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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Daerah istimewa yogyakarta
INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 13 Documents
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Search results for , issue "Vol 16, No 1 (2018)" : 13 Documents clear
PERINGKAT DESTINASI DAN STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI DI KABUPATEN BANTUL YOGYAKARTA Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.245

Abstract

The rapid development of tourism in Daerah Istimewa Yogyakarta becomes a trigger for Indonesian people to choose Yogyakarta as a destination worth visiting with a variety of potential tourism.Bantul Regency is one of the areas in the Special Region of Yogyakarta which borders directly with the Indian Ocean so that many have coastal tourist-oriented tourist destinations. Of the many beaches in the district of Bantul, each has its own beauty and characteristic respectively. Potential Attractiveness Coastal tourism in the district of Bantul in the book Tourism Statistics DIY 2016 include Parangtritis Beach, Samas Beach, Pandansimo Beach, Cave Beach Cave and Kuwaru Beach. The approach developed by the government through the Ministry of Tourism to improve the competitiveness of coastal tourism (marine) is to integrate the first dimension of infrastructure, accessibility, connectivity, activity, facilities, hospitality and market preferences. And the second is to increase synergy between local governments, business actors, and local communities (DITJEN Kerjasama ASEAN, 2015:19). However, not all the development of tourist areas can be applied in the coastal areas of Bantul regency that has a high sea wave and the proximity of the sea trough with coastal areas so it is very risky to the safety of tourists. Various complaints submitted by visitors, among others; there are still services that are not standard (expensive), there is a slum beach section, sometimes neglected discipline, clutter of land governance, multiple levies, and beach raids by various business activities make the potential of visits to coastal tourism in Yogyakarta reduced (Prasetya et al , 2015: 135). The purpose of this research is to know the most visited tourism potential and alternative tourism development strategy based on SWOT analysis. The research method used is descriptive qualitative approach. The results showed that Parangtritis Beach became the most favorite beach with the number of visitors which increased from year to year. One of the SWOT analysis of tourism development strategy in Bantul regency tourism object is by creating a special place, which is built in such a way with the background of natural panorama of the beach, to exploit the passion of swafoto visitors (selfie) as part of modern marketing through social media tourists. Keywords: Attraction, Beach, Strategy
IMPLEMENTASI KEBIJAKAN DESA BUDAYA DALAM MELESTARIKAN BUDAYA LOKAL DI DESA SENDANGMULYO, MINGGIR, SLEMAN. Atmoko, T. Prasetyo Hadi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.246

Abstract

Local cultural values in cultural interaction cause people tend to ignore the values of local culture so that requires a policy in preserving local culture in the village Sendangmulyo, Minggir, Sleman. The purpose of this study is to know the potential of Sendangmulyo village and how the implementation of village culture policy in preserving local culture in Sendangmulyo village, Minggir, Sleman. This research method using descriptive qualitative research method. Based on research, Sendangmulyo village has cultural potential such as tabuh gamelan, dance art, Jathilan and Encling, Thek-Thek, Gejog Lesung, kethoprak, craft and culinary, and merti desa. Implementation of cultural village policy based on the assessment of the Culture Department of Yogyakarta, Sendangmulyo is in the category of advanced cultural village. The power factor of Sendangmulyo village is the cultural potential and the support of the community. Weakness of less skilled human resources, institutional lack of understanding of its function, as well as inadequate facilities become weaknesses, as well as understanding the culture and involvement of young people who are still less a threat factor. Opportunities that can be developed that Sendangmulyo village can be a cultural destination. In overcoming the weaknesses of human resources, institutions and facilities and infrastructure in Sendangmulyo village, the village government with the support of the Provincial Cultural Office of Yogyakarta Specialized by increasing the motivation, knowledge and participation of the community through trainings, improving village management institutions through increased management, village culture and provide funding to hold a cultural title. Keywords: Policy, cultural village, preserve
ANALISIS INTERNAL MARKETING DALAM PENGEMBANGAN DAYA TARIK WISATA WENDIT WATER PARK Sri Darmawati, Lusi Endang
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.252

Abstract

This study analyzes the influence of Internal Marketing (leadership, consultative, motivation, work standard, communication, and training) in developing the quality of Wendit Water Park attraction through description analysis. Respondents for this study were a total of 100 people who used for analysis.Respondents were taken randomly to answer the questionnaire. Testing was used for description analysis.The results of statistical analysis of description obtained that Internal Marketing has a strong contribution (80%) to the development of Wendit Water Park attraction, meaning that if Internal Marketing (leadership, consultative, motivation, work standards, communication, and training) is developed, it will lead to high quality tothe attraction of Wendit Water Park (WWP ). Six factors of Internal Marketing that reflect the success of marketing activities at Wendit Water Park (WWP) attraction.In average, WWP already has a good perception in scale 4 (70%), while the factor that has the highest frequency is sharing communication in Wendit Water Park (WWP). Keywords: Marketing; Tourist; Wendit Water Park

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