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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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EMPIRICAL RESEARCH OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) TOWARDS THE CORPORATE IMAGE EVIDENCE FROM LQ45 INDEX COMPANIES Michael Evan; Dominique Razafindrambinina
Journal of Business Strategy and Execution Vol. 7 No. 2 (2015): Publish on June 2015
Publisher : Bina Nusantara University

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Abstract

The objectives of this study is to examine the effect of corporate social responsibility on Corporate Image in Indonesian companies based on LQ45 index which denoted by corporate image as dependent variable, CSR as independent variable, Return on Equity (ROE), Stock Price, Asset Turnover (ATO), and Company Size as the control variables. This study uses 43 companies listed in LQ45 Index for the period of 2010-2013 as the sample. Two companies does not have a complete annual report for 2010 and 2011, therefore, those 2 companies are removed from this research. The data analysis used is correlation analysis and multiple regression analysis. This study finds that Corporate Social Responsibility (CSR) has positive and significant effects towards Corporate Image (CI). The results for control variables show that Asset Turnover (ATO), Stock Price (SP), Return on Equity (ROE), and Company Size have no effect on Corporate Image. Corporate Social Responsibility (CSR) positively and  affects significantly Corporate Image ,while Stock Price, Asset Turnover, Company Size, and Return on Equity showed no effect on Corporate Image. If companies in Indonesia want to have a positive public perception from societies, Corporate Social Responsibility (CSR) is one of the appropriate program that could be implemented within the company.
THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISION OF MINERAL WATER IN CONVENIENCE STORE Atur Tetty Lubis; Cindy Karina Anggy Palibutan
Journal of Business Strategy and Execution Vol. 8 No. 1 (2015): Published in November 2015
Publisher : Bina Nusantara University

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Abstract

Mineral water has become a global business and Indonesia is one of the largest countries in mineral water consumption recording an average increase of 12.3 % every year since the last five years. However, the Indonesian bottled water market seems to have reached the maturity stage of its lifecycle. Because the competitive pressure is strongly increased, bottled water producers need to revise their marketing strategies.  This research attempts to examine whether contextual factors-individual and society-, brand loyalty and brand switching affect young adults’ decision to purchase mineral water in convenience store in Jakarta. Total of 200 valid respondents was collected by using direct intercept technique through print questionnaire. Multiple regression analysis was conducted using SPSS 17.0. The findings of this research indicated that contextual factors have a significant impact on the purchase decision of young-adults in buying mineral water. It also revealed that brand loyalty also affects their decision in purchasing the mineral water; their positive experience with one brand would assure their purchase for that particular brand again in the future. Similarly, brand switching significantly determines the purchase decision. The research finally concluded that all factors combined together simultaneously affect the purchase decision of consumers to buy mineral water in convenience stores in Jakarta.
FAKTOR SOSIAL DAN PERSONAL YANG MEMPENGARUHI KONSUMEN MEMBELI BARANG FASHION TIRUAN (COUNTERFEITED FASHION GOODS) Desyra Sukma Dewanthi
Journal of Business Strategy and Execution Vol. 8 No. 1 (2015): Published in November 2015
Publisher : Bina Nusantara University

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Abstract

In current time there are more rampant counterfeiting measures, both worldwide and in Indonesia. In addition to welfare, there are some social and personal factors that influence consumer attitudes towards fashion counterfeited goods. These factors are normative susceptibility, value consciousness, collectivism, and novelty seeking. Following study aimed to determine the dominant factors that influence consumer attitudes in Indonesia against counterfeited fashion goods which then also affect their willingness to purchase the product. In addition, this study was conducted to compare the attitude of buyers and non-buyers of the counterfeited fashion goods. Moreover, data collection was conducted through survey strategy by distributing a questionnaire to 126 respondents in several shopping malls in Jakarta. The data collected was then processed using several techniques, one of which was a regression analysis. The study results showed that only normative susceptibility and collectivism factors shown a positive influence on consumer attitudes on counterfeit fashion goods. The results will lead to the desire of consumers to buy counterfeited fashion goods.
SECTORAL PORTFOLIO STRATEGIES TO SUSTAIN GROWTH DURING HIGH INFLATIONARY PERIOD IN INDONESIA STOCK EXCHANGE Trisnawati Maitreya; Victor Chandra
Journal of Business Strategy and Execution Vol. 8 No. 1 (2015): Published in November 2015
Publisher : Bina Nusantara University

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Abstract

Previous studies proposed that there is negative correlation between inflation and stock return. The negative correlation is assumed driven by expectations in the increasing of nominal risk free rate return thus accelerating demand of money. This assumption is in accordance with stock valuation perspective in which lower stock valuation will move in tandem with the increase of risk free rate. Given the rising inflation in Indonesia nowadays, this research is intended to improve investor’s decision in hedging against inflation.          This research proposes asset pricing models with inflation factor by conducting portfolio using selective industry sectors approach. The intention is intended to discover hedging ability of some industry sectors against inflation. Accordingly can helps investors to improve investment decisions in stabilizing investment return throughout inflationary period. Research model is evaluated using single index model, reward-risk ratio and maximum drawdown strategy in Indonesia stock market.The result of this study based on asset pricing models with inflation factor shown that consumer, property, and basic industry sectors have the potential to provide a much better inflation hedge in highinflationary period. These sectors are positively correlated with inflation in 0.05 level of significant.
ANALYSIS METHOD OF TRANSFER PRICING USED BY MULTINATIONAL COMPANIES RELATED TO TAX AVOIDANCE AND ITS CONSISTENCIES TO THE ARM’S LENGTH PRINCIPLE (CASE STUDY: STARBUCKS CORPORATION) Nuraini Sari; Ririn Susanti Hunar
Journal of Business Strategy and Execution Vol. 8 No. 1 (2015): Published in November 2015
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to evaluate about how Starbucks Corporation uses transfer pricing to minimize the tax bill. In addition, the study also will evaluate how Indonesia’s domestic rules can overcome the case if Starbucks UK case happened in Indonesia. There are three steps conducted in this study. First, using information provided by UK HMRC and other related articles, find methods used by Starbucks UK to minimize the tax bill. Second, find OECD view point regarding Starbucks Corporation cases. Third, analyze how Indonesia’s transfer pricing rules will work if Starbucks UK’s cases happened in Indonesia. The results showed that there were three inter-company transactions that helped Starbucks UK to minimize the tax bill, such as coffee costs, royalty on intangible property, and interest on inter-company loans. Through a study of OECD’s BEPS action plans, the authors recommends to improve the OECD Model Tax Convention including Indonesia’s domestic tax rules in order to produce a fair and transparent judgment on transfer pricing. This study concluded that by using current tax rules, although UK HMRC has been disadvantaged because transfer pricing practices done by most of multinational companies, UK HMRC still cannot prove the transfer pricing practices are not consistent with arm’s length principle. Therefore, current international tax rules need to be improved.
ANALISIS PENETAPAN STRATEGI BISNIS DAN POSISI PERSAINGAN PT. WOM FINANCE JAKARTA Aditya Arta; Mohammad Hamsal
Journal of Business Strategy and Execution Vol. 8 No. 1 (2015): Published in November 2015
Publisher : Bina Nusantara University

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Abstract

Penelitian ini dilakukan dengan tujuan untuk membantu PT. WOM Finance Tbk dalam mengetahui posisi persaingan dan agar dapat menetapkan strategi bisnis untuk menghadapi persaingan. Dalam hal ini terdapat beberapa faktor – faktor penting yang menjadi bahan analisa penulis untuk menetapkan strategi bisnis, diantaranya adalah faktor harga (eff. rate), Man Power, activity dan payment point yang dimana setiap faktor tersebut akan disajikan berdampingan dengan data penjualan / sales. Ke empat faktor tersebut akan di buat mapping position dan dibandingkan dengan competitor finance company lainnya. Objek penelitian dalam penelitian ini adalah sepeda motor dengan merek Honda di Jakarta dan membandingkan PT. WOM Finance dengan beberapa competitor diantaranya yaitu: PT. Summit Oto Finance (SOF), ADIRA Finance, dan PT. Mega Finance. Penelitian ini menggunakan metode Mapping Competitive Positioning. Hasil akhir dari penelitian ini menunjukkan bahwa PT. WOM Finance Tbk Jakarta dapat melakukan strategi penyesuaian harga (eff. rate) dibandingkan dengan competitor utamanya yaitu ADIRA Finance untuk dapat meningkatkan sales Honda di Jakarta. Selain itu PT. WOM Finance Tbk Jakarta juga harus melakukan improvement terhadap peningkatan productivity CMO Honda di cabang Jakarta.
CELEBRITY ENDORSEMENT ON COSMETIC PRODUCTS AND ITS IMPACT ON SALES IN JAKARTA Juliana Berewot
Journal of Business Strategy and Execution Vol. 10 No. 1 (2018): Published in June 2018
Publisher : Bina Nusantara University

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Abstract

The raising demand of cosmetics in Jakarta has created competition in Indonesia’s cosmetics industry both for foreign and domestic companies. As a result, consumers are offered with many options of brands from different companies. This condition creates difficulties both for the customers to recognize the best cosmetic for them and for the companies to attract more consumers to use their products. In order to increase sales and to produce brand awareness, some companies using celebrities as their endorsers. The common reason using celebrities is that the messages carried by celebrities has great impact on customers rather than those carried by non-celebrities. The aim of this research paper is to find out the impact of celebrities endorsement on cosmetic products sales in Jakarta and also to find out the motives of using celebrity endorsement. The finding of this research revealed that celebrity endorsement has influenced consumers’ demand of the products thus it their sales.
WOMEN’S ECONOMIC INCLUSION – A CALL FOR COLLECTIVE EFFORTS Roosalina Wulandari
Journal of Business Strategy and Execution Vol. 10 No. 1 (2018): Published in June 2018
Publisher : Bina Nusantara University

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Being half of the population, there is no doubt that women significantly contribute to civilization. For centuries, men and women have been complementary to each other as we try to fulfill the expected gender roles constructed and assigned by the community. In many cultures, patriarchy has been the one dominant ideology that has shaped how the community perceived and constructed stereotyped gender roles, to the extent that this gender role covers areas that should have been equally shared by both genders. As men thrived to be leaders of the pack, designed with masculine themes and expected to be the protectors of women, the other gender has been living with a prescription of domestic values with less powerful attributes.This imbalanced role then translated into many areas of social function, and was disadvantageous to women. In a strongly incorporated patriarchal culture, women struggled to be able to break the perceived glass ceilings that were defined by patriarchy and believed in by both genders.This paper focuses on how the gender role plays part in women’s capacity to contribute in the economic growth, one of the areas that is traditionally not assigned to the gender role and yet has experienced shifting. This paper will employ a literature review approach to examine the contributing factors that promote or hinder women’s economic inclusion. The review echoes findings on how patriarchy, education and government policies play an important part to ensure the sustainability of women’s economic inclusion. To conclude, some recommendations are provided on how policies should be reviewed to address existing women’s economic contribution, both in the labor force and in care-work in the household.
DIGITAL PROMOTION USAGE IN CULTIVATING BRAND ENGAGEMENT AMONG MILLENNIALS USERS AT STARBUCKS INDONESIA Ayuphita Tiara Silalahi; Della Liudi
Journal of Business Strategy and Execution Vol. 10 No. 1 (2018): Published in June 2018
Publisher : Bina Nusantara University

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In reaching the millennials to have a consumer engagement with the Starbucks brand, the giant coffee has globally reaching out to millions of its consumers by way of digital platforms such as Instagram, Twitter, Facebook and YouTube. This method has also been implemented by Starbucks Indonesia as they realize they must utilize new media to complement their traditional way of marketing in creating positive perception among the young generation. Digital promotion by using applications such as LINE, Instagram and Twitter has helped generating interest among the millennials users in cultivating brand engagement prior to purchase. The data was collected using qualitative method of conducting a focus group discussion and a quantitative method of survey among the millennials in Jakarta between the age of 16 – 36 years old. Narrative analysis was used to analyze the findings of both the focus group discussion and the survey by applying literature review of consumer-brand engagement (Vivek, Beatty, & Morgan, 2011) and bandwagon (Neil, 2016). The data found that although Starbucks Indonesia has been engaging with its millennials consumers by way of digital promotion, it is solely a transactional engagement.  They only used the digital advertisement solely to obtain promotional advantages. The study provides several recommendations that could be applied by Starbucks Indonesia to cultivate a long-lasting brand engagement with the millennials by way of digital promotion.
STAKEHOLDER MARKETING DEFICIENCY: A PRACTICAL SYNTHESIS ON ETHICAL ISSUE DURING INDONESIAN BANKING INDUSTRY AGENCY ERA Peri A. Manaf; Silvya Suryadi
Journal of Business Strategy and Execution Vol. 10 No. 1 (2018): Published in June 2018
Publisher : Bina Nusantara University

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The design of marketing strategy starts with a broad assessment of functional and psychosocial of stakeholder’s needs. Yet, recent realities are urging companies to consider beyond customers as the sole target of marketing activities and firms as the primary intended beneficiary. In the time of crisis, often managements were challenged with ethical decision which will affect its multiple stakeholders. When someone is challenged with an ethical dilemma, it leads to the deontological and teleological valuations of numerous courses of action resulting in ethical judgments. The purpose of this paper is to identify the related direct and indirect stakeholder’s influence to release and discharge letter from IBRA to BDNI and how it effects on the marketing stakeholders of the industry cluster. Using thematic analysis, we identify the related direct and indirect stakeholder’s influence to release and discharge letter from IBRA to BDNI and how it effects on the stakeholder marketing of the industry cluster.

Page 18 of 19 | Total Record : 182

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