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Yuliana Rakhmawati
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Ilmu Komunikasi, Universitas Trunojoyo Madura
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Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol 19, No 2 (2025): September" : 4 Documents clear
#SaveJanda Movement: Countering Social-Stigma Aini, Syarifah Nur; Kulau, Febriansyah; Akalili, Awanis
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.26359

Abstract

The development of digitalization makes activities in cyberspace increasingly massive and have a big impact on society. Today's society does not only depend on face-to-face efforts, but orientation and actualization activities can be carried out online. The Save Janda community presents social media Instagram @save_janda as a space to build positive narratives that are often stigmatized and negatively labeled by society. This research answers the question of how digital activism in the #SaveJanda Movement on the Instagram account @save_janda can overcome this. social stigma against widows in Indonesia? This research uses a critical paradigm with a qualitative approach and qualitative content analysis techniques. The content of the @save_janda Instagram account studied is content throughout 2023 from January to September with a total of 14 contents. This research focuses on content uploaded using the hashtag #SaveJanda via the Instagram account @save_janda. The @savejanda account is interesting to research because it shows the struggle of widowed women against the bonds of patriarchal culture and shows their empowerment. What emerges is how the hashtag #SaveJanda which is part of Instagram is used by the public to fight negative narratives about widows. Various types of content are presented to provide information, create empathy and sympathy, as well as carry out positive constructions in the form of (a) productivity and concern for others, (b) the phenomenon of patriarchal logic in society, to (c) self-empowerment as a woman.
Village Social Welfare in the Village Building Program of the TVRI East Java Public Broadcasting Institution 2021-2023 Fauzi, Mohammad Hasan; Nugroho, Dimas Prakoso
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.20437

Abstract

Village social welfare is an organized field of activities carried out either by the village administration or the private sector which has the main objective of fulfilling basic needs, improving the quality of life of village communities, as well as increasing village independence and overcoming social problems. This study attempts to analyze how village social welfare is described in the program "Mbangun Deso" by the East Java TVRI Public Broadcasting Institute using the Krippendorff quantitative content analysis method. The results showed that of the 88 segments analyzed, village social welfare in the "Mbangun Deso" program was described by the tourism sector being the most dominant sub-indicator in activities for utilizing the potential of natural resources, economic empowerment being the dominant sub-indicator in village community empowerment activities, building facilities and Village economic infrastructure is the dominant sub-indicator in village facilities and infrastructure development activities, economic development by the local government is the dominant sub-indicator in local economic development activities. Of the 22 villages that have been covered by LPP TVRI East Java's "Mbangun Deso" program, there are 14 villages carrying out local customs/culture preservation through direct cultural practices and 2 villages through cultural education. There are 12 villages that have modernized village government by digitizing public services.
Unvelling The Reality of The 1948 Palestinian Nakba in “Farha”: An Analysis of Framing Raharto, Maghfira Hatmaranti Rahmani; Irawan, Windra
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.26151

Abstract

“Farha” is a Jordanian film directed by Darin J. Sallam, set against the backdrop of the 1948 Nakba in Palestine. Following its premiere in September 2021 at the Toronto International Film Festival and its release on Netflix in 2022, “Farha” was banned from screening in Israel as it was deemed to create a false narrative regarding what occurred in Palestine in 1948. Against this backdrop, this study seeks to examine how the Nakba is portrayed in the film “Farha” and whether this portrayal contains an agenda against Israel. The author obtained qualitative data through film observation and documentation, and analysed this data using Gamson and Modigliani’s framing model. The results of the analysis indicate that the framing of the Nakba in “Farha” portrays a tragedy of relatively small scale when considered within the historical context and the actual extent of the violence that occurred during the event. Furthermore, the director does not devote much attention to the political elements underlying the Nakba. However, it is evident from the narrative that the director frames the film from the perspective of Palestinians as the primary.
From Cooking Pots to Content Spots: An AIDA Analysis of @henipurnamasarii Storytelling Nadhifa, Amala; Fadhilahwati, Alma; Hakim, Fardh Aulia; Amal, Ihsan Ikhlasul; Azis, Muhammad Fauzan; Adila, Wildi
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.30590

Abstract

This research aims to analyze the application of AIDA theory, first introduced by Strong (1925) consists of Attention, Interest, Desire, Action in @henipurnamasari's YouTube short videos. By analyzing multimodal (visual, text, and narration). This study used a descriptive qualitative approach using Spradley's qualitative data analysis (2016). The data taken from 3 types of videos, namely describing the customer, money brought, and third-party order. The research reveals how each AIDA stage is effectively crafted within a brief format. This Attention hook is established immediately through provocative titles like “Rp 400,000 meatball order for Bu Lurah,” for triggering curiosity. Interest is maintained through a step-by-step cooking demonstration presented in a relatable and personal manner. Desire arises from the narrator’s candid disclosure of slim profit margins, paired with appetizing visuals that evoke empathy and longing. Lastly, Action is softly prompted encouraging likes, subscribes, and shares. These findings demonstrate that the century-old AIDA model remains a powerful tool for structuring persuasive narratives in modern short-format digital media. 

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