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INDONESIA
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Published by Universitas Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 12, No 1 (2015)" : 5 Documents clear
THE CORPORATE BOND YIELDS IN INDONESIA Mohamad Adam; Reza Gasharma; Mutiarany Nuary
JEMBATAN Vol 12, No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i1.3120

Abstract

This research aims to evaluate the corporate bond yields in Indonesia. Population used in this research are all issuer companies were listed in BEI. The sample in this research is 16 bonds from 16 companies. The result in this research find that the interest rates, bond rating and variable of DER have significant relationship on bond yields. Inflation rates and firm size proven have contrast relationship on bond yields.Keywords : bond yields, interest rates, debt to equity ratio
THE INFLUENCE OF BRAND ASSOCIATION AND BRAND PERCEIVED QUALITY ON CONSUMER LOYALTY AT “CHATIME” TEA BEVERAGES IN PALEMBANG Andrian Angga Kusuma; Zakaria Wahab; Achmad Widad
JEMBATAN Vol 12, No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i1.3121

Abstract

This research aims to determine the influence of Brand Association and Perceived Quality on Consumer Loyalty, as well as to determine which variable is the most dominant to influence Consumer Loyalty at Chatime in Palembang. The population of this research are all consumers of Chatime in Palembang. The samples are consumers who have consumed Chatime for at least 5 times in the last 6 months. This research is a causal research, that use primary data from questionnaire and being analyzed by using descriptive statistics. From the results of the F-test indicates that Brand Association and Brand Perceived Quality simultaneously have positive influence on Consumer Loyalty at 110.626 with a significance level of 0.000. While the results of t-test indicates that the Brand Association and Brand Perceived Quality have positive influence on Consumer Loyalty partially, where Brand Association is the most dominant to influence Consumer Loyalty at Chatime in Palembang with coefficient of 0.504. Then, the R2-test indicates that Brand Association and Brand Perceived Quality have contributions to influence Consumer Loyalty at Chatime in Palembang with percentage 69.5%, while 30.5% are influenced by other factors, such as Brand Awareness, Brand Loyalty, Brand Image, Promotion, Service Quality, Brand Attitude, Brand Profitability, Brand Trust, Customer Satisfaction, etc.Keywords : Brand Association, Brand Perceived Quality, Consumer Loyalty, Chatime, Tea Beverages
THE EFFECT OF TRAINING & DEVELOPMENT AND MOTIVATION ON JOB SATISFACTION IN MICRO AND SMALL-SIZED ENTERPRISES’ MANAGERS IN PLAJU ULU VILLAGE Yanur Ariska; Zunaidah Zunaidah; Afriyadi Cahyadi
JEMBATAN Vol 12, No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i1.3122

Abstract

Micro and small enterprises have a great contribution to the country’s economy. However the lack of managers’ skills and abilities cause obstacles that affect the level of job satisfaction. In order to maximize the job satisfaction, MSEs’ managers need training and development and motivation. Training & development aims to increase managers’ skills and abilities. Motivation will give positive impact and increase satisfaction if a manager is able to expand his/her business. This study aims to know whether there is effect between Training & development and motivation on job satisfaction. This study is conducted on MSEs’ managers in Plaju Ulu Village. The number of samples is 78 managers as respondents, and the sampling technique is stratified random sampling. The analysis method used in this study is multiple regression analysis. The test result shows that Training & development and motivation have a significant and positive effect on job satisfaction. But Training & development do not has a partial effect on job satisfaction, while motivation has a significant and positive effect on job satisfaction. Coefficient determination shows that 24,6% variance of job satisfaction can be explained by independent variables in this study, while the rest 74,6% can be explained by others variable such as as innovation, committment, leadership, and personality that are not discussed in this study.Keywords : Development, Job Satisfaction, Micro and Small Enterprises Motivation, Training
REAKSI PASAR MODAL ATAS PERISTIWA PENGUMUMAN PRESIDEN RI 2014 (STUDI PADA SAHAM SEKTOR PERTAMBANGAN DI BURSA EFEK INDONESIA) Jovialco Sasongko; Marlina Widiyanti; Taufik Saggaff
JEMBATAN Vol 12, No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i1.3123

Abstract

This study aimed to analyze the reaction of capital market on stocks of mining sector to the political events of the announcement of Indonesia President on 22 July 2014. The population used in this study were stocks of mining companies listed on the Indonesia Stock Exchange period 15 July 2014 - 5 August 2014 as many as 40 companies and selected a sample of 28 companies, the sampling technique used was purposive sampling. Capital market reaction measured by Abnormal Return and the examination of market reaction used event study analysis techniques. The results of the study with One-Sample T Test showed a significant Abnormal Return is happening around the announcement. The study didn’t find any significant differences in average abnormal return before and after the event by using Paired Samples T Test. The implication of this research is the investor should choose wisely stocks will be invested by considering the risks that may occur, so it will still earn returns when going on an event that affects the market.Keywords: Capital Market, Event Study, Abnormal Return
PENGARUH SALES PROMOTION, PERSONAL SELLING, DAN VISUAL MERCHANDISING TERHADAP PERILAKU IMPULSE BUYING KONSUMEN MATAHARI DEPARTMENT STORE PsX PALEMBANG Apria Sari; Ahmad Widad; Aslamia Rosa
JEMBATAN Vol 12, No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v12i1.3124

Abstract

This research aimed the impacts of promotion strategy on consumer impulse buying behavior at Matahari Department Store in PsX Palembang. The variables used in this research were sales promotion variable (X1), personal selling (X2), visual merchandising (X3), and impulse buying behavior (Y). This research was descriptive causal research. The population of this research were all of people who had ever done impulsive purchasing at Matahari Department Store in PsX Palembang, at least three times in a year. The number of respondents were 100 people. The analysis result showed that sales promotion variable (X1), personal selling (X2), and visual merchandising (X3) simultaneously had significant influence on consumer impulse buying behavior. The results of t test showed that sales promotion variable (X1), and visual merchandising variable (X3) had significant influence on consumer impulse buying behavior, whereas personal selling variable (X2) had not significant influence on consumer impulse buying behavior. The most dominant variable that influence consumer impulse buying behavior was visual merchandising variable. Overall, the sales promotion variable (X1), personal selling (X2), and visual merchandising (X3) had contributed 21.8% to impulse buying behavior at Matahari Department Store in PsX Palembang consumers and another 78.2% had influenced by the other variables.Keyword: Sales Promotion, Personal Selling, Visual merchandising, Impulse Buying

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