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INDONESIA
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Published by Universitas Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 11, No 2 (2014)" : 5 Documents clear
PENGARUH BUDAYA KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN BAGIAN PELAYANAN PDAM TIRTA MUSI PALEMBANG UNIT RAMBUTAN M. Anton Septadi; Zunaidah Zunaidah
JEMBATAN Vol 11, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i2.3125

Abstract

PDAM Tirta Musi Palembang is one of firms own by local state entrusted to manage water supply in the surrounding area. This firm used work culture environment to do their activities, heightening their sense of productivity aligns with firm’s goal: to ensure society’s development regarding social aspect, economy, health, and civil service. This research is entitled to understand effects of those work culture environment with worker’s productivity in PDAM Tirta Musi Palembang Unit Rambutan. In this research, researcher used library research, questioner, and observation as instrument to collect data. After all those primary data collected, then researcher calculated data using Statistical program SPSS Version 16.0. Testing used in this research is data validation testing; reliability validation; and normality validation. This research yielding results that work culture environment have significant effect in worker’s productivity. On the other hand, productivity not only effected by work culture, but also by motivations; compensations; leadership; and other factors. In this opportunity, researcher would also suggest to firm and related to do further research to understand other factors that can also effect worker’s productivity.Keywords: Work Culture and Worker’s Productivity
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF PADA KONSUMEN BUTIK 79 DI PALEMBANG TRADE CENTER PALEMBANG Dewi Permata Sari; Ahmad Widad; Dian Eka
JEMBATAN Vol 11, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i2.3126

Abstract

This research is aimed to determine the influence of shopping lifestyle, fashion involvement, pre-decision stage, and post-decision stage toward impulse buying simultantly or partially. The target population in this research is the customer of Butik 79 in Palembang Trade Center Mall Palembang. There are 100 respondents of the sample in this research. Sampling technique used was non probability sampling. The analysis technique for this research was multiple regression analysis. The result of the simultaneous analysis indicates that shopping lifestyle, fashion involvement, pre-decision stage, and post-decision stage variables have significant influence toward impulse buying. Partially, shopping lifestyle and fashion involvement have positive influence, but not too significant toward impulse buying, while pre-decision stage and post-decision stage have positive and significant effect toward impulse buying.Keywords : Shopping lifestyle, fashion involvement, pre-decision stage, post-decision stage, and impulse buying.
PENGARUH MOTIVASI TERHADAP KEPUASAN KERJA KARYAWAN ALIH DAYA (OUTSOURCING) DI PALEMBANG SQUARE M. Fadil Hidayat; Badia Perizade; Supardi A. Bakri
JEMBATAN Vol 11, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i2.3127

Abstract

The purpose of this research is to study about the effect of motivation on job satisfaction of outsourcing employee in Palembang Square. Motivation is proxied by physiological necessity, safety necessity, social necessity, admition necessity, and actualization necessity. Meanwhile, job satisfaction is proxied by mental challenging work, proper salary and wages, supporting work condition, supporting work partner, suitability of personality with the work. Research object is outsourcing employees in Palembang Square that is divided into six work unit which obtained 196 outsourcing employee as a sample. Method for collecting data used are questionnaire and interview. The collected data are tested by validity test, realibility test, normality test, partial test, simple regression analysis, and cross tabulation. This research results shows that motivation variable affected positively and significantly on job satisfaction of outsourcing employee in Palembang Square. According to analysis result, offered some suggestions such as Management of Palembang Square should give training and development effectively, give appreciation to employee who have good performance and maintain the existing work condition.Keywords : Motivation and Job Satisfaction
ANALISIS PENGARUH HARGA, IKLAN DAN PENJUALAN PERSEORANGAN KREDIT USAHA RAKYAT (KUR) BANK BRI KCP LEMABANG TERHADAP KEPUTUSAN MEMINJAM OLEH PEDAGANG PASAR TRADISIONAL (STUDI KASUS DI PASAR LEMABANG, PALEMBANG) Nyoman Tri Adnyani Sutama; Aslamia Rosa
JEMBATAN Vol 11, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i2.3128

Abstract

This research aims to determine the influence of price, advertise, and personal selling of Kredit Usaha Rakyat (KUR) BRI bank branch Lemabang on loan decision making of traditional market seller (a study case at Lemabang market, Palembang). The target population in this research is the traditional market seller at Lemabang market. Data collected from the questionnaires which distributed to 100 respondents. Sampling technique used was non probability sampling with accidental sampling method. The analysis technique used was multiple regression analyis. Based of reliability and validity testing, variable of advertise is not fulfill the requirement of reliability and validity, so this variable excluded to the next research. The result of this study indicates that price and personal selling have a positive influence and signficant on loan decision making.Keywords : Price, advertise, personal selling, KUR, loan decision making, seller.
PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Konsumen Kosmetik Wardah di Kota Palembang) Rani Nur Khasanah; Zakaria Wahab; Welly Nailis
JEMBATAN Vol 11, No 2 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v11i2.3129

Abstract

The purpose of this research is to find out how big the influence of Packaging (X1), Halal Label (X2), and Product Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable that has a dominant influence on purchasing decisions between Packaging, Halal Label, And Product Knowledge (study at consumer of Wardah cosmetic in Palembang city). This research use primary data retreived directly from the respondent through the questionnaire. The number of samples as much as a hundred respondents, sampling technique used is purposive sampling. Analysis technique used in this research is multiple regression analysis, F test and t test. The result obtained show that the magnitude of the influence of variable Packaging (X1), Halal Label (X2), And Product Knowledge (X3) as simultan On The Purchasing Decision (Y) is 58,4 %. The variable that has a dominant influence of the Purchasing Decision is Product Knowledge variable with the value of coefficient of 0,781.Keywords : Packaging, Halal Label, Product Knowledge, Purchasing Decision.

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