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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 679 Documents
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Analyzing Digital Maturity as an Implementation to Assess the Responsiveness of E-Government Wiranto, Dwi; Nurmandi, Achmad; Lawelai, Herman; Younus, Muhammad; Suardi, Wahdania
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.12970

Abstract

The research analyzed digital maturity in assessing the responsiveness of e-government services. The research is driven by the issue that many governments struggle to deliver responsive and efficient digital services due to uneven levels of digital maturity. Technological infrastructure gaps, limited digital competencies, and rigid bureaucratic processes hinder the creation of adaptive e-government systems. Using a scientometric analysis method, the research evaluated literature published from 2019 to 2024, sourced from the Scopus database, and employed RStudio and CiteSpace tools for data visualization and trend mapping. The findings reveal that high levels of digital maturity significantly improved public service efficiency, transparency, and citizen engagement. These improvements are achieved through effective integration of digital technology, organizational transformation, and citizen-centered service design. The research also identifies persistent challenges, such as low digital literacy, infrastructure inequality, resistance to change, and data security concerns, all of which obstruct the realization of responsive e-government. The research contributed originality through a multidimensional approach, offering a strategic framework to evaluate e-government effectiveness using digital maturity indicators such as accessibility, service quality, and public satisfaction. It emphasizes the need for sustained investment in infrastructure, digital literacy programs, and cross-sector collaboration involving the government, private sector, and civil society. Additionally, it identifies opportunities for future research to explore how emerging technologies—such as artificial intelligence, blockchain, and big data—can enhance transparency, efficiency, and inclusivity in public services. Overall, the research positions digital maturity as a key enabler of adaptive and effective governance in the digital era.
The Mediating Effect of Organizational Culture and Work Fatigue on Work Life Balance in the Context of Work from Home among Indonesian Workers Hongdiyanto, Charly; Halcon, Frederick Abainza; Yusup, Adi Kurniawan; Ongkowijoyo, Gracia
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.13013

Abstract

Remote work has existed for quite some time, but has gained popularity with the onset of the COVID-19 pandemic, as all activities had to be conducted from home. The research gap lies in the scarcity of empirical evidence on how organizational culture and work fatigue mediate the relationship between Work From Home (WFH) and work-life balance (WLB), especially in the Indonesian context. This study examined whether organizational culture and work fatigue mediate the impact of WFH on WLB among Indonesian workers. The research aimed to understand how work-life balance is affected by organizational culture and work fatigue among Indonesian remote workers. Using purposive sampling, the research gathered data from 112 respondents and analyzed them with Smart PLS. The findings indicate that the direct relationship between WFH and WLB, as well as work fatigue is not significant. Similarly, the mediating effect of organizational culture and work fatigue on the relationship between work-from-home and work-life balance were not significant. Furthermore, the link between organizational culture and work-life balance is not significant. A significant relationship is observed only between work fatigue and WLB, and between WFH and organizational culture. This research is crucial because while remote work offers flexibility, it also poses challenges such as fatigue and blurred boundaries that may jeopardize employees' well-being. Understanding these dynamics helps organizations in developing supportive cultures and strategies to enhance employee WLB in the post-pandemic digital-first era.
The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men Nuzul Hidayat; Sulhaini Sulhaini; Baiq Handayani Rinuastuti
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14346

Abstract

This study investigated how product belief mediates the effect of live streaming and consumer ethnocentrism on online purchase intentions for local male skincare products on TikTok. The male segment tends to be less targeted by marketers than the female segment, eventhough it has promising growth potential. Few studies focus on male consumers in the skincare category, leaving a gap in the understanding of their behavior. This research employs a causal associative design using a survey method. The population comprised young males aged 17-38 years, sampled purposively. Data analysis was performed using SmartPLS. Results show that live streaming significantly and positively impacts online purchase intention and product belief. Although consumer ethnocentrism positively influences product belief, its effect on purchase intention is not significant. Consumer ethnocentrism significantly enhances product belief, which in turn positively affects purchase intention. The combined impact of live streaming and consumer ethnocentrism on purchase intention, mediated by product belief, is also significant. These findings highlight the critical mediating role of product belief in the relationship between live streaming and consumer ethnocentrism and online purchasing behavior. Based on these findings, companies should focus more on building consumer trust in their products, particularly local products, to increase consumer online purchase intentions.
Measuring Emotional Resonance Experience: An Exploratory Analysis Among F&B Cashew Consumers In Indonesia Timothy Jason Lianto
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14178

Abstract

This study aims to definitely identify and validate the fundamental factors that form the Emotional Resonance Experience in consumers. Design/methodology/approach: This study used a quantitative method by distributing questionnaires via Google Form. The total sample of the study was 121 respondents who were consumers of Renjana Cashew. Using SPSS, Exploratory Factor Analysis (EFA) was employed to analyze the data  and to determine the factors that form the Emotional Resonance Experience. The results of the study show that five factors accounts for the Emotional Resonance Experience, namely emotional engagement, memorable experience, personal meaningfulness, personal relevance, and also reliability. These five factors collectively explain 93,168% of the total variance. Interestingly, EFA reveals that ERE is a multidimensional phenomenon structured not only by emotional bonds but also by personal cognitive relevance and product reliability which provide a strong foundation for stability and peace of mind. Originality/value (State of the art): The novelty of this research lies in the discovery and empirical validation of five specific, structured dimensions that effectively shape the identification of the complex mechanism required to create deep and sustainable emotional bonds, thereby providing a tested model ERE dimensions to enrich the literature on consumer behavior and experiential marketing.
Dynamic Capabilities, Digital Transformation, and Sustainable Performance in Culinary SMEs: The Moderating Role of Customer Pressure in Samarinda Dita Ananda; Wira Bharata
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the role of dynamic capabilities —sensing, seizing, and reconfiguring in driving digital transformation and its impact on sustainable performance, while incorporating customer pressure as a moderating variable. Using a quantitative approach and the PLS-SEM method, data were collected from 312 respondents representing 13 culinary brands in Samarinda that have adopted the ESB application. The results indicate that dynamic capabilities significantly enhance digital transformation, which subsequently improves sustainable performance. Customer pressure is found to moderate the relationship between dynamic capabilities and digital transformation, exhibiting a unique moderation pattern: it weakens the influence of sensing and reconfiguring capabilities, yet strengthens the effect of seizing capabilities. This asymmetric moderating effect represents a novel contribution, as it reveals a shift in the direction of relationships not commonly reported in previous studies. Moreover, this research offers additional novelty by being the first to test an integrated model of dynamic capabilities, digital transformation, sustainable performance, and customer pressure specifically within ESB-enabled culinary businesses. Theoretically, the study enriches the existing literature by demonstrating how external, customer-driven pressures interact with organizational capabilities in the context of digital transformation. Practically, the findings provide strategic insights for culinary businesses seeking to optimize their digitalization efforts, manage customer expectations, and enhance long-term sustainability outcomes.
Unpacking Digital Shopping Happiness in Preloved Markets: Roles of Self–Brand Congruence and Emotional Resonance Elia Ardyan; Alicia Stephanie Gunawan
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14628

Abstract

An increase in preloved fashion sales is certainly shifting the market, reflecting a changing consumer penchant for sustainable purchases, self-expression, and emotional health. Therefore, this study aimed to assess the role of hedonic motivation, self-brand congruence, and emotional resonance in the shopping happiness of Indonesian customers purchasing preloved items. Each variable was related to satisfaction in different ways and collectively provided insight into positive outcomes in the Indonesian market. A centralized method was used to conduct the study, collecting data via Google Forms from a sample of 179 individuals in different Indonesian cities to prepare for Partial Least Squares Path Modeling (PLS-SEM) analysis. The result shows that hedonic motivation has a positive and significant effect on self-brand congruence. This implies that customers with hedonic motivation experienced stronger compatibility with selected brands. Furthermore, self-brand congruence is shown to influence emotional resonance and shopping happiness positively. Consumers in the preloved market are also influenced by price or functional benefits, as well as emotional experiences and personal identity ties. This study enhances the theoretical comprehension of digital consumer happiness as both a model and construct, examining the variable as an affective and identity-based concept that surpassed the limits of customer pleasure and happiness.
Digital Transformation of MSME Finance: The Role of Digital Financial Literacy, Digital Lifestyle, and Saving Decisions in Digital Banks (SDB) for Business Resilience Carolina Ety Widjayanti; Wiwiek Rabiatul Adawiyah; Sudarto Sudarto; Najmudin Najmudin; Rio Dhani Laksana
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14646

Abstract

This research addressed a gap in Micro, Small, and Medium Enterprises (MSMEs) finance research, which has predominantly focused on digital credit adoption while paying limited attention to saving decisions in digital banks and their implications for business resilience. The study aims to examine the role of digital financial literacy and digital lifestyle in shaping saving decisions in digital banks and to explore how these decisions contribute to strengthening MSME resilience. Data were collected from MSME owners and managers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital financial literacy and digital lifestyle positively influence saving decisions in digital banks. Furthermore, saving decisions in digital banks play an important role in enhancing business resilience and serve as a mechanism through which digital financial literacy and digital lifestyle contribute to sustainable business operations. The research extends the digital finance literature by conceptualizing digital-bank savings as a digitally enabled cash-management practice that supports financial discipline, fund separation, cash-flow documentation, and liquidity management among MSMEs. This perspective highlights that digital financial services are not only relevant for accessing external financing but also for strengthening internal financial management capabilities. The practical implications suggest the need for MSME-oriented digital banking services, financial literacy programs, and behavioral interventions that encourage safe, documented, and disciplined saving practices to support long-term business resilience in an increasingly digital financial ecosystem.
Regional Digital MSME Ecosystems, Tax Compliance, and Fiscal Contribution in the Special Region of Yogyakarta (DIY): Mediating Role of Tax Literacy and Financial Inclusion Muh Adzam; Kadari Kadari; Fajar Aribowo; Erwan Sutrisno
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14837

Abstract

This research examined the role of a regional digital micro, small, and medium enterprises (MSMEs) ecosystem in shaping tax compliance and fiscal contribution among micro, small, and medium enterprises in the Special Region of Yogyakarta (DIY), with particular attention to the mediating roles of tax literacy and financial inclusion. Focusing on the SBJ platform as a government-led digital intervention, this research adopted a quantitative approach to analyze how engagement with a regional digital ecosystem influences MSMEs’ fiscal-related behavior and business outcomes. The findings indicate that the use of SBJ strengthens MSMEs’ understanding of taxation and improves access to formal financial services, both of which are essential foundations for encouraging business formality. Enhanced business formality emerges as a critical gateway to the formal fiscal system, reinforcing compliance-oriented behavior through improved administrative discipline, transaction transparency, and institutional integration. As MSMEs become more compliant with tax obligations, their fiscal contribution and business performance improve through greater financial credibility, operational stability, and access to broader economic opportunities. Importantly, the influence of the digital ecosystem on fiscal contribution operates through an indirect and sequential pathway, in which tax literacy and financial inclusion facilitate the transition from digital engagement to business formalization and sustained tax compliance. These findings position SBJ not merely as a digital MSME support platform but as a strategic regional fiscal policy instrument that integrates digital governance with local revenue enhancement and MSME empowerment.
The Effect of Business Mentoring, Digital Capability, and Quality Management Capacity on MSMEs’ Export Performance: The Mediating Role of Export Readiness Intan Maria Lewiayu Vierke; Muhammad Aqib Shafiq
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.15034

Abstract

This research examined the effects of business mentoring, digital capability, and quality management capacity on Micro, Small, and Medium Enterprises’ (MSMEs) export performance, with export readiness serving as a mediating variable. The research was conducted among MSMEs in DKI Jakarta. Using a quantitative explanatory design and Structural Equation Modeling - Partial Least Squares (SEM–PLS) analysis, data were collected from 100 export-oriented MSMEs through an online questionnaire. The results indicate that business mentoring, digital capability, and quality management capacity significantly enhance export readiness, and export readiness significantly improves export performance. However, export readiness does not significantly mediate the relationship between these three internal capabilities and export performance. The novelty of this research lies in its integration of business mentoring, digital capability, and quality management capacity within a single conceptual framework grounded in the Resource-Based View (RBV), Dynamic Capabilities Theory (DCT), and Export Readiness Theory (ERT), while empirically testing the mediating mechanism of export readiness in a metropolitan MSMEs context. The findings highlight that strengthening internal capabilities is essential to building export readiness. However, additional external factors are required to translate that readiness into measurable export performance.

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