan Marga, Kabupaten Tabanan) N. Yudiarini; K. Budi Susrusa; NW. Sri Astiti
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Abstract

Agriculture and rural development in Indonesia seems to be less attention. If the farmer working individual, with a small area and low capital, they are in a weak position. Rice fields in Bali can not be separated from subak who have an exellence management, efficiency in the allocation of natural and human resources. The purpose of this study was to determine the household income of farmers in Subak Guama, find the distribution of income in Subak Guama and the factors that influence household income of farmers in Subak Guama. The population of the study is all the farmer in Subak Guama. Simple random sampling technique, from 86 people were used. Data obtained were tabulated and analyzed by quantitative and qualitative. The result show that the average household income of farmers in Subak Guama Rp 68.972.115,38/year or Rp 5.747.676,28/Month. Per capita income of farmers in Subak Guama Rp14.674.918,17/year. Gini ratio numbers is 0,324, said low lameness, it means there is an equal distribution income of farmers in Subak Guama. Factors affecting farmers' household income simultaneously ie age of farmer, Subak role , social  and economic benefits . Partial factors that affect household income of farmers is land area, length of education, KUAT and Subak role, social, economic and technical benefits. The suggest based on the findings of the study, that the intensive training required to Subak Guama members to increase knowledge about the agribusiness and can increase revenue. Motivation to younger generations as farmers urgently needed, KUAT  is expected to buy all the farmer production .
Pengaruh Karakteristik Situasional dan Komponen Kualitas Layanan Gerai Starbucks terhadap Keputusan Pembelian Ulang Danny Adityo; Dwi Putra Darmawan; K. Budi Susrusa
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Abstract

Increasing in coffee industries attract investor to invest their funds in this business field. One of investor that attracted in this field industry is Starbucks. Starbucks is known as international coffee shop that has good reputation on service quality. In this time service quality is being important things due to its affect to purchasing decision. Situational variable is another thing that affect to purchase decision. This research is aimed to know the affect of situational variable and service quality to repurchase decision at Starbucks. This research use regression analysis to measuring and knowing the affection of situational variable and service quality to repurchasing decision at Starbucks. The subject of this research is consumer of Starbucks in Bali. Based on Roscoe’s theory that stated in multivariate research sample size at least 10 times of number variables. This research use 9 variables, so minimal sample for this research is 90, but on its research the sample were added become 150 to make better result. The result of this research was developed two phase of research. In the first phase thirty amount of questionnaire were spread to the consumers to be analyzed for validity and reliability test. From 38 questions, all were stated as a valid question if its Alpha Pearson correlation was bigger than 0,3 (? ? 0,3). Reliability test result standard value r > 0,6. Cronbach’s alpha based on standarized items resulted 0,972 (> 0,6). It means the indicators were reliable and coud be spread to the respondent. The second phase, questionnaires were given to the customers and then been analyzed. From this analyzing get some result that service quality dimension variables such as tangible, reliability, responsiveness, assurance, and empathy has positive affect to repurchase decision. And for situational variable there are three variable that has positive affect to repurchase decision such as temporal perspective, task definition, and mood. Meanwhile, social surroundings didn’t give positive affect to repurchase decision.
Strategi Pengembangan Usaha Sayur Organik pada CV Golden Leaf Farm Bali TIN. Roosany; IG. Setiawan Adi Putra; NW. Sri Astiti
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Abstract

The increasing competition in the organic vegetable industry, requires companies to develop their business plan with the right strategy. This study aims to analyze the company's internal strategy in winning the market, from the aspects of production and finance. This research was conducted in the CV. GLF Bali, with a focus on production and financial management of the company. The data was analyzed by  qualitative and quantitative descriptive method. The production aspect was analyzed by production cost, cost of sales, product margins. And then, the financial aspect was analized by the balance sheet, income statement, cash flow statement, and financial ratio. The result of analysis showed, CV. GLF Bali could determine the cost of goods sold and selling prices exactly. So that, price of its products in the market is higher than competitors. CV Bali GLF can determine the cost of production of each budget period to the optimal and results from linear trend analysis showed a positive pattern. The cost of production per unit product tends decreased followed by an increasing production capacity.  CV GLF Bali has a strong competitiveness in the market from the aspects of price and quality of the product because it has a good brand image. Financial Management of CV. GLF Bali classified in sound or good condition which showed by the results of the company's financial ratio and cash flow analysis. CV. GLF Bali has a good financial performance. CV GLF Bali used differentiation or uniqueness of product value by POAC (planning, organizing, actuating, and controlling) approach strategy to win a sustainable competition. Based on the study results and conclusions can be suggested: To increase sales turnover, CV management. GLF Bali in order to increase the production volume of rucola Wild type plants that have pretty good prospects through cost efficiency of production, so that it can compete in the market to target the upper middle class, by designing the minimum cost per unit of production and maximize profits. With good financial position suggested that CV. GLF Bali maximize the utilization of existing land to produce more organic vegetables. Management CV. GLF Bali to apply QQE (quality, quantity, efficiency) to improve cost efficiency, especially labor costs each planting period.
Analisis Produktivitas Tanaman Padi di Kabupaten Badung Provinsi Bali K. Agus Wirawan; IK. Budi Susrusa; IGAA. Ambarawati
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Abstract

The development of agricultural production in Badung Regency is more emphasized on increasing its productivity compared to the enhancement of the land area. Local governments in calculating rice production using the method known as 'tile'. Results tile is very important because it is used as the official statistical data to calculate production, productivity, forecasting, etc.. Handling of production factors in the process of planting, fertilizer use, chemical product, pest management, and lack of knowledge about the tile farmers make rice productivity did not increase significantly. This research aims to assess development of rice plants productivity, to identify and determine factors affecting rice plants productivity in Badung, reviewing, analyzing the magnitude of gap between the estimated production produced by tile to rill production of selected farmers on rice fields.The method used is multiple linear regression and the average test pairs with 550 plots using secondary data and primary data sample tile by 41 respondents. Research results show that variables which have positive relation to the yied tile variable is the amount of clumps of rice, seed, and  fertilizer. Whereas, the variable that have negative relation is the presence or absence of pesticides, plant pests attacks. The coefficient of determination the five independent variables in the tile result of rice is by 82.1%, and 17.9% explained by other variables. With the confidence level of 95% the five independent variables in the regression equation simultaneously can be used on explaining the outcome variable of       rice tile. All the independent variables include (1) The number of clumps, (2) quantities of seed; (3) amount of fertilizer; (4) amount of pesticides, and (5) whether there is any plant pests attacks have a significant influence on yieldof rice tile. Based on primary data obtained from 41 samples of rice farmers, there is a difference between the estimated production produced by the rice tile to the real farmers results. The average the estimated value of the rice tile results is by 81.66 kg/acres while the real production output is by 69.10 kg/acres. The results of the estimation rice production is higher 18.18% compared to the real production.This estimate gives a higher estimate of the impact on local rice production and farmers' income estimates excess of Rp 48,500 per are.
Strategi Pengembangan Pasar tradisional Kertha, Desa Kesiman Kertalangu, Kecamatan Denpasar Timur IAM. Dwi Susanti; Dwi Putra Darmawan; NW. Sri Astiti
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Abstract

Market competition of traditional and modern markets can be referred to as the global competition. Traditional markets are faced with the modern market of foreign -owned firms in alliance and opened branches in major cities in Indonesia. One is Denpasar city is the provincial capital of Bali. Denpasar city is the center of government, education and the economy. Denpasar city was heavily explore the local culture by revitalizing traditional market presence. Kertha Traditional Market is one of the traditional market located in the Denpasar District East. The purpose of this study to determine the internal and external factors that affect the existence of Kertha Traditional Market, alternative strategies and priorities in the development of strategies Kertha Traditional Market . The study was conducted in Kertha Traditional Market, Kesiman Kertalangu Village, East Denpasar. Determined respondent knowingly, covering people involued in traditional markets, students, and faculty. Internal and external factors were analyzed with analysis of Strength, Weakness, Opportunities and Threat (SWOT) to determine strategic alternatives and analysis Analytic Hierarchy Process (AHP) to determine strategic priorities. The results showed in internal factors, the main strengths is the accessibility and the main weaknesses is the quality of human resources (merchants). In external factors that main opportunities is tourist arrivals and the main threaten is the stability of product prices in the modern market. Alternative strategies are update management strategy Kertha Traditional Market, increase promotion, a partnership between Kertha Traditional Market managers, traders and cooperatives, as well as counseling for the traders.  The main priority of the strategy is "Update Kertha Traditional Market management". Advice given to the manager of the Kertha Traditional Market expected to implement development strategies in priority order, first priority is update traditional market management, both is counseling for the traders, the third is partnership between Traditional Market Kertha managers, traders, and cooperatives, and the fourth is increase promotion Kertha Traditional Market.

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