Jurnal Administrasi Bisnis
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis.
Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
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<![CDATA[ANALISIS PENGARUH PEMASARAN 4A TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ERIGO DI SHOPEE ]]>
<![CDATA[Carolus Dimas Wijanarko]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v20i1.6727.16-39
<![CDATA[Erigo is a popular local clothing brand in Indonesia. Erigo carries the concept of traveling with the theme of street style. Erigo's achievements are Top Local Brand & Top Fashion Brand from the Shopee Super Awards from September 2020 to December 2020, a MURI record for selling the most shirts online within one hour and participating in New York Fashion Week 2022. From a buyer's point of view, Erigo often skips things such as products that are not suitable for use, damaged, and exchanged, thus making consumers dissatisfied. The purpose of this study was to analyze the 4A marketing (acceptability, affordability, accessibility, and awareness) of the purchasing decisions of Erigo consumers at Shopee. Marketing 4A is a tool that helps marketers to align marketers’actions with the four important values that customers are looking for. This research method is descriptive research with a quantitative approach. Respondents totaled 100 people with the criteria of having bought Erigo products through the Shopee e-commerce platform. The results of the f-test indicate that the independent variable has a simultaneous effect on the dependent variable. The results of the t-test show that acceptability and accessibility do not have a significant effect and affordability ]]>
<![CDATA[PENGARUH CUSTOMER EXPERIENCE DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG PELANGGAN MIE KOBER JEMBER ]]>
<![CDATA[Damayanti, Alfia]]>;
<![CDATA[Handini, Yuslinda Dwi]]>;
<![CDATA[Wahyudi, Edy]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v20i1.7012.40-48
<![CDATA[This study aims to determine the effect of customer experience and electronic word of mouth on customer repurchase intentions of Mie Kober Jember. The type of research used is explanatory research with a quantitative approach. The sample used was 120 respondents using a purposive sampling technique with the condition that the respondent had made a direct purchase or dined in at Mie Kober Jember, Karimata Branch twice or more. The results showed that the customer experience variable had a significant effect on customer repurchase intention of Mie Kober Jember. Meanwhile, electronic word of mouth variable has no significant effect on customer repurchase intention of Mie Kober Jember caused by the low level of discussion between customers on social media. Even so, together the variables of customer experience and electronic word of mouth have a significant effect on the repurchase intention of Mie Kober Jember customers.]]>
<![CDATA[PENGARUH BRAND EXPERIENCE DAN BRAND PERSONALITY TERHADAP REPURCHASE INTENTION PRODUK ESQA COSMETICS ]]>
<![CDATA[Kustiwan, Choirunnisa Luthfiyah]]>;
<![CDATA[Rubiyanti, Nurafni]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v20i1.7703.1-15
<![CDATA[The cosmetics market is growing rapidly with innovation, influenced by lifestyle trends. Dependence on the use of cosmetics has become a daily habit, especially for generation Z women, who are considered important by the environment around them. This research aims to determine the influence of brand experience and brand personality on repurchase intention for ESQA Cosmetics. The research method used in this research is a quantitative method with a descriptive-causality type of research. Sampling was carried out using a non-probability sampling technique used, namely purposive sampling, a total of 346 consumer respondents who had used or purchased ESQA Cosmetics products among generation Z in Bandung City. The data analysis technique used was descriptive analysis and multiple linear regression analysis. The results of this research show that there is a significant influence between brand experience on repurchase intention on ESQA products and there is a significant influence between brand personality on repurchase intention on ESQA Cosmetics. Then brand experience and brand personality simultaneously have a significant effect on repurchase intention at ESQA Cosmetics. The contribution of influence from the brand experience and brand personality variables influences the dependent variable repurchase intention.]]>
<![CDATA[PERANCANGAN SISTEM INSENTIF DOKTER SPESIALIS BERBASIS KINERJA PELAYANAN BPJS KESEHATAN DI RUMAH SAKIT CAHYA KAWALUYAN ]]>
<![CDATA[Goey, Hendra William]]>;
<![CDATA[Talim, Margaretha Banowati]]>;
<![CDATA[Sukoco, Lisda]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v20i1.8813.40-54
<![CDATA[Hospitals in the National Health Insurance (JKN) era face challenges due to the shift in payment methods from retrospective (Fee for Services) to prospective (case-based payment). This change drives efficiency improvements without compromising service quality.This study formulates a performance-based incentive system for specialist doctors to enhance the efficiency and quality of BPJS Kesehatan patient services at RS Cahya Kawaluyan. Using a case study approach and both quantitative and qualitative analysis methods, the incentive system is designed with the Ongoing Professional Practice Evaluation (OPPE) as a performance measurement tool.The study results propose an incentive system based on individual performance, measurable indicator-based evaluations, periodic payments, and collaboration between the Medical Committee and the Human Resources Department. Doctors' performance is assessed using nine key indicators, with patient satisfaction and regulatory compliance being the most crucial indicators.To enhance the effectiveness of the incentive system, regular patient satisfaction surveys, regulatory compliance monitoring, and improved time management for doctors are recommended. System optimization can be achieved through integration with the hospital information system, strengthening interdepartmental collaboration, and conducting socialization and training programs. System implementation is expected to drive efficiency, motivation, and improved service quality among specialist doctors at RS Cahya Kawaluyan]]>
<![CDATA[EXP OPTIMIZING HUMAN RESOURCE MANAGEMENT FUNCTIONS IN COMPANIES: RECRUITMENT AND JOB ASSESSMENT STRATEGIES FOR EXPATRIATE EMPLOYEES: Research Study on the Placement of Indonesian Citizen Expatriates in Multinational Companies ]]>
<![CDATA[Santoso, Amelia Sofie]]>;
<![CDATA[Fadillah, Nur Aini]]>;
<![CDATA[Fitri, Dinar Shabina Al]]>;
<![CDATA[Sandi, Mario Dwi]]>;
<![CDATA[Mario, Mario Dwi Sandi]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v20i1.8913.78-86
<![CDATA[This study aims to explain the strategy of optimizing the human resource management function in a company, focusing on the recruitment strategy and performance assessment of expatriate employees. This study takes a case study on the placement of Indonesianexpatriates in a multinational company operating in Malaysia. This type of research is descriptive research with a qualitative approach. Data collection methods used include interviews and literature studies. Interviews were conducted with expatriate employees, namely Indonesian citizens working in Malaysia. The results of the study indicate that the recruitment strategy used involves a selection process that considers cultural adaptability, international work experience, and technical competence. Expatriate employee performance assessment is carried out through target-based performance measurements that are adjusted to the local cultural context. Factors that influence expatriate performance include adaptability, interpersonal communication, and support from the company in dealing with cross-cultural obstacles. This study also identifies the main challenges faced by expatriates, such as differences in work culture,stereotypes, and language barriers, which affect their performance and interactions with local employees. Cross-cultural integration and training strategies are important elements in optimizing the human resource management function in multinational companies.]]>
<![CDATA[PENGARUH DIGITAL LITERACY TERHADAP KNOWLEDGE SHARING INTENTION KARYAWAN DI SEKTOR MANUFAKTUR DAN SEKTOR RETAIL ]]>
<![CDATA[Viona Elizabeth Permana]]>;
<![CDATA[Gunawan, Agus]]>;
<![CDATA[Caroline, Angela]]>;
<![CDATA[Kornarius, Yoke Pribadi]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v20i1.9069.%p
<![CDATA[Munculnya internet dan perkembangan teknologi digital yang semakin beragam mengharuskan karyawan untuk meningkatkan literasi digital mereka. Literasi digital yang baik akan membantu memudahkan karyawan untuk menggunakan teknologi dalam aktivitas pekerjaan mereka sehari-hari. Niat berbagi pengetahuan karyawan menjadi hal yang penting agar perusahaan dapat berkembang lebih baik lagi. Penelitian ini akan menguji apakah literasi digital karyawan berpengaruh terhadap niat berbagi karyawan di perusahaan sektor manufaktur dan sektor retail. Jenis penelitian yang dilakukan adalah mixed methods. Pengambilan data dilakukan dengan menggunakan dua metode yaitu kuesioner dan wawancara. Kuesioner disebarkan kepada orang-orang yang memenuhi kriteria yaitu karyawan yang bekerja di sektor manufaktur dan sektor retail serta terkumpul sebanyak 60 responden. Sedangkan wawancara dilakukan dengan 5 orang responden untuk melengkapi data kuantitatif. Analisis data kuantitatif dilakukan dengan menggunakan SPSS 29 yaitu melalui uji validitas, uji reliabilitas, uji normalitas, uji heteroskedasitas, uji linearitas, regresi linear sederhana, uji hipotesis dan uji koefisien determinasi. Sedangkan data hasil wawancara dianalisis menggunakan analisis tematik. Dari hasil pengujian yang sudah dilakukan ditemukan bahwa Digital Literacy memiliki kontribusi nilai terhadap Knowledge Sharing Intention sebesar 43,4% dan dapat disimpulkan bahwa Digital Literacy berpengaruh terhadap Knowledge Sharing Intention karyawan di sektor manufaktur dan sektor retail.]]>
<![CDATA[ANALISIS PENGARUH PEMASARAN 4A TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ERIGO DI SHOPEE ]]>
<![CDATA[Carolus Dimas Wijanarko]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v20i1.6727.16-39
<![CDATA[Erigo is a popular local clothing brand in Indonesia. Erigo carries the concept of traveling with the theme of street style. Erigo's achievements are Top Local Brand & Top Fashion Brand from the Shopee Super Awards from September 2020 to December 2020, a MURI record for selling the most shirts online within one hour and participating in New York Fashion Week 2022. From a buyer's point of view, Erigo often skips things such as products that are not suitable for use, damaged, and exchanged, thus making consumers dissatisfied. The purpose of this study was to analyze the 4A marketing (acceptability, affordability, accessibility, and awareness) of the purchasing decisions of Erigo consumers at Shopee. Marketing 4A is a tool that helps marketers to align marketers’actions with the four important values that customers are looking for. This research method is descriptive research with a quantitative approach. Respondents totaled 100 people with the criteria of having bought Erigo products through the Shopee e-commerce platform. The results of the f-test indicate that the independent variable has a simultaneous effect on the dependent variable. The results of the t-test show that acceptability and accessibility do not have a significant effect and affordability ]]>
<![CDATA[PENGARUH CUSTOMER EXPERIENCE DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG PELANGGAN MIE KOBER JEMBER ]]>
<![CDATA[Damayanti, Alfia]]>;
<![CDATA[Handini, Yuslinda Dwi]]>;
<![CDATA[Wahyudi, Edy]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v20i1.7012.40-48
<![CDATA[This study aims to determine the effect of customer experience and electronic word of mouth on customer repurchase intentions of Mie Kober Jember. The type of research used is explanatory research with a quantitative approach. The sample used was 120 respondents using a purposive sampling technique with the condition that the respondent had made a direct purchase or dined in at Mie Kober Jember, Karimata Branch twice or more. The results showed that the customer experience variable had a significant effect on customer repurchase intention of Mie Kober Jember. Meanwhile, electronic word of mouth variable has no significant effect on customer repurchase intention of Mie Kober Jember caused by the low level of discussion between customers on social media. Even so, together the variables of customer experience and electronic word of mouth have a significant effect on the repurchase intention of Mie Kober Jember customers.]]>
<![CDATA[PENGARUH BRAND EXPERIENCE DAN BRAND PERSONALITY TERHADAP REPURCHASE INTENTION PRODUK ESQA COSMETICS ]]>
<![CDATA[Kustiwan, Choirunnisa Luthfiyah]]>;
<![CDATA[Rubiyanti, Nurafni]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v20i1.7703.1-15
<![CDATA[The cosmetics market is growing rapidly with innovation, influenced by lifestyle trends. Dependence on the use of cosmetics has become a daily habit, especially for generation Z women, who are considered important by the environment around them. This research aims to determine the influence of brand experience and brand personality on repurchase intention for ESQA Cosmetics. The research method used in this research is a quantitative method with a descriptive-causality type of research. Sampling was carried out using a non-probability sampling technique used, namely purposive sampling, a total of 346 consumer respondents who had used or purchased ESQA Cosmetics products among generation Z in Bandung City. The data analysis technique used was descriptive analysis and multiple linear regression analysis. The results of this research show that there is a significant influence between brand experience on repurchase intention on ESQA products and there is a significant influence between brand personality on repurchase intention on ESQA Cosmetics. Then brand experience and brand personality simultaneously have a significant effect on repurchase intention at ESQA Cosmetics. The contribution of influence from the brand experience and brand personality variables influences the dependent variable repurchase intention.]]>
<![CDATA[PERANCANGAN SISTEM INSENTIF DOKTER SPESIALIS BERBASIS KINERJA PELAYANAN BPJS KESEHATAN DI RUMAH SAKIT CAHYA KAWALUYAN ]]>
<![CDATA[Goey, Hendra William]]>;
<![CDATA[Talim, Margaretha Banowati]]>;
<![CDATA[Sukoco, Lisda]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v20i1.8813.40-54
<![CDATA[Hospitals in the National Health Insurance (JKN) era face challenges due to the shift in payment methods from retrospective (Fee for Services) to prospective (case-based payment). This change drives efficiency improvements without compromising service quality.This study formulates a performance-based incentive system for specialist doctors to enhance the efficiency and quality of BPJS Kesehatan patient services at RS Cahya Kawaluyan. Using a case study approach and both quantitative and qualitative analysis methods, the incentive system is designed with the Ongoing Professional Practice Evaluation (OPPE) as a performance measurement tool.The study results propose an incentive system based on individual performance, measurable indicator-based evaluations, periodic payments, and collaboration between the Medical Committee and the Human Resources Department. Doctors' performance is assessed using nine key indicators, with patient satisfaction and regulatory compliance being the most crucial indicators.To enhance the effectiveness of the incentive system, regular patient satisfaction surveys, regulatory compliance monitoring, and improved time management for doctors are recommended. System optimization can be achieved through integration with the hospital information system, strengthening interdepartmental collaboration, and conducting socialization and training programs. System implementation is expected to drive efficiency, motivation, and improved service quality among specialist doctors at RS Cahya Kawaluyan]]>
