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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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PENGARUH GAYA HIDUP TERHADAP ADOPSI PRODUK BERTEKNOLOGI TINGGI PADA KONSUMEN DI INDONESIA Evi Rinawati Simanjuntak
Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Due to the rapid advancement in technology, high-technology products proliferate faster in terms of variant, functionality and sophistication. Consumer adoption on high-technology product becomes very important to understand. Based on the framework in Technology Adoption Model (TAM), the researcher examines the impact of consumer’s lifestyle toward high-technology product adoption, in the context of Indonesian consumers. The data was collected using survey (online and paper-and-pen) and analyzed using Structural Equation Modeling (SEM). Findings show lifestyle per se does not directly affect customer’s intention to adopt without perceived usefulness. In this research, Internet involvement and e-shopping preference do not contribute to the forming of perceived usefulness of high-technology products; however these two dimensions will affect intention to adopt through perceived ease-of-use. The author provides several managerial implications associated to the above findings.
ONLINE BEHAVIOURAL INTENTIONS: AN EMPIRICAL INVESTIGATION OF ANTECEDENTS AND MODERATORS Rini Setiowati; Natalia Dermawan
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

The objectives of this paper is to  recognize, confirm and  evaluate the underlying factors toward behavior intention of  Indonesian online shoppers; specifically the antecedents including perceived online reputation, banner advertising, perceived online security, perceived reliability, appearance, site design,  and website presentational consistency. Questionnaires were posted through online survey targeted to 200 respondents. The data collection methods and variable measures were discussed. Zero-order correlation and regression analysis were conducted to evaluate whether the antecedents and moderator have relationships with the online behavior intention. Analyses found that perceived online security was the only antecedent variable that directly and positively associated with behavioral intentions. The study also found that perceived switching costs did not moderate the links between those variables, whereas perceived switching inducements moderated the links between banner advertising and perceived online security to online behavior intentions.
THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST: AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES Tara Farina; Feranita Feranita
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

To uncover how COO and perceived risk affect the initial trust in service industry; and to compare these effects across two service industry – high risk versus low risk. A total of 180 respondents were evaluated with different combinations across 2 service industries. The research findings confirmed the effect of country of origin and corporate reputation on initial trust and the relationship between perceived risk and COO. Before engaging to a service, respondents put into considerations for COO and corporate reputation. COO effect may differ across different service industry.
AN ANALYSIS ON CUSTOMERS’ LEVEL OF EXPERIENCE TOWARD SATISFACTION, IMAGE AND LOYALTY IN PEOPLE BASED SERVICE INDUSTRY, IN PARTICULAR SALON INDUSTRY IN JAKARTA Lydia M. Iswara; Stephanie Astri Suryani
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

The research was conducted to analyze the effect of customers' level of experience towards their satisfaction, image and loyalty in hair salon industry in Jakarta, which was adapted from the research done by Brunner, Stocklin, & Opwis in 2008. Data collection method used in gathering 300 questionnaires was email, social networks approach and store intercept interview. The data gathered were then analyzed using Descriptive Analysis, Correlation Bivariate, ANOVA, T-test, Mean Value Analysis, and Multiple Regressions. The result indicates that there was positive relationship between satisfaction, image and loyalty. The role of experience was also proven exist although its existence was resulting in a different way from the previous study. In this study, total satisfaction was verified as the general indication for loyalty, while role of experience existed where new customer paid more attention for transaction specific satisfaction and experienced customer put more consideration on cumulative satisfaction. New customers were proven to have different views towards satisfaction, image and loyalty compared to experienced customers. Therefore, hair salons need to differentiate their strategies between new and experienced customers.
ANALISIS PERSEPSI PENERAPAN MODEL ORGANISASI PEMBELAJARAN DI PTN “X” Sri Bawono; Sjafri Mangkuprawira; Heny K. Daryanto2; Ma’mun Sarma
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

PTN “X” as a higher educational organization, has developed its capacity to grow and learn into a world-class university.  Learning Organization by Senge (1995) is an organization that continually expand their capacity to create the future with innovation strategy, namely to change ideas (ideas) into something useful for the organization and its environment, by engaging individuals and teams that exist. There are five disciplines as the concept of learning organization: personal mastery, mental model, shared vision , team learning and  system thinking.Nowadays, PTN “X” has applied an organizational learning and it came up into several unpleasant results. The main problems were mainly due to deficiencies and constraints in human resources. There are no clear guidelines on the internal organization of PTN “X”. This research is correspondingly made in pursuing objectives to analyze the perceptions of respondents regarding the application of organizational learning in the PTN “X”. There are four principles that has not been fully executed, mental models, system thinking, shared vision and team learning while, personal mastery rated well.
MENINGKATKAN KUALITAS PADA PROSES PENGISIAN PULSA ELEKTRIK DENGAN MENGGUNAKAN METODE SIX SIGMA Johnny Harjono; Jeddy J. Sardjono
Journal of Business Strategy and Execution Vol. 3 No. 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

In globalization era recently, communication became a very important needed, not only a few industries engaged in telecommunications to compete getting a lot of customers, it is also done by the distribution industry of electrical pulses, one of them is GrahaPulsa.com. GrahaPulsa.com should notice to customer satisfaction in the process of charging the pulse. Recently GrahaPulsa.com has problems which is the slowness off reload transaction processing, thereby affected customer satisfaction. This significantly effect in the sales process pulses. Therefore, is used a concept called "Six Sigma" that seeks to reduce the potentially become a problem and also to improve the quality of the pulse charging process to make it better. The measures contained in the Six Sigma Define - Measure - Analyze - Improve - Control (DMAIC). The solution is obtained by making the process of perfecting the technology and procedures within the company that are directly related to the electrical pulse charging and control process, so the process improvements that have been made can be maintained and to prevent the defect does not happen again and to improve the quality of the process of charging electric pulse. Six Sigma is proven to improve the quality of charging electrical pulses by increasing the speed of the charging the pulse at GrahaPulsa.com.
HOW COMBINATION OF RETAILER’S RELATIONSHIP EFFORT COULD CREATE LOYAL CONSUMER RA. Indah Sekar Arum; Asnan Furinto
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

This study develops and empirically tests a model for examination of the impact of different relationship efforts made by a retailer (financial bonding, social bonding, and structural bonding) on key relationship marketing outcomes (trust, relationship commitment, and behavioral loyalty) as relationship duration and product involvement are used as controllable variables in a relationship marketing system. A study in education services from XYZ Company, in Taiwan. The purpose of this study is to test the effects of relationship duration and product involvement, to summarize existing evidence about the behavioral sequences of relationship efforts and relationship outcomes at the individual consumer’s level. The methods of this study use simple linear regression, multiple linear regressions, One‐Way ANOVA, crosstab analysis, descriptive analysis, frequency analysis. Specifically, the results show that relationship duration does have positive influence on consumer behavioral loyalty, and so does product involvement on relationship outcomes. Consequently, managers and employees of retail companies need to be trained, motivated, and rewarded for making relationship efforts to regular consumers.
THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT Mas Kemal Rausyan Fikri; Ahmad Seiichi Ramadhan
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to investigate whether the elements of menu design have a significant effect on customer purchase intention in Waroeng Mas Kemal Restaurant, thus providing better comprehension regarding the implementation of menu design elements related to customer purchase intention. The study employs a questionnaire as the main data collection, which addressed the customers who ate at Waroeng Mas Kemal Restaurant within a two month period. The questionnaire contains questions and statements regarding the customers’ general information, as well as their opinion towards the menu design. The gathered data was later analyzed using multiple regressions technique. Purchase intention is affected by menu design variables, in which the menu’s cover design has the highest contribution, followed by font style and description. Meanwhile, pictures and sizes do not have any effect towards customer purchase intention. The study suggests, the restaurant management need to develop better menu design, especially focusing on the menu’s cover design, font style and description in order to increase sales and profits for their restaurant.
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND SERVICE (EMPIRICAL STUDY AT CELEBRITY FITNESS JAKARTA) Robert AB; Cindy Prishila Wowor
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to investigate technical competence and relational competence as element of service quality (Lagrosen, 2007) contributes in customer satisfaction development. In addition the study aims to investigate the contribution of customer satisfaction to service loyalty which measured by three elements, behavior, attitude, and cognition.. This study use a combination of two research designs; descriptive and causal research design. The empirical tests using a structural equation model to support the research hypotheses. The data is collected from questionnaire, which are distributed at Celebrity Fitness in Jakarta. The research findings show that technical competence and relational competence, as a dimension of service quality has a positive relationship towards customer satisfaction. Findings also show that customer satisfaction has a positive relationship towards service loyalty. The last finding shows service loyalty is known as a multidimension structure with three dimension: behavior, attitude, cognition. This research does not compare other fitness centers. For the further research, the researcher can conduct a research in some fitness centers as a subject. It probably can be found new inventions dealing with customers’ attitude towards service quality that has a huge effect to the customer satisfaction and service loyalty. A useful foundation whereby practitioners can appreciate the importance of service quality, developing and maintaining service quality and also useful for managers of fitness companies when designing and managing fitness business. This paper presents a framework of service quality, customer satisfaction and service loyalty. This paper fulfils and identified information and resources need, and offers practical assistance to academics and practitioners in the field.
ANALISIS DAN PERANCANGAN SISTEM E-PROCUREMENT PADA PT. XYZ Teuku Adriansyah Akhmad; Dimas Apriano; Edi Abdurachman
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

Digital technology and the Internet are very useful especially in data processing and communication. We examined the utility of this technology to improve the effectiveness and efficiency of the procurement system that we proposed to be used in the activities of the company PT. XYZ. PT. XYZ is in the business of machining high precision metal goods, producing precision products (safety parts) in the automotive industry, in huge numbers. We studied how the procurement system runs at PT. XYZ and determined that it could be more effective and meet objectives more efficiently by achieving precise specifications, with the right quantity, at the right time and the right price (most competitive). We obtained material for the development of the system that led to the proposal to use the procurement system with the utilization of internet technology, which we refer to as the E - Procurement system (Electronic Procurement) that we designed using the stages of the "waterfall“. Our hope is that this proposal could be utilized in PT. XYZ to support and strengthen its competitiveness and enable it to make greater contributions to the Republic of Indonesia.

Page 13 of 19 | Total Record : 182

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