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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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WOMEN’S ECONOMIC INCLUSION – A CALL FOR COLLECTIVE EFFORTS Wulandari, Roosalina
Journal of Business Strategy and Execution Vol 10, No 1 (2018): Published in June 2018
Publisher : Bina Nusantara University

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Abstract

Being half of the population, there is no doubt that women significantly contribute to civilization. For centuries, men and women have been complementary to each other as we try to fulfill the expected gender roles constructed and assigned by the community. In many cultures, patriarchy has been the one dominant ideology that has shaped how the community perceived and constructed stereotyped gender roles, to the extent that this gender role covers areas that should have been equally shared by both genders. As men thrived to be leaders of the pack, designed with masculine themes and expected to be the protectors of women, the other gender has been living with a prescription of domestic values with less powerful attributes.This imbalanced role then translated into many areas of social function, and was disadvantageous to women. In a strongly incorporated patriarchal culture, women struggled to be able to break the perceived glass ceilings that were defined by patriarchy and believed in by both genders.This paper focuses on how the gender role plays part in women’s capacity to contribute in the economic growth, one of the areas that is traditionally not assigned to the gender role and yet has experienced shifting. This paper will employ a literature review approach to examine the contributing factors that promote or hinder women’s economic inclusion. The review echoes findings on how patriarchy, education and government policies play an important part to ensure the sustainability of women’s economic inclusion. To conclude, some recommendations are provided on how policies should be reviewed to address existing women’s economic contribution, both in the labor force and in care-work in the household.
AN EMPIRICAL STUDY OF THE DRIVERS OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING (SHORT MESSAGE SERVICES) IN INDONESIA Anabelle Paramita Ratihayu; Lita Agustina; M. Farhan Baihaqi; Andreas Raharso4
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Today, mobile marketing has been used for ‘a new media’ to advertise any marketing campaign for the company. In Indonesia, we can find a lot of mobile marketing campaign via mobile device and usually mentioned as SMS advertising. Many researchers have proven how good the effect of mobile advertising, the acceptance, and also consumers’ attitude of the impact of SMS advertising. In this paper we explore and do the research about the consumers’ acceptance toward advertising via mobile device. In addition, for the research we use several variables that were: consumers’ utility, consumers’ utilization of contextual information, consumers’ control, consumers’ sacrifice, consumers’ trust, and the last is frequency of exposure about the mobile advertising itself. This research is done using questionnaire to find out the Indonesian customer acceptance toward mobile advertising via mobile device. The result of this research tells that customer utilities, contextual, control, sacrifice, and trust of the SMS advertising are significantly affecting the acceptance about receiving mobile advertising; The frequency of exposure from SMS advertising are not significantly affect the customer acceptance toward mobile advertising via mobile device. With this result mobile advertising via message can deliver effectively and meet the company objective. Thus based on this research our prejudice about consumer acceptance in Indonesia mostly proven that consumers’ perceived utility, perceived contextual, perceived control, trust, perceived sacrifice are have significant correlation within the customer acceptance but for frequency of exposure did not have enough evidence to accepted and did not have significant correlation between consumers’ acceptance.
ANALISIS DAN PERUMUSAN STRATEGI MARKETING UNTUK MENINGKATKAN BRAND AWARENESS PRODUK ICE CREAM NEW ZEALAND NATURAL Angeline Angeline; Irma Patrisia2; Putri Ramadhyta; Bun Sucento
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Ice cream is a favorite’s snack for all ages. Societies are willing to spend their money to have premium ice cream. They are willing to buy premium ice cream at quite expensive prices.  Nowadays many brands of premium ice cream are introduced in the market and cause the competition to be tighter. Because of that, effort to keep the new customers is more important then to collect the new customers. Ice cream companies spend extra efforts to develop customer’s satisfaction for getting customer loyalty. In facing the tight competition in this industry, an ice cream company that produces ice cream with the brand of New Zealand Natural formulates a marketing strategy to develop brand awareness. The analysis in this study is based on five competitive forces analysis, marketing mix, and STP. Finally, this study also advances some suggestions to improve the strategy.
PROSES AKUISISI SOFTWARE DI PT. MANULIFE INDONESIA Revo Agri Muis; Sartika Wulansari; Richard Kumaradjaja
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Technology developments open the opportunity to develop faster and more capability in computing.  These matters create the demand for new computing; especially demand for more capable application systems. Therefore, it is imperative for all organization to keep competitive and up to date systems. Ignoring these requirements leads toward reliance on application vendor, off which, by the time, will be obsolete and/or the vendor support will eventually be ceased to exist. Manulife Indonesia, one of the biggest insurance companies in Indonesia, has attempted to apply the right technology and the right strategy to support the Business objectives and strategies. Manulife Indonesia also has to apply up to date information technologies in order to support the business needs and to be the market leader in Indonesia. The purpose of this study is to identify whether information technologies management at Manulife Indonesia confirms with the one recommended by CobiT (Control Objective for Information and Related Company). CobiT aims to harmonize Business purposes and information technology purposes. This study, using  Boston Market Theory, also attempts to identify market share and market growth of Manulife Indonesia in the Life Insurance industry in Indonesia, so that the technology implication of the market positions can be in line with Business purposes for strengthening the positions in the market.
ANALISIS STRATEGIC FLEXIBILITY DAN PENERAPAN STANDAR EURO 2 TERHADAP PENGEMBANGAN PRODUK: STUDI KASUS PT. PANTJA MOTOR-ATPM ISUZU Robertus Tang Herman; Muh. Panji Manggala; Adrianto Sutjiadi; Ahmad Mukhlis Yusuf
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

During the tight competition in automotive market in Indonesia, all car producers are demanded to adopt a competitive strategy to retain or to enlarge their market shares. In Indonesia, the size of the car market has been steadily decreased since 2006, commercial cars sales decreases by 60 percent. Premium car sales go down by 40 percent. (Gaikindo, 2006) While some players in the automotive industry is still optimistic, the opposite view happens with Isuzu producer. The problem is not only decreasing national cars issue but also the release of a regulation regarding standardization of vehicle emission. This regulation states that Euro 2 standardization will be applied starting January 2005 for new vehicles, and for existing cars, it will be starting in January 2007. Isuzu may change all its product line up, especially concerning for their product development to align with government rules about Euro 2 standardization, however, this moves will affect for sale price, new product investment and consumer preferences. The problem that facing Isuzu is that how to compete in the middle of decreasing cars sales and how flexible the strategy is in its implementation and what decisions should be taken regarding the Minister Environments Decision about gas emission from so that the company still can survive and compete in market by providing quality services for the consumer. This study also provides some recommendations to face the aforementioned matters above.
DAMPAK TAYANGAN EKSKLUSIF LIGA INGGRIS TERHADAP BRAND IMAGE ASTRO TV Adam Haris; Budi Darmadi; Yusman Novyanto; Amalia E. Maulana
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Indonesia is a potential market for TV industry. The existence of pay TV in Indonesia has given an alternative by presenting new and attractive programs. Pay TV also provides more comforts in watching TV with infrequent commercial breaks during the program. However, up till now a hand-full of Pay TV operators still cannot penetrate the potential market in Indonesia despite of their potential development. Each operator advertises their distinctive programs trying to catch customers as many as they can. For example, PT. Direct Vision (Astro TV) bought an exclusive broadcasting right for the English Football League (EFL) during 2007-2008. With this EFL program, Astro TV enjoyed an increase in their new subscriptions. But, this exclusiveness had made the free-to-air TV watchers lose their favorite TV program, and thus caused pros and cons in the society through some controllable and uncontrollable media (consumer generated media). An interesting research question may then arise such as “What are the impacts of the exclusive English Football League program onto the Astro TV Brand?”. This study uses an netnography method, which is a qualitative research method by researching through internet media such as blogs, mailing lists and on-line chattings (Consumer Generated Media). It aims to find insights on how soccer-fans society behave towards the exclusiveness in broadcasting the EFL by Astro TV. Results from the analyses shows and recommends that Astro TV should continue to broadcast the EFL  programs and focus in developing a large potential market in Indonesia.
MANAJEMEN STRATEJIK PADA PERUSAHAAN GITA GROUP Fransisko Gemanta Poerba; Christina Ayuningtyas; Irham A. Dilmy
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Gita Group Company, consisting of PT. Sagita Raya Transport Service, PT. Gita Terminal Sarana (GTS) dan PT. Gita Tata Ekspresindo (GTE), is having significant problems in which the management feels the needs to conduct evaluation, alteration and repairment in some areas. The purpose of this project is to find what and where the problems actually are and give suggestions to the management on how to solve them. Results shows that there is no clear line to limit and standardise the management policies, an almost non-existence of routine evaluations such as work evaluation and financial evaluation, standard operational procedures, and unclear pricing-cost-service management as well as no definitions of the company’s vision and mission. Therefore, suggestions will be made by presenting steps that are possible to be implemented within the internal management starting from planning and formulating necessary changes and standardisations, communicating and applying these changes to directing the company towards its targets or goals.
ANALISA FAKTOR YANG MEMPENGARUHI KONSUMEN SES AB DALAM PEMILIHAN MEREK KOPI BUBUK DI DKI JAKARTA Faisyal Faisyal; Ina Agustini Murwani
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

This research has two main purposes, that are to identify attributes influencing consumers in choosing a coffee brand and to know the perceptual coffee map in current market. Data for these research were obtained from a structured questionnaire with about 150 correspondents in DKI  Jakarta whose age ranged from 20 – 50 year-old with SES AB. The statistical techniques used in this research were descriptive statistics, correlational analysis, and correspondence analysis. Some attributes influencing consumers in the selection of instant coffee, starting from their level of significance, include taste, easy to get, achievable price, made from chosen coffee seeds, good aromatic, available in sachettes, refined coffee powder, make awaking, popular brand, and interesting advertisement. From perceptual map above we can see that some of coffee brand have almost same attributes in coffee consumer. Perception for ABC mocca coffee is coffee with delicious taste and always available in sachette. Perception for Kapal Api milk coffee is coffee with interested advertising. Perception for Kapal Api special and ABC coffee plus is populary brand. While, Kapal Api special mix perceptioning by society is coffee with effectively make awaking. Singa Coffee, Ayam Merak coffee and Torabika have same characteristics are  refined coffee powder and easy to get. Lastly, Torabika Duo + susu coffee and Kapal Api Mocca have same characteristic is delicious taste.
PENGEMBANGAN STRATEGI PEMASARAN BARU PADA PT. SIMEX PHARMACEUTICAL UNTUK MENINGKATKAN BRAND AWARENESS PRODUK VIPRO-G Andry Kusnadi; Ryan Sastradihardja; Frida Findriani; Timotheus Lesmana Wanadjaja
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Nowadays, along with development of technology and industry, pollution getting rises until healthy issue blossom out in Indonesia. A pharmacy company named PT. Simex Pharmaceutical tried to give solution by make a healthy product named Vipro-G with special quality for repairing damage or endotel vascular dysfunctional because of smoke pollution and also for society health. . Since 2006, PT. Simex launch Vipro-G in sachet’s which allocation for all society, not only for smoker. But then the image from Vipro-G is medicine for very active smoker, until PT. Simex Pharmaceutical has to decide right marketing strategy to displacement opinion which attribute to the Vipro-G and straight of their brand awareness. See the purpose from this thesis is one of graduated requirement to have Magister Management title and finishing Post Graduate Program at Universitas Bina Nusantara, also do to develop new marketing strategy for PT. Simex Pharmaceutical especially for Vipro-G marketing product. Method that we used for produce right marketing strategy to change PT. Simex position is by observation in marketing area with purpose to have information about current marketing strategy that used by PT. Simex, Affectivities Analyzing, and propose some new marketing strategy idea based on theory method of marketing strategy which equal for Vipro-G product. From several analyses that we have done, there are some marketing strategy and tactics from PT. Simex Pharmaceutical that still can re-new to achieve maximum result. Most of new marketing strategy that we propose is purpose to educated market intensively about Vipro-G and its function, because we found that most of society don’t know what is Vipro-G and its function.
PERENCANAAN STRATEGI PEMASARAN DALAM PELUNCURAN PRODUK BARU DENGAN MEREK “EXO COFFEE” PADA PT. JAMU PUSPO INTERNUSA Windu Mukti Winahyu; Efendi Tjendera; Reuben E. Gutierrez; Jimmy Sadeli
Journal of Business Strategy and Execution Vol. 1 No. 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Nowadays business rivalry going tightly and push the company to planning innovative marketing strategy. Speedy business world change situation in this globalization era will affecting successes level for a company in the past was not guaranteed the successes in the future. In order to compete and hold out, focusing activity and company business process have to concentrate in dynamic customers needs until purpose of filled customers needs and customers satisfaction will completed. Because of that historical background, we choose Group Field Project at PT. Jamu Puspo Internusa. The purpose that Group Filed Project want to achieve are to give more innovative marketing strategy based on society dynamic changes to arrogate and defend  the EXO COFFEE market. Analyze and information obtained and limited in Jakarta and nearly area. Kind of research is doing by giving questioner and sample product to 300 responder. Result and conclusion from these researches are about information of consumer behaviors concerning to instant coffee products and information about strengthen and weakness of EXO COFFEE product see based on current marketing concepts. And the end, based on received and refined data, we conclude that a strategic marketing planning will arrogate market, brand awareness and market educated from EXO COFFEE special quality.

Page 10 of 19 | Total Record : 182

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