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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI PERSEPSI KONSUMEN DALAM PEMILIHAN BIRO PERJALANAN UMROH DAN HAJI KHUSUS Mohammad Savier Azmy; Asnan Furinto
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Purpose of research is to identified the factors which influence the consumer perception in choosing Biro Perjalanan Umroh and Haji Khusus with moderating experience variable of Hajj and Umra. The factors that can be identified are Brand Equity, Guide, Reference, Quality Offering, Confidence Benefit, Special Treatment Benefit, Social Benefit, Religious Congruence as a independent variable, and Perceived Comfort, Perceived Affiliation as a dependent variable. The method that will be use is Analysis Factor method and linear regression with software SPSS 11.0. Result of research is after repeated the analysis factors with rotation, and then formatted 3 factors such as: Attributes factors: Brand Equity, Guide, Reference, Quality Offering and Confidence Benefit Search of Community Factors: Religious Congruence and Perceived Affiliation. Exclusivity Factors: Special Treatment and Perceived Comfort Brand Equity variable, Reference, Quality Offering, Confidence Benefit and Special Treatment Benefit was proven influencing Perceived Comfort variable.  Whereas variable Guide wasn’t proven influencing Perceived Comfort variable. Religious Congruence variable was proven influencing Perceived Affiliation variable. Whereas Social Benefit variable wasn’t proven influencing Perceived Affiliation variable. Guide variable, Quality Offering and Confidence Benefit for experienced consumer in Umra and Hajj wasn’t proven influencing more Perceived Comfort, comparing with inexperienced in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. Social Benefit variable for experienced consumer in Umra and Hajj (Experience of Hajj & Umra) wasn’t proven influencing more Perceived Affiliation, Comparing with inexperienced consumer in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. 
THE EFFECTS OF BRAND ENDORSEMENT, POPULARITY, AND EVENT SPONSORSHIP ON CONSUMER PRE-PURCHASE ATTITUDES IN JAKARTA Daniel Hendrasaputra; Andy Lunarjanto
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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It aims to investigate the individual and collective effects of Brand Endorsement, Popularity, and Event Sponsorship on consumer perceived quality, uniqueness, manufacturer esteem, and corporate citizenship. This research uses Frequency Analysis, Descriptive Analysis (Mean and Standard deviation), Independent Samples T-Test, ANOVA and MANOVA It suggest significant main effects for both popularity and sponsorship cues, with popularity affecting perceived quality, uniqueness, and manufacturer esteem, and sponsorship affecting manufacturer esteem and corporate citizenship Popularity is the most managerially useful, because it can give significant effects on perceived product quality, uniqueness, and manufacturer esteem. Sponsorship can give significant effects on corporate image, represented in manufacturer esteem and corporate citizenship.
CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION Wahyu Adhi Nugroho; Luki Safitri Wihandoyo
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Buying processes in grocery shopping involve many factors relating to the final decision of the consumers and those aspects influence Consumer Perceived Value and their buying behavior on deciding which type of product they would buy. Store brands existence as an option in today modern grocery shopping have an important position in retail strategy nowadays and the role have increased during the development of modern grocery stores in Indonesia. Therefore, understanding store brand buyer behavior is an essential topic for marketers and researchers. Demographic Profiling, Mean Value Analysis, Crosstabs Analysis, Reliability Analysis, Factor Analysis – Principal Component Analysis (Varimax Method), Multiple Linear Regression are used in this research. Dominating, significant variables revealed, pattern of relationship showed. In overall, the findings shows that consumer’s perceived value contribute positively to their perceptions of store brands and the better knowledge on the aspects of store brand products due to their past experience in purchasing the items lead to positive perceptions which eventually will lead to good possibility for them in re-purchasing store brands products in the future.
COUNTRY OF ORIGIN STEREOTYPING AND CONSUMER ETHNOCENTRISM IN THE INDONESIAN AUTOMOBILE INDUSTRY Filipus Rahmat Winata; Dahlia Darmayanti
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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To identify consumer stereotypical image in the Indonesian automobile Industry toward three countries of origin which are Japan, Germany, and America and to measure consumer ethnocentrism and preference toward Completely Build Up (CBU) imported car and locally manufactured/assembly car. Research method will employ quantitative data collection method using two administered questionnaires with bipolar pairings evaluation via convenience sampling. Total respondents will be 300 peoples whom had purchased a new first hand passenger car in the last 24 months. Data analysis is conducted using SPSS software version 16 through descriptive analysis, independent t-test, and factor analysis. CETSCALE method will be applied to measure the consumer ethnocentrism. There is a significant difference in the each country’s product evaluation. However the differences might not be affected from country bias due to the multi attribute evaluation scheme implemented (Johansshon, 1985 and Akaah and Yaprak, 1993). In addition, differences also occur among the brand knowledgeable and less brand knowledgeable consumer and so does regarding demographics diversity although only some are significant. Consumer ethnocentrism scale enables to generate three factors from the 12 ethnocentrism variable measurers. Country of origin stereotyping does exist in the Indonesian automobile industry. Japanese car which is the market leader in the market today in term of sales has the most favorable evaluation in service and engineering, fuel economical and as providing good value for money products. While Germany car still remains as producing luxurious car which strong in performance, power, reliability, comfort, and great pride of ownership though American car is the least being evaluated. Indonesia consumer seems to be reasonably ethnocentric, CBU imported products are perceived as slightly in better quality and prestige but obviously more expensive, however Indonesia consumers are somewhat still prefer to purchase locally manufactured/assembly car.
INDUSTRIES AWARENESS ON KOTRA AND THEIR PERCEPTION ON KOTRA SERVICE QUALITY Harry Istianto; Dimas Haryo Pribadi; Firdaus Alamsjah3
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Since 2008, KOTRA Indonesia has focused its strategy on the customer satisfaction enhancement, both in the origin country and destination country. However, there hasn’t been any adequate research to achieve a better understanding of how Indonesia market perceived KOTRA. Further more, there is a concern that Indonesian companies might not very familiar to such international promotion agency like KOTRA regardless the longstanding existence in Indonesia. The main objectives of this thesis are to measure the industries awareness on KOTRA, and how they perceive KOTRA service quality. Methods are using questionnaire and measurement using statistical through mean scores. Complimentary data on import-export volume is also deployed. Results show that industries which are not KOTRA’s customers are not familiar with International Promotional Agencies. Further more, all of Non-KOTRA Customers respondents do not know about KOTRA. However, KOTRA Customers have good understanding in IPA with a very good perception on KOTRA’s service quality. Recommendations given are strongly on the brand awareness building through promoting image and association with Korean products
THE ROLE OF EMOTIONAL SATISFACTION IN SERVICE ENCOUNTER FOR DEPARTMENT STORES IN JAKARTA Theresia Tanihaha
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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The paper examined the role of emotional satisfaction in service encounters.  Specifically, this study seeks to investigate the relationship between emotional satisfaction and key concepts such as service quality, customer loyalty, and relationship quality and clarify the role of emotional satisfaction in predicting customer loyalty and relationship quality. In doing so, this study used data from sample survey of 320 Jakarta retail customers concerning their evaluation of shopping experience to address the issue.  Descriptive analysis, mean value analysis, independent t-test, ANOVA, and linear regressions were used in analyzing the data. The results showed that service quality was positively associated with emotional satisfaction; emotional satisfaction was positively associated with both customer loyalty and relationship quality.  Further analysis revealed that customer’s feeling of being to be pleased is an important indicator of the overall service experience and relationship quality. This study implied that managers of department stores in Jakarta needed to focus on improving and maintaining service quality and enhance the shopping experience such that it resulted in the feeling of being pleased.
STUDI KESENJANGAN ANTARA TINGKAT KEPUASAN PELANGGAN DENGAN TINGKAT KEPENTINGAN LAYANAN PADA BLITZ MEGAPLEX DI JAKARTA Grace Hartanti; Asnan Furinto
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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The pursuit of customer satisfaction toward service quality is a simple and yet inevitable effort for companies in the service industry. Customer satisfaction is expected to impact customer loyalty which materializes as among others, the spread of word of mouth, creating more customers and bringing more profits for the company. The common problem in the area of customer satisfaction and service quality measurement is the existence of gap between what the customers expect to receive and what the company eventually delivers to them. Another possible gap is on the types of service attributes. Those attributes which are deemed important or unimportant by customers are sometimes (if not most of the time) different from what company perceives to be important or unimportant. To complicate the picture further, there are also difference of perspectives between member and non member customers. Blitz Megaplex is a service company, providing one stop entertainment-beyond movies, to their customers. This research aims to provide insights to Blitz management as to on what dimensions of service quality they shall put more emphasize on. Using combination of explorative and quantitative approach to collect data, the author further employs IPA (Importance-Performance Analysis) framework to analyze the findings. It is found that there are significant gaps at the three locations of Blitz Megaplex (Grand Indonesia, Pacific Place, Mal of Indonesia) in Jakarta. Blitz shall focus on important dimensions (as rated by customers) whereby its performance is falling below customer expectation, and shall reduce its efforts of improving unimportant dimensions even though it is performing way above customer expectation.
ANALISIS STRATEGI BISNIS DENGAN MENGGUNAKAN PENDEKATAN METODE BALANCED SCORECARD PADA PT. XYZ Satria Widyatama Ramelan; Purnomo Sidhi; Muhril Ardiansyah
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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PT. XYZ established in 1986 by the idea of PT. B as the first foundry company in Indonesia and made a business partnership with PT. K who has access to the automotive spare part component technologies. To know and improve the company performance, therefore the research is held on PT.XYZ with balanced scorecard method. With the approach and result from the Balanced Scorecard method, there by, a strategic planning can be made for the company, so the company could analyze their performance with the external business condition, so the company can compete in automotive industry. The method used for this research is descriptive method with case study research. The qualitative data achieved by translating company vision and mission to be measureable and fit into the four balanced scorecard perspectives, then the quantitative data achieved by evaluating the financial ratios. For the research samples are 98 employees and 5 main customers of PT. XYZ. The result of balanced scorecard method is implemented to the SWOT analysis (Strength, Weakness, Opportunity, Threat), for strategic action. According to the SWOT analysis the company position in ST (Strength, Threat) zone, which is support the diversification strategies. The strategies might be useful by the company are concentric diversification, market penetration, and efficiency strategy. The IE matrix showed quadrant 1 for the company position, which mean that the company is in the growing position. With the applied strategies action, the company progress can be achieved and able to maintain the existence in the automotive industry.
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA Muhammad Muhammad; Edi Abdurachman
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Globalisation era has commitment a new opportunity and business challenge for companies in Indonesia. On one side, globalisation era expand product market from companies in Indonesia and on the other side that situation has created the competition which more tight between domestic company nor multinational companies. One of the industry who has very tight competency is cdma phone card or telecommunication industry. Indonesia currently has 5 (five) companies in that industry: Bakrie Telecom, Indosat, Telkom, Sinar Mas Group, and Mobile 8. The thesis has objective to do some research on the elements of brand equity from 6 (six) cdma phone card merk who have accomadated by that companies. The benefit from this research is to give some information for readers about which cdma phone card product who has most brand awareness, brand association, brand loyalty, and brand perceived quality. This hypothesis will use independent method T-Test sample, Paired Sample T-Test, and Cohran Test. The result from every elements found Esia card product is the highest score level from brand awareness, cheaper from telephone and sms, and the highest score from brand loyalty is Starone card, the highest score from brand perceived quality based from performance and importance is Starone card.
STRATEGI CHANGE MANAGEMENT UNTUK MEMPERCEPAT IMPLEMENTASI PENGGUNAAN APLIKASI PERANGKAT LUNAK BERBASIS OPEN SOURCE: STUDI KASUS KEMENTERIAN NEGARA RISET DAN TEKNOLOGI Muhamad Amin; Richard Kumaradjaja
Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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One of the reason background why Indonesia more seriously in controlling the statute that related Intellectual Property (HAKI) , its because of Indonesia had in Priority Watch of World Trade Organization (WTO) as a country with the most violation of HAKI. To reduce that violation done by individual or group its issued the statute of copy right in 2002. Related on that to reduce the piracy especially on software its has done the declaration on June 30, 2004 and its called Indonesia, Go Open Source! (IGOS) signed by 5 (five) minister at that time and they are minister of national education, minister of law & human right, minister of communication and information, state minister for empowerment apparatus, and state minister for research & technology. The underlay objective on IGOS program gives the knowledge to society that there are software alternative based on open sources that could used and developed beside the piracy software that used by some people. As one of the decelerator IGOS program, state minister for research and technology, would give example to use application software based on open source, therefore Kusmayanto Kadiman as a new state minister instructed to software migration in state ministry for empowerment apparatus environment. There are many problems that faced by technical team. From external environment there are also opportunity aspects and threads that must be faced. From result of research towards those aspects above basically it could formulated the management strategy to faster this migration process.

Page 11 of 19 | Total Record : 182

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