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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
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Dampak Penularan Krisis Global terhadap Aliran Investasi Asing di Indonesia Enggal Sriwardiningsih
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.690

Abstract

Global crisis and Greece crisis have potential contagion effect to emerging market by two main ways, which are export emerging market countries decrease to developed countries and financial crisis developed countries made foreign direct investment bring back their financial from emerging countries because of lack of capital. But Indonesia economy has good conduct to support investment by his regulation, so it make high expectation opportunities to foreign direct investment come to Indonesia. The problem is how is short–term capital change becoming long-term foreign direct investment that makes Indonesia economy can sustainable growth economy. Government control the rate of banks, inflation and fiscal stimulus in Indonesia dynamic condition perhaps Indonesia economy potential propose his target growth according his expectation for 5 years later (2010-2014).
Strategi Promosi, Diferensiasi dan Keputusan Pembelian pada Kepuasan Pelanggan Masruroh Masruroh; Winda Suryadi
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.691

Abstract

Today every goods and services industry always tries to develop their comparative and competitive ability. Therefore the company no longer only think of profits but start to pay attention to other potential sectors that is able to sustain or increase revenue hence the customers interests becomes a major concern. The case study in this research is Promotion and Differentiation Strategy, on customer of PT Indomobil Trada National - Nissan Kelapa Gading. The purpose of this study is to analyze the influence of the Promotion and Differentiation Strategies of Buying Decision and Its Impact on Customer Satisfaction. The method used in this study is Path Analysis. This research produces the structural equation Y = 0.375 X1 + 0.560 X2 + 0.42 ε1 where R2 = 82.1% and Z = 0.381 X1 + 0.524 Y + 0.48 ε2 where R2 = 76.4%. Promotion and Differentiation Strategies is effective in providing a positive influence towards Buying Decision, as well as Promotion Strategy and Buying Decision which has positive influence towards Customer Satisfaction, but Differentiation does not significantly influence Customer Satisfaction, so we recommend PT Indomobil National Trada - Nissan Kelapa Gading further enhance the existing Promotion Strategy to enhance influence in inducing Customer Satisfaction.
Customer Relationship Management (CRM) dan Nilai Pelanggan terhadap Loyalitas Pelanggan Budiman Budiman; Irnita Ajeng Yuli Muryati
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.692

Abstract

The tourism world today gains a lot of attention and spotlight is greatly increased in many countries and in different places in the world. It is proven by the increasing number of tourist resorts built, due to visitors using the facility. The purpose of this study is to determine whether there is influence of Customer Relationship Management (CRM) on Customer Value at Hotel Crystal, to see if there is influence of CRM on Customer Loyalty at Hotel Kristal, and to find out whether there is influence of Customer Value on Customer Loyalty at Hotel Kristal. The research is descriptive, while the research method used is survey of 100 customers in Hotel Kristal, South Jakarta. Path analyze is used to determine the influence between variables. Result indicates that the CRM provides a positive and significant influence on the Customer Value at Hotel Kristal. Meanwhile, CRM and Customer Value provide a positive and significant influence at Hotel Kristal subsequently affecting Customer Loyalty Hotel Kristal.
Hasil Evaluasi Pelaksanaan Dana Alokasi Khusus Pendidikan - APBN RI Tahun 2007 di Provinsi Maluku Khoirul Anwar
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.693

Abstract

Improving educational quality and equal learning opportunities in basic education can be achieved if supported by adequate infrastructure. Based on 2006 data on the number of existing facilities and infrastructures indicate that approximately 35% of 131,402 primary schools are still in poor condition and require rehabilitation. To cope with the condition of facilities and infrastructure in primary schools, the Government has implemented various programs, one of which is the Special Allocation Fund Program (DAK) in the Education Sector which has the objective to help fund special activities into regional affairs and is a national priority. This paper aims to provide a snapshot of the flow of funds sourced from the state budget and whether its use is in accordance with the objectives (technical instructions) or there are irregularities. This paper aims also to give a real case in public administration in the era of reform that is absolutely required to keep transparent and accountable records. Samples are taken from schools in the province of Maluku due to their geographic location that are difficult to implement development programs, especially education.
Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa Edy Supriyadi; Lies Putriana
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.694

Abstract

There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment and irritation. This research aims to discover whether there is a relationship between entertainment, informativeness, and irritation toward advertising values and whether there is a relationship between entertainment and advertising values toward attitude towards web advertising using statistics tools of path analysis and multiple regression. The research shows that there is a significant relationship between independent variables such as informativeness, entertainment and irritation simultaneously toward the advertising value but there are no significant relationship between entertainment and informativeness toward the advertising value individually.  In the other model there is a significant relationship between informativeness, irritation and advertising values with the attitude towards web advertising.
Pengaruh Analisis Jabatan dan Perencanaan Sumber Daya Manusia terhadap Rekrutmen Karyawan Laksmi Sito Dwi Irvianti; Julius Adi
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.695

Abstract

PD Karunia Jaya is a trading company engaged in supplying spare parts of four-wheeled vehicles. The company originally only deals in one brand, namely Toyota. But, with more and more development, it grew to deal with four brands, including Toyota, Suzuki, Daihatsu, and Isuzu. Due to the increase in the number of brands, the company certainly requires added labor. The purpose of this study is to perform role analysis and human resources planning on employee recruitment at the company. Results obtained can be used as a reference or a guide for companies in developing effective recruitment. The method of analysis used in this study are correlation analysis and linear regression. Data is obtained by spreading the questionnaire to employees. Results achieved in this research is that role analysis is strongly associated with the recruitment at (0.702) and HR planning with recruitment at (0.736). Job analysis and human resource planning is strongly correlated to recruitment at (0.778). Also job analysis has medium influence with recruitment at (0.492) and HR planning with the recruitment at (0.541). Job analysis and human resources planning is associated with the recruitment at (.605). With this results it is expected that role of job analysis and human resource planning can be a major factor to improve the effectiveness of employee recruitment.
Kebangkrutan Perusahaan Menggunakan Model Altman dan Zavgren pada Perusahaan Food And Beverages Yeni Agustina; Rahmawati Rahmawati
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.696

Abstract

The purpose of this research is to show the illustration of the financial performance in food and beverages companies during the years 2001, 2002, 2003, 2004, and 2005. Since the Indonesian economic crisis which began in middle 1997, most of industry sectors, including food and beverages companies, had some constraints in producing and actualizing their products. One of the important things in making decisions for company managers, creditors, and the future investors is the bankruptcy analysis model to predict company’s bankruptcy. This research used two models developed by Edward I. Altman (Model Z-Score) and Christine V. Zavgren (Logit Model). The result of this research is, generally, the financial conditions of the food and beverages companies are in bad conditions. This situation is connected with the low profitability, liquidity, and activity rates of those companies.
Perancangan E-CRM pada PT Multi Superindo Manunggal Brata Wibawa Djojo; Karin Tamara
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.697

Abstract

The key to the success of a company does not only lie in the product or service being offered, but in how far the company's efforts in satisfying the needs of its customers. Results of the system analysis, shows that problems faced by the company are caused by still not optimal customer services. The purpose of this study is to analyze the appropriate strategy for the company and design systems to support the implementation of the strategy. The analytical method used in analyzing the industry with Porter's Five Forces model, and formulation of strategies for using the method of analysis of external and internal environment with matrix IFE and EFE, followed by a SWOT matrix, and strategy decisions based on the matrix QSPM. Results from the formulation of strategy are market penetration strategy. E-CRM system is considered to be the most appropriate in implementation of this strategy and overcoming the problems faced by the company. Web-based e-CRM systems, focusing on the development and maintenance of long-term relationships with customers that can provide added value to both. E-CRM system is expected to make transactions easier for customers to order and get customer service, and also for prospective customers to access accurate company information. Design of E-CRM systems are conducted using 7C method.
Bauran Pemasaran, Manajemen Hubungan Pelanggan dalam Menciptakan Loyalitas Konsumen Dian Tauriana; Andhika Andhika
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.698

Abstract

The more advanced development of the business world led to the emergence of an increasingly tight competition, which challenge must be faced by PT Serafim Tours and Travel by conducting strategic steps. Maintaining the viability of the company can be achieved by gaining consumer loyalty. To achieve such loyalty is to utilize existing marketing concepts, namely the marketing mix and Customer Relationship Management (CRM). It is important to understand consumers' needs very well (fast and accurate). Through the concept of marketing mix, to think about how your product or service is packaged, giving a brand, having characteristics, level of prices offered, level of discount given, how the products or services are distributed and the latter, through what media service the product will be known. The presence of the CRM will be able to cope with consumer demand since the aim of CRM is to get the core concept of customer that is not obvious and put it in terms of company applications framework. This paper reviews the theory and implementation of marketing mix and CRM and its influence on customer loyalty by using path analysis.
Percobaan Ekonomi untuk Mengkaji Pengaruh Informasi serta Jumlah Penjual dan Pembeli dalam Transaksi Pasar Edy Supriyadi
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.699

Abstract

Perfect competition (PPS) is the most ideal market structure because this market system is considered will ensure the realization of activities producing goods and services with very high efficiency compared to other market structures such as monopoly. Due to its benefits for sellers and buyers, economists often wish for the creation of perfect competition. In the pattern of transactions in everyday life, there are many market transactions commonly encountered, such as decentralized systems (DT), and Double Auction (DA). This paper presents the use of experimental methods to study the characteristics of both systems the transaction is in a "perfect competition” (5 sellers and 5 buyers' and market monopoly (with 1 seller and 5 buyers). Responses observed are Contract Price (CP), market efficiency, CP diversity coefficient on the price balance, buyer surplus and seller surplus. From the experimental results can be seen that the average Contract Price (CP) during 5 experimental periods that the value of CP at Perfect Competition Market is smaller than the monopoly market. From efficiency levels between transactions type it can be seen that the Double Auction type of transaction is more efficient than with the Decentralization type of transaction.

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