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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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IMPROVING DISTRIBUTION CHANNEL AT PT. SUMBER GRAHA SEJAHTERA (SGS) Firdaus Alamsjah; Aryo Adityo Wirawan; Saleh Sendiko
Journal of Business Strategy and Execution Vol. 4 No. 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

SGS is the company is a leading timber processing company in Indonesia. With over 1 million m³ of processing capacity, they are among the top five tropical hardwood plywood producers globally, and one of the largest in Indonesia. The purpose of this research is to develop SGS distribution network especially related to the company’s intermediaries.  Through their owned network, the company hopes that it will create brand loyalty and also create integrated services for consumers which most of company’s consumers are developer and contractor where they are became company’s target market. In order to reach maximum result it is better for the company to replace current distribution channel and build new distribution channel. The first step in designing distribution channel, the company must understand the service output levels its target consumers want. The second step is establishing objectives and constraint for the channel. The third step is identifying and evaluating major channel alternatives. Therefore, to build new distribution strategy aim to retain all control to the market as a key factor, writers provide three alternatives of distribution channel strategy to the company. All the alternative of distribution strategy are made based on the company’s sales data which is provide information about the company sales areas as well as total sales volume on each area. To increase company’s sales, one of the strategies that company could implement to increase sales is developing suitable and sophisticated distribution channel. Meanwhile, to develop suitable distribution channel, the company should knows well about the market specifically about their consumers.
Consumer Perception and Expectation on Sharia Bank’s Product Differentiator a Study for Bank DKI Syariah Amin Safri; Inda D. Hasman; Tubagus Hanafi Soeriaatmadja
Journal of Business Strategy and Execution Vol. 5 No. 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

The aim of this study is to find some uniqueness of Sharia aspects which are expected by consumer to be embedded into a Sharia Banking’s product. This study will analyze Sharia Banking Consumer perception attitudes toward Sharia funding product in Indonesia by using the sources of research data from a well known regional Sharia retail bank in Indonesia, Bank DKI Syariah which is keen to grow their funding business as much as possible. The project research’s output is expected to recommends Bank DKI Syariah as the subject of this study, to initiate any further research and review their strategic business plan by using this particular consumer perception result on the raised issues. The finding hopefully can eventually be utilized in forming  new Sharia Banking  product models that are more sustainable to support the industry trend  to a leading position in the new economic era of Islamic finance in Indonesia.
Motivation – Are There Limits to What Can be Achieved? Sukma Putra
Journal of Business Strategy and Execution Vol. 5 No. 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

Motivation is the underlying reason for an act committed by an individual. A highly motivated person is someone who has a very strong reason to achieve what he wanted to do in his current job. Two main types of motivation are said to be intrinsic or extrinsic. Intrinsic motivation refers to motivation that comes from inside an individual rather than from any external or outside rewards, while extrinsic motivation is a construct that pertains whenever an activity is done in order to attain some separable outcome. If we as an individual doing something based on our willingness and eagerness, it is believed that we can achieve our objectives. It is true there are no limits to what we can achieve, but there are some key factors that can affect the motivation and this can become a limit to what can we achieve. It is clear that what affects the motivation is the motive itself and there is an important factor that can affect the employees’ motivation at work, which is compensation. Nevertheless, it is also believed since the compensation are made and controlled by organization and leader this can become the main factor of what can be achieved. Therefore, the ideal effort for leaders to motivate their employees is to get more concentrations on intrinsic motivation for making employees happy and enjoy, or convincing their self efficiency in working their tasks.
Strategic Planning: Shaping Organisation Action or Emerging from Organisational Action? Tatum Syarifah Adiningrum
Journal of Business Strategy and Execution Vol. 5 No. 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

Several perspectives have been offered to explain the strategy making process, and also at the same time offered the best strategy remedy. The perspectives of strategy making can be divided into two main perspectives: mechanic and organic. The mechanic perspectives view strategy as ‘posture and plan’ and the main models used are the design model and SWOT. The organic stream gives alternatives views in strategy development that captures the needs of dynamic interaction with environment and emphasis more on strategic change. Both perspectives will be discussed and their compatibility in the current environment is compared. The two approaches have their own logics, and both are valid depending on the situation and environment the organisation in. However, with the globalization, tight competition and changes in government policies and behavior, organisation is expected to be more flexible in responding to changes and keep and open mind and eyes to unforeseen opportunities and threats. Therefore, nurturing conducive environment for emergent strategies seems like a logical thing to do.
Faktor-Faktor Yang Mempengaruhi Minat Investor Dalam Menggunakan Sistem Perdagangan Saham Online Vidayana Vidayana
Journal of Business Strategy and Execution Vol. 5 No. 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

This study was conducted to examine the relationship between several variables that has been believed could influencing the intention to use online stock trading system on the Indonesia Stock Exchange. The model used was developed by Model TAM, TPB and ECM. Variable Satisfaction, easy to use, usfulness, trust, risk and benefits, which analyzed its association with the intention to use by using path analysis. Data taken from 62 respondents who are investors in the Indonesia Stock Exchange trade transactions online. Results from the study were analyzed using confirmatory factor analysis and path analysis showed that the variables of trust and proven usefulness secarang direct effect on the intention to use online stock trading system.
Penilaian Kinerja Reksa Dana Saham di Indonesia Ketika Pasar Naik dan Turun Tahun 2007 – 2009 Handrich Kongdro; Sarwo Edy Handoyo
Journal of Business Strategy and Execution Vol. 5 No. 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

Mutual funds had become an investment alternative for the Indonesian people who wanted to invest in the stock market but have limited knowledge, money, and time. But it is not easy anyway to determine which mutual funds can be a good option for investors, especially in the type of mutual fund shares that have the highest rate of return at the same risk as compared to other types of mutual funds. Recorded in 2007, JCI continued to rise significantly throughout the year, but in 2008 had a significant reduction is also due to the supreme case of mortgage and again increased in 2009 which exceeded the increase in 2007. In market conditions that rise and fall like that assessment of the performance of mutual fund shares using the method of Sharpe, Treynor and Jensen. The results showed that 9 out of 30 equity funds have consistently performing above the market's performance during 2007 to 2009, the equity funds Fortis Equity, Primary Shares, Prima Equity Fund, First State Indoequity Sectoral Fund, Mandiri Investa Attractive, Equity Funds mainstay, Bahana Prima Fund, Schroder Plus Achievement Fund, and Aggressive Investment NAM.
ANALYZING THE EFFECT OF HEALTH AND APPEARANCE CONSCIOUSNESS ON INTENTION TO CALCULATE CALORIE INFORMATION IF DISPLAYED AT FAST FOOD RESTAURANT MENU Henny Kumalasari; Netta J. Sjafei
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

In fast food industry, there are so many challenges due to their non-healthy food images. In Indonesia, in Jakarta particularly, the increase of economic situation have bring up more and more people to better social and economic condition which make them tend to be more concerned with their health and safety of their food. In US, the initiative to display calorie information had begun. However, it is not yet done in Indonesia. Therefore, the purpose of this study is to examine consumer’s intention toward calculating calorie information when they buy fast food based on the Theory of Planned Behavior by Azjen (1985) and also considering consumer values which is health and appearance consciousness as antecedent of Attitude toward the behavior. Total of 146 valid respondents was collected through e-questionnaire from mid May to end of May 2013. Multiple regression analysis were conducted using SPSS 17.0 and the findings of this research indicating that health and appearance consciousness significantly and positively influence attitude toward calculating calorie information when buying fast food. Moreover, the results revealed that attitude, subjective norm, and perceived behavioral control also significantly and positively influence consumers’ intention toward calculating calorie information when buying fast food. By understanding this study results, fast food industry could develop an effective marketing strategy in order to prepare the healthy lifestyle in urban area such as Jakarta which increase recently and repair the non-healthy food image.
ANALISA PENGARUH HARGA, PROMOSI DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA "ONLINE SHOP" S-NEXIAN MELALUI FACEBOOK Novia Ristania; Jerry S. Justianto
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

The emergences of Social Media provide all the ease to communicate just like real life. Activities that could be done by consumers also variety in Social Media, starting from search information about products, comparing other products until to make purchases online. Seeing this, many companies begin entering the social media for the benefit of their company, whether it is to increase the awareness, engagement to the customer, and even conduct online sales. S-Nexian is one of the companies that have been doing online sales through Facebook with the program "Online Shop". This research aims to investigate the influence of variable pricing, promotion and viral marketing on purchasing online decisions using a survey of the S-Nexian fans that have made a purchase online. Results from this study were the effect of variable pricing, promotion and viral marketing positive influence on purchase decisions through the "Online Shop" S-Nexian. Viral marketing was a variable that has most contributed. Through this research, the expectation of using Facebook as a tool to promote the "Online Shop" program of S-Nexian could be improved, because of every promotion could be directly received and prompt responded by consumers.
ANALISIS AKUISISI PENGETAHUAN DAN KETERAMPILAN WARTAWAN DENGAN MOTIVASI UNTUK MENDAPATKAN AKURASI BERITA DI HARIAN WASPADA DI NANGGROE ACEH DARUSSALAM Ira Marisa; Agustian Budi Prasetya
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

This study aims to determine the effect of the acquisition of knowledge and skills acquisition on the motivation of journalists to obtain accuracy in the news as well as to seek the most dominant influence between independent variables and the dominant influence of the dimensions of the free which will then be used as improvements in an effort to improve the quality of news and the ability of journalists. This research was conducted using survey method. Samples were journalists Daily Alert in Aceh, with respondents as many as 42 people. Data were collected through a questionnaire which covers the instrument variable acquisition of knowledge, acquisition of skills and motivation to get accuracy in news. Data were obtained and analyzed using t-test and regression at a significance level of 0.05. Results of the study found that: a significant difference between the acquisition of knowledge and skills acquisition on the motivation to get the accuracy of the news. It was concluded that the knowledge and skills possessed by journalists to help them obtain information for the accuracy of the news. However, new skills more influential those journalists are motivated to apply the new skills they have to get accurate news.
INTEGRASI SISTEM PENJUALAN MELALUI WEBSITE DAN APLIKASI MOBILE BERDASARKAN 7C’S FRAMEWORK (Studi: CV Alam Organik Makmur) Lauw Melissa Lauwis; Dyah Budiastuti2; Rudy Rudy
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

The growth of sports nutrition supplement sales is associated with the role of a good system inside the company which implements a business supportive information technology. It is a system that is capable to integrate its sales system with finance and administration system, as well as other functional system that is accessible through website or mobile. The objective of this research is to identify and develop an integrated system feature based on 7C’s framework. By the end of this research, the deliverable is a fully functional integrated system using an android and web based mobile application. This system shall be capable to mitigate or solve company’s current issue and eventually lift the sales growth itself.

Page 15 of 19 | Total Record : 182

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