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Daerah istimewa yogyakarta
INDONESIA
Jurnal Sinergi
Published by Universitas Islam Indonesia
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Core Subject : Education,
Education
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Articles 6 Documents
 1 
Search results for , issue "Vol. 9 No. 1 (2007)" : 6 Documents clear
Pengaruh Karakteristik Gaya Penyusunan Anggaran terhadap Efisiensi Biaya Johan Arifin
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.228

Abstract

The main aim of this research was to find out how far the influence of the characteristics of budget preparation style was on the cost efficiency of manufacture companies in Jakarta Stock Exchange in the period of 2004. According to a survey of 32 manufacture companies the result of the analysis showed that all variables of the budget preparation characteristics style had significant influences on cost efficiency variables. In partial analysis, however, only two of the five variables i.e. the distinctiveness of the budget goals and budget evaluation had significant influences on the cost efficiency variables.Keywords: budget preparation style, cost efficiency
Involvement and Trust in a Brand as Predictors of Loyalty Categories Licen Indahwati Darsono
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.229

Abstract

Customer loyalty is the most valuable asset for the firm. Several researchs find that customer loyalty is positively related with profitability. The purpose of this research is to investigate the power of involvement and trust in a brand (as cognitive and conative antece-dent of loyalty) to predict loyalty categories. Dick and Basu (1994) conceptualization of loyaly is used as the main reference in this research. The object of this research is facial whitening product, and the subjects are women. Data is collected in two central locations in Yogyakarta. The finding of this research indi-cates that involvement and trust in a brand has a contribution to predict loyalty categories, such as loyal, latent loyalty, spurious loyal, and no loyalty. The results also support that trust in a brand has more important contribution to predict loyalty categories. Keywords: involvement, trust in a brand, relative attitude, repeat patronage
Kemitraan Pemerintah Daerah dan Efektivitas Pelayanan Publik Mahmudi Mahmudi
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.230

Abstract

Local government partnership is one of the strategic issues that recently adopted vastly by developed countries as well as developing countries. The trend of outsourcing or contracting out several public services to private sector or third sector increases in recent decade.  As a part of the New Public Management doctrine, local government partnership is another form of market oriented in providing public service in order to make better service, efficiency and effectiveness (value for money). There are many schemes for local government partnership that each of them contain potential benefits and risks or losses, so special assessment, well designed and planning is needed by government official before making decision.     Keywords: kemitraan, pelayanan publik, efisiensi, dan efektivitas
Bunga Bank, Bagi Hasil dan Relijiusitas: suatu Investigasi Loyalitas Nasabah terhadap Perbankan Syari’ah Munrokhim Misanam; Lili Liana
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.231

Abstract

The recommendation of Indonesian Moslem Scholar Council (Majelis Ulama Indonesia, MUI) about the status of bank interest which is categorized a riba has been striking. The implied expectation was that there would be a massive fund migration from conventional banking into syari’ah one. The evidence, however, shows that this is not the case. The amount of deposit and other form of account in syari’ah banking increases only slightly. This evidence prompts a spe¬cu¬lation as to what has been the underlying cause behind the evidence. The main suspicion is that the degree of religiosity of depositing people has big energy to drive the emergence of the fact.The research aimed at getting the fix answer over this paradox issue. It explores the theoretical model centered on consumer and saving choice theory in addition to an investment theory, over which hypotheses are derived. It also employees systematic random sampling to get around three hundred fifty respondents scattered over three banks: Bank Syari’ah Mandiri, Bank Muammalah and Bank Rakyat Indonesia all are in YogyakartaApproaching the estimation with Logit type Dummy-dependent variable and Maximum likelihood estimation, it found that conventional bank interest, profit share and attribute of syari’ah banks are all significant event in less that one percent while the religiosity is insignificant, instead This findings are implicative in that syari’ah banking should also prospect the non-Moslem for their customer and sharpening the quality of their services.Keywords: interest, profit share, attribute, loyality
Financial Engineering: An Islamic Perspective Sami Al Suwailem
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.232

Abstract

Islamic financial industry is growing rapidly. Markets are increasingly appreciat-ing Islamic instruments, and more institutions are willing to provide Islamic services to their clients. However, development of Islamic financial products through appropriate processes of financial engineering has remained an important area of researches. Two issues are always faced by any Islamic financial products in one go, competitiveness and shariah compliance. Not only Islamically acceptable, but any Islamic financial product also must be competitive in order to attract market interest. This paper makes an attempt to systematically address vari-ous fundamental issues for engineering Islamic financial products. The principles and strate-gies for Islamic financial engineering is discussed in this paper. There are four principles for financial engineering, balance, integration, acceptability and consistency. Following these principles, three strategies can be implemented: imitation, mutation and satisfaction.Keywords: Islamic financial product, engineering, financial innovation, legal maximes
Efektivitas Iklan Televisi Sabun Pembersih Muka di Kota Yogyakarta (Pendekatan Consumer Decision Model) Albari Albari
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.227

Abstract

Promotion via TV is believed to be effective for communicating advertising recall and information’s to consumers, but relatively high cost. This research is aim at examining the effectiveness of promotion via TV done by several facial soap producers: Biore, Ponds and Dove through Consumer Decision Model (DCM) perspective. From regression analysis we can find that advertising recall has positive affect to brand recognition, confidence, attitude and intention to buy; brand recognition has positive affect to consumer confidence and attitude; consumer confidence and attitude has positive affect to intention to buy; and confidence or attitude as intermediate variable to advertising recall and intention to buy. ANOVA analysis shows that there is a significant difference of consumer perception on advertising recall (Biore), brand recognition, and consumer attitude. There is no difference of intention to buy based on budged, age and consumer job. Keywords: promotion effectiveness, consumer decision model, consumer good

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