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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
 43   44   45   46   47 
Kreativitas, Gaya Kepimpinan dan Kompetensi dalam Membentuk Kepuasan Kerja Karyawan Onny Juwono; Yuliana Wangsadinata
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.700

Abstract

The purpose of this research is to analyze the influence of creativity, leadership style, and competence on employee job satisfaction. The method used in this study is the Pearson Correlation, Multiple Regression, and Path Analysis. Data obtained from the employee appraisal by filling in the questionnaire that has been provided by using a Likert scale. The results achieved in this research is creativity (0.828), leadership style (0.962) and competence (0.946) has a strong correlation with employee job satisfaction. It is expected that the results of this research can provide input for PT Interdata Bhakti Mulya in general and leadership in particular so as to improve the performance of the company in years to come.
Strategi Bisnis pada PT Wirapati Garuda Paksi Rina Astini; Rizcky Adhiprasetyo
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.701

Abstract

PT Garuda Wirapati Paksi (WGP) is a private corporation engaged in the Security and Rescue Services Business Sector (BUJPP) in guarding. Many challenges arise from the external environment such as unstable political and economic conditions, competition among companies and the entry of foreign firms. To face the above phenomenon, the right and effective business strategy is the right tool for avoiding the challenge. Business strategy planning is absolutely necessary for companies that want to survive in the future. The research method is descriptive. Data collection techniques used are questionnaire and interview with relevant parties within the company. The data have been obtained that, in the analysis through three phases, namely input, matching, and decision stage. The final results of this study concluded that the proposed effective business strategy for PT Garuda Wirapati Paksi based on QSPM matrix is Market Penetration Strategy. This strategy is considered to reduce business risk arising as a result of significant changes to the external environment of the company.
Penerapan Model Multidimensional Scaling dalam Pemetaan Brand Positioning Internet Service Provider Robertus Tang Herman
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.702

Abstract

In this high-tech era, there have been tremendous advances in tech-based products and services. Internet is one of them that have widened the world’s eyes to a new borderless marketplace. High competition among internet service providers has pushed companies to create competitive advantage and brilliant marketing strategies. They undertake positioning mapping to describe product or service’s positioning amongst many competitors. The right positioning strategy becomes a powerful weapon to win in the battle. This research is designed to create positioning mapping based on perceptual mapping. The researcher uses Multidimensional Scaling and image mapping to achieve this research goal. Sampling is using non-probability sampling in Jakarta. Based on non-attribute approach, the research findings show that there is similarity between two different brands. Thus, both brands are competing against one another. On the other hand, CBN and Netzap provider reflect some differences to others. And some brands require some improvements in terms of network reliability.
Risk Based Internal Auditing dan Implementasinya pada PT IBF Choirul Anwar
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.703

Abstract

Risks deal with uncertainties. The bigger the uncertainties faced by firms, the larger opportunity and impact of the risks in future. Whether firms succeed in managing risks it depends a lot on the effectivity of internal control. PT Indonesia Buffon Film (PT IBF) is one of many firms trying to optimalize its Internal Audit Department.The main problem in this company is managing the company to survive with accumulated losses over 90% of share capital in the period of 2007 to 2008. This research aims to describe the relationship between internal control and purpose of Internal Audit Department of PT IBF. The main focus is the management crisis happening due to weak leadership within the company. This in turn weakens internal control. Management is suggested to prioritize risks that contribute to the main risk, especially internal factors that can be controlled by management. PT IBF has deployed an implementation of the Australian/New Zealand Standard in Risk Management (AZ/NZS 4360) that helps the main purpose of the Risk Based Internal Auditing. Overall, PT IBF has done well to recognize that there are possible risks in their business operations. However, there are also gaps that must be analyzed and followed up further by management.
Pengaruh Pelayanan dan Asosiasi Merek terhadap Kepercayaan Pelanggan Bengkel Kendaraan Bermotor dan Dampaknya terhadap Preferensi Rekomendasi Muhadjir Nasir; Febri Rachmawati
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.704

Abstract

The number of motorcycles being sold in Indonesia keeps increasing every year. Every manufacturer should stand firm on negotiating to what extent service and brand name impact to consumer trust and recommendation preference.  This research aims to investigate this issue using path analysis. Sample is taken from community of car garage consumers. Then, data is verified by some statistical tools such as normality, validity and reliability before using path analysis. The research findings confirm that service quality, brand association and consumer trust are very important to attract trust over garage service. Concerning this issue, the researcher contributes some suggestions such as management should increase service quality by doing employee professionalism improvement. For doing this, the firm can exploit on employee training; implementing incentive strategy to motivate employees, exposing openness and positive atmosphere to interact with consumers and the last but not the least, to maintain good relationship for short and long term by providing consumers with a forum-based communication media.
Tingkat Kepuasan Pelanggan dari Kualitas Jasa Layanan Onny Juwono
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.705

Abstract

Recently, consumers become more critical. They criticize whenever they found the quality of service offered was not according to what had already been promised. On the other hand, quality of service became the sword of marketing program. Thus, these two elements go hand in hand to retain consumers. This research aims to answer some problems regarding quality of service of a photo developer retail outlet. Data gathered from consumers were analyzed by using validity, realibility and weighted mean to indicate the response of consumers towards all elements embeeded within the business. The research results showed that consumers found satisfied with the service given. However, the study suggested several steps to maintain customer satisfaction.
Pengaruh Tekanan Pekerjaan dan Stres Pekerjaan terhadap Evaluasi Kinerja Jerry M. Logahan
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.706

Abstract

The lawyer profession at this time has become the public spotlight due to their role in upholding justice and defending the oppressed. This noble work requires reliable performance. Therefore, performance evaluation of lawyers needs to be considered. Factors that affect the performance evaluation of lawyers should also be investigated further. The purpose of this study is to see the correlation of job stress and pressure of work on performance evaluation of the lawyers, especially in corporate law firm "H H. Harris Sarana and Partner Law Firm". This research has shown that the effects of job stress and job stress have a significant impact on performance evaluation. Work pressure variable can affect performance evaluation significantly. With the situation now, corporate leaders need to consider the pressures of work and working atmosphere, so performance can be increased. In addition, companies need to improve communications systems and trying to minimize all forms of work stressors, so the lawyers can provide more optimal results in doing their job.
Kontribusi Kualitas Layanan terhadap Kepuasan Serta Dampaknya pada Loyalitas Pelanggan Cecep Hidayat; Putri Melinda
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.707

Abstract

The purpose of this research is to find contribution of service quality towards building customer satisfaction, and the contribution of service quality towards customer loyalty, and the contribution of both service quality and customer satisfaction towards customer loyalty simultaneously, and find out whether there is any contribution of customer satisfaction to customer loyalty. The type of research used is associative survey and the analysis technique used is path analysis. The data are obtained through a survey with questionaire as the main instrument. This questionnaire is distributed to customers of Indosat  BlackBerry ISATBB community. Results showed that there are positive and significant contributions of service quality towards customer satisfaction, customer satisfaction to customer loyalty, and service quality to customer loyalty all directly or indirectly.
Iklan, Asosiasi Merek, dan Keputusan Pembelian Dian Tauriana; Devy Safriliana
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.708

Abstract

The impact of advertising on brand association has raised many questions among scholars. Some agree that advertising can leverage and help building brand association in consumer’s perspective. Others are against this opinion. However, this research is trying to investigate whether advertising does correlate to brand association that later on impacts on purchase decision making. Data collected by interviewing respondents regarding car purchase in the showroom. The analysis is conducted by using path analysis. From the result, it is figured out that the influence/impact of brand association on purchase decision making is very low. Thus, other element such as advertising and any activities to leverage brand association should be taken into account.
Dampak Loyalitas dari Keputusan Konsumen Disebabkan Pelayanan dan Promosi pada Usaha Gimnastik Rudy Aryanto; Susanto Susanto; Liu Santa Stefenny
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.709

Abstract

This research purpose is to analyze the influence service quality and promotion to decision making and its impact on consumer loyalty. Method used in this research is descriptive-associative, using Pearson Correlation Path Analysis. Data gathered by distributiong questionnaire to 110 respondents in Gold’s Gym Thamrin City. From the data analysis, it is found out that the structural model is given as Y= 0,497X2 + 0,868, whereas R2 24,7% , and structural 2 Z = 0,491 X1 + 0,871 whereas R2=24,2. The service quality seems have less influence to consumer’s decision making but have stronger influence to consumer loyalty. Promotion effectively influences consumer’s decision making as much as 24,2%. Thus, service quality and promotion should be leveraged to increase sales and consumer loyalty.

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