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INDONESIA
Lingua Cultura
Published by Universitas Bina Nusantara
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol. 14 No. 1 (2020): Lingua Cultura" : 15 Documents clear
Product Islamization as a Marketing Strategy in the Resik V “Sekarang Berhijab” Advertisement in 2012 Kolik Koirudin; Sri Kusuma Habsari; Deny Tri Ardianto
Lingua Cultura Vol. 14 No. 1 (2020): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v14i1.6385

Abstract

The research aimed to know why did Resik V transform its product advertisement by Islamization? How did the advertisement put and negotiate the Islamic symbols and codes on women’s feminine area cleansing products? The research would carry out textual data analysis for the 2012 version of Resik V “Sekarang Berhijab” advertisement using Roland Barthes’s semiotics theory. The results show that the advertisement utilizes the symbols of the hijab and the Indonesian Ulema Council’s label as commodities to put the Resik V product closer to Islam, as Islamic values attracted great attention from the society at that time that leaded to consumption activity. However, the Islamization in the Resik V product has ruled out the context of the hijab and halal concepts themselves, namely faith.
The Impact of Translation Method and Shift on Translation Quality at Bilingual Textbooks of Physics, Mathematics and History Kammer Tuahman Sipayung
Lingua Cultura Vol. 14 No. 1 (2020): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v14i1.6387

Abstract

The first goal of the research was to figure out translation methods and shifts applied in translating bilingual textbooks of History, Mathematics, and Physics, Those bilingual textbooks were published by Quadra, Yramawidia, and Yudhisthira, used for grade seven in Medan. The second was to figure out the impact of translation methods and shifts which dominant on translation quality. The third was to recommend better bilingual textbooks to use based on the translation quality point of view. The research used a descriptive qualitative research method with a questionnaire, depth-interview, and observation on a pair of translation to collect the data. The data were analyzed with interactively and non-interactively. Based on the data analysis, the research finds that (1) the dominant shift on History textbook is unit shift while the dominant method is a free translation, the dominant shift on Physics is a unit shift and dominant method is a communicative translation, the dominant shift on Mathematics is structure shift and dominant method is communicative translation. The second finding is that the impact of the dominant translation shift and method on the History textbook is negative. At the same time, in Mathematics and Physics are positive. Third, the research; the researcher recommends bilingual textbooks of Mathematics and Physics to use based on translation quality point of view. The well bilingual textbooks can improve students’ language skills, while low translation quality influences bad development to students on learning the language.
The Relationship between Metacognitive Awareness and Receptive Skills of University Students Ayu Marsela Erda
Lingua Cultura Vol. 14 No. 1 (2020): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v14i1.6403

Abstract

The research investigated the influence of metacognitive awareness on receptive skills in higher education students. Moreover, participants’ level of metacognitive awareness was also taken into account. The research utilized a survey in the form of Metacognitive Awareness Listening Questionnaire (MALQ) and Metacognitive Awareness Reading Strategy Inventory (MARSI) and test of listening and reading comprehension to collect the data and multiple regression to analyze it. The participants were 59 English educational students in the first semester of a public university in Yogyakarta. The finding shows there is a significant influence of metacognitive awareness on receptive skills. However, there is the only significant influence of metacognitive awareness on reading skills. In contrast, there is no significant influence of metacognitive awareness on listening skills. Most of the students are categorized at a high level of metacognitive awareness in listening and reading. However, they have relatively poor scores in the D and E categories for both listening and reading comprehension tests. The only skill which has a significant influence on metacognitive awareness is reading skills. Therefore, the findings show that there is no significant influence of metacognitive awareness on listening skills. However, there is a significant influence of metacognitive awareness on reading skills. Further research needs to be conducted to reveal the different influences between reading and listening skills related to metacognitive awareness, as found in the research.
Reviews of Teachers’ Characters in Students’ Autobiography Atiqa Sabardila; Markhamah Markhamah; Dini Restiyanti Pratiwi
Lingua Cultura Vol. 14 No. 1 (2020): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v14i1.6418

Abstract

The research aimed to describe reviews of teachers’ characters found in students’ autobiography. It belonged in the field of Indonesian Language Education, and the data were in the form of students’ autobiography, written in Indonesian. A descriptive-qualitative approach was utilized to observe the attitude, behavior, or perception of autobiographers about their teachers’ characters in the past. The source triangulation was used to verify the validity of the data. The data were analyzed through a comparative method using referential and marker reading techniques, in addition to the focused-group discussion. The results of the research show that the teachers’ characters portrayed in students’ autobiography includes: (1) positive characters: responsible, patient, caring, easy to understand, fair, making students smart, inspiring creativity; and (2) negative characters: fierce/yelling, scary in anger, hard to understand, flirty. From the results, it can be concluded that students’ autobiography evidently helps measure the quality of teachers’ characters, and negative characters reduce the learning process’s effectiveness.
The Effect of Google Classroom Assisted Extensive Listening on Listening Comprehension Accross Learning Autonomy Melyann Melani
Lingua Cultura Vol. 14 No. 1 (2020): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v14i1.6493

Abstract

The research aimed at identifying the effect of Google Classroom Assisted Extensive Listening (EL) on English as a Foreign Language (EFL) Students’ Listening Comprehension across Learning Autonomy (i.e., high learning autonomy, and low learning autonomy). The research involved 78 students from two classes, which were divided into the experiment and control group. The experiment class was treated by practicing EL with the support of Google Classroom, on the other hand, the control group was treated by practicing EL by using the traditional platform (written listening journal). The students in each group were further grouped based on their autonomy level (high and low). The result of the research reveals that the mean score of the experiment group is much higher than the control class. It means that students who practiced EL with the support of Google Classroom have better listening comprehension as compared to the students who practiced EL by using the traditional platform. However, the research indicates no interaction from each learning autonomy level with the listening comprehension of both groups. 

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