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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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FORMULASI KOMPETENSI INTI GREEN NITROGEN DALAM LAYANAN NITROGEN DI SPBU PERTAMINA Freddy Simbolon; Retno Dewanti; Ina Melati
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

Green Nitrogen is a pioneerand the largest in the nitrogen charging service and tire for motor vehicles in Pertamina gas station. At the young age of three years the company has not even been able to developthe market from Medan to Denpasar. Along with the development of the service market nitrogen and tubeless tire, the newer companies that have sprung up in order to create competition in the market. As a result of the emergence of competition, the need for companies to build core competencies in order to retain customers and a market leader. This study aims to formulate the company's core competencies in order to become the market leader in the service of nitrogen and tubeless tire. The method of research using qualitative methods of data collection through the Focus Group Discussion (FGD). Based on the result showed that the core competencies that must be owned by company in strengthening the company's competitive position in the industry nitrogen and tire services in Pertamina gas station is to build expertise in the development of products, services and the latest business that exceeds customer expectations.
ANALYSIS OF FIXED WIRELESS ACCESS MOBILE SERVICE ON TIGHT COMPETITION IN INDONESIAN TELECOMMUNICATION INDUSTRY Anggit Tri Hapsoro; Mohammad Ichsan
Journal of Business Strategy and Execution Vol. 6 No. 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

Nowadays, with the increasingly competitive business in Indonesian telecommunication industry, every telecommunication operator required to have good business strategies to have an edge over the competition and have a good market share in the competition. The study covered to analyze the competition between Brand ABC with other CDMA and GSM operators in Indonesian telecommunication industry. This analysis is to compare several categories from the aspects of technology, regulation, product & service, and marketing strategy based on the data obtained from related companies about Brand ABC and competitors. Brand ABC is FWA mobile service from PT XYZ which has the objective to facilitate the communication for Indonesian people. The main focus and the methodology of this Thesis are to gather all information about Brand ABC at telecommunication operator PT XYZ. The methodology of case study that used in this Thesis are field research and desk research. Field research is interview with related group at PT XYZ and Desk Research is data collecting method from several books, published report, online journals. Further more, the objective of this Thesis are to understand how to choose the strategy and differentiate for Brand ABC, and also to improve the strategy of new product implementation in the future.Finally, it concluded that the Brand ABC has some strengths and weaknesses in terms of “Technology”, “Regulation”, “Product and Services”, and “Marketing Strategy”. Based on the data, the company should be able to avoid those weaknesses by optimize its strengths.
THE FOUNTAIN FITNESS PARK Ayu Revana; Hendriana Hendriana; Stephen Widjaja; Josef Darmawan Angkasa
Journal of Business Strategy and Execution Vol. 6 No. 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

In major cities, people started to feel bored with the daily routine activities and also a traffic jam, three aspects of the loss of the consequences of congestion which are: fuel wastage due to the vehicle operating cost 3 Billion IDR, losses due to the time wasted 2.5 Billion IDR, and the health impacts of air pollution 2.8 Billion IDR." the lack of a healthy lifestyle in terms of diet and patterns of daily life will lead to the decreased productivity of a person, now urban society has begun to change their lifestyle towards a healthier keep the body fit to support its. Inspired by the things mentioned above, through this thesis we are interested in creating a new business in which we combine the fitness center with nature concept. The place designed to be natural so visitor feel comfortable exercising, that place we call "THE FOUNTAIN" Fitness Park. We use the calculation so any risks that rise can be managed properly so that we will get profit in relatively short term. One of the easiest ways to prepare a business plan is to create a "frame" or building blocks well integrated. Key activity in this business is we create a sports facility that very unique and profitable in Indonesia. The basic concept is that we offer combines elements of sports and entertainment in one place that nuanced nature. Fountain's Vision is to be the first fitness center in Indonesia with a unique nature concept.
THE ANALYSIS OF THE IMPACT OF MARKETING MIX TOWARD SOFTWARE PURCHASE INTENTION IN RELATION TO SOFTWARE PIRACY IN INDONESIA Aditya Santoso; Hari Santosa Sungkari
Journal of Business Strategy and Execution Vol. 6 No. 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

This thesis type is research with the subject of marketing mix. The study discusses issues of software piracy in Indonesia. Goal of this research is to provide information whether the marketing mix strategy (Product, Price, Promotion, Place) influencing consumer purchase intention that lead to reducing software piracy in Indonesia, and hope this thesis can be used by software principal to reduce piracy and get benefits from this strategy. Literature of this thesis is taken mostly from International book, and several took from local book, local trusted magazine, and best internet source. Theory of marketing mix, purchase intention, software history, software piracy, type of piracy, and the legal use of software has been included to this thesis to give more understanding to the reader. It took the field research on people who use pc / notebook and have used pirated software before, total of 19 questions have been responded by 100 respondents using accidental sampling.  This thesis also examines the impact of marketing mix toward software purchase intention. Using regression analysis, it can be found that there are two variables: price and place that have positive correlation toward software purchase intention. The result of the study will help the principal company to create the right strategy to reduce piracy in Indonesia software market.
AN INTEGRATED DAY CARE MODEL IN URBAN CITY Erwin Purnomo; Kanamutya Kanamutya; Lucky Mulyo; Karen Peyronnin Imam
Journal of Business Strategy and Execution Vol. 6 No. 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

The Economic growth has become one of factors that influenced the change of lifestyle and social improvement in Indonesia. As people buying power increase, they tend to shift their purchase preference and consumption to better services and products. Lately, it was happened a phenomenon, where day care becomes the most talked-about topic among working employee who has young kids. Means that, day care now is being reconsidered as part of alternative for people in take care of their child rather than using Babysitter. It showed significantly progress of good market recognition from people related to this day care existence, specifically for group based day care that already exists in Jakarta. Although most people still compare day care to babysitting and make judgment that both of these services are similar even they perceive that babysitters are worthier, since group day care is just half day service, the enthusiasm to this kind of business still remain and began to bloom lately. The field condition shows such a big demand that every enrollment of one the biggest group based day care always reach their capacity that makes them put on waiting list. Therefore, through this research, we want to collect information about what exactly happened in Jakarta specifically related to day care trend among working people. This study is important for everyone who planned to establish similar business as well as become our preliminary study to recognize day care market for the business model that we will develop later. As market condition already mapped well, it’s easy to set proper segmentation, target, and positioning for our business model.
ANALISIS ORIENTASI BERBELANJA TERHADAP TUJUAN KONSUMEN BERBELANJA PADA SITUS E-COMMERCE DISDUS.COM Sofiany Sofiany; Bun Sucento
Journal of Business Strategy and Execution Vol. 6 No. 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

This study was conducted to test the orientation shop for consumers shopping destination in the e-commerce group buying. The site for conducted research was disdus.com. There are 5 types of orientation becomes the dependent variable of this research is the orientation impulsive, brand, shopping enjoyment, convenience, and price. While the independent variables are consumers shopping destination in disdus.com site. The method used was a survey by sampling with non-probability judgmental sampling method. The test data used successfully using multilinear regression test and also test a simple linear. Multilinear test proved that all the variables that exist simultaneously affect consumers shopping destination on e-commerce sites disdus.com. While the results of simple linear test showed that all variables, except the variable impulsive, proven positive effect on consumer shopping destination on e-commerce sites disdus.com.
ANALYSIS OF SEARCH ENGINE MARKETING EFFECTIVENESS FOR CUSTOMER PERCEPTION AND CUSTOMER LOYALTY AT PHITAGORAS TRAINING AND CONSULTING Indra Kurniadi; M. Gunawan Alif
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

PT. Phitagoras Global Duta, established in 2003, is a training and consulting provider dedicated to support organizations, in all sectors of business, industry and government.  Phitagoras provide a wide range of consulting and training services in the area of Quality/Productivity, Environmental, Occupational Health and Safety and Laboratory. Began in 2007, Phitagoras started to enhance their market with Search Engine Marketing (SEM) implementation. This strategy has a significant impact into their company’s growth. The customer could easily find Phitagoras on the first page result on Search Engine. The inquiry from customers increased significantly, they are coming from various companies, from oil and gas, mining, manufacturing, services industry, and education. The purpose of this research is to explain the Search Engine Marketing effectiveness for customer perception and customer loyalty in Phitagoras training and consulting. This research test the correlation between Search Engine Marketing with Customer perception and customer loyalty using correlation analysis and check the effect of Search Engine Marketing for customer perception and customer loyalty using Structural Equation Modeling (SEM) analysis.This research found that the Search Engine Marketing has a positive correlation in moderate level with customer perception and customer loyalty. Search Engine Marketing does not directly affect the Customer Loyalty, but Search Engine Marketing influence indirectly to Customer Loyalty through Customer Perception, because Search Eengine Marketing has significant effect on Customer Percetion and Customer Perception has significant effect on Customer Loyalty. In other words, Customer Peception act as mediating variables that mediate the effects of Search Engine Marketing on Customer Loyalty.
UNDERSTANDING ATTITUDES TOWARD AND BEHAVIORS IN RESPONSE TO PRODUCT PLACEMENT: A STUDY OF LUXURY FASHION BRANDS TOWARD FEMALES IN JABODETABEK Heidi Saputra; Ayuphita Tiara
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

The objective of the current study is to gain a deeper understanding regarding attitudes toward and behavior in response to product placement, with additional attempts to uncover relationship between product placement in a specific luxury fashion industry and specific demographic characteristics. To collect primary data, the researcher had decided to employ a self-administered questionnaire by distributing it through printed questionnaires and online questionnaires. Peer communication and movie watching do have a significant direct linear relationship toward product placement attitudes and product placement behavior. There is no statistically significant difference between demographic information in relation to product placement attitude and behavior, except the founding that there is statistically a difference in product placement attitude related to education. There is a significant direct linear relationship between peer communication and movie watching in relation to product placement attitude and product placement behavior.
ONLINE CSR BUSINESS MODEL AS VALUE CREATION FOR PT MAP TBK Prisca Sulaiman; Paskah Widarani; Matius Alvin; Jerry S. Justianto
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

In recent time the pressure on companies from governments, people and media on taking its social responsibility has increased. This created a trend of Corporate Social Responsibility, which is CSR as Value Creation. But some critics argue that CSR distracts from the economic role of businesses. In certain culture giving out or sharing to the less fortunate people will get back to us in form of blessings and luck. Regarding donation program, a new question arises from the people. Question about where is the money go and who had had my help or even trust issue about whether the donation is managed in transparent and in honesty. The purpose of this paper which named the program Affect.Action is to create business model as non-profit organization for MAP (PT Mitra Adi Perkasa) to manage its CSR and for the public so they can donate effortlessly using online platform. As CSR from MAP Affect.Action operational cost will be funded by MAP so that 100% of the donated fund will delivered for the development of the education sector. In Affect.Action we invite the public to participate from the beginning of the donation process to create emotional attachment. The people can choose the intended donation target every event in quarterly period and a  follow up story and audited report will be presented for public eyes after the donation has been delivered. They can even suggest the donation recipients to Affect.Action for further investigation. In return for their participation, MAP will gives several benefits as a gratitude.
ANALISA PERBEDAAN BRAND IMAGE SITUS RITEL ONLINE LOKAL Kuspuji C. B. Wicaksono
Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

Information Technology development have provided an opportunity for all kind of company to sell their product for the customer directly from the display monitor. Each online retail shop has different brand image on the internet and they sell various kinds of product.This article is written to find out whether there are any differences on brand image for local online retail shop such as: www.lazada.co.id, www.blibli.co.id and www.mncshop.co.id based on six factors of brand image which are: benefits, attributes, cultures, values, personality and user. Data for the research were collected from questioners given to respondents who had seen and shopped at that local online retail shop mention above. Then each respondents were asked to gave scores based on the six factors of brand image for each online retail shop. Using the ANOVA method for testing the differences on brand images for each online retail shop. Result from the research revealed that there are a differences in brand image between www.lazada.co.id, www.blibli.co.id and www.mncshop.co.idfor beneftis, cultures and values, no differences on attributes, meanwhile personality cannot be tested. In this journal, the creator of online retail shop are expected to improve their brand image to distinguished one another differently.

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