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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Administrasi Bisnis Dia: Jurnal Administrasi Publik Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Strategi dan Bisnis Eduvest - Journal of Universal Studies Journal Markcount Finance Journal of Economic, Management and Entrepreneurship International Journal of Business and Quality Research E-Journal of Tourism
Handini, Yuslinda Dwi
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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KEGIATAN PELABELAN, PENGEMASAN DAN PEMASARAN KERUPUK DAN RENGGINANG PANARUKAN SITUBONDO Yuslinda Dwi Handini; Suhartono Suhartono; Sri Wahjuni
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 4, No 2 (2016)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.22 KB) | DOI: 10.33366/ref.v4i2.524

Abstract

Para penduduk desa adalah masyarakat produktif yang memiliki bisnis UKM produktif Kerupuk dan rengginang, tapi masih ada masalah mendasar yang berkaitan dengan pelabelan, pemasaran dan kemasan yang belum efektif dan efisien. Melalui kegiatan ini, usaha produktif masyarakat telah membantu dalam proses PIRT, tapi label, kemasan dan pemasaran masih sangat sederhana dan tidak tahan lama. Kegiatan ini akan dilakukan dengan metode sosialisasi dan pelatihan masyarakat produktif anggota Posdaya, terutama pada pembuatan label, kemasan dan pemasaran proses yang lebih efektif dan efisien untuk menghemat biaya produksi karena proses pemasaran, label dan kemasan yang lebih praktis dan menghemat waktu serta meningkatkan kualitas dan kuantitas Kerupuk dan Rengginang produksi dengan menerapkan teknologi tepat guna. Meningkatkan pendapatan masyarakat produktif yang memiliki kerupuk dan bisnis Rengginang dengan penerapan teknologi yang lebih efektif, lebih mudah, dan lebih disukai oleh konsumen dalam hal kuantitas dan kualitas. Solusi yang ditawarkan dalam pelaksanaan kegiatan ini dibagi menjadi empat tahap pelaksanaan dan target adalah masyarakat produktif anggota Gelung Kartika Posdaya dan Siaga Desa Posdaya dari Galung, Panarukan, Situbondo. Keempat tahapan implementasi adalah: Pengetahuan tentang proses pemasaran yang efektif dan efisien kepada konsumen, Teknologi keterampilan transfer untuk label, kemasan atau proses menekan dengan menggunakan tangan Sealer menekan alat, Pelaksanaan pemasaran konsumen yang efektif dan efisien, dan menggunakan alat-alat Menekan atau kemasan pada produk sehingga pemberdayaan masyarakat Gelung Village akan ditingkatkan dengan peran aktif mereka dalam masyarakat yang Posdaya.
Influence of Instagram Content Marketing and e-wom on Consumer Purchase Decisions Through Buying Interest (Study on Ayucitra Gallery Consumers By Monokrom Jombang) Lailiyah, Nurul; Handini, Yuslinda; Sisbintari, Ika; Xu, Shanshan; Xavier, Murphy; Elliot, McCarty
Journal Markcount Finance Vol. 2 No. 1 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i1.277

Abstract

Social media is a tool for searching and selecting information in the form of products and services. The use of social media in Indonesia continues to grow every year, therefore it is widely used by marketers as an opportunity to introduce and offer products. One of them is by creating content marketing and e-WOM. Content marketing and e-WOM are strategies that are considered quite effective in marketing and introducing products to consumers. The purpose of this study was to determine the impact of Instagram content marketing and e-WOM on consumer purchasing decisions through the purchase interest variable. The population in the study were consumers of the Ayucitra gallery by monochrome jombang, with a sampling technique using purposive sampling of 120 respondents. Data analysis using path analysis with SEM (Structural Equation Modeling) using smartPLS.3.0 software. The findings concluded that content marketing (X1) has a positive and significant effect on consumer buying interest (Z), e-WOM (X2) has a positive and significant effect on consumer buying interest (Z), buying interest has a positive and significant effect on consumer purchasing decisions (Y), content marketing (X1) has a positive and significant effect on consumer purchasing decisions (Y), e-WOM (X2) has a positive and significant effect on consumer purchasing decisions (Y). content marketing (X1) has a positive and significant effect on consumer purchasing decisions mediated by consumer buying interest (Z) at Ayucitra by Monochrome gallery, e-WOM (X1) has a positive and significant effect on consumer purchasing decisions mediated by consumer buying interest (Z) at Ayucitra by Monochrome gallery  
Strategi Pelayanan PT KAI DAOP IX Jember melalui Aplikasi Access By KAI Samudra, Sandy Dharma; Handini, Yuslinda Dwi; Mastika, I Ketut; Bidhari, Sandhika Cipta
Jurnal Strategi dan Bisnis Vol 12 No 1 (2024): Membangun Bisnis Berkelanjutan
Publisher : Bussiness Administration Department, Faculty of Social and Political Science, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsb.v12i1.45934

Abstract

Digital marketing merupakan suatu konsep yang dapat dilakukan oleh seluruh jenis perusahaan pada era digital saat ini. Perusahaan yang telah menerapkan konsep digital marketing yaitu PT KAI dengan menciptakan aplikasi pemesanan tiket kereta api berbasis digital diberi nama Access by KAI. Penelitian ini dilakukan menggunakan jenis pendekatan penelitian kualitatif deskriptif. PT KAI menciptakan strategi pelayanan berbasil digital seperti aplikasi Access by KAI dengan menyediakan beberapa menu dan fitur yang cepat dan mudah digunakan bagi para pelanggan pada saat melakukan transaksi pembelian tiket kereta api menggunakan aplikasi Access By KAI.
Pengaruh Harga dan Word of Mouth terhadap Keputusan Pembelian Produk Rei Outdoor Gear di Jember Habeahan, Hendro; Kristianto, Wheny; Handini, Yuslinda Dwi; Foeh, Ricky Ekaputra
Jurnal Strategi dan Bisnis Vol 12 No 1 (2024): Membangun Bisnis Berkelanjutan
Publisher : Bussiness Administration Department, Faculty of Social and Political Science, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsb.v12i1.46079

Abstract

Konsumen memiliki banyak pilihan merek dalam membeli peralatan outdoor sesuai dengan kebutuhan dan selera. Konsumen semakin kritis dan selektif dalam menentukan pilihan pada produk outdoor. Perusahaan perlu memiliki strategi pemasaran yang jitu guna menstimuli keputusan pembelian konsumen pada produk outdoor yang ditawarkannya. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan word of mouth terhadap keputusan pembelian produk Rei Outdoor Gear di Jember. Penelitian ini menggunakan pendekatan kuantitaif. Jenis penelitian ini bersifat explanatory research. Data yang digunakan dalam penelitian ini adalah data primer berdasarkan penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen Rei Outdoor Gear cabang Jember. Sampel yang digunakan sebanyak 100 orang ditentukan dengan teknik non probability sampling pendekatan purposive sampling. Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa harga berpengaruh secara parsial terhadap keputusan pembelian, word of mouth berpengaruh secara parsial terhadap keputusan pembelian, serta harga dan word of mouth berpengaruh secara simultan terhadap keputusan pembelian pada produk Rei Outdoor Gear di Jember.
Pengaruh Social Media Marketing dan Brand Image Terhadap Keputusan Berkunjung Ke Desa Wisata Sidomulyo Di Kabupaten Jember Tamami, Ari Ahmad; Handini, Yuslinda Dwi; Karyadi, Hari
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43223

Abstract

Abstract: Tourism is one of the potentials to improve the economy in the regions, one of which is in Jember district. Jember has a variety of tourism in it, one of which is the Tourism Village (Deswita) Sidomulyo is a tourist village based on educational, natural and cultural tourism. Competition in the tourism industry over time is getting tighter, requiring Deswita Sidomulyo to carry out its marketing strategy through social media marketing (SMM). SMM is a marketing strategy using social media as its means. Brand image is needed in a tourist destination. Brand image is the consumer's perception of a brand. A positive brand image of tourism can influence tourists' visiting decisions. This study examines the influence of SMM and brand image on visiting decisions to Sidomulyo Tourism Village in Jember Regency. This research uses a quantitative approach. The population in this study were all visitors to Deswita Sidomulyo. The sampling technique used purposive sampling, with a sample of 130 respondents. This study distributes questionnaires directly to visitors and then analyzed using multiple linear regression. The results of this study indicate that SMM and brand image simultaneously influence visiting decisions. Partially, SMM affects visiting decisions, brand image affects visiting decisions.Keywords: social media marketing; brand image; visiting decisionAbstraksi: Pariwisata menjadi salah satu potensi untuk meningkatkan perekonomian didaerah-daerah salah satunya di kabupaten Jember. Jember memiliki beragam wisata didalamnya, salah satunya yaitu Desa Wisata (Deswita) Sidomulyo merupakan desa wisata berbasis wisata edukasi, alam dan budaya. Persaingan dalam industri pariwisata seiring waktu semakin ketat, mengharuskan Deswita Sidomulyo melakukan strategi pemasarannya melalui social media marketing (SMM). SMM merupakan strategi pemasaran menggunakan media sosial sebagai sarananya. Brand image dibutuhkan pada suatu destinasi wisata. Brand image merupakan persepsi konsumen pada suatu merek. Brand image yang positif dari wisata dapat mempengaruhi keputusan berkunjung wisatawan. Penelitian ini menguji pengaruh SMM dan brand image terhadap keputusan berkunjung ke Desa Wisata Sidomulyo di Kabupaten Jember. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pengunjung Deswita Sidomulyo. Teknik penarikan sampel penelitian ini menggunakan purposive sampling, dengan sampel berjumlah 130 responden. Penelitian ini menyebarkan kuesioner secara langsung kepada pengunjung dan selanjutnya di analisis menggunakan regresi linier berganda. Hasil penelitian ini menunjukkan SMM dan brand image berpengaruh secara simultan terhadap keputusan berkunjung. Secara pasrsial SMM berpengaruh terhadap keputusan berkunjung, brand image berpengaruh terhadap keputusan berkujung.Kata kunci: social media marketing; brand image; keputusan berkunjung.
Pengaruh Brand Image dan Celebrity Endorser Terhadap Minat Beli Konsumen Produk Skintific ‘Ayun, Yuniyu Qurratun; Karyadi, Hari; Handini, Yuslinda Dwi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43259

Abstract

Abstract: This study aims to determine the effect of brand image and celebrity endorsers on buying interest in Skintific. The approach in this study uses a quantitative approach and the type of research used is explanatory research using SPSS data analysis. The population in this study used Skintificid Instagram followers and was processed using the Yamane formula in order to determine the number of samples. The distribution of questionnaires in this study was carried out online using the google form link that has been provided and will then be processed and analyzed. The results of this study indicate that brand image has a significant positive effect on purchase intention, celebrity endorsers have a significant effect on purchase intention and brand image and celebrity endorsers have a simultaneous effect on purchase intention. The findings of this study indicate that the importance of brand image and celebrity endorsers to increase sales and consumer confidence in a product. Keywords: brand image; celebrity endorser; purchase intentionAbstraksi: Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan celebrity endorser terhadap minat beli Skintific. Pendekatan pada penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian yang digunakan adalah explanatory research dengan menggunakan analisis data SPSS 26. Populasi pada penelitian ini menggunakan followers instagram @Skintificid dan diolah menggunakan rumus Yamane agar dapat mengetahui jumlah sampel. Penyebarkan kuesioner pada penelitian ini dilakukan secara online dengan menggunakan link google form yang telah disediakan dan selanjutnya akan diolah serta dianalisis. Hasil dari penelitian ini menunjukkan brand image berpengaruh postif signifikan terhadap minat beli, celebrity endorser berpengaruh signifikan terhadap minat beli serta brand image dan celebrity endorser berpengaruh simultan terhadap minat beli. Temuan penelitian ini menunjukkan bahwa pentingnya brand image dan celebrity endorser untuk meningkatkan penjualan dan kepercayaan konsumen akan suatu produk.Kata kunci: brand image; celebrity endorser; minat beli
IMPLEMENTATION OF VILLAGE FUND MANAGEMENT POLICIES IN 2022 TO IMPROVE THE ECONOMY OF THE KALIWINING VILLAGE COMMUNITY RAMBIPUJI JEMBER Fauziyah, Ria; Wahyudi, Edy; Handini, Yuslinda Dwi
DIA: Jurnal Administrasi Publik Vol 22 No 02 (2024): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v22i02.9826

Abstract

After the enactment of the Law on Villages No. 6 of 2014, villages have their own authority in making regulations or village-scale local authority. In addition, the state also provides funds to villages through transfers regulated in Government Regulation No. 60 of 2014 as a form of effort to equalize and accelerate development in the village. Meanwhile, the implementation of fund management in the village uses regulatory guidelines from the Ministry of Villages that adjust to national conditions. National economic recovery is the most important part after declaring Indonesia free from the Covid-19 pandemic and continues through SDG-based activity programs to improve the population's economy. This research uses a qualitative descriptive method by referring to the policy implementation theory of Donald Van Meter and Carel Van Horn. Village financial management cannot be separated from the policy of the village head as the PKPKD (Village Financial Management Power Holder) although in general the use of village funds can only be allocated for the administration of village government, development, community development, community empowerment and emergency disaster management.
Analysis of Branding Strategy Via Social Media Instagram at Waecicu Bakery Jember Shirly Da Zulfa; Yuslinda Dwi Handini; Wheny Khristianto; Joko Mulyono
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.138

Abstract

This study aims to describe and analyze strategies branding conducted by Waecicu Bakery via Instagram. The approach used is descriptive qualitative with data collection techniques in the form of interviews, observations, and documentation. Research informants consist of business owners, social media managers, and consumers as triangulation of source data. Data analysis uses the interactive model of Miles, Huberman, and Saldana which includes the stages of data collection, data reduction, data presentation, and drawing conclusions. The results show that the strategy branding implemented in three main stages, namely planning (brand positioning,brand identity,brand personality), implementation (visual content creation, consumer interaction, and collaboration), and digital performance evaluation. The evaluation shows the achievement engagement rate by 3.4%, and an average of 92,120 views per upload.Branding through Instagram has proven to be effective in increasing followers (followers), involvement audience, and brand awareness. Recommendations include improving content consistency and management, optimizing Instagram features, and adding a management team.
Program Implementation of The Cooperative and Microenterprise Office of Jember District After The Covid 19 Pandemic Year 2023-2024 Pradana, Tectona Bambang; Wahyudi, Edy; Handini, Yuslinda Dwi
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50804

Abstract

The Regent of Jember Regency issued a Regent's Regulation, namely Regent's Regulation Number 21 of 2021 concerning the Position, Organizational Structure, Duties and Functions and Work Procedures of the Jember Regency Cooperative and Micro Enterprise Service. The Regent's Regulation regulates the Department of Cooperatives and Micro Enterprises which supports the development of MSMEs in Jember Regency. The Department of Cooperatives and Micro Enterprises must follow these regulations so that policies are formed with implementation in the form of programs that are followed by MSME actors. The aim of this research is to analyze the impact of the Cooperatives and Micro Enterprises Service policy based on a comparison of the objectives of the Cooperatives and Micro Enterprises Service with the direct benefits from MSME actors. This research will use qualitative research. Primary data sources will be obtained from interviews with resource persons, namely officers from the Cooperatives and Micro Enterprises Service and MSME Owners. This research uses triangulation techniques to test the validity of the data. The results of the research are that the Department of Cooperatives and Micro Enterprises is implementing programs that can support MSME actors, namely (1) On The Spot Legality Facilitation Program, (2) Vocational Training Program, (3) Go Digital MSME Entrepreneurship Program, and (4) Lawsuit Socialization Simple Free. MSME actors, namely Kopi Rengganis MSME, Opak Gulung MSME, and Aren Handycraft MSME experienced all the programs implemented.
The Influence of Brand Identification and Brand Trust on Brand Evangelism Muhammad Fa'iq Muna; Yuslinda Dwi Handini; Wheny Khristianto
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): July - September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i03.361

Abstract

This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application. The method used in this study is a type of explanatory research with a quantitative approach. The sampling technique uses the non-probability sampling method. The survey data was collected online and the sample number of the study was 100 respondents. Data analysis uses multiple linear regression analysis using SPSS as its analysis tool. The results showed that brand identification has a positive and significant effect on brand evangelism. Brand trust has a positive and significant effect on brand evangelism. Brand trust and brand identification have a simultaneous positive and significant effect on brand evangelism. The majority are more dominant in brand trust in brand evangelism than in brand identification. The theoretical implications in this study can contribute to future studies related to the field of brand marketing, especially on brand evangelism which is still not widely studied in Indonesia.
Co-Authors Abul Haris Suryo Negoro Angga, Anjas Bayu Basid, Muhammad Bidhari, Sandhika Cipta Damayanti, Alfia Edy Wahyudi Elliot, McCarty Fauziyah, Ria FOEH, Ricky Ekaputra Habeahan, Hendro Ika Sisbintari Joko Mulyono Karyadi, Hari Kristianto, Wheny Lailiyah, Nurul Mastika, I Ketut Muflikhin, Muhammad Nurul Muhammad Fa'iq Muna Prabhawati, Adhiningasih Pradana, Tectona Bambang Samudra, Sandy Dharma Shirly Da Zulfa Sri Wahjuni Suhartono Tamami, Ari Ahmad Wheny Khristianto Wheny Khristianto Xavier, Murphy Xu, Shanshan Yoseka, Jaymei ‘Ayun, Yuniyu Qurratun